Course: Consumer behavior

Internal Assignment Applicable for December 2019 Examination 

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1. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products:

(a) Luxury Watch

(b) Breakfast Cereal

(c) Protein Shake

 

Answer: a) Luxury watch

  • Need recognition: Luxury watch is liked by many of us and people are passionate about it. People consider it as a status symbol and feel proud after having any luxury watch. All these points create a need for any luxury watch.  Need is quite clear as luxury watch can help you in many ways like checking time, status symbol, standard, class etc.
  • Information search: Now when we are planning to buy the luxury watch, we cannot buy any watch like that but we will collect the relevant information which will help us to reach to a decision. To know more about luxury watches we can refer some websites which can guide us in better way or we can refer the blog of some experts, apart from that your friends, relatives

 

 

 

2. What is Just Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for this product category has been found to be Re 1. Brand B has made changes to its product formula to make it last for 4 days more, the j.n.d for this product category has been found to be 3 days. Explain the implication of j.n.d for Brand A and Brand B?

 

Answer: Sensation is the immediate and direct response of sense organs to simple stimuli such as an advertisement, a brand name or a package, etc. Exposure only requires the presence of a stimulus within an individual’s relevant environment. For example, a person would be exposed to a commercial (stimulus) if she/he were in the room when the commercial was shown, even when the person paid no attention to it or noticed it. Sensory receptors are human sense organs (eyes, ears, nose, mouth and skin) involved in receiving sensory inputs.

 

Though there are numerous stimuli present in our environment, we are exposed to only an extremely small fraction of them. We are exposed to a large number of stimuli on a more or less random basis every day, but most of us deliberately seek exposure to selected stimuli in a “self-selected” manner and ignore or avoid others (zapping and muting of TV commercials, or zipping of pre-recorded videotapes are good

 

 

 

3. a. In context of Consumer Personality, what is the Self-Concept? Explain the 4 types of Self-Image.

b. Explain the 4 elements of Consumer Learning with an example.

 

Answer: a) Self-concept theory is viewed as most relevant and a popular approach for marketers as it focuses on how the self-image of individual consumers influences the purchase behaviour. Self-concept is defined as ‘the totality of the individual’s thoughts and feelings having reference to herself/ himself as an object. Every individual has a self-concept and sees herself/himself as having certain attributes and qualities and values them.

 

According to one popular model proposed by M. Joseph Sergy, there are four specific types of self-images:

 

Actual self

An individual assumes different roles such as husband, father, employee and a member of some club or voluntary association. In each of these roles, a different aspect of his/her actual self comes to the fore. Consumers’ actual self-influences their purchases in accordance with the images they have of themselves and thereby helping them to attain self-consistency. Research studies confirm that consumers’ purchases are influenced by their self-concept. For example, an owner’s self-image is reflected in her/his choice of car and this self-image is similar to her/his image of others who own the same car. Robert E. Burnkrant and Thomas J. Page have reported that self-concept and brand image relationship is somewhat complicated as consumers change their self-Your last date is 2 December 2019

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Course: Corporate Finance

Internal Assignment Applicable for December 2019 Examination

 

1. Assume that ABC Ltd has equity share capital of ₹15,00,000 divided into shares of Rs.150 each. The company wishes to raise additional total capital of ₹6,00,000 for expansion through ₹3,00,000 in equity shares and ₹3,00,000 in debts at 10%. The EBIT of the company is ₹3,00,000 and tax rate is 50%. Calculate EPS. Suggest what will happen to EPS if entire capital was raised through debts.

 

Answer: EPS is calculated by dividing profit after taxes, EAT, (also called net income, NI) by the number of shares outstanding. EAT is found out in two steps. First, the interest on debt, INT, is deducted from the earnings before interest and taxes, EBIT, to obtain the profit before taxes, PBT. Then, taxes are computed on and subtracted from EBT to arrive at the figure of EAT. The formula for calculating EPS is as follows:

 

Earnings per share = Profit after tax/ Number of shares

 

Option A = ₹3,00,000 in equity shares and ₹3,00,000 in debts

Option B = ₹6,00,000 in

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2. Alpha Ltd is expecting an annual Earnings Before Interest and Tax of ₹1,50,000. The company had 10% debentures of ₹ 5 Lakhs. Calculate the overall cost of capital of the firm if the cost of Equity is 12% assuming NI approach in the calculation. Suggest what happens to the value of the firm when more debentures are issued.

 

Answer:

Calculation of the value of the firm

Net income

150000

less: interest on 10% debentures of Rs. 500000

50000

Earnings available to equity shareholders

100000

Equity capitalisation rate

12%

 

 

3. Mr. Mehta works as a Management Consultant in XYZ Ltd and his role involved analyzing capital investment projects. His manager asked him to analyze project X which involved capital investments of ₹10,00,000 and the cost of capital of 12%. The projects netcash flows are as follows:

Years

1

2

3

4

5

Cash inflow

20000

30000

40000

45000

50000

Calculate:

a. Net Present Value of the project and suggest whether project is to be accepted or not.

b. Internal rate of return and suggest whether project is to be accepted or not.

 

Answer: Note: It is assumed that capital investments is ₹100000 and not ₹10,00,000 because inflow given is ₹185000 and it should be close to capital investment.

 

a) Net Present Value

Present value of cash Outflow

YEAR

PV FACTOR @ 12%

CASH FLOW

PV OF CASH FLOW

0

1

100000

100000

 

                                   Present value of cash Inflows

 

 

Course: Financial accounting and analysis

Internal Assignment Applicable for December 2019 Examination

 

 

1. Wildcat Ltd, a manufacturing company sold a machinery for Rs 8 lacs at the year end. The company had purchased the machinery four years back for Rs 15 lacs and had depreciated the same using written down value method of depreciation @ 20%. As an accounts executive of Wildcat Ltd, calculate the WDV of the asset for the four years, accumulated depreciation for four years and profit/loss on sale, if any.

 

Answer:

Machinery account

Date

Particulars

Amount

Date

Particulars

Amount

1st year

 

 

1st year

 

 

Apr-01

To bank a/c

1500000

Mar-31

By depreciation a/c

300000

 

 

 

 Mar-31

By balance c/d

1200000

 

 

1500000

 

 

1500000

2nd year

 

 

2nd year

 

 

Apr-01

To balance b/d

1200000

Mar-31

By depreciation a/c

240000

 

 

 

 Mar-31

By balance c/d

960000

 

 

1200000

 

 

1200000

 

 

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2. Mr. Shil Wants to record the financial transactions of his newly started business. Discuss what accounting steps/stages he need to adhere so that the transactions can be duly recorded and processed in order to prepare the financial statements.

 

Answer: A business is started with a view to earn profits, to grow and to sustain in the long run. Profits are earned through the transactions like purchases, sale of goods and services, incurring various expenditures etc. As a business person you would like to know in detail the various types and amount of earnings as well as expenses also, the nature and value of assets possessed during a particular period.

 

A systematic

 

3 a. Following information is available in respect of a company named, as Beta Ltd

Particulars

Amount

Profit before taxes

Rs 50 lakhs

Dividend declared per share

Rs2

Price of the share prevalent on stock exchange

Rs 200

Applicable tax rate

35%

Share capital of company 5 lakh shares of Rs 10 each

 

Calculate-

Earnings per share

Dividend Pay-out Ratio

Price earnings ratio

 

Answer: Earnings per share

 

Earnings per share = Profit available for equity shareholders

                                           Number of equity shares

 

Calculation of Profit available for equity shareholders

Profit before taxes

Rs 50 lakhs

Less: tax @ 35%

Rs 17.50 lakhs

Profit (after tax) available for equity shareholders

Rs 32.50 lakhs

 

Earnings per share = 32.50 lakhs

                                         5 lakhs

 

= Rs. 6.5 per

 

 

Course: Financial Institution and markets

Internal Assignment Applicable for December 2019 Examination

 

 

1. You are appointed as a Senior financial research analyst in a reputed firm. Your manager asks you to advise him on the different ways to test market efficiency. Discuss the ways for testing market efficiency which will help the firm’s investment to earn excess returns.

 

Answer: Market efficiency: The expectations of the investors regarding the future cashflows are translated or reflected on the share prices. The accuracy and the quickness in which the market translates the expectation into prices are termed as market efficiency. With increased movement of investments across international boundaries owing to the integration of world economies, the understanding of efficiency of the emerging markets is also gaining greater importance. There are two types of market efficiencies:

Operational efficiency: At the stock exchange, operational efficiency is measured by factors like time taken to execute the order and the number of bad deliveries. Investors are concerned with the operational efficiency of the market. But efficient market hypothesis does not deal with this

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2. Mr. Prakash wants to start up his venture. He has no idea about the investment stages which forms the building block for the start-up business and therefore, seeks help from his financial advisor Mr. Sharma. Discuss the three stages of venture capital financing to Mr. Prakash.

