Warehouse Management
April 2024 Examination
- Discuss Different Product Movement activities considering example of an Ecommerce warehouse. (10 Marks)
Ans 1.
Introduction
Warehouse management plays a crucial role in the efficient operation of e-commerce businesses. The core of these operations is the effective handling of product movement activities. In an e-commerce warehouse, these activities encompass a range of processes from the receipt of goods to their eventual dispatch. The introduction of technology and automation has significantly streamlined these processes, enhancing both speed and accuracy. Understanding the nuances of these activities is essential to comprehend how they contribute to the overall efficiency and customer satisfaction in e-commerce. The management of these activities also reflects the adaptability and scalability of a warehouse, which are vital in the
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- Form a safety charter for employees of a warehouse to create awareness about Occupational safety and health considering points such as Fire safety, working at heights etc. (10 Marks)
Ans 2.
Introduction
Warehouse management plays a critical role in ensuring the safety and well-being of employees, especially in an environment prone to various occupational hazards. A safety charter serves as a cornerstone for cultivating a culture of safety and awareness within a warehouse setting. This crucial document not only outlines clear guidelines for safe operations but also demonstrates an organization’s commitment to the welfare of its employees. Given the nature of warehouse work, which often includes handling heavy machinery, working at heights, and potential exposure to hazardous materials, the importance of such a charter cannot be overstated. It not only educates employees about the risks
- You are the warehouse manager of a pharmaceutical distribution center responsible for storing and distributing a wide range of medical products. The warehouse has been facing challenges in meeting increasing demand, maintaining temperature- sensitive products, and ensuring accurate order fulfillment. The management is considering investing in robotics and automation to improve warehouse efficiency and ensure product integrity. Your task is to analyze the situation and propose a plan for implementing robotics and automation in the pharmaceutical warehouse.
- Conduct a thorough analysis of the current pharmaceutical warehouse operations.
Identify the key pain points and inefficiencies that arise from manual material handling, order picking, and inventory management processes. Discuss the impact of these challenges on order processing times, inventory accuracy, and compliance with regulatory requirements. (5 Marks)
Ans 3a.
Introduction
In the dynamic and demanding realm of pharmaceutical distribution, the efficiency and accuracy of warehouse operations are paramount. As the manager of a pharmaceutical distribution center, I am acutely aware of the challenges we face in meeting escalating demand while maintaining the integrity of temperature-sensitive products. Manual material handling, order picking, and inventory management are pivotal areas where inefficiencies
- Develop a comprehensive plan for implementing robotics and automation technologies in the pharmaceutical warehouse to enhance operational efficiency and maintain product integrity. Propose specific robotic solutions for various warehouse tasks. (5 marks)
Ans 3b.
Introduction
In addressing the operational challenges of our pharmaceutical warehouse, the implementation of robotics and automation stands as a transformative solution. This comprehensive plan aims to integrate advanced technologies strategically, ensuring not only a significant boost in operational efficiency but also the maintenance of product integrity, which is crucial in the pharmaceutical sector. By identifying and deploying specific robotic
Total Quality Management
April 2024 Examination
Q1. What would be your objectives for implementing Quality Circle in your work area? Discuss the composition of your Quality Circle team. (10 Marks)
Ans 1.
Introduction
Implementing a Quality Circle in a work area is a strategic move aimed at enhancing overall performance, productivity, and employee engagement. A Quality Circle, a form of participative management, is a small group of employees who voluntarily come together to identify, analyze, and resolve work-related problems. Typically, this group includes frontline workers, led by a supervisor, who possess a direct understanding of the processes and challenges within their work environment. The primary objectives for implementing such a circle include improving product or service quality, increasing efficiency, fostering a collaborative work culture, and promoting a sense of ownership and responsibility among
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Q2. Explain the statement with proper examples “The quality of a product influences the cost of the product”. (10 Marks)
Ans 2.
