PROJECT REPORT ON MARKETING STRATEGY OF MAHINDRA AUTOMOBILES

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Table of content

 

INTRODUCTION. 4

INDUSTRY PROFILE. 6

COMPANY PROFILE. 6

OBJECTIVES. 46

SCOPE OF THE STUDY. 46

RESEARCH METHODOLOGY. 46

DATA COLLECTION.. 47

RESEARCH DESIGN.. 47

RESEARCH TYPE. 47

RESEARCH TECHNIQUE. 48

TOOL USED.. 48

SAMPLING.. 48

DATA ANALYSIS & INTERPRETATION. 49

MARKETING STRATEGY. 49

Developing a marketing strategy. 49

Diversity of Strategies. 50

Principals of marketing strategy. 57

Development. 64

Marketing Strategy: To create a market category. 66

Marketing strategies used by Mahindra automobiles. 67

DISTRIBUTION STRATEGY OF MARUTI SUZUKI INDIA LIMITED.. 71

QUESTIONAIRE. 73

CONCLUSION. 88

LIMITATATIONS OF THE STUDY. 88

FINDINGS. 90

FUTURE PLANS. 91

QUESTIONNAIRE. 91

SUGGESTIONS. 94

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