STUDY ON SCOPE OF E-RETAILING AT YEBHI.COM

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PAGES- 87

PPT- Yes

SYNOPSIS- Yes

File – Word

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TABLE OF CONTENTS

ACKNOWLEDGEMENT. 2

EXECUTIVE SUMMARY.. 3

CHAPTER – 1. 8

INTRODUCTION.. 8

INTRODUCTION TO RESEARCH TOPIC.. 9

AN OVERVIEW OF INDUSTRY IN GENERAL.. 12

CHAPTER – 2. 30

DESIGN OF THE STUDY.. 30

STATEMENT OF THE PROBLEM… 31

SIGNIFICANCE OF THE DESSERTATION.. 31

REVIEW OF LITERATURE.. 31

OBJECTIVES OF THE STUDY.. 32

SAMPLING METHODS USED.. 32

TOOLS FOR DATA COLLECTION AND ANALYSIS. 33

DESIGN OF THE STUDY.. 33

LIMITATIONS. 33

INDUSTRY PROFILE.. 36

INDIA AS AN EMERGING MARKET FOR GLOBAL RETAILERS. 36

THE RETAIL EVOLUTION.. 36

COMPANY PROFILE.. 58

CASE STUDY.. 60

CHAPTER – 4. 63

ANALYSIS & INTERPRETATION.. 63

CHAPTER NO.- 5. 78

SUMMARY OF FINDINGS, 78

SUGGESTIONS AND CONCLUSION.. 78

FINDINGS. 79

RECOMMENDATIONS. 81

CONCLUSION.. 82

BIBLIOGRAPHY.. 83

ANNEXURE.. 84

QUESTIONNAIRE.. 85

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