Introduction
Total Quality Management (TQM) is a comprehensive approach that emphasizes the importance of quality in every facet of a business’s operations. One of the central tenets of TQM is the intrinsic link between the quality of a product and its cost. This relationship is multifaceted, encompassing not only the direct costs of production but also the broader implications on a company’s financial health and market reputation. High-quality products often demand more refined materials, meticulous manufacturing processes, and thorough quality checks, which may initially increase production costs. However, superior quality can
Q3. Performance measurement is one of the most essential factors of the total quality initiatives of an organization. It is concerned with managing the result and minimizing the overall variation in products or process.
- In your opinion what should be the objectives of an efficient measurement system? (5 Marks)
Ans 3a.
Introduction
Performance measurement is a cornerstone of Total Quality Management (TQM), playing a crucial role in monitoring and enhancing an organization’s efficiency and effectiveness. An efficient measurement system serves as the backbone for continuous improvement and strategic decision-making. Its primary objective is to provide a clear, accurate, and comprehensive view of an organization’s performance in relation to its goals and objectives.
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- Discuss Strategic Performance Measurement (5 Marks)
Ans 3b.
Introduction
Strategic Performance Measurement (SPM) is an integral part of modern business management, aligning performance metrics with an organization’s strategic goals. Unlike traditional performance measurement, which often focuses on short-term operational metrics, SPM takes a broader view, emphasizing long-term objectives and overall organizational health. This approach ensures that daily operations are not just efficient but also effectively
Supply Chain Management
April 2024 Examination
- “SV Foods” is a snack supply start-up, who set up business post covid. They make varieties of sweets and snack items which are delicacies from different Indian cuisine. Over last 2 years they have expanded operations to Mumbai, Pune, Bangalore, Chennai, Kolkata. They have also started getting international orders from snack dealers, event organizers etc. Locally within India, party organizers, wedding organizers, caterers have tied up with them for bulk orders and customized orders. In addition, they have recently started online portal for retail orders as well which is picking volumes. Describe any 3 types of distribution network design they can look at to cater to this their business growth. (10 Marks)
Ans 1.
Introduction
The evolution of “SV Foods” from a post-COVID startup to a multifaceted snack supplier highlights the dynamic nature of modern supply chain management (SCM). Specializing in Indian cuisine delicacies, SV Foods has rapidly expanded, serving diverse markets in Mumbai, Pune, Bangalore, Chennai, Kolkata, and now internationally. Their growth trajectory includes bulk orders from local event organizers and caterers, alongside a burgeoning online retail segment. This expansion necessitates a robust and flexible distribution network to effectively manage the complexity and scale of their operations. A well-designed distribution network is pivotal for ensuring timely delivery, maintaining
globally.
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- “On Call” is a super market chain that operates 6 locations within the city. They do good volume of consumer-packaged goods business especially food, beverage, toiletries etc., Business growth has lead to issues like non-availability of items meet customer demand. Other times, high stocks of items which are disposed due to shelf- life. Overall, the main challenge of availability on time. Their thought is to have centralized and safety stock and some items with comparatively high shelf-life in stock. Issue with this approach would be seasonal and sudden demand changes. Recommend how you would remedy this situation through safety stock maintenance (10 Marks)
Ans 2.
Introduction
Supply Chain Management (SCM) is pivotal in retail operations, especially for supermarket chains like “On Call,” which grapples with the dynamic demands of consumer-packaged goods, including food, beverage, and toiletries. The primary challenge they face is maintaining an equilibrium between supply and demand to prevent stockouts and overstocking, which can lead to disposal of products due to shelf-life expiration. This challenge is further compounded by seasonal variations and sudden shifts in consumer demand. The consideration of a centralized inventory with safety stock for items with longer shelf-lives is a strategic move. However, it presents its own set of challenges, notably in
3.“Grow More” is a gardening items store. They have gardening pots, tools, manure, seeds etc. They have higher sales during monsoon and some stable sales for certain items across other seasons as well. They also have 5 people who do consultancy and provide garden maintenance tips for customers by visiting their home garden. Being a growing organization, they have difficulties related to database maintenance, lack of support system and organization structure, no formal customer service measurement and improvement which affects customer satisfaction. Some customer complaint took very long time to resolve and it lead to bad reviews in their FB/X (Twitter) handle.