 

Answer: An investment firm is a financial institution that provides money for the developing companies. The developing companies utilise this money for, advertising, building infrastructure, producing quality output and so on. These investment firms are known as venture capital firm and the finance they provide is called venture capital. Venture capital financing is a way of supporting industrial talent with capital capitals and business skills, to develop market opportunities and also to gain long period profits. It is the provision of risk bearing capacity usually in the form of participation in equity, to companies with high growth potential. When venture

 

3. Ms. Sunita, after completing her graduation, has recently joined a bank. With a steady income now and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a suitable option for her. However, Ms. Sunita is not at all familiar with MFs and has some queries such as:

a. What are mutual funds and why should she be investing through mutual fund?

b. What are the various types of mutual funds?  Prepare a detailed answer for her queries.

 

Answer: a) Mutual funds are a collection of stocks and bonds. It can be defined as the money that is pooled together by a large number of investors who give their money to a fund manager to invest in large portfolio of stocks or bonds for a small fee. Mutual funds are advantageous because of its cost-efficiency, risk-diversification and professional management nature. Since mutual funds involve investment in different assets, a loss experienced in one asset investment can be recovered from the gains obtained from the other asset investment.

 

Characteristics of Mutual funds

Expert guidance: A mutual fund gives you the services of such an expert. In a mutual fund scheme, a fund manager takes care of your money along with the other investments. The fund manager would be expert in managing the money.

Types of funds: There are two basic types of mutual fund, Open Ended and Close Ended. In an Open Ended fund, you can invest money anytime. You are also free to redeem money anytime. It is like a

 

 

Course: OPERATIONS MANAGEMENT

Internal Assignment Applicable for December 2019 Examination

 

1. What is the need of Materials Requirement Planning (MRP) in a manufacturing company? Select any manufacturing company of your choice, and do a detailed study of its MRP process.

 

Answer: These days organisations use a computerised planning and control system popularly called Material Requirements Planning (MRP). MRP is equally useful for the service organisations too, especially in the case of services, such as hotels, banks and hospitals. MRP has also shown great relevance in the fabrication industries. In other words, MRP is a technique of estimating the quantity and timing for the acquisition of materials required to produce finished products. MRP helps an organisation in ensuring the availability of materials as and when required. It also reduces the inventory level of an organisation by determining the exact

quantity of materials required for producing products. It helps an organisation in converting the aggregate plan into a detailed one. Apart from this, MRP also helps an organisation in planning and Your last date is 2 December 2019

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2. Define aggregate operations planning. With the help of one example for each strategy, distinguish between the different aggregate operations planning strategies.

 

Answer: In any manufacturing or service organisation, it is necessary that a broad plan is prepared for a specified period which indicates how the target is reached. This plan tells how the planned output is reached and what options are followed. Aggregate planning is the process of planning the quantity and timing of output over the intermediate range (often 3 to 18 months) by adjusting the production rate, employment, inventory, and other controllable variables. Aggregate planning links long-range and short-range planning activities. It is ‘aggregate’ in the sense that the planning activities at this early stage are concerned with gross volumes of products or number of customers served. After the aggregate plan, a master schedule is

 

 

 

3. US is set to construct the world’s largest ethane cracker plant in the US Gulf Coast region. Qatar Petrochemical (QP) and Chevron Phillips(CP) Chemical have signed an agreement to jointly develop the project. The complex is expected to comprise a 1,900-kiloton-per-annum (KTA) ethane cracker and two high-density polyethylene (HDPE) units with a combined capacity of 1,680 KTA. QP will own a 70% majority share in the joint venture and CP Chem will hold the remaining 30% stake. Chevron Phillips will also provide project management and oversight, and it will be responsible for operation and management of the facility. The plant’s location will give it access to significant quantities of ethane produced by US shale basins, including the prolific Permian Basin. The facility will raise Qatar’s polyethylene production capacity by 82%. It will support an estimated 9,000 jobs during construction period, and once operational the facility is expected to provide 600 full-time jobs.

(Source: US to build world’s largest ethane cracker plant by Teresia Njoroge – Jul 15, 2019 https://constructionreviewonline.com/2019/07/us-to-build-worlds-largestethane- cracker-plant/ )

a. Discuss the factors that affect plant location decisions. What are the key factors that may affect the ethane cracker plant?

b. Name the four major types of plant layout. For the above project, what should be the ideal plant layout?

 

Answer: a) Plant selection criteria

The general factors that influence the plant location are listed as follows:

Availability of land – Availability of land plays an important role in determining the plant location. On several occasions, our plans, calculations and forecasts suggest a particular area as the best to start an organisation. However, availability of land may be in question. In such cases, we will have to choose the second best location.

Availability of inputs – While choosing a plant location, it is very important for the organisation to get the labour at the right time and good quality raw materials.

Closeness to market places – Organisations can choose to locate the plant near to the customers’ market

 

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Course: ORGANIZATIONAL BEHAVIOUR

Internal Assignment Applicable for December 2019 Examination

 

 

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1. Arjan is an employee who is never on time for work or meetings. He has been issued several warning memos but in vain. The management is not able to take stringent action against him as he is very good at his work and is one of the top performers. As his reporting authority you still feel that he should respect time and be disciplined. From the different elements of reinforcement which one should his manager choose to get the desired behaviour? Conclude by giving why it (the one which you chose) is the best suited.

 

Answer: Science has always been involved in explaining a phenomenon by looking at its causes and then establishing a relationship between a cause and its effect. For example, the cause of formation of water is the mixing of two parts of hydrogen and one part of oxygen in a given manner. Accordingly, the effect of water can be explained by its cause. This relationship is scientific and, every time, the same cause will produce the same effect. Similarly, the behaviourists want to find out the causes for why an individual behaves in a certain way. If these causes can be established then certain types of behaviour can be predicted, manipulated and controlled.

 

While behaviour is a reaction to situations and the type of reaction is based upon some inherited and some learned behavioural characteristics, the environment is an important catalyst in determining such type of reactions. If the environment is complementary to established behaviour then the actions are positively reinforced. However, if the environment is hostile to the values and skills of the worker, then negative reactions take place. For example, some of the

 

 

2. Choose one Asian and one European country. Compare and contrast communication in their cultures.

 

Answer: Cultural elements can affect business behaviour in several ways. Western companies may find that differences occur in areas such as commitment to the organisation, work ethic, the drive to achieve and succeed, acceptance of responsibility, the relationship with seniors, the way in which subordinates are motivated, or handling discipline and control. Social relationships tend to be more authoritarian, paternalistic and personal in Asia, whereas, in the West, the focus is more on consultative decision-making. Words such as loyalty, trust and co-operation enjoy high-rating in motivating and controlling Asian employees. On the other hand, competency and

 

 

 

 

3. Krabi Textile is going online from retail mode as the management feels that it is the need of the hour to be present in the digital space. People are resisting this change and you are the one chosen as the leader by the management to lead in this tough time.

a. What all people skills would be required by a leader to be effective in such times?

b. How would you differentiate between being a manager and leader?

 

Answer: a) Leadership influences organizations in a big way all over the world. A leader supplies a vision for employees to use as motivation for achieving goals. The vision can be as limited as accomplishing monthly sales goals to being as comprehensive as expanding to include international locations within a predetermined time period. The leader is the one who presents the benefits and challenges of achieving company goals, and inspires the staff to work toward visions of future success. A good leader knows that she cannot accomplish company objectives on her own. The proactive leader uses team-building methods to help create efficient work groups that will work together to achieve company goals. Over time, the leader begins to make team building a part of the company culture. The cooperative atmosphere of the organization

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Course: Taxation Direct and Indirect

Internal Assignment Applicable for December 2019 Examination

 

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1. Mr. Somaya recently joined as a marketing executive in a construction company. The Human resource department of the company recruited him at a CTC of Rs 6.5 lacs, annually. The said department asked him to follow adequate tax planning so as to minimize income tax liability. However, being a graduate in Marketing Somaya is confused among the terms tax planning, tax avoidance and tax evasion. He approached you for discussing the differences in these terms You recently come to know about the difference by studying them under the course of Taxation – Direct and Indirect. Explain him the needful with suitable examples.  

 

Answer: Taxes are broadly of two kinds: direct and indirect. While direct taxes are taxes on the income earned by a person, indirect taxes are taxes on the products and services produced and sold.

 

Direct taxes are taxes on income or profits. Everyone who earns ‘taxable income’ i.e. income above the exempted level has to calculate the amount earned during the financial year, and the tax payable thereon. He should remit the tax to the government in the manner and at the time specified. The most well-known direct tax is income tax. Other direct taxes are wealth tax, interest tax and dividend tax. The income from business and profession are the profits and gains arrived at by deducting the expenses incurred from the revenues earned. The Income Tax Act defines in some detail the revenues to be recognised and expenses allowed to be deducted, to arrive at the next taxable business income.

 

Taxes are the basic

 

 

2. The basis of charge under the head salary is different when compared with income from other various sources. Further, there are certain deductions under the Income tax Act which are available only to the salaried employees and which are in addition to the deductions under Chapter VI of the income tax Act. Mention at least three of the deductions available to salaried employees with the maximum deductible amount for each of them. Also, discuss the conditions needed to be satisfied in order to charge any income under the salary head.

