CONSUMER BEHAVIOUR & BRAND PERCEPTION TOWARD CADBURY

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Pages- 69

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TABLE OF CONTENTS

 

 

INTRODUCTION.. 4

INDUSTRY PROFILE.. 5

HISTORY OF CHOCOLATE.. 5

OBJECTIVES OF THE STUDY.. 24

SCOPE OF THE STUDY.. 25

LITERATURE REVIEW… 26

CONSUMER PREFERENCE.. 28

CONSUMPTION OF CHOCOLATES IN INDIA.. 28

CHOCOLATE PRODUCTION.. 30

RESEARCH METHODOLOGY.. 35

RESEARCH METHODOLOGY.. 35

DEFINITION OF RESEARCH.. 35

PROCESS OF RESEARCH.. 36

TYPES OF RESEARCH.. 37

RESEARCH DESIGN.. 37

LIMITATIONS OF THE STUDY.. 39

ANALYSIS AND INTERPRETATION.. 40

FINIDINGS. 60

CONCLUSION.. 61

SUGGESTIONS AND RECOMMENDATIONS. 62

ANNEXURE.. 63

QUESTIONNAIRE.. 63

BIBLIOGRAPHY.. 68

 

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