- Apply any 3 supply chain enablers they can address to remedy this situation? (5 Marks)
Ans 3a.
Introduction
“Grow More,” a burgeoning gardening store, finds itself at a crucial juncture where its operational challenges are starting to impact customer satisfaction. The issues stemming from inadequate database maintenance, lack of a structured support system, and the absence of a formal customer service evaluation mechanism are not just internal inefficiencies but are also tarnishing their public image. In the competitive retail sector, especially in specialized areas like gardening, addressing these issues through effective supply chain enablers is vital.
- Their long-term view is to operate at a Lean and Agile Value Chain, specifically apply any 3 improvement points which will logically enable them to evolve to that level? (5 Marks)
Ans 3b.
Introduction
“Grow More” is poised to transition towards a Lean and Agile Value Chain, a strategic move that can significantly enhance their operational efficiency and customer responsiveness. This approach focuses on streamlining processes, eliminating waste, and being adaptable to changing customer needs. In the context of a gardening items store, this transition is not just about internal efficiency; it’s about creating a value chain that is responsive to seasonal
Service Operations Management
April 2024 Examination
Q1. Service ‘Engineers’ play in a vital role in designing ‘processes’ in Service Operations. Explain the three main techniques used to design and evaluate service operations with reference to a healthcare setup like a hospital/ polyclinic of your choice. (10 Marks)
Ans 1.
Introduction
The realm of Service Operations Management is pivotal in shaping the efficiency and effectiveness of service delivery, particularly in the healthcare sector. Service engineers, with their specialized expertise, play a crucial role in designing and optimizing processes within hospitals and polyclinics. Their contribution is especially vital in ensuring that these healthcare facilities operate at peak efficiency while maintaining the highest standards of patient care. In this context, three main techniques stand out for designing and evaluating service operations: Lean Management, Six Sigma, and Queue Theory. Each of these methodologies offers unique insights and tools for process improvement, tailored to meet the
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Q2. Quality in Service Operations/setup is evaluated on the basis of several factors. Discuss the various applicable parameters? Elaborate your answer with an example of Fine dine/ multicuisine restaurant of your choice. (10 Marks)
Ans 2.
Introduction
Quality in service operations, especially in the context of a fine dine or multicuisine restaurant, is a multifaceted concept that plays a crucial role in determining the success and reputation of the establishment. It encompasses various parameters that collectively contribute to the overall customer experience. These parameters often extend beyond the tangible aspects of the food served, delving into intangibles such as ambiance, customer service, and overall dining experience. In today’s highly competitive and customer-oriented market, understanding and implementing these quality parameters is essential for any fine
Q3. Discuss the following aspects of service operations in context of any popular/major Ecommerce delivery provider of your choice.
a.)Explain the concept of Service Design (Blueprinting) during the planning phase of service operations that ensure that all processes are identified and function efficiently. (5 Marks)
Ans 3a.
Introduction
Service design, particularly in the context of e-commerce delivery providers, is a critical aspect of planning and executing efficient service operations. This process involves meticulously crafting the service experience from the customer’s perspective, ensuring every interaction and touchpoint is thoughtfully planned and seamlessly integrated. The concept of service blueprinting emerges as a vital tool in this phase, offering a detailed visual
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b.) What are the challenges faced by the Service Managers who manage these service operations? (5 Marks)
Ans 3b.
Introduction
Service managers in the realm of e-commerce delivery face a unique set of challenges, reflective of the dynamic and rapidly evolving nature of this sector. As they navigate through the complexities of managing service operations, they encounter hurdles that range from technological advancements to customer expectations and logistical intricacies. These
Procurement Management
April 2024 Examination
Q.1 ProcureLink Enterprises is a medium-sized procurement and supply chain management company that operates in various industries. The company recognizes the potential benefits of adopting e-procurement strategies to enhance efficiency, reduce costs, and streamline procurement processes. However, it is facing challenges in understanding the evolution of e-procurement, establishing effective pricing and business strategies, implementing online catalogues, and leveraging online auctions. Describe the evolution of e-procurement, including its various stages and technological advancements and explain how understanding this evolution can guide ProcureLink Enterprises in developing a robust e-procurement strategy. Also, recommend pricing models and business strategies that ProcureLink Enterprises can adopt to ensure competitiveness and profitability in the e- procurement marketplace. (10 Marks)
Ans 1.