 

Answer: Income under the head salary covers all remuneration due to or paid to an individual for service rendered by him under an expressed or implied contract of employment. Salary includes basic salary, encashment of leave salary, advance of salary, arrears of salary, various allowances such as dearness allowance, entertainment allowance, house rent allowance, conveyance allowance and also includes perquisites by way of free housing, free car, free schooling for children of employees, etc.

 

As per Section 17(1) of the income tax act, 1961, salary includes the following:

 

 

 

3 a. Mr. Morgan received voluntary retirement compensation of Rs7.5 lakhs after service of 30 years. He still has 5 years of service left. At the time of VRS, he was drawing basic salary of Rs 25000 per month, Dearness allowance Rs 7000per month. Compute his taxable voluntary retirement compensation, assuming he can’t claim any relief U/S 89.

b. Ramman is a resident and ordinary resident in India for the previous year 2018-19. He owes a house in London, which he has to let out at pound 15000 per month. The municipal taxes paid to the Municipal Corporation of London is pound 7000 during the previous year 2018-19. The value of one pound in India rupees to be taken Rs 90.50. Compute Ramman’s Net Annual Value of the property for the Assessment year 2019-20.

 

Answer: a) An employee can claim tax deduction on the entire amount received by way of VRS which does not exceed Rs. 5 lakh. Any amount in excess of Rs. 5 lakh will be subject to income tax. However, to qualify for this exemption, the Company has to fulfill certain conditions including:

  • The VRS should apply to all employee(s) who have completed 10 years of service of 40 years of age, including workers and executives.
  • The VRS should result in overall reduction in the existing strength of the employees.
  • The Vacancy

 

 

 

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Course: Business Communication

Internal Assignment Applicable for December 2019 Examination

 

1. You are an entrepreneur and have just launched your online venture closetfashion.com, selling trendy and stylish apparel for women. Since you have just launched Closet Fashion, customer service is of prime importance to you. A customer has written an angry email complaining that the silk blouse she purchased last week has shrunken. She mentioned that she washed the blouse by hand. Your website clearly mentions that the silk clothing cannot be hand-washed or machine-washed at home, it should be dry-cleaned. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email.

 

Answer 1:

 

Dear Customer,

 

Thankful to you for your email. We focus on our customers' issues and are glad to get notice from you. We're happy that you've purchased silk pullover from our online store and we may need the opportunity to keep you as a satisfied customer.

 

We unassumingly sales to check the washing manual and guide which you can found on thing similarly as on our site, which clearly makes reference to that the chiffon shirt must be hand-washed and should not be set in the drier.

 

You may have as of late missed the washing rule your referenced to please either book another chiffon shirt which we can offer with some exchange regard.

 

It's our goal to hold you as a

 

2. You’ve been job-hunting for the last 2 months and have finally landed an interview with your dream company and dream profile. What are the different types of job interviews? How will you prepare yourself for each of them?

 

Answer:

 

Introduction :

Before you go on your meeting, you should recognize there are a couple of basic sorts of prospective employee meetings. You should solicit what sort from prospective employee meeting you will go on beforehand so you can best prepare for it. Try not to be hesitant to request your choice delegate what type from prospective employee meeting will be directed, as it serves both of you and the questioner to know. In this article, I will discuss the six of the most well-known sorts of prospective employee meet-ups.

 

1) Traditional one on one prospective

 

3. a. Digital Communication is changing business communication. What are the advantages and disadvantages of Instant Messaging?

 

b. You have just finished drafting an email to your investors. How will you revise it to improve its readability? Name 2 Readability Indices.

 

Answer

 

3a: Proceeded with Evolution of Email

 

Perhaps one of the most clear upgrades in business interchanges has been that of direct correspondence through email. Despite the way that it's existed for pretty much 50 years, email has experienced consistent change. It's gone from being essentially a technique for making an impression on turning into a strategies for work process the executives. Inside an email structure customers can:

 

•           banner need messages and set

 

 

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Course: Business Ethics

Internal Assignment Applicable for December 2019 Examination

 

 

1. India's water crisis is often attributed to lack of government planning, increased corporate privatization, industrial and human waste and government corruption. In addition, water scarcity in India is expected to worsen as the overall population is expected to increase to 1.6 billion by year 2050. Can you recommend two policy changes with details of how this will address the water crisis issue for increasing population of India in an ethical manner. (Your answer must have logical points that make sense. Do online research to find solution to the water problem)

 

Answer: We as a whole realize that we can't live without water. We need a normal inventory of water to endure and remain solid. Water helps in loss of abundance warmth and aides in accumulation of the waste materials from every one of the cells and tissues of the body. Fundamentally, we can say that water is basic for our day by day lives by and by just as expertly.

 

There are numerous organizations need water for their assembling forms. You should utilize the water assets conveniently and efficiently and avoid wastage of water. As a business owner it is your responsibility to utilize your available resources well and make the business profitable. As the water is critical resource so you should use it wisely.

 

You can start reducing the usage of water as wastage may lead to critical situation. An effective water management strategy can help reduce waste and discharge, and moreover help to meet regulatory requirements. Even taking a closer look at wastewater and identifying other uses within the facility can result in great savings.  A water conservation program can cut water

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2. Protecting data privacy is urgent and complex. This protection is necessary because of the all-pervasive, technology-driven and information-intensive environment, typical of today’s corporations. Multiple risks involved in data management is propelling information/data protection to the top of the corporate management agenda. What according to you are the two ethical risks faced by the business in relation to data protection and can you choose and explain any two Data Protection Principles applicable to businesses in India?

 

Answer: Company has good amount of important data but there is no security in the company to keep that data secure and confidential. There should be proper information system in the company and that should be fully secured. Employees should have limited access to the data as per their designation and responsibilities instead of providing all the data to all the employees freely. 

 

Information too is a resource for an organisation. Like money or labour, information is used in many tasks and activities to

 

3. In Chandrapur, renamed the coal city, Western Coalfield Ltd’s (WCL), a public sector coal mining company’s, overburden dumps are located very close to the river beds. The Mana and Lalpeth mines, especially, have dumped so much over-burden in the Irai river that the river-bed has risen by several meters. Coal mining so close to rivers may also cause damage to the mines themselves. During heavy rains river water enters the mines even now, making coal extraction very difficult. The move to allow coal mining activities up to 250 meter from river banks has angered environment groups, especially in Vidarbha, an area currently reeling under floods, and where major rivers like Wardha and Irai are already heavily polluted because of coal mining. If the mines are moved closer, such incidents will rise, posing danger to mine workers. WCL will also incur losses. Mining has also adversely impacted river fauna. The forest land is turning into a desert and the wild life, specially tigers are disappearing. Somehow we have failed to intelligently sustain and manage the resources of nature, the primary source of all supply chain.

a. Do you think environmental sustainability is an ethical principle? Elaborate on any two issues/principles involved in environmental ethics.

b. How can business embed environment protection/sustainability within overall business strategy? Elaborate on any two critical ideas/processes/steps.

 

Answer: a) Sustainability is very much important for business. Businesses responding to demands for clearly visible sustainability practices are also more attractive to the new class of ethical investors, and regain the costs of managing sustainability through government grants and increased sales to green activists and other members of the community. Ethical business practices may also improve competitiveness between businesses, encouraging growth and bigger profits.

 

Environmental sustainability involves making decisions and taking action that are in the interests of protecting the natural world, with particular emphasis on preserving the capability of the environment to support human life. It is an important topic in the present time, as people are realising the full impact that businesses and individuals can have on the environment. Environmental sustainability is about making responsible decisions that will reduce your business’ negative impact on the environment. It is not simply about reducing the amount of waste you produce or using less energy, but is concerned with developing processes that will lead to businesses

 

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Course: Business Statistics

Internal Assignment Applicable for December 2019 Examination

 

 

Fixed acidity

Volatile acidity

Citric acid

Residual sugar

Chlorides

7.4

0.7

0

1.9

0.076

7.8

0.88

0

2.6

0.098

7.8

0.76

0.04

2.3

0.092

11.2

0.28

0.56

1.9

0.075

7.4

0.7

0

1.9

0.076

7.4

0.66

0

1.8

0.075

7.9

0.6

0.06

1.6

0.069

7.3

0.65

0

1.2

0.065

7.8

0.58

0.02

2

0.073

7.5

0.5

0.36

6.1

0.071

6.7

0.58

0.08

1.8

0.097

7.5

0.5

0.36

6.1

0.071

5.6

0.615

0

1.6

0.089

7.8

0.61

0.29

1.6

0.114

8.9

0.62

0.18

3.8

0.176

8.9

0.62

0.19

3.9

0.17

8.5

0.28

0.56

1.8

0.092

8.1

0.56

0.28

1.7

0.368

7.4

0.59

0.08

4.4

0.086

7.9

0.32

0.51

1.8

0.341

8.9

0.22

0.48

1.8

0.077

7.6

0.39

0.31

2.3

0.082

7.9

0.43

0.21

1.6

0.106

8.5

0.49

0.11

2.3

0.084

6.9

0.4

0.14

2.4

0.085

6.3

0.39

0.16

1.4

0.08

 

1. For the data on 26 red wines given above, conduct the following analysis:

i. Provide five-number summary i.e. the minimum, 1st quartile, median, 3rd quartile and maximum value for fixed acidity. Arrange them in increasing order on a straight line, draw a box plot and interpret what it means.

ii. Calculate the correlation coefficient between fixed acidity and volatile acidity and between residual sugar and chlorides. Comment on the strength and direction of association for the two variable pairs.

iii. What can be stated about the cause-effect relationship between fixed acidity and volatile acidity, based on the correlation coefficient score?

