A STUDY ON CUSTOMER SATISFACTION TOWARDS ADICTION DEO IN MANKIND PHARMA LTD

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TABLE OF CONTENTS

ABSTRACT. 5

INTRODUCTION.. 8

COMPANY PROFILE. 14

OBJECTIVES OF THE STUDY.. 17

PROBLEM STATEMENT. 18

SCOPE OF THE STUDY.. 20

LIMITATIONS OF THE STUDY.. 20

REVIEW OF LITERATURE. 21

METHODOLOGY USED.. 26

RESEARCH DESIGN.. 26

SAMPLING.. 26

SAMPLE SIZE. 26

TARGET SAMPLE. 26

SAMPLING METHOD.. 26

SOURCES OF DATA.. 27

METHODOLOGY.. 27

DATA ANALYSIS AND INTERPRETATION.. 30

SUGGESTIONS. 58

CONCLUSION.. 59

BIBLOGRAPHY.. 60

 

 

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