COMPARATIVE ANALYSIS ON FLIT, FLIPKART AND AMAZON

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TABLE OF CONTENTS

 

ABSTRACT. 6

EXECUTIVE SUMMARY. 7

CHAPTER 1: INTRODUCTION.. 9

A NOTE ON E-COMMERCE. 9

OBJECTIVES. 10

PROBLEM DEFINITION.. 10

CHAPTER 2: INDUSTRY AND COMPANY PROFILE. 11

INDUSTRY PROFILE. 11

COMPANY PROFILE. 15

CHAPTER 2: LITERATURE REVIEW… 17

CHAPTER 4: METHODOLOGY. 20

CHAPTER 4: ANALYSIS AND INTERPRETATION.. 22

PRODUCT OR SERVICE ALLIANCES. 22

LOGISTICS. 27

MARKETING STRATEGY. 32

ADVERTISING AND PROMOTIONS. 40

CHAPTER-4:  SUMMARY OF FINDINGS AND SUGGESTION.. 57

FINDINGS. 58

SUGGESTIONS. 58

CHAPTER-5:  CONCLUSION AND LEARNING EXPERIENCES. 58

CONCLUSION.. 58

BIBLIOGRAPHY. 59

APPENDIX. 60

 

 

 

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