MARKETING & BRAND BUILDING STRATEGIES IN NEWLY FORMED SMALL COMPANIES

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INDEX

EXECUTIVE SUMMARY. 5

CHAPTER 1: INTRODUCTION.. 6

INTRODUCTION.. 6

OBJECTIVES OF THE STUDY. 7

PROBLEM STATEMENT. 7

CHAPTER-2: INDUSTRY & COMPANY PROFILE. 9

INDUSTRY PROFILE. 9

COMPANY PROFILE. 10

CHAPTER-3: LITERATURE REVIEW… 12

LITERATURE REVIEW… 12

CHAPTER-4: RESEARCH METHODOLOGY. 17

METHODOLOGY. 17

COMPONENTS FOR A COMPREHENSIVE BRANDING STRATEGY. 19

BUILDING A MARKETING & BRAND STRATEGY TO SET YOURSELF APART. 27

PRINCIPLES FOR EFFECTIVE BRAND BUILDING.. 32

CHAPTER-6: EVENTS MANAGEMENT. 37

CHAPTER 7 :EVENT MARKETING.. 46

IMORTANCE OF EVENTS AS A MARKETING.. 47

CHAPTER-7: CONCLUSION.. 54

CHAPTER 8: WHERE DOES THE EVENT INDUSTRY STANDS TODAY ?. 55

BIBLIOGRAPHY. 55

 

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