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Course: Taxation Direct & Indirect

1. Government imposes direct taxes on the income earned and generated by businesses. Are these taxes burden on the public or these taxes are an instrument of social and economic policy in the hands on government. Express your opinion with suitable examples.

2. “One nation one tax.” Goods and service tax is a comprehensive, multistage and value added tax which is collected by both, the Central as well as State Government. GST replaced several taxes levied and collected in the nation over a period of time. Prepare a presentation mentioning briefly explaining, pattern of tax before GST, the types of taxes replaced by GST and salient features of GST. (10 Marks)
3. Mr. Amolak, aged 52 years furnishes the following information relation to premium on mediclaim policy paid by cheque for the year ending 31.3.2019
 For self- Rs10000
 For spouse, aged 48 years Rs 9500
 For dependent mother aged 72 years- Rs7500
 For dependent mother in law, aged 64 years- Rs 5000
 Cash paid for preventive health checkup of self and spouse – Rs 8000
 Medical expenditure for dependent father aged 83 years- Rs30000
a. Compute the deduction under section 80D of the Act. (5 Marks)
b. What if, the above premium was paid in cash, would your answer be different? Also, discuss the provisions mentioned under Section 80 D of the Act

 

Course: Organisation Theory, Structure and Design

1. Value for Money is a modern-day Fintech company with a work force of 300 people. The promoters have been stalwarts of the banking sector with a work experience of more than 30 years. The company has a lot of millennials and promoters are worried about creating a sustainable and productive work culture. Which are the factors that 

would affect organizational culture at Value for Money? What benefit will Value for money derive from a strong culture? (10 Marks)
2. Hitech Solutions Ltd. is an upcoming IT solutions company. Their performance for past 3 years has been good, however performance has dipped this year. The CEO wants the strategy team to carry out a VRIO analysis. Which type of technique is VRIO? Conduct a VRIO for Hitech. Make assumptions where ever necessary. in spite of challenging market conditions. If the management decides to use the Historical analysis, which type of tool are they considering? (10 Marks)
Q.3. a. Explain any 4 types of organizational structures with an example. (5 Marks)
Q.3.b. Give an example of any organization that has gone through the phases of organizational life cycle. (5 Marks)

 

Course: Operations Management

1. What motivations typically cause firms to initiate a facilities location or relocation project? Select an Indian company and discuss its facility location strategies.

2. Discuss the benefits and limitations of the product layout and process layout. Select any automotive company and explain its plant layout. (10 Marks)
3. JSW steel implemented Total Quality Management (TQM) at its Vijaynagar unit as part of its journey towards quality excellence. The company sources said TQM implementation enabled JSW steel, over the past five years, to drive operational efficiency and strengthen its customer service operations. In October 2018, JSW Steel’s Vijayanagar works unit was awarded the highest global quality honour, "The Deming Prize", for its TQM practices. The company now intends to implement TQM across all its steel manufacturing units, the officials said adding that TQM implementation at its Salem works in Tamil Nadu is on track and its implementation at Dolvi works in Maharashtra is expected to be completed by 2020. (Source: https://www.firstpost.com/business/jsw-steel-plans-to-ramp-up-production-capacity-firm-mulls-to-implement-total-quality-management-in-all-units-5599111.html )
a. What is TQM? Explain the benefits of implementing TQM at JSW steel. (5 Marks)
b. Discuss the various requirements for implementing TQM at JSW steel.

 

Course: International Business

1. Hojibo and Go-on-tour are the two biggest Online Travel Aggregators in the Indian landscape.
Stiff competition and excessive cash burn made them come together by merging both the
companies and forming a new entity called Ho-GOT. You are the Chief Human Resource
Officer (CHRO) of the Group Company. Founders of Hojibo and Go-on-Tour decided to build
a new culture in Ho-GOT which would be different from both the earlier companies and thus 

entrusted you with this task. Being the CHRO you are aware that this would require huge
cultural change in the organization.
Discuss the various phases involved in the cultural change of an organization. Also elaborate
some of the factors that facilitate cultural change in an organization.

 

2. RV Shoes is a dominant player in domestic footwear market. Mr. Singh is the owner of the
company and a first generation entrepreneur. He now wants to go global with his brand but is
not sure of the ways to enter International Market. Discuss the various ways to enter
International Market and explain the pros and cons of each way which would help Mr. Singh
to devise his strategy.
(10 Marks)
3. Hodrej is in the business of manufacturing and selling home safes. Business Head of Hodrej
wants to promote his products in international market.
a. Being the Marketing Manager for Hodrej briefly explain the steps involved in international
marketing process.
(5 Marks)
b. As the Product Head for Hodrej you have been entrusted with the task to devise pricing strategy
for your products to maximize sales and profits. Describe some of the commonly used
international pricing strategies which could be used to achieve your marketing goal and
objectives.