 

Answer: I) Five-number summary of fixed acidity is as follows:

 

Fixed acidity

Minimum value

5.6

1st quartile

7.4

Median

7.8

3rd quartile

8.2

Maximum value

11.2

 

Interpretation: The measures of central tendency and measures of dispersion summarise mass data in terms of its two important features.

  • With respect to nature of data to cluster around a central value
  • With respect to their spread from their central value

In the given case, data is distributed normally.

 

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2. For the data in the table below:

i. What do high kurtosis and skewness figures denote?

ii. Free Sulphur dioxide and total Sulphur dioxide have mean, median and modes that

differ substantially from each other. What can you infer from this?

iii. By looking at the descriptive stats of the variables, identify two that may be closest to

being normally distributed. Why?

 

 

Answer: Kurtosis: Kurtosis is a statistical measure that defines how heavily the tails of a distribution differ from the tails of a normal distribution. In other words, kurtosis identifies whether the tails of a given distribution contain extreme values.

 

Skewness: Skewness is asymmetry in a statistical distribution, in which the curve appears distorted or skewed either to the left or to the right. Skewness can be quantified to define the extent to which a distribution differs from a normal distribution.

 

The "mean" is the "average" you're used to, where you add up all the numbers and then divide by the number of numbers.

 

The "median" is the "middle

 

 

3. Lok Sabha in India is to discuss a key constitutional amendment, and there will be four rounds of voting. In each round of voting, assume that the ruling party has a 60% chance of winning, i.e. getting the resolution passed by majority vote. Further assuming that the voting rounds are independent of each other, what is the probability that:

a. The ruling party will win 0 rounds, 1 round, 2 rounds, 3 rounds or all 4 rounds of voting?

b. The ruling party will win at least 1 round?

 

Answer: 1. There are 4 rounds

Therefore, n = 4

Probability of winning of ruling party = 0.6

Therefore, p = 0.6

 

Let X be the number of time ruling party won election.

X = 0,1,2,3,4

P = probability of winning ruling party

q = 1 - P

   = 1 – 0.6

 

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NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Business Communication

Internal Assignment Applicable for December 2019 Examination

 

1. You are an entrepreneur and have just launched your online venture closetfashion.com, selling trendy and stylish apparel for women. Since you have just launched ClosetFashion, customer service is of prime importance to you. A customer has written an angry email complaining that the silk blouse she purchased last week has shrunken. She mentioned that she washed the blouse by hand. Your website clearly mentions that  the silk clothing cannot be hand-washed or machine-washed at home, it should be dry-cleaned. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. (10 Marks)

 

2. You’ve been job-hunting for the last 2 months and have finally landed an interview with your dream company and dream profile. What are the different types of job interviews? How will you prepare yourself for each of them? (10 Marks)

 

3. a. Digital Communication is changing business communication. What are the advantages and disadvantages of Instant Messaging? (5 Marks)

 

b. You have just finished drafting an email to your investors. How will you revise it to improve its readability? Name 2 Readability Indices. (5 Marks)

 

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NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Business Economics

Internal Assignment Applicable for December 2019 Examination

 

1. Calculate the following: (10 Marks)

Quantity

Total Fixed Cost

Total Variable Cost

Total Cost

Average Cost

Marginal Cost

25

10

18

?

?

?

26

10

20

?

?

?

27

10

21

?

?

?

 

2. “Determinant of demand are the important factor which influences the decision of the consumers to purchase commodity or a service”

With respect to the above statement discuss any 5 determinants of the individual demand.

(10 Marks)

 

3

a. Suppose the monthly income of an individual increases from Rs. 10,000 to Rs. 15,000 which increases his demand for clothes from 20 units to 25 units. Calculate the income elasticity of demand and interpret the result. (5 Marks)

 

b. Quantity demanded for tea has increased from 100 to 160 units with an increase in the price of the coffee powder from Rs. 40 to Rs. 50. Calculate the cross elasticity of demand between tea and coffee and explain the relationship between the goods. (5 Marks)

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Corporate Social Responsibility

Internal Assignment Applicable for December 2019 Examination

 

 

Assume you are handling the CSR activities of an organization M/s Padega India that deals with manufacturing of Stationary items which includes notebooks, Pen, Pencil, Eraser, Sharpener, etc. The company is well known for its product quality. The company has a national presence and it has been profitable since the last 10 years

 

1. Explain any five CSR activities that you will initiate for the organization? Explain with reasons. (10 Marks)

 

2. Explain any five types of stakeholders for the organization M/s Padega India. Explain the organization’s responsibility towards those stakeholders. (10 Marks)

 

3.

a. Explain Carroll’s Pyramid of CSR for M/s Padega India. (5 Marks)

b. What are the various steps involved in the development of CSR Strategy for M/s Padega India? (5 Marks)

 

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Information Systems for Managers Internal

Assignment Applicable for December 2019 Examination

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  1. The healthcare space inundated with the presence of 4, 00,000 apps approximately which are involved in monitoring and improving user’s health. These apps monitor user’s health data like calorie intake, physical activity, heart rate, blood pressure, sleep patterns and various other parameters. With the help of these self-monitoring apps users get more personalized information and are capable of transforming how healthcare will be delivered  to them. Healthcare industry is embracing analytics to improve disease prevention, increase the accuracy of diagnoses, provide safe medications, and make treatments more effective. Give examples how different stakeholders in the healthcare industry use analytics (Healthcare professionals, healthcare providers, pharmaceutical companies and government). (10 Marks)

2. Fresh milk startup Country Delight has raised $7-10 million in a Series B funding round led by venture capital firm Matrix Partners. The company claims to source milk directly from the farm, eliminating the middle men and allowing farmers to earn a premium. It also invests in cold chain and quality testing infrastructure at the farmer’s location. The company offers other milk-based products including paneer, curd and ghee through its mobile app. How do you think technology can help this startup in improving the dairy supply chain from process management to tracking products and deliveries? (10 Marks)

(Source: https://www.livemint.com/companies/start-ups/country-delight-raises-funding-in-round-led-by-matrix-partners-1548182312046.html)

3. The northern Spanish city of Santander has become the testing ground for "smart cities" around the world. Smart Santander is a smart city experiment aimed at improving the quality of life, reducing energy consumption and engaging its citizens in civic duties. The city implemented wireless sensor networks and embedded 10,000 sensors on its streets and municipal vehicles to monitor garbage collections, crime air quality and manage street lighting for better energy efficiency. The Santander Smart City platform allows to integrate all the information of the different municipal services and thousands of sensors deployed by the city. The latter devices collect multiple data: from air quality, noise or temperature to which parking lots are free or occupied on different streets or when it is necessary to water a particular park or garden. For example, buses have sensors at the top that allow to know the level of pollution in different areas of the city. They have also been installed on street lamps and walls inside small white boxes in order to measure noise, temperature or brightness. Multiple devices installed on the ground monitor how many cars are parked in certain streets while different information panels indicate the free places in a given area to park the car. Even paper containers and containers have volumetric measurement sensors that indicate how full they are. This information is especially valuable when planning collection routes, which may vary according to needs. As garbage trucks are also intelligent, it is possible to monitor their travel and activity.

Source: (https://elpais.com/tecnologia/2019/07/17/actualidad/1563371290_289881.html)

a. What are the benefits of a smart city? Considering the dark side of smart city are you sceptical to the benefits of a smart city. (5 Marks)

b. What are the potential cybersecurity challenges faced in a smart city with data being collected in this way? (5 Marks)

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Management Theory and Practice

Internal Assignment Applicable for December 2019 Examination

 

 

 

1. M/s Paper Write Corporation deals with the manufacturing and selling of paper bags. The company has started this business looking at the opportunity that exists, after plastic was banned by the government in some states. The company has never used any modern day management practices and the business continues to function in the traditional way. Mr. Ajay has been appointed as a Manager to handle the overall functioning of the business. He notices few things in the company:

                        a) One person reporting to three bosses

                        b) No specialized worker in the factory

                        c) Long hierarchy to get any approval

                        d) No following of rules and regulations

                        e) No designated place for inventory, tools, equipment’s, etc.

                        f) The team work among employees is missing.

 

Advise Mr. Ajay any five of Henry Fayol’s principles which can solve the problems mentioned above. Explain the same with description. (10 Marks)

 

2. M/s Paper Write Corporation problems don’t seem to end. The company doesn’t use modern day technology in the departments. Some observations made by Ajay are:

                        a) The company uses register for employee attendance.

                        b) The company has a manual process of writing entry in the books of accounts.

                        c) The leaves are applied on paper which has a lengthy process of approval.

                        d) All the orders are sent through hard copies to the suppliers.

