Strategic Management
April 2024 Examination
- You are a mobile phone manufacturer manufacturing phones for different segments of the population. Sales for your lower segment phones is falling while sales for your higher segment is increasing. Why do you think is this happening? What could be the reasons? How do you deal with situation? Does this need any change of strategy? What changes would you do in strategy? Give valid reasons, examples while answering the questions. (10 Marks)
Ans 1.
Introduction
Within the ever-evolving mobile phone market, trends and consumer preferences constantly evolve. The observed shift in sales, with lower segment phones declining while higher segment phones increased, is indicative of changing consumer demands and market conditions, creating both opportunities and challenges for mobile phone manufacturers. Examining what factors are driving this shift requires conducting in-depth analyses, such as technological advances, changes in consumer purchasing power, saturation of lower segments or rising perceived values for premium features. Understanding these factors is integral to developing an effective strategic response, and can indicate a change in approach – perhaps
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- India has been a laggard in the world of Sports. You have been appointed as a consultant for strategy for building a sports ecosystem in India. Suggest a strategic road map to make India a sporting powerhouse. (10 Marks)
Ans 2.
Introduction
India’s path in sports has been one of triumphant achievement and periods of underachievement. India has historically demonstrated great potential in various sports disciplines; however, its overall performance in international sporting competitions has been disappointing given its size and potential. Therefore, a comprehensive plan to make India into a sporting powerhouse is imperative. Transformation requires an integrated approach, covering infrastructure development, talent cultivation, policy innovation and cultural adjustment. Goal of creating an ecosystem of sports beyond cricket that embraces everything
- You are the marketing strategy head for a major online music service. Your business is dependent on advertising, but, despite the large number of consumers listening to your app. Advertisers have not been enthused to advertise. (5 Marks)
- What strategy should you adopt to get advertisers on board? Give examples to justify your
Ans 3a.
Introduction
Within the highly competitive landscape of online music services, one of the major challenges lies in attracting advertisers despite having a large user base. As the marketing strategist of an online music service, your priority should be understanding and capitalizing on its unique aspects to attract advertisers. This means demonstrating the value proposition of the platform, demonstrating audience engagement levels, and offering innovative advertising solutions that meet both consumer needs and advertiser expectations. Any strategy adopted
- Create two ideas to engage with advertisers. (5 Marks)
Ans 3b.
Introduction
Engaging with advertisers in a meaningful and effective way is crucial for an online music service that relies heavily on advertising revenue. The challenge lies in crafting innovative and mutually beneficial engagement strategies that resonate with the advertisers’ goals while preserving the integrity and appeal of the platform for users. These strategies should not only capture the attention of potential advertisers but also demonstrate the unique opportunities
Essentials of HRM
April 2024 Examination
- Explain the appraisal method you would recommend that would be more effective for the hourly employees? Explain any one or two specific appraisal methods for the delivery driver position and discuss why the specific method would be useful? (10 Marks)
Ans 1.
Introduction
Human Resource Management (HRM) plays a pivotal role in the success of an organization, particularly in the management and evaluation of its employees. Appraisal methods are essential tools in HRM, facilitating the assessment of employee performance, identifying areas for improvement, and aligning individual objectives with organizational goals. For hourly employees, such as delivery drivers, selecting an appropriate appraisal method is crucial, as their roles are often dynamic and performance-centric. The chosen method must not only be fair and objective but also tailored to the unique aspects of their job. This ensures
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- Explain how realistic job previews (RJPs) operate. As a manager or business owner, would you use them? (10 Marks)
Ans 2.
Introduction
Realistic Job Previews (RJPs) are a crucial element in the human resource management process, particularly in the hiring phase. Their core function is to provide potential employees with a balanced, accurate depiction of what to expect in a specific role, encompassing both positive and negative aspects. This transparency aims to align expectations, reducing the likelihood of job dissatisfaction and high turnover rates. RJPs are instrumental in fostering a mutual understanding between the employer and prospective employees, ensuring that the latter are well-informed about the realities of the job before committing. As a tool, they are versatile and can be presented through various mediums like written materials, videos, or on-
- Sakshi, former senior vice president of human resources for Turbo International, took over her job just after numerous charges forced the company’s previous board of directors and top executives to leave the firm. Hired by new CEO Eshan Bhatt, Sakshi had to tackle numerous difficult problems starting the moment she assumed office. For example, she had to help hire a new management team. She had to do something about what the outside world viewed as a culture of questionable ethics at her company. And she had to do something about the company’s top-management compensation plan, which many felt contributed to the allegations by some that some former company officers had used the company as a sort of private ATM.
Sakshi came to Turbo after a very impressive career. For example, she had been the head of executive compensation at Allied Signal, and was a graduate of the Harvard Business School. But, as strong as her background was, she obviously had her work cut out for her when she took the senior vice president of HR position at Turbo
- What human resource management-related steps did Sakshi take to help get Turbo back on the right track? (5 Marks)
Ans 3a.
Introduction
Sakshi’s entry into Turbo International as the Senior Vice President of Human Resources came at a tumultuous time for the company. Tasked with steering the HR department amidst a backdrop of ethical challenges and managerial upheaval, Sakshi’s expertise and experience were crucial for reestablishing stability and credibility. Her situation required a strategic and multi-faceted approach to human resource management, focusing on rebuilding the
- What, if anything might you have done differently if you had been in Ms. Sakshi’s position? (5 Marks)
Ans 3b.
Introduction
Assuming the role of a Senior Vice President of Human Resources in a scenario similar to Ms. Sakshi’s at Turbo International, one is confronted with multifaceted challenges encompassing leadership voids, ethical dilemmas, and compensation controversies. While Ms. Sakshi’s approach was comprehensive and strategic, there is always room for alternative