Introduction
The advent of e-procurement has revolutionized the way companies like ProcureLink Enterprises approach procurement and supply chain management. This digital transformation has enabled organizations to enhance efficiency, reduce operational costs, and streamline procurement processes. E-procurement, or electronic procurement, refers to the integration of digital tools and processes to facilitate the buying and selling of supplies and services via the internet. This evolution has been marked by significant stages, including the transition from traditional manual processes to automated online systems, the adoption of cloud-based solutions, and the integration of advanced technologies like AI and blockchain.
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Q.2 MetroBuild Infrastructures is a construction company specializing in large-scale infrastructure projects. The company often engages in contracts with government agencies to build roads, bridges, and public facilities. MetroBuild is challenged with determining appropriate pricing strategies, managing government influences on pricing, and addressing the complexities of contract cancellations due to unforeseen circumstances. Evaluate the factors that MetroBuild should consider when determining pricing for its infrastructure contracts and propose strategies for MetroBuild to manage and negotiate government influences on pricing while maintaining a fair and mutually beneficial partnership. Also, suggest a contingency plan and contractual clauses that MetroBuild should include to mitigate risks associated with contract cancellations and unexpected project disruptions. (10 Marks)
Ans 2.
Introduction
MetroBuild Infrastructures, a key player in large-scale infrastructure projects, stands at the crossroads of opportunity and challenge as it navigates the intricate landscape of contracting with government agencies. Specializing in constructing roads, bridges, and public facilities, the company’s pricing strategies are not just about numbers, but a complex matrix of factors. These include aligning with government pricing influences, ensuring competitive yet sustainable rates, and preparing for the unpredictability inherent in such grand ventures. This analysis aims to dissect these multifaceted considerations, laying a roadmap for MetroBuild
Q.3 GlobalTronics Ltd. is a multinational electronics company that sources components and materials from various countries for its manufacturing operations. The company is committed to upholding ethical standards and complying with relevant laws in its procurement practices. However, the purchasing team is faced with complex decisions related to international buying ethics, the legal authority of purchasing managers, and contract law.
- a) Explain the legal authority and responsibilities of a purchasing manager and discuss the importance of ethical considerations in global sourcing decisions for GlobalTronics. (5 Marks)
Ans 3a.
Introduction
In the dynamic landscape of international procurement, GlobalTronics Ltd., a multinational electronics firm, faces the intricate task of navigating ethical and legal intricacies in its sourcing strategies. The role of a purchasing manager in such a context is not just transactional but also deeply intertwined with legal authority and ethical responsibilities. This analysis delves into the legal authority vested in purchasing managers, their critical
Now suppose GlobalTronics wants to source a wide range of products from suppliers around the world and distribute them to various markets. The company is looking to enhance its global sourcing strategies by improving supplier evaluation methods.
- b) Describe different methods of global sourcing that Globaltronics can adopt to procure products from international suppliers and outline the factors that they should consider when evaluating potential global suppliers. (5 Marks)
Ans 3b.
Introduction
GlobalTronics Ltd. aims to bolster its global sourcing strategies to efficiently procure products from international suppliers and distribute them across diverse markets. In this context, it’s imperative to explore various methods of global sourcing and the critical factors that should guide the evaluation of potential global suppliers. By adopting effective sourcing
Organisational Theory, Structure and Design
April 2024 Examination
- An organisation is considered as a system where different interrelated components interact with each other to attain common goals. What according to you are the various components of an organisation as a system? Give suitable examples. (10 Marks)
Ans 1.