 

Course: Corporate Finance

1. Hyperlocal startups had a maximum pie of the private equity and venture capital (PE/VC) funding last year. Discuss how arranging venture capital from the venture capitalist differs from Equity financing.

2. The finance department of Parshwanath Corporation gathered following information- The carrying cost per unit of inventory is Rs10 The cost per order is Rs20 The number of units required is 50000 per year The variable cost per unit ordered is Rs5 The purchase price per unit is Rs50 (10 Marks)
3. Define the concept of EOQ, its relevance, determine the EOQ and the time gap between two orders. The expected cash flows of a project are as follows
Year Cash Flows 0 -150000 1 20000 2 30000 3 40000 4 50000 5 30000
The cost of capital is 12% Discuss and Calculate a. NPV for the project (5 Marks) b. Future value of benefits when compounded @12 %

 

 

 

Course: Consumer Behaviour


 

1. A well-known international fitness company, PlanetFit, is planning to set up gyms and yoga studios across India. Describe how PlanetFit can apply demographics and psychographics to plan its segmentation strategy. Which demographic and psychographic segments should PlanetFit target and why? (10 Marks)
2. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products:

a. Sugar
b. Men’s aftershave lotion
c. Smartphone
3. a) What are reference groups? List and discuss 2 groups that influence your purchases.
(5 Marks)
3. b) Explain Maslow’s hierarchy of needs. Develop an ad campaign for Running shows, appealing to the self-esteem need level.

 

 

Course: Business Economics

1. “In the monopolistic competition, a few firms sell differentiated products” Explain
this statement by highlighting important features of this kind of a market.
Substantiate your answer by a live example. Also explain how the equilibrium in
this kind of a market is different from a long run equilibrium under perfect
competition.

 

2. Complete the hypothetical table below and explain in brief, the behaviour of each
type of cost. (10 Marks)
Quantity Total
Fixed
Cost
Total
Variable
Cost
Total
Cost
Average
Fixed
Cost
Average
Variable
Cost
Average
Total
Cost
Marginal
Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900
3. a) What are the practical uses of the concept of price elasticity of demand for
different stakeholders in the production process? (5 Marks)
b) Distinguish between the shift and movement in the demand curve.
Explain any five factors which would bring about a shift in the demand
curve for Maggie noodles.

 

Course: Corporate Social Responsibility

1. Choose any ONE listed company from NSE top 500 and go through its CSR Report (found in annual report under Board Report) for TWO years, 2016-17 and 2017-18, and answer the following;

 

Select all projects/initiatives reported by the company that fall under Swachh Bharat Campaign and National Skill Development Mission for the 2 financial years. Collate and analyse the investment made by the company, the outcome and impact on the beneficiaries over these two years providing quantitative data to support the positive impacts reported. You can also include data/ information about these projects/initiatives from the company’s website and sustainability report if available. (10 Marks)
2. Choose any ONE listed company from NSE top 500 (different company from a different sector than that selected for Q1 above). Go through its Business Responsibility Report 2017-18, Section E that has reporting/disclosures on “Principle 6: Business should respect, protect, and make efforts to restore the environment”. Identify and list the focus areas chosen by the company and the initiatives under these focus areas. Collate and present both the qualitative and quantitative information on all the identified initiatives under principle 6 to showcase their outcomes and their impacts. You will need to visit the company website, Annexure E (Energy Conservation) under Board Report as well as its sustainability report, if available. Conclude the answer by providing your analysis of the disclosed data. (10 Marks)
3. With the introduction of the Companies Act 2012, spending 2% of net profit on CSR has become conditionally applicable to listed and non listed companies as per the provision laid out under section 135. The company can deploy the CSR projects themselves or through an implementing agency that fulfills all mandatory requirements laid down.

 

a. As the new Lead, CSR Management Committee, explain what according to you are the five critical challenges/ key factors that will influence and/or enhance working with an implementing agency/ngo that you will have to address for achieving your project objectives. (5 Marks)
b. Suggest viable and practical solutions to any two of these challenges that you will present to your CSR Team.

