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Business Economics
April 2024 Examination
Q1. Complete the given table by showing the calculation/Steps for marginal utility. Also, enumerate the relationship between Total utility and marginal Utility. (10 Marks)
|
Shirt ( units ) |
Total Utility |
Marginal Utility |
|
1 |
22 |
|
|
2 |
43 |
|
|
3 |
63 |
|
|
4 |
81 |
|
|
5 |
97 |
|
|
6 |
111 |
|
|
7 |
123 |
|
|
8 |
133 |
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Q2. Anika is working in “Footon ltd Company” that manufactures formal and informal shoes for both men and women. It is observed that for the last few years, the sales figures are fluctuating and there are no vivid reason for the same. Anika’s manager have asked her to prepare a short notes on the importance of forecasting .Also her manager wants to know if implementing sales force composite and Delphi method can be useful for their Organisation?
(10 Marks)
Q3a. “For a business owner, knowing their cost of production is a vital step in creating and maintaining a profitable business. “With reference to the above statement explain Business Cost, Opportunity cost and Social cost with example (5 Marks)
Top of Form
Q3b. “Economies of scale are cost advantages reaped by companies when production becomes efficient “With reference to the given statement explain what do you understand by Economies of scale and elaborate on any two types of Economies of scale. (5 Marks)
Financial Accounting & Analysis
April 2024 Examination
Q1. Prachi Industries purchased a land worth 2 crores, office fixtures and furniture worth Rs 50 lakhs. Five years back the company has purchased an investment property for Rs 5 crores out of which today they disposed of 20% of the property, at a realizable value of Rs
3 crores. As a consultant to the company discuss as per the needs of corporate reporting the nature of these items, how the above items needs to be presented and disclosed in the corporate financial statement. (10 Marks)
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Q2. Ms. Shravani , our accounts manager, is responsible for overseeing financial activities at Mogra Enterprises. She ensures accurate bookkeeping and compliance with accounting assumptions. Her junior executive is confused about how the various accounting assumptions plays a vital role in accounting. Further she wants Ms Shravani to help her in understanding the difference between the accounting period assumption and separate entity assumption, Discuss how (you being) Ms. Shravani would like to explain all these in simple terms. (10 Marks)
Q3. Perform the common Size analysis for the year (5*2—-10 Marks)
- 2021 b. 2022
|
Statements of Income |
||
|
2021 |
2022 |
|
|
Operating revenues |
9,56,690 |
9,12,813 |
|
Operating expenses |
||
|
Personnel |
1,13,433 |
1,32,080 |
|
Fuel |
1,28,076 |
1,00,058 |
|
Purchased power |
1,54,910 |
1,34,488 |
|
Depreciation |
1,44,622 |
1,56,469 |
|
Maintenance |
92,717 |
86,261 |
|
Taxes other than income taxes |
63,266 |
63,220 |
|
Purchased services |
38,392 |
35,948 |
|
Other |
1,01,513 |
1,04,850 |
|
8,36,929 |
8,13,374 |
|
|
Operating income |
1,19,761 |
99,439 |
|
Other expenses (income): |
||
|
Interest expense |
36,727 |
36,771 |
|
Interest income |
( 61) |
( 82) |
|
Loss on impairment of fixed assets |
4,089 |
0 |
|
Other, net |
4,325 |
1,556 |
|
45,080 |
38,245 |
|
|
Income before special item and income taxes |
74,681 |
61,194 |
|
Special item: |
||
|
Reserve for drought |
1,747 |
712 |
|
Provision for income taxes: |
||
|
Current |
25,061 |
28,457 |
|
Deferred |
1,374 |
(7,504) |
|
Net income |
46,499 |
39,529 |
Information Systems for Managers
April 2024 Examination
- Goodwill Bakery has now its several branches across different cities in India. This bakery has started a small shop in New Delhi and then expanded their bakery business across several states of the Country. Initially, when they started, they have appointed different personnels to keep a track of products sold, orders given and inventory required. With the expansion of business in different cities, Goodwill Bakery are now finding it difficult to manage/ track the details at national level and to get an overview of product details across all stores of various cities. They contacted a solution providing firm to get solution of the same and were told to shift their business to Cloud wherein, all the operations of different stores can be monitored/detailed out very easily. Discuss how shifting/migrating to Cloud technology will help Goodwill Bakery to smoothen up the process of monitoring details from one location for other stores across various cities. Also, discuss which types of cloud and cloud services will be suitable for Goodwill bakery. (10 marks)