Introduction
Organizational theory, structure, and design are instrumental in understanding how organizations function and thrive. At its core, an organization is akin to a complex system composed of various interrelated components, each contributing to the overall effectiveness and success of the entity. These components range from tangible assets like technology and physical infrastructure to intangible elements like culture, leadership, and strategy. The interaction between these elements facilitates the organization’s ability to achieve its objectives. For instance, a tech company may rely heavily on innovative technology and a skilled workforce to develop cutting-edge products. However, without effective leadership
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- The Neoclassical Approach is developed by Elton Mayo and his associates. What do you think is the assumption of this approach? In this context explain the important features of this approach that managers should be aware of. Add corporate examples. (10 Marks)
Ans 2.
Introduction
The Neoclassical Approach in Organizational Theory, pioneered by Elton Mayo and his associates, marks a significant shift from the classical theories that primarily emphasized structural aspects of management. This approach arose during the early 20th century, a period characterized by rapid industrialization and evolving workforce dynamics. The primary assumption of the Neoclassical Approach is that an organization is not just a mechanical entity but a social system where human factors play a crucial role. It stresses the importance of understanding human behavior, social relations, and teamwork within the workplace. This
- Without an effective organisational structure, employees would not be clear about their job roles and there would be no chain of command to follow. Keeping the above scenario in mind, explain with examples:
- Discuss the key features of the line and staff organisational structure. (5 Marks)
Ans 3a.
Introduction
In the realm of organizational management, the structure adopted by a company significantly influences its operational efficiency, clarity in roles, and overall decision-making process. Among various organizational structures, the line and staff structure stands out for its unique combination of direct and supportive roles. This structure is pivotal in establishing a clear chain of command and delineating job responsibilities, thereby ensuring operational
- Explain which features are needed to create a Matrix Organisation Structure. (5 Marks)
Ans 3b.
Introduction
The Matrix Organization Structure represents a complex yet highly adaptive and collaborative organizational design. It stands out for its ability to facilitate efficient resource utilization, foster cross-functional collaboration, and respond dynamically to changing market demands. This structure effectively combines two or more different types of organizational structures, typically functional and project-based, to leverage the strengths of both. Understanding the key features required to create an effective Matrix Organization Structure
Operations and Supply Chain Strategies
April 2024 Examination
- Mr. Goyal holds the position of supply chain manager at OLB Ltd., a company currently shifting its focus towards manufacturing E scooters. Responding to customer demand, the company is in the process of building the largest manufacturing facility for E scooters in India. In this rapidly changing market, the company expects to encounter fierce competition from various other firms. Your task is to Analyze and suggest a different level of strategies that can be implemented within the company to enhance overall business profitability. (10 Marks)
Ans 1.
Introduction
In the dynamic and rapidly evolving world of E scooter manufacturing, OLB Ltd. stands at a pivotal juncture. With the ambitious project of setting up India’s largest E scooter manufacturing facility, the company, under the leadership of Mr. Goyal, is poised to make significant strides in this competitive market. The shift towards E scooters not only reflects a keen understanding of changing consumer preferences but also a commitment to sustainable and innovative transportation solutions. This transition, however, is not without its challenges. The burgeoning market for E scooters in India is rife with competition, necessitating strategic ingenuity in operations and supply chain management. The need for
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- Twiggy is an Indian online food delivery platform that allows users to order food semiconductor is from nearby restaurants and have it delivered to their doorstep. Online food ordering and delivery platform Twiggy’s losses rose by 80 percent in the 2022-23 financial year. Is online delivery future of India? Is online food delivery maturing or declining? Explain existing situation of online food delivery with respected to industry life cycle. (10 Marks)
Ans 2.
Introduction
The Indian online food delivery market, epitomized by platforms like Twiggy, has seen a remarkable transformation in recent years. This evolution, however, is marked by significant challenges, as evidenced by Twiggy’s 80% increase in losses during the 2022-23 financial year. This situation prompts a crucial inquiry into the future of online food delivery in India and its current position in the industry life cycle. Is the sector expanding, maturing, or facing a decline? The answer to this lies in understanding the complex dynamics of consumer behavior, technological advancements, market competition, and economic factors influencing the industry. As we delve into these aspects, we will explore the current state of online food
- Pedanta Ltd started manufacturing of semiconductor in Indian Market. The requirement of huge in the global market and Pedanta Ltd invested huge amount of money on machinery. Government is encouraging companies to develop, manufacture and assemble products in India and incentivize dedicated investments into manufacturing.
a.You are appointed as supply chain consultant in the Firm. Suggest important supply chain drivers that helps Pedanta Ltd to become Global brand. (5 Marks)
Ans 3a.
