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PAGES- 55
PPT- Yes
File – Word
NOTE- For Table of content, Plz scroll down…..
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Description
INDEX
CHAPTER-2: INDUSTRY & COMPANY PROFILE. 9
CHAPTER-3: LITERATURE REVIEW… 12
CHAPTER-4: RESEARCH METHODOLOGY. 17
COMPONENTS FOR A COMPREHENSIVE BRANDING STRATEGY. 19
BUILDING A MARKETING & BRAND STRATEGY TO SET YOURSELF APART. 27
PRINCIPLES FOR EFFECTIVE BRAND BUILDING.. 32
CHAPTER-6: EVENTS MANAGEMENT. 37
CHAPTER 7 :EVENT MARKETING.. 46
IMORTANCE OF EVENTS AS A MARKETING.. 47
CHAPTER 8: WHERE DOES THE EVENT INDUSTRY STANDS TODAY ?. 55
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