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- The E-Business platform is booming a lot these days. Almost all individuals have accepted the E-Commerce technology for their daily requirements. Most of the retailers have joined hands with various E-commerce Companies for selling their products. Discuss how the retailers are getting benefitted by choosing these e- commerce platforms. Which type of sellers are being benefitted most by choosing the e-commerce platform (Explain with help of some Statistics) and will the e- commerce technology will see the downfall? Discuss your views for all the above points by choosing any one E-Commerce platform as an example. (10 marks)
- Saviant Technology Solutions is new IT Company with the motive of providing solutions to different Organisations by catering to their specific product requirements. This Company has received the Project Development Task which is not much Complex in nature and the requirements are also to some extent clear. As a new venture, this organization is not fully aware of the different vulnerabilities and threats to the data of the Organization. Considering the above scenarios, discuss the following:
- a) Discuss the various threats and vulnerabilities related to Saviant Technology. Also, explain what are the security measures need to be adopted by Saviant Technology Solutions for avoiding the threats. (5 marks)
- b) Explain which Software Development Life Cycle model needs to be implemented by Saviant Technology Solutions for development of the Project stated in the above Scenario. (5 marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Management Theory and Practice
Internal Assignment Applicable for April 2024 Examination
Q1. Using Hofstede’s 5 dimensions, can you help Lalit Hotels to open their new branch in
Dubai, UAE. Guide them about the cultural differences they need to keep in mind?
(10 Marks)
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Q2. As a management trainer to a startup dealing with chipsets, can you explain 6 box organizational model and its role in helping them design their organizational structure?
(10 Marks)
Q3. Hortons Ltd has been facing many loses, losing clients and want to modernize themselves using modern techniques and have hired you as a consultant for the same. Can you explain the following concepts to them and how will they help them modernize a rubber manufacturing business like theirs
- 5S Framework (5 Marks)
- b. Lean Production (5 Marks)
Marketing Management
April 2024 Examination
Q1. Citing from your own practical experience, which are the factors, which are important in the retail scenario for a product in a supermarket to sell? (10 Marks)
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Q2. How would you go about starting your own business, which would be an exclusive
cake, cookies and biscuits store and ensure its success? (10 Marks)
Q3. Case Study
The luxury carmaker is focusing on technology, digital platforms and below-the-line activities to drive sales.
Every carmaker has marketing principles and brand attributes that they leverage to get better connected with their customers. Think reliability and engineering for Honda, low cost of ownership and maintenance for Maruti Suzuki and sporty driving for BMW.
For Audi India, its Strategy 2025 black book includes the following: Customer-centricity, network, product, and digitalization. These operating principles started some six years ago, and could be said to largely apply to other luxury carmakers, but Audi’s strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience.
Balbir Dhillon, Audi India head, said he’s especially throwing his weight behind customer connection, with half the marketing budget dedicated to below-the-line activities this year. That includes organizing regular “Quattro drives” for customers across cities; get-togethers that blend experiences such as movie driven-ins for the latest James Bond film and more. Quattro is an Italian word trademarked by Audi as code for indicating that it uses all-wheel drive systems in some of its cars. There’s also a significant digital push that Audi will unveil this year, which is in the last stages of finalization.
Meanwhile, Audi offers concierge services through an ownership app called MyAudi that allows customers to avail of service that range from booking restaurants to flying overseas and renting car. Audi, Dhillon added, has also been the first brand to use augmented reality and virtual reality at the retail customers level. Audi has 29 showrooms, 41 service centers and 14 Audi Approved Plus (pre-owned car) facilities. The brand is looking to increase the latter substantially in 2022.
