EXISTING PRODUCT USERS TO PRODUCT PROMOTERS

EXISTING PRODUCT USERS TO PRODUCT PROMOTERS

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Original price was: ₹2,500.00.Current price is: ₹2,200.00.

PAGES- 102

PPT- Yes

File – Word

NOTE- For Table of content, Plz scroll down…..

1 in stock

Categories: Business management, Marketing

Description

Description

TABLE OF CONTENTS

INTRODUCTION.. 5

MARKETING MIX.. 6

PRODUCT CONCEPT. 12

DEFINITIONS. 13

PRODUCT LEVELS. 13

PRODUCT HIERARCHY.. 15

PRODUCT MIX.. 20

PRODUCT-LINE DECISIONS. 21

INDUSTRY PROFILE.. 26

STATEMENT OF THE PROBLEM… 30

OBJECTIVES OF THE STUDY.. 32

SCOPE OF THE STUDY.. 32

LIMITATIONS OF THE STUDY.. 33

METHODOLOGY OF THE STUDY.. 34

RESEARCH METHODOLOGY.. 34

REASEARCH DESIGN.. 35

DATA COLLECTION METHODS. 35

Primary Data: 35

Secondary Data: 35

COMPANY PROFILE.. 36

THE WHOLE PROCESS AT A GLANCE.. 52

SWOT ANALYSIS. 52

DATA ANALYSIS AND INTERPRETATION.. 53

CUSTOMERS AND PRODUCT PROMPOTORS. 53

BRANDS SHOULD VIEW CUSTOMERS AS MICRO-INFLUENCERS. 55

CUSTOMERS AS MICRO-INFLUENCERS. 55

STEPS FOR TURNING CUSTOMERS INTO MICRO-INFLUENCERS. 56

TRANSFORMING CUSTOMERS INTO PROMOTERS. 60

SUMMARY OF FINDINGS AND CONCLUSION.. 89