A STUDY TO CRM IN APPLE INC.

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TABLE OF CONTENTS

ABSTRACT. 4

EXECUTIVE SUMMARY. 5

INTRODUCTION.. 7

CUSTOMER RELATIONSHIP MANAGEMENT. 8

APPLE CRM SOFTWARE. 14

INDUSTRY PROFILE. 21

COMPANY PROFILE. 35

VISION STATEMENT. 36

MISSION STATEMENT. 36

SWOT ANALYSIS. 37

OBJECTIVES OF THE PROJECT. 40

NEED OF STUDY. 40

CRM OF APPLE. 41

REVIEW OF LITERATURE. 42

RESEARCH METHODOLOGY. 49

FINDINGS. 55

RECOMMENDATIONS. 56

CONCLUSION.. 58

BIBLIOGRAPHY. 59

 

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