Audi, like Mercedes, has seen prices increase, resulting in greater profits, thanks to a supply crunch driven by a global shortage of chips. “We could sell two times what we did if it wasn’t for the chip shortage,” Dhillon added. Of the top four luxury carmakers that include market leader Mercedes-Benz, BMW and Audi, the Volkswagen-owned brand that features four rings as its logo has the smaller market share, but is also the company that came here last, in 2007.
Recent figures indicate that its sales are on an uptick after a particularly depressed 2020. Sales for the brand were: 4,594 cars in 2019, 1,639 in 2020 and 3,293 in 2021. Why did Audi see such a sharp slump in 2020? Analysts who track the sector suggested that the consumer market was aware that Audi was going to phase out BS IV cars by March 2022 and that may have led them to switch to other cars, though they were already up to regulatory standards. When Audi first entered India, it had to focus on a part-education and part heavy marketing strategy for an audience that was largely familiar with only BMW and Mercedes-Benz. To that end, it built a halo round itself by deploying celebrities and actors as brand ambassadors. Most of Bollywood drove Q5s and Q7s at one stage with Salman Khan even making it down to launch events for Andi’s sportier sedans-something he historically avoided.
Suraj Ghosh, associate director (powertrain & compliance forecasts), South Asia IHS Markit, said Audi India has smaller product portfolio and a smaller network footprint than its competitors. Increasing the degree of localization will allow it to avail of taxation benefits and be more competitive in its pricing. The company said its cars, which are assembled here, are looking to target between 80 and 85 per cent local content for the Audi
A4, A6, 05 and Q7.
But that’s only part of the challenge. What’s changed for Audi in the last five years is the consumer profile. In terms of general consumers, many of its cars were owned mostly by business people and CEOs. For instance, ICICI Banks former boss Chanda Kochhar drove an A8 sedan, as did Godrej. “What has changed is that a lot of mid-level and emerging professionals are also buying Audi cars now, and while it used to be real professionals and traders that drove volumes, that’s not the case anymore,” Dhillion pointed out.
Buyers today are younger and there is a growing acceptability that it is okay to buy a luxe car. But the sensibility of ownership amongst young buyers who come from start-up backgrounds is very different, he added. “They want to buy shoes that are sustainable and made by companies that are high on ESG (environmental, social, and governance) norms, so their approach to vehicles is no different,” Audi regularly sees more queries for the electric range of cars as well as fuel efficiency norms.
Audi India has among the widest range of electric cars (five)-the e-tron 50, e-tron 55, e- tron Sportback 55, e-tron GT and RSe-tron GT. But the key volume sellers remain the Audi A4, Audi A6, Audi Q2, Audi Q5 and Audi Q8. In other words, Audi in still very much a Q-led company in terms of its volumes. Officials said 45 per cent of sales comes from the Q range. The Q7, a brand new launch for 2022, is expected to be rolled out soon.
Does that mean its electric vehicles are more of a notional offering? Dhillon clarified that it’s going to make time before the charging network is ready and prices rationalize for EV sales Cars are already taxed at around 28 per cent and, when it’s an electric car, he explained, there are duties on components and other imports, so that the company faces “a duty on a duty”, creating an additional layering that makes its EVs so expensive. For an e- tron, Dhillion said the duty is around 111 per cent. Add the cost of registration and the final price “restricts the full potential of the category”. “Even so, when the time is right, Audi’s next investment is likely to be in EVs,” Dhillon said. “Policy will change some day and it may be a long wait but Audi is committed to the cause.”