                        e) The inventory management is not practiced effectively due to the lack of usage of technology.

 

Advise any 5 modern day technologies which will make the system more productive and effective. Explain the same with description. (10 Marks)

 

3.a. There is no motivation among employees and workers in the organization. How will you motivate the employees and workers of M/s Paper Write Corporation? (5 Marks)

3.b. Explain the style of leadership that will be suitable for M/s Paper Write Corporation. Elaborate on the choice of leadership selected. (5 Marks)

 

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Organisational Behaviour

Internal Assignment Applicable for December 2019 Examination

 

 

  1. Arjan is an employee who is never on time for work or meetings. He has been issued several warning memos but in vain. The management is not able to take stringent action against him as he is very good at his work and is one of the top performers. As his reporting authority you still feel that he should respect time and be disciplined. From the different elements of reinforcement which one should his manager choose to get the desired behaviour? Conclude by giving why it (the one which you chose) is the best suited.

(10Marks)

2. Choose one Asian and one European country. Compare and contrast communication in their cultures. (10 Marks)

 

3. Krabi Textile is going online from retail mode as the management feels that it is the need of the hour to be present in the digital space. People are resisting this change and you are the one chosen as the leader by the management to lead in this tough time.

a. What all people skills would be required by a leader to be effective in such times?

 

(5 Marks)

b. How would you differentiate between being a manager and leader? (5 Marks)

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Business Law

Internal Assignment Applicable for December 2019 Examination

 

 

1. Explain the mechanism of a Digital Signatures which is recognized under the Information Technology Act, 2000 and state at least two (2) of its applications

(10 Marks)

 

2. Explain in details two (2) real-life instances of Anti-Competitive Agreements which have been prohibited by the Competition Commission of India. (10 Marks)

 

3. Abhay and Seema have entered into a commercial agreement to license content. However, Abhay did not deliver the content to the satisfaction of Seema. Hence, there are disputes arisen between Abhay and Seema. Abhay and Seema do not want to go through a protracted litigation process in Indian courts. Can you advise them on:

 

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a. What should be done to conduct an arbitration between Abhay and Seema to resolve their disputes (5 Marks)

 

b. The difference between Arbitration, Conciliation and Mediation? What is the advantages and disadvantages of each of these (5 Marks)

 

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Business Statistics

Internal Assignment Applicable for December 2019 Examination

 

fixed acidity volatile acidity citric acid residual sugar chlorides 7.4 0.7 0 1.9 0.076 7.8 0.88 0 2.6 0.098 7.8 0.76 0.04 2.3 0.092 11.2 0.28 0.56 1.9 0.075 7.4 0.7 0 1.9 0.076 7.4 0.66 0 1.8 0.075 7.9 0.6 0.06 1.6 0.069 7.3 0.65 0 1.2 0.065 7.8 0.58 0.02 2 0.073 7.5 0.5 0.36 6.1 0.071 6.7 0.58 0.08 1.8 0.097 7.5 0.5 0.36 6.1 0.071 5.6 0.615 0 1.6 0.089 7.8 0.61 0.29 1.6 0.114 8.9 0.62 0.18 3.8 0.176 8.9 0.62 0.19 3.9 0.17 8.5 0.28 0.56 1.8 0.092 8.1 0.56 0.28 1.7 0.368 7.4 0.59 0.08 4.4 0.086 7.9 0.32 0.51 1.8 0.341 8.9 0.22 0.48 1.8 0.077 7.6 0.39 0.31 2.3 0.082 7.9 0.43 0.21 1.6 0.106 8.5 0.49 0.11 2.3 0.084 6.9 0.4 0.14 2.4 0.085 6.3 0.39 0.16 1.4 0.08

1. For the data on 26 red wines given above, conduct the following analysis:

 

       I.            Provide five-number summary i.e. the minimum, 1st quartile, median, 3rd quartile and maximum value for fixed acidity. Arrange them in increasing order on a straight line, draw a box plot and interpret what it means.

 

 ii. Calculate the correlation coefficient between fixed acidity and volatile acidity and between residual sugar and chlorides. Comment on the strength and direction of association for the two variable pairs.

 

iii. What can be stated about the cause-effect relationship between fixed acidity and volatile acidity, based on the correlation coefficient score?

(10 Marks)

 

2. For the data in the table below:

 

i. What do high kurtosis and skewness figures denote?

ii. Free Sulphur dioxide and total Sulphur dioxide have mean, median and modes that differ substantially from each other. What can you infer from this?

iii. By looking at the descriptive stats of the variables, identify two that may be closest to being normally distributed. Why?

Desc Stats fixed acidity volatile acidity citric acid residual sugar chlorides free sulfur dioxide total sulfur dioxide density pH sulphates alcohol Mean 6.85 0.28 0.33 6.39 0.05 35.31 138.36 0.99 3.19 0.49 10.51 Med 6.80 0.26 0.32 5.20 0.04 34.00 134.00 0.99 3.18 0.47 10.40 Mod 6.80 0.28 0.30 1.20 0.04 29.00 111.00 0.99 3.14 0.50 9.40 SD 0.84 0.10 0.12 5.07 0.02 17.01 42.50 0.00 0.15 0.11 1.23 Kurt 2.17 5.09 6.17 3.47 37.56 11.47 0.57 9.79 0.53 1.59 -0.70 Skew 0.65 1.58 1.28 1.08 5.02 1.41 0.39 0.98 0.46 0.98 0.49 Range 10.40 1.02 1.66 65.20 0.34 287.00 431.00 0.05 1.10 0.86 6.20

(10Marks)

 

3. Lok Sabha in India is to discuss a key constitutional amendment, and there will be four rounds of voting. In each round of voting, assume that the ruling party has a 60% chance of winning, i.e. getting the resolution passed by majority vote. Further assuming that the voting rounds are independent of each other, what is the probability that:

 

a. The ruling party will win 0 rounds, 1 round, 2 rounds, 3 rounds or all 4 rounds of voting? (5 Marks)

b.The ruling party will win at least 1 round? (5 Marks)

 

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Essentials of HRM

Internal Assignment Applicable for December 2019 Examination

 

 

 

1. Kanye Apparels Pvt. Limited is a home grown brand. It has come long way from being a family business to a mid-sized organisation. Traditionally they always believed in appraising employees through checklist method. Recently many employees have come out being very vocal about their displeasure on the traditional way of appraisal and feel it is an unjust way of assessing them. You have been hired as a consultant to propose a new appraisal system. Also, conclude by justifying your selection for the choice of appraisal method. (10 Marks)

 

2. Alaya infrastructure is a small sized organisation having 150 employees. The organisation never had a formal induction training. You are their first ever HR Manager and you strongly feel the need to have induction training. You are asked to present the concept and need for induction training to senior management. Conclude by emphasizing on the importance/advantages of induction training.

 

(10 Marks)

3. A web content creation organization name Natika which is into humor based content is expanding and wants to hire a social media intern. Advertisement has to be placed for the vacancy. Based on this

a. Write a job description for social media intern for the above organisation. (5 Marks)

 

b. Write job specification for the above profile. (5 Marks)

 

 

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Financial Accounting and Analysis

Internal Assignment Applicable for December 2019 Examination

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 1. Wildcat Ltd, a manufacturing company sold a machinery for Rs 8 lacs at the year end. The company had purchased the machinery four years back for Rs 15 lacs and had depreciated the same using written down value method of depreciation @ 20%.

As an accounts executive of Wildcat Ltd, calculate the WDV of the asset for the four years, accumulated depreciation for four years and profit/loss on sale, if any. (10 Marks)

 

2. Mr. Shil Wants to record the financial transactions of his newly started business. Discuss what accounting steps/stages he need to adhere so that the transactions can be duly recorded and processed in order to prepare the financial statements. (10 Marks).

 

3

a. Following information is available in respect of a company named, as Beta Ltd Particulars

Amount

 

Profit before taxes

Rs 50 lakhs

 

Dividend declared per share

Rs2

 

Price of the share prevalent on stock exchange

Rs 200

 

Applicable tax rate

35%

 

Share capital of company 5 lakh shares of Rs 10 each

 

 

 

Calculate-

 Earnings per share

 Dividend Pay-out Ratio

 Price earnings ratio

 

(5 Marks)

b. Prepare the cash flow statement from investing activities of Alpha Creative Ltd for the year ended March31, 2019

 

 

 

Particulars

Amount

Plant acquired

160000

Claim received for loss of plant in fire

45500

Unsecured loans given to subsidiaries

595000

Interest on loan received from subsidiary companies

72500

       

 

 

b. Also give reasons for the classification of above activities as inflow /outflow

(5 Marks)

 

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Marketing Management

Internal Assignment Applicable for December 2019 Examination

 

 

 “Balwaan Gyms and Akhadas” is a new enterprise started by two young fitness freak entrepreneurs Mr. Balraj and Mr. Balbuddhi. Balwaan Gyms and Akhadas is a chain of gyms with a vision to make everyone healthy. The company has already opened 15 Gyms and Akhadas across five cities namely Mumbai, Bangalore, Pune, Delhi and Kolkata.

