A STUDY ON CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES OF MAHINDRA

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TABLE OF CONTENTS

ACKNOLEDGEMENT. 2

Executive Summary. 5

INTRODUCTION.. 7

CORPORATE INTRODUCTION.. 13

COMPANY PROFILE. 13

RESEARCH METHODOLOGY. 43

SCOPE OF STUDY. 46

DATA COLLECTION AND INTERPRETATION.. 47

GRAPHICAL DATA ANALYSIS. 48

CONCLUSION.. 69

SUGGESTIONS. 70

LIMITATIONS. 71

ANNEXURE. 71

Questionnaire. 71

BIBLIOGRAPHY. 74

 

 

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