INTERNET USERS’ ATTITUDES TOWARD ONLINE ADVERTISING

INTERNET USERS’ ATTITUDES TOWARD ONLINE ADVERTISING

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PAGES- 80

PPT- Yes

SYNOPSIS- Yes

File – Word

NOTE- For Table of content, Plz scroll down…..

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Categories: Business management, Marketing

Description

Description

Table of content

ABSTRACT. 5

INTRODUCTION.. 6

BACKGROUND.. 6

HISTORY OF ADVERTISING.. 6

ADVANTAGES & DISADVANTAGES OF ONLINE ADVERTISING.. 8

OBJECTIVES OF THE STUDY. 14

IMPORTANCE OF THE STUDY. 14

SCOPE OF THE STUDY. 15

PROBLEM STATEMENT. 15

INDUSTRY PROFILE. 17

LITERATURE REVIEW… 19

RESEARCH METHODOLOGY. 25

SAMPLING PROCEDURES. 25

SAMPLE SIZE. 26

POPULATION AND SAMPLE. 26

DATA COLLECTION METHODS. 26

DATA ANALYSIS TECHNIQUES. 26

TOOLS & TECHNIQUES USED IN ONLINE ADVERTISING.. 43

DEVELOP A TANGIBLE GOAL: 43

TARGET YOUR AUDIENCE: 44

CREATE A GOOD OFFER AND COMPELLING CALL-TO-ACTION: 44

FOCUS ON CONVERSION: 44

CONTINUALLY TEST, REFINE AND IMPROVE: 44

ATTITUDES TO INTERNET ADVERTISING.. 45

FACTORS WHICH AFFECT ATTITUDES TO INTERNET ADVERTISING.. 47

SAMPLE PROFILE. 48

CONCLUSIONS. 68

RESEARCH LIMITATIONS. 70

RECOMMENDATIONS FOR FURTHER RESEARCH.. 71