Introduction
Pedanta Ltd’s foray into semiconductor manufacturing in the Indian market represents a strategic move, especially considering the global demand for semiconductors and the Indian government’s push towards self-reliance in manufacturing. As a supply chain consultant for Pedanta Ltd, identifying and leveraging key supply chain drivers is crucial to elevate the company to a global brand. These drivers play a pivotal role in ensuring efficiency, cost-
- Enumerate the competitive dimensions required to ensure a productive worldwide Operations and Supply Chain. (5 Marks)
Ans 3b.
Introduction
In the highly interconnected and competitive global market, the effectiveness of a company’s operations and supply chain is pivotal to its success. For Pedanta Ltd, a firm delving into semiconductor manufacturing, understanding and mastering the competitive dimensions of worldwide operations and supply chain management is essential. These dimensions are critical factors that determine the efficiency, adaptability, and competitiveness of a business
Financial Institutions and Markets
April 2024 Examination
Q1. Ms. Vijaya, after completing her graduation, has recently joined a bank. With a steady income now and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a suitable option for her. However, Ms. Vijaya is not at all familiar with MFs .You are required to help her with basic information on MF ,the various types of MF and why should she be investing through mutual fund? Prepare a detailed answer for her queries. (10 Marks)
Ans 1.
Introduction
Mutual funds have emerged as a popular investment vehicle for individuals seeking to grow their savings. For Ms. Vijaya, a newcomer to the world of investing, mutual funds offer a unique opportunity to diversify her portfolio, even with limited knowledge and experience in financial markets. These funds pool money from various investors to invest in a diverse array of assets, managed by professional fund managers. The attractiveness of mutual funds lies in their ability to offer exposure to a wide range of investments, which might be difficult for an individual investor to achieve independently. Additionally, mutual funds are known for their flexibility, liquidity, and the potential for higher returns compared to traditional savings
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Q2. Mr. Rajiv Kumar, after completing his MBA from a prestigious management institute, has joined the treasury department of a leading Indian bank in Mumbai. He is assigned to the team responsible for managing the day-to-day liquidity of the bank. Explain in detail the need for liquidity management in banks and explain any three money market instrument. (10 marks)
Ans 2.
Introduction
Liquidity management in banks is a critical aspect of financial operations, pivotal for both the stability and functionality of the banking sector. For Mr. Rajiv Kumar, embarking on his career in the treasury department of a leading Indian bank, understanding the intricacies of liquidity management is vital. Liquidity, in banking terms, refers to the ability of a bank to meet its financial obligations as they fall due without incurring unacceptable losses. Effective liquidity management ensures that a bank can fulfill its short-term commitments, like withdrawals by depositors, while also funding its lending activities. This balance is essential
Q.3 (a) LMH Ltd. has floated an Investment Company. You are appointed as the manager to spread the investment in secondary market. In order to initiate these investments, explain the steps that you will follow in the trading mechanism in the secondary market. (5 Marks)
Ans 3a.
Introduction
As the newly appointed manager for LMH Ltd.’s Investment Company, focusing on investments in the secondary market, it is crucial to understand and effectively navigate the trading mechanism of this market. The secondary market is where securities are traded after being initially offered in the primary market. It plays a vital role in the capital market by providing liquidity and price discovery for financial instruments such as stocks, bonds, and
Q.3 (b). “State intervention is vital for any economic progress of a nation” In view of the above statement highlight the importance of state intervention in Indian context. (5 marks)
Ans 3b.
