A STUDY OF MARKETING STRATEGIES BHARAT ELECTRONICS LIMITED (BEL)

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Contents

CHAPTER-1.. 6

  1. INTRODUCTION.. 7

1.1.COMPANY PROFILE. 7

1.2. HISTORY. 8

1.3. VISION.. 11

1.4. MISSION.. 11

1.5. VALUES. 11

1.6. OBJECTIVES. 12

CHAPTER-2.. 29

  1. OBJECTIVES OF PROJECT. 30

CHAPTER-3.. 31

  1. PROBLEM STATEMENT. 32

CHAPTER-4.. 33

  1. REVIEW OF LITERATURE. 34

CHAPTER-5.. 38

  1. RESEARCH METHODOLOGY. 39

5.1. HYPOTHESIS: 39

5.2. RESEARCH METHODOLOGY. 39

5.3. RESEARCH DESIGN.. 39

5.4. TYPES OF RESEARCH.. 39

5.5.DATA COLLECTION METHOD.. 41

CHAPTER-6.. 43

BRAND ASSET MANAGEMENT. 43

  1. BRAND ASSET MANAGEMENT. 44

CHAPTER-7.. 47

COMPONENTS FOR A COMPREHENSIVE BRANDING STRATEGY. 47

  1. COMPONENTS FOR A COMPREHENSIVE BRANDING STRATEGY. 48

CHAPTER-8.. 66

EVENT MANAGEMENT. 66

  1. EVENTS MANAGEMENT. 67

CHAPTER-9.. 75

EVENT MARKETING.. 75

  1. EVENT MARKETING.. 76

PERFORMANCE HIGHLIGHTS. 80

CHAPTER-10.. 88

  1. PRODUCTS MANUFACTURED.. 89

CHAPTER-11.. 93

  1. FINDINGS. 94

CHAPTER-12.. 95

  1. RECOMMENDATIONS AND SUGGESTIONS. 96

CHAPTER-13.. 97

  1. CONCLUSION.. 97

CHAPTER-14.. 99

  1. LIMITATION.. 100

BIBLOGRAPHY.. 101

BIBLIOGRAPHY. 102

 

 

 

 

 

 

 

 

 

 

 

 

 

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