ROLE OF INTERNATIONAL LOGISTICS IN GLOBAL PROCUREMENT

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INDEX

INDEX.. 4

CHAPTER 1. 7

INTRODUCTION.. 7

LOGISTICS. 7

LOGISTICS MANAGEMENT – INTRODUCTION.. 8

CONCEPT OF INTERNATIONAL MARKETING LOGISTICS. 16

SIGNIFIGANCE OF MARKETING LOGISTICS. 16

OBJECTIVES OF MARKETTING LOGISTICS. 19

SCOPE OF THE MARKETING LOGISTICS. 22

CHAPTER 2. 23

LITERATURE REVIEW… 24

CHAPTER 3. 36

OBJECTIVE OF STUDY.. 36

RESEARCH METHODOLOGY.. 36

COLLECTION AND SOURCES OF DATA.. 36

CHAPTER 5. 45

DATA ANALYSIS AND FINDINGS. 45

QUESTIONNAIRE. 46

LOGISTICS INTERNATIONAL MARKETING.. 55

CHAPTER 6. 75

SUGGESTIONS & RECOMMENDATIONS FOR.. 75

CHAPTER 7. 77

LIMITATIONS OF THE STUDY.. 77

CHAPTER 8. 78

CONCLUSION.. 78

BIBLIOGRAPHY.. 79

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