 

The gym has all modern facilities and amenities like 24*7 security, convenient parking, flexi hours, group Classes on fitness, Personal Training, Private restrooms for males and females. The most unique thing about Balwaan is that it also has all Indian style akhadas where  traditional body building is taught. Balwaan’s every store has a healthy café where they serve traditional healthy food and drinks at extra cost.

The membership fees for the same is 24,000 per annum without a personal trainer.

The company has been relying only on word of mouth for yearly memberships. The company has not undertaken any marketing promotion campaigns for the same. The company is falling short of its expectation when it comes to membership and revenues.

Assume the company has hired you as a Marketing consultant and they want you to advise them on the following issues:

 

 

1. List and discuss the major bases for segmentation of consumer markets. Explain the four variables in detail for Balwaan. (10 Marks)

2. How will you promote the Brand Balwaan Gyms and Akhadas online? Explain five platforms that you will use to promote the same. (10 Marks)

3.a. Explain various levels of product with reference to Balwaan Gyms and Akhadas.

(5 Marks)

3.b. Which celebrity will you select as a brand ambassador for the Balwaan Gyms and Akhadas? Explain the choice of your celebrity with five reasons. (5 Marks)

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Strategic Management

Internal Assignment Applicable for December 2019 Examination

 

 

 1. You have been appointed as a Strategy Consultant to a Swiss shoe making brand namely “Bally” wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?

(10 Marks)

2. UNIQLO is a Japanese casual wear designer, manufacturer and retailer that wishes to enter India’s Retail market. Conduct a PESTLE analysis for Uniqlo in India & suggest whether Uniqlo should enter India or otherwise. (10 Marks)

 

3. You are the Chairman of Isuzu Motors in Japan. Your Indian subsidiary Isuzu India has managed to gain only under 2% of the market share so far & Competitor brands such as Maruti & Hyundai account for 50% & 17% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons. (5 Marks)

 

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NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Brand Management

Internal Assignment Applicable for December 2019 Examination

 

 

 1. The market size of India’s beauty, cosmetic, and grooming market is expected to reach $ 20 billion by 2025 from the $ 6.5 billion, with the rise in disposable income of the middle class and growing aspirations of people to live a good life and look good. This was surely a huge opportunity for Nivea brand in India.

The 120-year old, Hamburg (Germany) based Beiersdorf has often been credited for meticulously building the Nivea brand into the world's number one personal care brand. According to a survey conducted by A C Nielsen in the late 1990s, the brand had a 15% share in the global skin care products market. While Nivea had always been the company's star performer, the 1990s were a period of phenomenal growth for the brand. By successfully extending what was essentially a 'one-product wonder' into many different product categories, Beiersdorf had silenced many critics of its umbrella branding decisions

For year ended December 2017, Beiersdorf surpassed HUL in the deodorants segment for the first time, with an 8.7% share of the urban market, compared with HUL’s Axe that had 7.7% share. A year ago, HUL’s share was 8.3%, versus Nivea’s 7.1%. Since 2011, Nivea India has been the fastest growing affiliate within Beiersdorf’s operations. “In all the segments that Nivea has entered, it has gone from being an insignificant brand into one of the top three brands in the category,” said Rakshit Hargave, SVP for Beiersdorf India and Sub-Saharan Africa. “In 2016, Nivea has outgrown the category by three times and has been able to beat market sluggishness in the December quarter.”

(Source:https://economictimes.indiatimes.com/industry/cons-products/fmcg/we-are-market-leader-in-some-sectors-against-the-mighty-hul-nivea/articleshow/57678531.cms

Source:https://www.oreilly.com/library/view/marketing-management-indian/9789352861859/xhtml/chapter011.xhtml)

Evaluate the positioning of Nivea and discuss how the positioning strategy has led to the brands success.

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2. Iconic US superbike maker Harley-Davidson is planning to launch a mid-size motorcycle in the 250-500 cc range for emerging markets as it eyes major gains in India and plots to challenge Royal Enfield’s leadership position. Harley-Davidson will be addressing this fast-growing segment through a strategic alliance with a manufacturer in Asia after a tieup between TVS and BMW and one between Bajaj Auto and Triumph Motorcycles.

Announcing new mid-term plan till 2027 named ‘More Roads to Harley-Davidson’, the US giant said it is developing small-displacement (250-500 cc) bike for Asia’s emerging markets through a strategic tie-up with a manufacturer in Asia. This new product and broader distribution is intended to fuel Harley-Davidson’s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets,” the company said in a statement. Harley-Davidson plans to offer its most comprehensive lineup of motorcycles, competing in many of the largest and fastest growing segments with a full portfolio across a spectrum of price points, power sources, displacements, riding styles and global markets.

Source:https://economictimes.indiatimes.com/industry/auto/auto-news/with-india-in-focus-harley-davidson-to-come-out-with-250-500-cc-bike/articleshow/65200522.cms

Examine the brand personality of Harley-Davidson and its relevance in a promising market like India. (10 Marks)

 

3. In the increasingly competitive environment of business, the development and launch of new products has become an important competitive tool. In a crowded marketplace, there is greater need for differentiation; in markets that are stagnant there is pressure to create excitement. The Dove brand started its life in 1957 in the US, with the revolutionary new

beauty cleansing Bar. With its patented blend of mild cleansers and ¼ moisturizing cream, it is #1 Dermatologist Recommended brand in the US.

Today apart from its moisturizing soap, Dove has extended the brand by launching many new products like: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products. In India, Consumer goods major Hindustan Unilever launched a brand of soap in 1990s that was considered expensive, frightfully expensive, for the times we lived in. For about Rs 30 for a bar, it was nearly twice as expensive as any toilet soap brand that was then sold in India.

Dove did what it does best all over the world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India, Doves brand team in the 1990s decided to adopt the same line of thought for the Indian market too. In some ways the brand was the opposite of Lux, the beauty bar of film stars. Dove showed beauty in ordinary people. Dove extended to shampoos in 2007, the brand decided to take the similar route. However, this time around user-generated content had started becoming very popular. HUL tied up with online service providers and even took content generation offline. Camera crews in Mumbai, Delhi and Bangalore asked women questions on hair care. In less than two weeks about 1,000 minutes of video footage was recorded and uploaded on popular portals. In a span of 9 days, over 250 women were interviewed and 1,000 minutes of footage recorded. This content when uploaded online elicited a huge response and according to HUL took the online involvement of consumers to a new high. Then talking about damage to hair in the daily routine of real women like

how staying in an air-conditioned environment strips hair of moisture and so on, were highlighted. Not willing to give its damage care expert image to the competition, Dove has even extended rapidly into hair conditioners and hair masks.

(Source:https://economictimes.indiatimes.com/the-secret-of-doves-success/articleshow/5095968.cms?from=mdr)

(Source : https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3123594)

a. Evaluate the brand extension strategy of Dove. (5 Marks)

b. What are the reasons for the success of Dove in other categories and the potential benefits to the parent brand? (5 Marks)

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Consumer Behavior

Internal Assignment Applicable for December 2019 Examination

 

 

 1. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: (10 Marks)

(a) Luxury Watch

(b) Breakfast Cereal

(c) Protein Shake

 

2. What is Just Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for this product category has been found to be Re 1. Brand B has made changes to its product formula to make it last for 4 days more, the j.n.d for this product category has been found to be 3 days. Explain the implication of j.n.d for Brand A and Brand B?

(10 Marks)

3.

a. In context of Consumer Personality, what is the Self-Concept? Explain the 4 types of Self-Image. (5 Marks)

b. Explain the 4 elements of Consumer Learning with an example. (5 Marks)

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Customer Relationship Management

Internal Assignment Applicable for December 2019 Examination

 

 

 

1. In your opinion what differentiates the relationship you share as a customer with your hair stylist versus the sales person at a huge departmental store? How can the relationship be classified and what aspects contribute to it?

 

 

2. As a marketing professional, which phase of data analysis requires your most attention and why? (10 Marks)

 

3. Snigdha is the Campaign Manager in Unexplored Destinations Tours & Travels Pvt. Ltd. She is responsible for running successful campaigns so maximum tours are booked with their organization. She is handling a relatively raw team and needs to handhold them to achieve the objectives.