Questions
Q3 a) What is Audis future strategy? What is the name of its digital platform and how does it plan to leverage this platform? (5 Marks)
Q3 b) What has changed in the customer profiles who own Audi. How has this demographic profile changed in recent times? (5 Marks)
Organisational Behaviour
April 2024 Examination
- Scenario: Rohan is a project manager at a software development company. His role involves interacting with clients, managing his team, and ensuring project deadlines are met. Rohan is known for his calm and composed demeanor, even in high-pressure situations. He enjoys the client interactions and finds them energizing. Whenever he feels stressed due to project complexities, he takes a break to listen to his favorite music or goes for a walk. His team members often approach him with their problems an appreciate his approachability. Even when faced with demanding clients who express frustration, Rohan remains patient and focuses on resolving their concerns.
Question: Based on the information provided, how would you assess Rohan’s personality using the Big Five personality traits framework? (10 Marks)
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- Samantha is a newly hired marketing coordinator at a digital advertising agency. She notices that her team leader, Alex, communicates with clients and colleagues in a very friendly and encouraging manner. Alex’s positivity and teamwork have contributed to a cohesive work environment, and Samantha also observes that the team consistently meets project deadlines. During a period when Alex is on medical leave, Samantha takes over some of the team lead responsibilities. To her surprise, she finds that by adopting Alex’s approach, she effectively manages the team and maintains a positive atmosphere. This experience motivates Samantha to incorporate this approach into her personal life as well. Question: In this scenario, which theory of learning could be applied to explain Samantha’s behavior change? Please discuss the theory and its relevance to the situation. (10 Marks)
- Rohan is sales head for a pharmaceutical company. He has a team of 12 individuals under him. Rohan feels very sad to state that it isn’t a team but a group of individuals working under him as they do not show any team spirit. Akhil who is Rohan’s best friend also happens to be the HR manager. When Rohan shared his concerns with Akhil he asked Rohan to
- a) Analyze the problems he (Rohan) is facing in teamwork. (5 Marks)
- b) Also, what all methods Akhil can suggest Rohan for creating effective team in his department? Discuss. (5 Marks)
Essentials of HRM
April 2024 Examination
- Explain the appraisal method you would recommend that would be more effective for the hourly employees? Explain any one or two specific appraisal methods for the delivery driver position and discuss why the specific method would be useful? (10 Marks)
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- Explain how realistic job previews (RJPs) operate. As a manager or business owner, would you use them? (10 Marks)
- Sakshi, former senior vice president of human resources for Turbo International, took over her job just after numerous charges forced the company’s previous board of directors and top executives to leave the firm. Hired by new CEO Eshan Bhatt, Sakshi had to tackle numerous difficult problems starting the moment she assumed office. For example, she had to help hire a new management team. She had to do something about what the outside world viewed as a culture of questionable ethics at her company. And she had to do something about the company’s top-management compensation plan, which many felt contributed to the allegations by some that some former company officers had used the company as a sort of private ATM.
Sakshi came to Turbo after a very impressive career. For example, she had been the head of executive compensation at Allied Signal, and was a graduate of the Harvard Business School. But, as strong as her background was, she obviously had her work cut out for her when she took the senior vice president of HR position at Turbo
- What human resource management-related steps did Sakshi take to help get Turbo back on the right track? (5 Marks)
- What, if anything might you have done differently if you had been in Ms. Sakshi’s position? (5 Marks)
Total Quality Management
April 2024 Examination
Q1. What would be your objectives for implementing Quality Circle in your work area? Discuss the composition of your Quality Circle team. (10 Marks)
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Q2. Explain the statement with proper examples “The quality of a product influences the cost of the product”. (10 Marks)
Q3. Performance measurement is one of the most essential factors of the total quality initiatives of an organization. It is concerned with managing the result and minimizing the overall variation in products or process.
