CUSTOMER RELATIONSHIP MANAGEMENT OF BMW

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Description

TABLE OF CONTENT

INTRODUCTION.. 3

COMPANY PROFILE.. 23

BMW US Manufacturing Company. 23

PRODUCT PROFILE: 26

Customer Relationship Management:- 32

What is the purpose of Customer Relationship Management:- 33

PROJECT OBJECTIVE.. 41

Motivation and Satisfaction by CRM:- 42

Training and Development :- 42

ANALYSIS AND INTERPRETATION OF DATA.. 44

FINDING OF REPORT.. 66

SUGGESTION.. 67

Employee Viewpoint 69

From the employee viewpoint, the purpose of performance appraisal is. 69

CONCLUSION.. 70

BIBLIOGRAPHY.. 72

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