 

Course: Information System for Managers

1. Today companies are using various touch-points to interact with their customers constantly. These customers are responsible for spreading electronic word-of mouth thereby influencing others. You’re the owner of Snackathon, a subscription service that delivers snacks to homes and offices. Snackathon partners with grocers and other businesses and also sells directly to consumers. As an organization that has traditionally been dealing with customer’s offline, you realize the need to move online and dive deeper into analytics that help you understand why your customers left, if they’re thinking about leaving, and how you can work to keep them on board. What are the pros and cons of using analytics to engage with customers effectively? Justify your standpoint. (10 Marks)

2. 10 Street Café is a chain you have started from scratch a few years ago. After breaking even, recently your cafés are gaining popularity and you are expanding your business. The growth is rapid and your staff seems unprepared for the increase in volume of customers and managing the interactions smoothly. On hiring a consultant to help you improve your customer experience, he recommends to invest in a Customer Relationship Management (CRM) system. As a consultant, how would you point out the benefits of CRM system to the client and highlight points to ponder before and during the implementation of such a system? (10 Marks)
3. Technology at the dining table (apps like Uber Eats, Swiggy, Zomato) is gaining firmer ground in India. Placing orders for food online is popular, especially among millennials, leading food delivery platforms to embrace analytics in a big way to better read fast-changing consumer behavior, minimize errors and enhance customer experiences. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, competitive pricing, quick delivery, variety of restaurants on-board, simple user interface and availability across different platforms.

 

a. How do you think these companies use analytics to give customers a great experience, unlock business growth and drive operational efficiency? (5 Marks)
b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?

 

Course: Management Theory and Practice

 

Case:
M/s Chai ki pyaali is a new startup serving hot tea to customers. The company has 30 different varieties of tea and it also sells food items that adds more revenue to the overall profit. The company has a unique cup design and the store layout and design is vintage. The company has opened 50 stores across India and has a plan to open 100 more stores in another two years. The 

expansion plan is in place and the execution needs to be monitored. The Chai ki pyaali head office is in Mumbai.
Mr. Shravan is the person who started the tapri (small road side sales booth) business and is now the owner of Chai ki pyaali chain. All the employees are very happy with Shravan and his managing skills. Before taking any decision he consults all his managers. He shares his ideas with them and also loves to hear their ideas too. He is always keen on learning new modern management principles and practices.
Mr. Shravan hires you as a Business Manager so that the modern day management practices can be implemented properly.
1. How will you implement 5S in Chai ki Pyaali stores across India which will improve the overall efficiency of the organisation? (10 Marks)
2. Explain various social responsibilities that this business will have towards interest groups?
(10 Marks)
3. Based on the case given:
a. Identify any five Henry Fayol principles that can be implemented in the Chai ki Pyaali business. (5 Marks)
b. Explain any three types of leadership styles and identify the leadership style adopted by Mr. Shravan.

 

Course: Organisational Behaviour

 

1. The manager must praise an employee in public and censure in private. Discuss this statement with the help of Albert Bandura’s Social Learning Theory. (10 Marks)
For Theoretical Answer
Assessment Parameter
Weightage
Introduction
20%
Concepts and Application related to the question
60%
Conclusion
20%
For Numerical Answer
Assessment Parameter
Weightage
Understanding and usage of the formula
20%
Procedure / Steps
50%
Correct Answer & Interpretation
30

 

2. The Trait theory of leadership asserts that leaders are born not made. According to these theories leaders have common personal or behavioural characteristics accounting for leadership effectiveness. Do you agree with the same? Support your answer with proper justification for the same. Conclude by expressing which theory explains leadership the best.
(10 Marks)
3. Karan is an HR Manager and his team comprises of 6 members excluding him. Everyone in his team has extremely congenial relations to the extent that during brainstorming session they blatantly support each other. Though it is a sign of a close knit team but Karan feels that this kind of extreme harmony is killing the creativity of the team. Karan wants some kind of spur in the team’s creativity. Karan is in a dilemma.
a. Suggest any two methods of stimulating functional conflict in Karan’s team. (5 Marks)
b. In case the conflict becomes dysfunctional, also suggest two methods through which Karan can manage the same (dysfunctional conflict).



 

Course: Business Communication and Etiquette

1. Slipkart.com has put up billboards across the main, arterial roads of Mumbai. The
billboards advertise the Mega Independence Day Sale coming up. They hope their
billboards can grab the attention of drivers and pedestrians on these busy roads. List
the 8-steps in the Basic Communication Model and apply the model to Slipkart.com’s
billboard ad.

 

2. You are the customer service manager for OmYoga.com, an online store selling Yoga
apparel. A customer has written an angry email complaining that the Yoga leggings
she purchased a month ago have shrunk and the colour has faded. She mentioned that
she machine-washed her leggings and dried them in a drier. Your website clearly
mentions that the leggings can only be hand-washed and should not be put in the drier.
She is asking for a replacement or a complete refund of Rs. 3000. How would you
respond to this complaint? Draft an email.

3. Digital communication technologies are changing the face of business communication.
Explain:
a. Engaging content for Social Media (5 Marks)
b. Pros and cons of Instant Messaging