OPERATION MANAGEMENT ON INTERNET ADVERTISEMENT AND CONSUMER BEHAVIORAL

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Description

TABLE OF CONTENTS

1.1Executive summary. 10

CHAPTER-1. 12

INTRODUCTION TO SUBJECT. 12

1.2 Introduction. 13

1.3 Industry Profile. 14

1.4. Product Profile. 18

CHAPTER-2. 26

Review of Literature. 26

2.1 Review of literature. 27

CHAPTER-3. 38

NEED, OBJECTIVES, SCOPE &.. 38

METHODOLOGY. 38

3.1 Need. 39

3.2 Objective of the study. 39

3.3. Problem Statement 39

3.4     Scope of the Study and Methodology. 40

3.5 Sample Design. 42

CHAPTER- 4. 44

DATA   ANALYSIS. 44

CHAPTER 5. 59

Findings Suggestions and Conclusion. 59

Findings. 60

Suggestions. 61

Conclusion. 62

Bibliography. 63

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