Introduction
State intervention plays a pivotal role in shaping the economic landscape of a nation, especially in a diverse and rapidly developing economy like India’s. The statement “State intervention is vital for any economic progress of a nation” holds particular significance in the Indian context, where the government’s role extends beyond regulation and into direct
Enterprise Resource Planning
April 2024 Examination
Read the case study – ‘SynGenta Pharma experiences ERP troubles’ and answer the following questions:
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1697870452rFTlm.pdf
- Explain the reasons for SynGenta Pharma moving from the legacy system to the new ERP environment. Was the timing of this decision correct? (10 marks)
Ans 1.
Introduction
SynGenta Pharma’s transition from a legacy system to a new ERP environment epitomizes the quintessential challenge many large corporations face in the digital era: adapting to technological advancements to maintain competitive edge. This case study delves into the rationale and timing of SynGenta Pharma’s significant shift towards an ERP system, specifically focusing on the ERP product ‘ERProc’. The decision, influenced by the dynamic and competitive nature of the US pharmaceutical distribution industry, aimed to enhance supply chain efficiency and cost management. However, this transformation was not just a
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- Analyze the reasons for the failure of the ERP implementation from a risk management perspective. (10 marks)
Ans 2.
Introduction
The case of SynGenta Pharma’s ERP implementation challenges exemplifies the complexities and risks inherent in adopting large-scale enterprise systems. This situation presents a classic scenario where a high-stakes technology project, despite the best intentions and substantial investments, encounters significant hurdles. Analyzing this case from a risk management perspective reveals a series of missteps and oversights that collectively led to the project’s failure. Understanding these factors is crucial for organizations aiming to navigate the treacherous waters of ERP implementation. This analysis delves into the myriad factors that contributed to this outcome, offering insights into how better risk management could have
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- Keeping the above case as a reference,
- Compare and contrast between On-Premise vs. On-cloud ERP deployment. Integration of Supply Chain Management (SCM) with the ERP. (5 marks)
Ans 3a.
Introduction
The SynGenta Pharma case illuminates the complexities inherent in ERP system implementation, particularly highlighting the implications of choosing between on-premise and on-cloud deployments. This choice, along with the integration of Supply Chain Management (SCM) with ERP, plays a critical role in the success or failure of such systems. On-premise ERP involves hosting the software on the company’s own servers, while on-cloud
- Integration of Supply Chain Management (SCM) with the ERP. (5 marks)
Ans 3b.
Introduction
The integration of Supply Chain Management (SCM) with Enterprise Resource Planning (ERP) systems is a critical aspect of modern business strategy, as vividly illustrated by the SynGenta Pharma case. This integration is pivotal in streamlining business processes, enhancing data accuracy, and improving decision-making efficiency. SCM focuses on the
Enterprise Resource Planning
April 2024 Examination
Read the case study – ‘SynGenta Pharma experiences ERP troubles’ and answer the following questions:
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1697870452rFTlm.pdf
- Explain the reasons for SynGenta Pharma moving from the legacy system to the new ERP environment. Was the timing of this decision correct? (10 marks)
Ans 1.
Introduction
SynGenta Pharma’s transition from a legacy system to a new ERP environment epitomizes the quintessential challenge many large corporations face in the digital era: adapting to technological advancements to maintain competitive edge. This case study delves into the rationale and timing of SynGenta Pharma’s significant shift towards an ERP system, specifically focusing on the ERP product ‘ERProc’. The decision, influenced by the dynamic and competitive nature of the US pharmaceutical distribution industry, aimed to enhance supply chain efficiency and cost management. However, this transformation was not just a
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- Analyze the reasons for the failure of the ERP implementation from a risk management perspective. (10 marks)
Ans 2.
Introduction
The case of SynGenta Pharma’s ERP implementation challenges exemplifies the complexities and risks inherent in adopting large-scale enterprise systems. This situation presents a classic scenario where a high-stakes technology project, despite the best intentions and substantial investments, encounters significant hurdles. Analyzing this case from a risk management perspective reveals a series of missteps and oversights that collectively led to the project’s failure. Understanding these factors is crucial for organizations aiming to navigate the treacherous waters of ERP implementation. This analysis delves into the myriad factors that contributed to this outcome, offering insights into how better risk management could have
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- Keeping the above case as a reference,
- Compare and contrast between On-Premise vs. On-cloud ERP deployment. Integration of Supply Chain Management (SCM) with the ERP. (5 marks)
Ans 3a.