 

a. The team needs an overview of campaign management. How can Snigdha explain the same to her team in an effective manner? (5 Marks)

 

b. What different kinds of campaign can they run in order to achieve the organizational objective? (5 Marks)

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: International Marketing

Internal Assignment Applicable for December 2019 Examination

 

1. Due to US President Donald Trump’s policies it is becoming difficult to export steel components to US. You are a big exporter of auto components to the US. Hence you want to evaluate setting up a new Plant in America and also explore option to expand in that market. Evaluate whether you would like to set up Plant in the US or Mexico on basis of  International Business & Marketing Environment parameters to come to a decision. Both countries are now part of NAFTA agreement. (10 Marks)

 

2. You are the CEO of a FMCG company and wish to enter China. You have a strong global brand. Evaluate any 3 entry options to enter into China. Which of the market entry options would you finally choose & why? (10 Marks)

 

3. The LEGO toys market has strong growth and reasonable volume in India. The Toy market is dominated by Mattel and many smaller Indian players in this segment. Mattel enjoys a 30-50% higher pricing compared to other leading Indian brands. As LEGO you have decided to enter the Indian market in India in a big way either by setting up own manufacturing.

a) Suggest what would be your pricing strategy for the Indian market. (5 Marks)

b) Suggest the possible brand positioning for your LEGO Toys. (5 Marks)

 

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NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Marketing Strategy

Internal Assignment Applicable for December 2019 Examination

 

 

  1. Tata Starbucks is a 50:50 joint venture between Starbucks and Tata Global Beverages (TGBL) in India. Tata Starbucks opened its first store in India in Oct-2012, and as of Aug-2019 had c. 157 stores in India. “Our continued growth in topline and sensible approach towards expansion will help us achieve break-even by March 2020. Coffee business in India is growing substantially. The coffee culture is being spearheaded by millennials, upwardly mobile and people who travel and understand brand. Two years ago, we set up 25 stores (in a year). During last fiscal 2018-19 we added 30 stores. This year we will beat that number substantially and by end of March 2020, we will have added many more stores than we added in the past.” – Navin Gurnaney, CEO, Tata Starbucks (source: The Hindu BusinessLine, 7-Aug-2019). Tata Starbucks achieved sales of c. INR 442 crores in the financial year ending Mar-2019 (source: the Hindu BusinessLine, 7-Aug-2019). You work as a Marketing Strategy consultant; provide recommendations regarding growth strategy to help Tata Starbucks increase the sales 5 times by Mar-2024 (relative to sales in financial year ending Mar-2019). (10 Marks)

2. Founded in 1946, and incorporated in 1958 in Japan, Yonex (www.yonex.com) is a well-known brand and manufacturer of sports equipment for badminton, tennis, etc. Inspired by the success of PV Sindhu and Saina Nehwal in international badminton tournaments, Prakriti, a first generation entrepreneur founded ‘ABC’ in 2019 with a vision to build the first Indian billion-dollar brand in sports equipment and related products/services, and become No. 1 brand in the category in India by 2025. Prakriti has hired you as a consultant; review and analyse the Marketing Strategy of Yonex and its competitors in India, and provide recommendations on Segmentation, Targeting and Positioning Marketing Strategy for ABC in badminton rackets category. (10 Marks)

 

 

3. Colgate-Palmolive (India) Ltd. (hereafter referred to as Colgate) achieved sales of c. INR 4,500 crores in FY 2019, having grown at a compounded annual growth rate (CAGR) of c. 4.5% since FY 2014. Pacol, an entrepreneur, is planning to build INR 1,000 crores (in sales) brand ‘Pacol’ by FY 2025 in the Oral Care products category in India, and has hired you as a Marketing Strategy consultant. Review and analyse Colgate’s Marketing Strategy in India.

a. Explain various stages and their characteristics in industry life cycle, with specific comments regarding the current stage of Oral Care products industry in India. (5 Marks)

b. There are 5 key themes/ ways to identify competitive advantages for a brand/ differentiate from other brands, as a part of differentiation and positioning strategy; explain these with suggestions/examples in context of ‘Pacol’. (5 Marks)

**********

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Sales Management

Internal Assignment Applicable for December 2019 Examination

 

 

 

1. Synergy computer systems has 3 sales executives in Mumbai. Their performance for the month of April – June 2019 is detailed below. You are the territory manager in charge of their performance.

 

 

Name of the executive

No. of sales calls

No. of orders

Actual Sales INR

Sanjay Mishra

1550

350

350,00,000

Tapan Sharma

1100

280

280,00,000

Supriya Ghosh

1600

580

580,00,000

 

 

Critically evaluate the performance of the sales executives. What are the steps you can take to improve the performance? (10 Marks)

 

2. Connect with a senior sales person from two industries – IT industry (such as TCS, Infosys or any other company) and consumer product industry (such as P&G, Dabur or any other company). Study and prepare the sales organization structure of these two companies.

(10 Marks)

 

3. Orion Fashions Ltd is a fashion brand in India. They are predominantly in fashion wear from men and women. The company has 3 plants in India and employs over 800 sales people. However the company has been hit with the economic slowdown in the country. To make things worse, cheaper imports of fashion wear and e-commerce has affected store sales. The sales people are left with slimmer pay cheques and many of them left the company. The sales people also put pressure on the top management and negotiated a 10% increase in salary for all sales employees.

a. Do you agree with the Top managements plan to give a flat increase in salary to all sales people (5 Marks)

 

b. What are some of the non-financial tools of motivation that you can use (5 Marks)

 

**********

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Consumer Behavior

 

 

 1. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: (10 Marks)

(a) Luxury Watch

(b) Breakfast Cereal

(c) Protein Shake

 

2. What is Just Noticeable Difference? Brand A has decided to increase its price by Rs. 2, the j.n.d for this product category has been found to be Re 1. Brand B has made changes to its product formula to make it last for 4 days more, the j.n.d for this product category has been found to be 3 days. Explain the implication of j.n.d for Brand A and Brand B?

(10 Marks)

3.

a. In context of Consumer Personality, what is the Self-Concept? Explain the 4 types of Self-Image. (5 Marks)

b. Explain the 4 elements of Consumer Learning with an example. (5 Marks)

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Corporate Finance

 

NMIMS solved assignment available for session December 2019, 

your last date is 2 December 2019.

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1. Assume that ABC Ltd has equity share capital of ₹15,00,000 divided into shares of Rs150 each. The company wishes to raise additional total capital of ₹6,00,000 for

expansion through ₹3,00,000 in equity shares and ₹3,00,000 in debts at 10%. The EBIT of the company is ₹3,00,000 and tax rate is 50%. Calculate EPS. Suggest what will happen to EPS if entire capital was raised through debts. (10 Marks)

 

2. Alpha Ltd is expecting an annual Earnings Before Interest and Tax of ₹1,50,000. The company had 10% debentures of ₹ 5 Lakhs. Calculate the overall cost of capital of the firm if the cost of Equity is 12% assuming NI approach in the calculation. Suggest what happens to the value of the firm when more debentures are issued. (10 Marks)

 

3. Mr. Mehta works as a Management Consultant in XYZ Ltd and his role involved analyzing capital investment projects. His manager asked him to analyze project X which involved capital investments of ₹10,00,000 and the cost of capital of 12%. The projects net cash flows are as follows:

Years

1

2

3

4

5

Cash Inflow

20,000

30,000

40,000

45,000

50,000

 

Calculate:

a. Net Present Value of the project and suggest whether project is to be accepted or not.

(5 Marks)

b. Internal rate of return and suggest whether project is to be accepted or not (5 Marks)

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: International Business

Internal Assignment Applicable for December 2019 Examination

 

1. The World Economic Forum publishes the Global Competitiveness report annually which ranks nations across 12 pillars of global competitiveness. Develop a regional Asia-Pacific Outlook for a minimum of 5 economies in the region. (10 Marks)

 

2. You are travelling to an African country (select one) and your colleague recommends you to visit the website of Centre for Intercultural Learning. Collect information and prepare a brief write-up on the cultural characteristics affecting workplace conduct in the selected African country and compare it with the Indian culture (10 Marks)

 

3. In late 1990s, Levi Strauss, the iconic jeans brand decided to restore its lost sales through a shift in strategy. They decided to allow the national managers to adapt the product offers and re-work on the marketing strategies. The products were re-designed for physical differences. Regional flavor was given to the advertisements especially when around 60% of the business started coming from emerging markets.

a. How does the brand Levi demonstrate the globalization of markets. Identify 5 such Indian brands who indicate the same global phenomenon. (5 Marks)

b. Do you think that this strategy will continue to work in future? Identify 5 global brands that practice standardization? (5 Marks)

 

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE)

 Course: Operations Management

Internal Assignment Applicable for December 2019 Examination

 

 

 

1. What is the need of Materials Requirement Planning (MRP) in a manufacturing company? Select any manufacturing company of your choice, and do a detailed study of its MRP process.

 

2. Define aggregate operations planning. With the help of one example for each strategy, distinguish between the different aggregate operations planning strategies. (10 Marks)

 

3. US is set to construct the world’s largest ethane cracker plant in the US Gulf Coast region. Qatar Petrochemical (QP) and Chevron Phillips(CP) Chemical have signed an agreement to jointly develop the project. The complex is expected to comprise a 1,900-kiloton-per-annum (KTA) ethane cracker and two high-density polyethylene (HDPE) units with a combined capacity of 1,680 KTA. QP will own a 70% majority share in the joint venture and CP Chem will hold the remaining 30% stake. Chevron Phillips will also provide project management and oversight, and it will be responsible for operation and management of the facility.

The plant’s location will give it access to significant quantities of ethane produced by US shale basins, including the prolific Permian Basin. The facility will raise Qatar’s polyethylene production capacity by 82%. It will support an estimated 9,000 jobs during construction period, and once operational the facility is expected to provide 600 full-time jobs.

