A STUDY ON MARKETING STRATEGY OF ADIDAS

A STUDY ON MARKETING STRATEGY OF ADIDAS

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Pages- 73

ppt- Yes

File- Word

NOTE- For Table of content below plz scroll down…..

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Category: Marketing

Description

Description

INTRODUCTION.. 7

INTRODUCTION OF ORGANIZATION.. 7

BRAND THAT BELIEVES IN SPORTS. 7

SWOT-ANALYSIS. 7

STRENGTHS. 7

WEAKNESSES. 8

OPPORTUNITIES. 9

THREATS. 9

COMPANYPROFILE. 10

INTRODUCTION.. 10

HISTORY.. 11

ABOUT THE OPROJECT. 13

OBJECTIVE AND SCOPE. 13

DISCUSSION OF PROBLEM.. 15

SIGNIFICANCE OF EMPLOYMENT AND BRAND MANAGEMENT. 15

EMPLOYER BRANDING IN EMERGING MARKETS. 16

CONCEPT & PRACTICES OF MARKETING STRATEGTY.. 16

LITERATURE REVIEW… 19

RESEARCH METHODOLOGY.. 26

RESEARCH METHODOLOGY.. 26

RESEARCH DESIGN.. 27

SAMPLE DESIGN.. 27

SAMPLE SIZE. 28

SAMPLING METHOD.. 28

SAMPLE TYPE. 28

DATA COLLECTION METHOD.. 29

TOOLS USED FOR DATA ANALYSIS. 30

DATA ANALYSIS & INTERPRETATION.. 33

SEGMENTATION, TARGETING, POSITIONING IN THE MARKETING STRATEGY OF ADIDAS. 33

MISSION IN THE MARKETING STRATEGY OF ADIDAS. 33

COMPETITIVE ADVANTAGE IN THE MARKETING STRATEGY OF ADIDAS. 33

BCG MATRIX IN THE MARKETING STRATEGY OF ADIDAS. 34

DISTRIBUTION STRATEGY IN THE MARKETING STRATEGY.. 34

OF ADIDAS. 34

BRAND EQUITY IN THE MARKETING STRATEGY OF ADIDAS. 35

COMPETITIVE ANALYSIS IN THE MARKETING STRATEGY OF ADIDAS. 35

MARKET ANALYSIS IN THE MARKETING STRATEGY OF ADIDAS. 35

CUSTOMER ANALYSIS IN THE MARKETING STRATEGY OF ADIDAS. 36

MARKETING-MIX (FOUR P’S): ADIDAS. 37