Introduction
The SynGenta Pharma case illuminates the complexities inherent in ERP system implementation, particularly highlighting the implications of choosing between on-premise and on-cloud deployments. This choice, along with the integration of Supply Chain Management (SCM) with ERP, plays a critical role in the success or failure of such systems. On-premise ERP involves hosting the software on the company’s own servers, while on-cloud
- Integration of Supply Chain Management (SCM) with the ERP. (5 marks)
Ans 3b.
Introduction
The integration of Supply Chain Management (SCM) with Enterprise Resource Planning (ERP) systems is a critical aspect of modern business strategy, as vividly illustrated by the SynGenta Pharma case. This integration is pivotal in streamlining business processes, enhancing data accuracy, and improving decision-making efficiency. SCM focuses on the
Consumer Behaviour
April 2024 Examination
Q1. The Mumbai Metro currently has 3 Metro Routes that are fully operational while another 5 are in various stages of construction. These 5 lines will be gradually opened to citizens of Mumbai by 2024 and they will be fully operational by early 2025. The Mumbai Metro wants to run campaign in Mumbai to encourage people to switch from private transport to Metro and also shift from auto rickshaws and cabs to Metro as this is faster, safer, quicker and environmentally safe. What can Mumbai Metro do to change commuters’ attitudes towards public transport? (10 Marks)
Ans 1.
Introduction
The expansion of Mumbai Metro marks an exciting development in public transportation within one of the world’s busiest metropolises. With three operational routes already up and running and five more planned in the near future, this expansion presents a tremendous opportunity to improve urban transit habits. Mumbai faces an immense challenge when it comes to improving infrastructure, but also in changing their minds about relying on private vehicles, auto rickshaws and taxis as primary modes of transport. At the core of this campaign lies its aim: shifting commuter attitudes by emphasizing all of the benefits that the Metro provides, such as its speed, safety, reliability, and environmental sustainability. Effective public adoption requires It is only half solved
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Q2. Akshaya Tritiya is a significant festival in India, often associated with buying gold and other valuable items. How does the tradition of buying gold on Akshaya Tritiya impact consumer behaviour in India, and what are the psychological factors that drive this behaviour? (10 Marks)
Ans 2.
Introduction
Akshaya Tritiya, revered as an auspicious festival in India, holds a profound influence on consumer behavior, particularly in the realm of purchasing gold and other valuable commodities. This tradition, deeply rooted in Indian culture, is not just a reflection of religious beliefs but also a testimony to the intricate relationship between cultural practices and consumer patterns. The practice of buying gold on Akshaya Tritiya is more than a mere transaction; it symbolizes prosperity, good fortune, and the unshakable belief in the auspiciousness of the day. This ritualistic purchase is driven by a complex interplay of psychological, social, and
Q3. Answer the following
- Analyse the current trends in the Indian market that are making marketers and advertising agencies shift from broadcasting to narrow casting. (5 Marks)
Ans 3a.
Introduction
The Indian market is witnessing a transformative shift from broadcasting to narrowcasting in marketing and advertising strategies. This change is driven by evolving market trends and consumer behaviors. Broadcasting, the traditional approach of reaching a wide audience with a general message, is giving way to narrowcasting, which focuses on delivering more personalized and targeted content to specific segments of the audience. This shift is a response to the increasing demand for personalized experiences by consumers and the advancement of technology that enables more precise targeting. The Indian market, with its diverse and rapidly
- Take a product category like Fashion Accessories – analyse how consumer behaviour differs for Fashion Accessories in the Online and Offline shopping modes (5 Marks)
Ans 3b.
Introduction
The fashion accessories market, a dynamic and rapidly evolving sector, presents a clear distinction in consumer behavior between online and offline shopping modes. This difference is shaped by the unique characteristics and experiences each mode offers. While offline shopping provides a tactile and immediate experience, online shopping offers convenience and a wider selection. Understanding these behavioral nuances is crucial for marketers and retailers in the fashion accessories