(Source: US to build world’s largest ethane cracker plant by Teresia Njoroge - Jul 15, 2019 https://constructionreviewonline.com/2019/07/us-to-build-worlds-largest-ethane-cracker-plant/ )

            a. Discuss the factors that affect plant location decisions. What are the key factors that may affect the ethane cracker plant?

 

(5 Marks)

                        b. Name the four major types of plant layout. For the above project, what should be the ideal plant layout? (5 Marks)

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Organisational Theory, Structure & Design

 

 

  1. PharmaCare Enterprises is a MNC, which is planning to takeover a small family owned enterprise called DermaBoss. Your firm has been tasked with doing an Organizational Analysis prior to the takeover. Detail out the techniques you would follow for doing an Internal Analysis of DermaBoss.

 

2. Asha Motors is a family owned automobile company that is making electric vehicles (EV). With the enhanced focus on EV and the public inclination towards purchasing non-polluting vehicles, the company expects a sudden surge in demand and thus potential growth. The company promoters have realized that to take advantage of this, the company needs to scale up and drastically change the way they operate and to do so, they need an External Analysis.

Detail out the four concepts of External Analysis and the Scenario Planning technique for this analysis. (10 Marks)

 

3. Software Inc is a start-up with offices across India. The management team consists of the founders and their family members. The business has been quite profitable but they now want to expand. Their investors have advised them to go in for an Organisational study using the 7 S Framework. The CEO of the company has asked your firm to share a presentation on this.

a. Please detail out the concept and features of an organisation. (5 Marks)

 

b. What is the 7 S framework? (5 Marks)

 

 

NMIMS solved assignment available for session December 2019, 

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NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Taxation- Direct and Indirect

Internal Assignment Applicable for December 2019 Examination

 

 

 1 . Mr. Somaya recently joined as a marketing executive in a construction company. The Human resource department of the company recruited him at a CTC of Rs6.5 lacs, annually. The said department asked him to follow adequate tax planning so as to minimize income tax liability.

However, being a graduate in Marketing Somaya is confused among the terms tax planning, tax avoidance and tax evasion. He approached you for discussing the differences in these terms You recently come to know about the difference by studying them under the course of Taxation – Direct and Indirect.

Explain him the needful with suitable examples. (10 Marks)

2. The basis of charge under the head salary is different when compared with income from other various sources. Further, there are certain deductions under the Income tax Act which are available only to the salaried employees and which are in addition to the deductions under Chapter VI of the income tax Act.

Mention at least three of the deductions available to salaried employees with the maximum deductible amount for each of them. Also, discuss the conditions needed to be satisfied in order to charge any income under the salary head. (10 Marks)

 

3

a. Mr. Morgan received voluntary retirement compensation of Rs7.5 lakhs after service of 30 years. He still has 5 years of service left. At the time of VRS, he was drawing basic salary of Rs 25000 per month, Dearness allowance Rs 7000per month. Compute his taxable voluntary retirement compensation, assuming he can’t claim any relief U/S 89. (5 Marks)

b. Ramman is a resident and ordinary resident in India for the previous year 2018-19. He owes a house in London, which he has to let out at pound 15000 per month. The municipal taxes paid to the Municipal Corporation of London is pound 7000 during the previous year 2018-19. The value of one pound in India rupees to be taken Rs 90.50. Compute Ramman’s Net Annual Value of the property for the Assessment year 2019-20. (5 Marks)

**********

 

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Capital Market and Portfolio Management Assignment

Internal Assignment Applicable for December 2019 Examination

 

 

 

1. Ramesh wanted to purchase stock of ABC Ltd. He estimated the return and probabilities of returns by analyzing the past records. Calculate risk and return of the stock to help him make investment decision.

Probability

Returns(%)

0.4

25

0.25

18

0.35

20

 

 

2. Alok was responsible to handle the portfolios of HNI clients. His manager asked him to prepare a report on different measures of risk to quantify the amount of risk associated with each investments so that it becomes easier to convince the clients based on their risk appetite. Help Alok to prepare the report. (10 Marks)

 

3. ABC wealth managers had two portfolios but they have to decide which one of the following has to be offered to the client based on the following information:

Observed Return

Beta

Portfolio Bluechip

25%

1.75

Portfolio Midcap

15%

1.15

       

 

 

Risk-free rate is 7.5 %.

Return on the market portfolio is 14%

Standard Deviation of the market is 8%

In order to help ABC wealth managers, make decisions, calculate for Portfolio Bluechip and Midcap:

a. Jensen index and identify which one of the two portfolio is better. (5 Marks)

b. Treynor index and identify which one of the two portfolio is better. (5 Marks)

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Cost & Management Accounting

Internal Assignment Applicable for December 2019 Examination

 

NMIMS solved assignment available for session December 2019, 

your last date is 2 December 2019.

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1. Cost control is all about identifying and controlling business related expenses with an objective of increasing profits. In order to control the costs, management compares the actual performance with the expected results.

If the actual performance is not up to the mark, then the management takes corrective actions. Keeping this fact under consideration, discuss the essential techniques (any five) which are in general applied by management to control the cost element. (10 Marks)

 

2. Maheshwari & Sons wants to recruit management accountant for their head office. Among the ten candidates shortlisted they have to select one as the most suitable candidate. Discuss the qualities they will look in to the candidate for the position of management accountant. (10 Marks)

 

3. a. Annual demand for a particular item produced by Manikk Ltd is 20000 units. The cost of carrying inventory per unit per annum is 10%. Per order of inventory costs Rs 80. The supplier agrees to supply at the price of Rs8 per unit.

Determine the total cost for ordering 20000 units (5 Marks)

3. b. For Amit manufacturing company, the job work is executed by A Unit. The unit had an incomplete job as on 30th March 2019. The cost sheet on the same date reflects direct material and direct labour cost of Rs7 lacs and Rs 5 lacs, which have been incurred on the job till date.

Additionally, the firm incurred following costs as on 31st March 2019-

Direct material cost 30000

Direct labour cost 50000

Indirect labour cost 30000

As per firm's policy, factory overhead is absorbed on the basis of 120% of direct labour cost. In the light of above mentioned information, calculate the value of Work in progress as on 31st March 2019 (5 Marks)

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Marketing of Financial Services

 

 

  1. Design a Financial Literacy program targeted at college students for a Mutual Fund (Asset Management Company) of your choice.

 

2. Ashok Bhatia, (age 29 years) works with a pharmaceutical company and has not yet started to save for his retirement. Ashok is married to Preeti (age 25 years) and they have one son aged 2 years. Ashok wants you to prepare a plan for him to retire latest by age 55. (You can make any assumptions to further build up your case.) (10 Marks)

 

3. Amish Shah, aged 35 years, is employed with a MNC. His wife Pooja, aged 34 years, is also working part - time. The couple has two children - daughter Rima aged 7 years and son Ansh aged 4 years. Amish and Pooja require your help to make a few financial decisions. (Give justification and reasoning for the option you would suggest to your client. You can make any assumptions to further build up your case.)

a. Amish and Pooja want to invest for their children’s higher education for the long term (over 12 to 15 years). They want to know whether they should make lump sum equity mutual fund investments or invest in SIPs of Equity MFs. (5 Marks)

 

b. Amish wants to take a Life Insurance cover of Rs 1.5 crore. Advise him whether he should go for a ULIP or a term insurance. (5 Marks)

 

 

 

NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Strategic Cost Management

 

 

1. Swadeshi Industries has four potential projects all with an initial cost of ₹20,00,000. The capital budget for the year will only allow Swadeshi industries to accept one of the four projects. Given the discount rates and the future cash flows of each project, which project should they accept? (10 Marks)

Cash Flows

Project M

Project N

Project O

Project P

Year one

₹500,000

₹600,000

₹10,00,000

₹300,000

Year two

₹500,000

₹600,000

₹800,000

₹500,000

Year three

₹500,000

₹600,000

₹600,000

₹700,000

Year four

₹500,000

₹600,000

₹400,000

₹900,000

Year five

₹500,000

₹600,000

₹200,000

₹11,00,000

Discount Rate

6%

9%

15%

22%

 

 

 

2. An auto component manufacturing company is contemplating introducing a new inspection process in their assembly line to save on rectifying cost. The current production is in batches; each batch produce 5000 components. The cost of inspection of each component is Rs 50, the cost of rectifying each defective component is Rs 250. If a defective component is sent to the customer and returned, it will cost the company Rs.500. Calculate at what percentage of defective rate it would be beneficial for the company to adopt the proposal. (10 Marks)

 

3. You work for a strategic consulting firm specializing in Cost Optimization; ABC Company is looking for some advice regarding Break Even Sales, Margin of Safety, and impact of selling price on the two metrics. The company has provided you the following information:

 

Sales Units

10,000

Selling Price

₹ 15

Total Cost

₹ 75,000

Fixed Cost

₹ 20,000

Net Profit

₹ 25,000

Using the above information, you are required to:

a. Calculate Break Even Sales (in ₹) and Margin of Safety (in ₹) (5 Marks)

 

b. Calculate the new Break Even Sales and Margin of Safety if the selling price is increased by 20%. (5 Marks)

 

NMIMS solved assignment available for session December 2019, 

your last date is 2 December 2019.

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