CONSUMER BUYING BEHAVIOUR TOWARDS DIFFERENT BRANDS SPECIFIC REFERNCE TO APOLLO TYRES

Description

CONTENTS

TOPIC                                                Page No.

Chapter 01.              Introduction to the study                                                                                                              a) Objectives of the Study

1. b) Scope of the Study
2. c) Methodology of the Study
3. d) Limitation of the Study

 

Chapter 02.              Introduction to the Organization                      

1. a) History of the Organization
2. b) Financial Status of the Organization
3. c) Product Profile
4. e) Competitors of the Organization

Chapter 03.              Organizational Structure of Apollo Tyres Ltd. at

Muzaffarpur.

                                                                                                           

Chapter 04.              A Theoretical Aspect of Brand Image with respect to Price

Leadership.                                                 

 

Chapter 05.              Data Analysis and Interpretation

 

Chapter 06.              Conclusions & Suggestions                                  

ó        Questionnaire

ó        Bibliography