STUDY OF INDIAN WRIST WATCH INDUSTRY

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TABLE OF CONTENT

ACKNOLEDGEMENT. 2

PREFACE. 3

Executive Summary. 4

Chapter 1 – Introduction. 8

1.2 Literature Review.. 11

Chapter 2 – Research Methodology. 17

2.1 Objectives. 17

2.2 Limitations. 17

2.3 Sources of Data Collection. 17

2.4 Sampling Procedure. 18

2.5 Primary Data Collection. 18

Chapter 3 – Industry Overview.. 19

3.1 History of the watch market 19

3.2 Indian Watch industry: 19

3.3 Present Situation of the Indian Watch Market 21

3.4 Major brands in the Indian watch market 22

3.5 Brand Perception for different watches. 22

3.6 Watch Industry Map. 23

3.7 Segmentation of Indian Watch industry. 23

Based on price. 23

Based on user category. 24

Chapter 4 – Company Profile. 25

4.1 Overview.. 25

4.2 Products. 25

4.3 Precision Engineering. 27

4.4 Awards. 27

Chapter 5 – Evolution of Watches. 28

Chapter 6 – Key Brand in INDIA.. 32

Chapter 7 – Segmentation based on positioning. 39

Chapter 8 – Consumer Awareness Survey. 43

8.1 Data Interpretation. 43

8.2 Findings of the survey. 54

Chapter -9 – Sales Trends in MBOs. 56

Chapter -10 – Challenges Faced In MBOs. 58

Chapter 11 – Conclusion. 62

 

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