ANALYSIS OF NEW HONDA CITY CUSTOMER PROFILE & SATISFACTION LEVEL

1.1  Customer

1.1.1        Definition of customer

1.2  Customer Profiling

1.3  Customer satisfaction

1.3.1            The purpose of business

1.3.2            Definition of customer satisfaction

1.3.3            Measuring customer satisfaction

1.3.4            Importance of customer satisfaction

1.3.5            Customer satisfaction model by N. Kano

3.1  Justification of the problem

3.2  Scope of the project

3.3  Objective of the project

3.4  An Industry overview

3.4.1          The four wheeler industry in India

3.4.1a    Background

3.4.1b    Current scenario

3.4.1c    Market share scenario

3.5  Company profile

3.5.1            An overview

3.5.1.a  Honda world wide

3.5.1.b  Principles of Honda

3.5.1.c  Honda in India

3.6  About the car

3.6.1        The all new Honda City

3.6.2        Importance of the all new Honda city for the company

4.1  Research method

4.2  Data source

4.3  Target population & Sampling plan

4.4  Target areas

4.5  Data processing

5.1  Building of customer profile

5.1.1          Gender

5.1.2          Age

5.1.3          Family status

5.1.4          Educational qualification

5.1.5          Occupation

5.1.6          Monthly household income

5.1.7          Budget decision

5.1.8          Driving scenario

5.2  Analysis of customer profile

5.3  Other important information regarding the City customers

5.3.1          Purchase criteria

5.3.2          Source of information

5.4  Competitive analysis

5.5  Analysis of customer satisfaction

5.5.1          Audio system

5.5.2          Overall styling of the car

5.5.3          Additional features

5.5.4          Exterior styling of the car

5.5.5          Interior styling of the car

5.5.6          Luggage space

5.5.7          Performance of the car

5.5.8          Overall performance of the car

5.5.9          Safety features

5.5.10      Pricing of the car

5.5.11      Accessory package

5.5.12      Strengths & shortcomings of the car

5.6  Findings

5.7  Limitations

6.1  Recommendations

6.2  Conclusions

Annexure I – Questionnaire

Annexure II – Reference