- In your opinion what should be the objectives of an efficient measurement system? (5 Marks)Top of Form
- Discuss Strategic Performance Measurement (5 Marks)
Service Operations Management
April 2024 Examination
Q1. Service ‘Engineers’ play in a vital role in designing ‘processes’ in Service Operations. Explain the three main techniques used to design and evaluate service operations with reference to a healthcare setup like a hospital/ polyclinic of your choice. (10 Marks)
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Q2. Quality in Service Operations/setup is evaluated on the basis of several factors. Discuss the various applicable parameters? Elaborate your answer with an example of Fine dine/ multicuisine restaurant of your choice. (10 Marks)
Q3. Discuss the following aspects of service operations in context of any popular/major Ecommerce delivery provider of your choice.
a.)Explain the concept of Service Design (Blueprinting) during the planning phase of service operations that ensure that all processes are identified and function efficiently. (5 Marks)Top of Form
b.) What are the challenges faced by the Service Managers who manage these service operations? (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Project Management
Internal Assignment Applicable for April 2024 Examination
Q1. Using a suitable example discuss the difference between Technical analysis and
Financial analysis of a project. (10 Marks)
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Q2. The “billing department” of a chain of department stores prepares the monthly inventory report for use by the stores’ purchasing agents. Given the following information, use the “critical path method” to determine: (10 Marks)
- How long the process will take.
- b. Which jobs can be delayed without delaying the early start of any subsequent activity?
- c. Explain how the project can be fast tracke
|
Job |
Job Description |
Time (Hours) |
Precedence requirements |
|
A |
Start |
0 |
– |
|
B |
Get computer printouts of customer purchases |
10 |
A |
|
C |
Get stock records for the month |
20 |
A |
|
D |
Reconcile purchase printouts and stock records |
30 |
B,C |
|
E |
Total stock record by the department |
20 |
B,C |
|
F |
Determine reorder quantity for the coming period |
40 |
E |
|
G |
Prepare stock report for purchasing agents |
20 |
D,F |
|
H |
Finish |
0 |
G |
Q3. Rail Vikas Nigam (RVNL) has given Larsen and Toubro Construction (L&T) an Rs
2,447 crore contract to design and construct the Kolkata underground metro project in the
city’s Joka-Esplanade Metro Corridor.
According to an L&T press statement, the major works for the project include the design and construction of the Ramp and Underground Metro railway works from Mominpur to Esplanade, covering a distance of 5.05 km. The works comprise constructing four underground stations, namely Khidderpore, Victoria, Park Street, and Esplanade, along with tunnels created using Tunnel Boring Machine (TBM) and Cut & Cover methods.
The scope of the contract also includes architectural finishing works, track works, and other related activities.
(Source: https://www.indianarrative.com/economy-news/rs-2447-crore-project-to-build- kolkata-metros-4-underground-stations-goes-to-lt-149218.html)
- Explain the various characteristics of Kolkata underground metro project. (5 Marks)
- b. Discuss in brief the different activities executed during the project life cycle of the
Kolkata underground metro project. (5 Marks)
Procurement Management
April 2024 Examination
Q.1 ProcureLink Enterprises is a medium-sized procurement and supply chain management company that operates in various industries. The company recognizes the potential benefits of adopting e-procurement strategies to enhance efficiency, reduce costs, and streamline procurement processes. However, it is facing challenges in understanding the evolution of e-procurement, establishing effective pricing and business strategies, implementing online catalogues, and leveraging online auctions. Describe the evolution of e-procurement, including its various stages and technological advancements and explain how understanding this evolution can guide ProcureLink Enterprises in developing a robust e-procurement strategy. Also, recommend pricing models and business strategies that ProcureLink Enterprises can adopt to ensure competitiveness and profitability in the e- procurement marketplace. (10 Marks)
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Q.2 MetroBuild Infrastructures is a construction company specializing in large-scale infrastructure projects. The company often engages in contracts with government agencies to build roads, bridges, and public facilities. MetroBuild is challenged with determining appropriate pricing strategies, managing government influences on pricing, and addressing the complexities of contract cancellations due to unforeseen circumstances. Evaluate the factors that MetroBuild should consider when determining pricing for its infrastructure contracts and propose strategies for MetroBuild to manage and negotiate government influences on pricing while maintaining a fair and mutually beneficial partnership. Also, suggest a contingency plan and contractual clauses that MetroBuild should include to mitigate risks associated with contract cancellations and unexpected project disruptions. (10 Marks)
Q.3 GlobalTronics Ltd. is a multinational electronics company that sources components and materials from various countries for its manufacturing operations. The company is committed to upholding ethical standards and complying with relevant laws in its procurement practices. However, the purchasing team is faced with complex decisions related to international buying ethics, the legal authority of purchasing managers, and contract law.
