CUSTOMER RELATIONSHIP EXECUTIVE AT T2W

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TABLE OF CONTENTS

ABSTRACT. 4

INTRODUCTION.. 5

BACKGROUND.. 5

FEATURES OF CRM… 8

PERSPECTIVES OF CRM: 9

TYPES OF CRM SYSTEM… 12

AIMS OF CRM… 14

IMPORTANCE OF CRM… 15

SIGNIFICANCE OF THE STUDY. 16

INDUSTRY PROFILE. 16

COMPANY PROFILE. 18

PROBLEM STATEMENT. 19

OBJECTIVES OF THE STUDY. 20

LITERATURE REVIEW… 21

RESEARCH METHODOLOGY. 23

TOOLS & TECHNIQUES USED.. 24

CRE IN THE ITR FILING OFFICE. 24

My Daily log Book. 24

About the Task. 25

Importance of ITR. 25

Learnings. 26

HOW TO INTRODUCE CRM IN THE COMPANY. 26

DATA ANALYSIS & INTERPRETATION.. 32

Objectives of Customer Relationship Executives (CRE). 32

INCOME TAX RETURN (ITR). 35

RESULT. 52

LIMITATIONS. 53

RECOMMENDATIONS. 53

CONCLUSIONS. 54

BIBLOGRAPHY. 55

QUESTIONNAIRE. 56

 

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