- a) Explain the legal authority and responsibilities of a purchasing manager and discuss the importance of ethical considerations in global sourcing decisions for GlobalTronics. (5 Marks)
Now suppose GlobalTronics wants to source a wide range of products from suppliers around the world and distribute them to various markets. The company is looking to enhance its global sourcing strategies by improving supplier evaluation methods.
- b) Describe different methods of global sourcing that Globaltronics can adopt to procure products from international suppliers and outline the factors that they should consider when evaluating potential global suppliers. (5 Marks)
Operations and Supply Chain Strategies
April 2024 Examination
- Mr. Goyal holds the position of supply chain manager at OLB Ltd., a company currently shifting its focus towards manufacturing E scooters. Responding to customer demand, the company is in the process of building the largest manufacturing facility for E scooters in India. In this rapidly changing market, the company expects to encounter fierce competition from various other firms. Your task is to Analyze and suggest a different level of strategies that can be implemented within the company to enhance overall business profitability. (10 Marks)
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- Twiggy is an Indian online food delivery platform that allows users to order food semiconductor is from nearby restaurants and have it delivered to their doorstep. Online food ordering and delivery platform Twiggy’s losses rose by 80 percent in the 2022-23 financial year. Is online delivery future of India? Is online food delivery maturing or declining? Explain existing situation of online food delivery with respected to industry life cycle. (10 Marks)
- Pedanta Ltd started manufacturing of semiconductor in Indian Market. The requirement of huge in the global market and Pedanta Ltd invested huge amount of money on machinery. Government is encouraging companies to develop, manufacture and assemble products in India and incentivize dedicated investments into manufacturing.
- You are appointed as supply chain consultant in the Firm. Suggest important supply chain drivers that helps Pedanta Ltd to become Global brand. (5 Marks)
- Enumerate the competitive dimensions required to ensure a productive worldwide Operations and Supply Chain. (5 Marks)
Financial Institutions and Markets
April 2024 Examination
Q1. Ms. Vijaya, after completing her graduation, has recently joined a bank. With a steady income now and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a suitable option for her. However, Ms. Vijaya is not at all familiar with MFs .You are required to help her with basic information on MF ,the various types of MF and why should she be investing through mutual fund? Prepare a detailed answer for her queries. (10 Marks)
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Q2. Mr. Rajiv Kumar, after completing his MBA from a prestigious management institute, has joined the treasury department of a leading Indian bank in Mumbai. He is assigned to the team responsible for managing the day-to-day liquidity of the bank. Explain in detail the need for liquidity management in banks and explain any three money market instrument. (10 marks)
Q.3 (a) LMH Ltd. has floated an Investment Company. You are appointed as the manager to spread the investment in secondary market. In order to initiate these investments, explain the steps that you will follow in the trading mechanism in the secondary market. (5 Marks)
Q.3 (b). “State intervention is vital for any economic progress of a nation” In view of the above statement highlight the importance of state intervention in Indian context. (5 marks)
Enterprise Resource Planning
April 2024 Examination
Read the case study – ‘SynGenta Pharma experiences ERP troubles’ and answer the following questions:
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1697870452rFTlm.pdf
- Explain the reasons for SynGenta Pharma moving from the legacy system to the new ERP environment. Was the timing of this decision correct? (10 marks)
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- Analyze the reasons for the failure of the ERP implementation from a risk management perspective. (10 marks)
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- Keeping the above case as a reference,
- Compare and contrast between On-Premise vs. On-cloud ERP deployment. Integration of Supply Chain Management (SCM) with the ERP. (5 marks)
- Integration of Supply Chain Management (SCM) with the ERP. (5 marks)