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Course: Business Communication

Internal Assignment Applicable for Jun 2025 Examination

PLEASE NOTE: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters b ut are based on the content in the chapter

Q1 Imagine you are a marketing manager for a new Indian fitness app called “FitIndia.” You aim to create a persuasive message to motivate young adults to adopt a healthier lifestyle. How would you craft your message to resonate with this target audience?

(10 Marks)

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Q2 (A) A multinational company in India with a diverse workforce recognizes the importance of inclusivity and respect in its business communication. The company aims to create a cohesive work environment where employees from all backgrounds feel valued and understood.To achieve this, the management wants to implement a strategy for using bias-free language that considers the regional and linguistic diversity of its employees.

Propose a comprehensive strategy for using bias-free language in this multicultural business environment to promote inclusivity and respect.

(5 Marks)

Q2 (B) The marketing team at a company is struggling to keep up with the changing landscape of social media. They are using outdated methods and are not effectively engaging with stakeholders. The team is also not using social media to its full potential to inform, persuade, or build relationships. The CEO has called a meeting to discuss how the team can better adapt to the changing landscape of social media.

Evaluate the impact of social networks on business communication and how they have transformed interactions with stakeholders?

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Course: Quantitative Methods – I

Internal Assignment Applicable for Jun 2025 Examination

Q1 From a large batch of batteries, a sample of size 50 is drawn. The average lifespan of the batteries is 1200 hours with a standard deviation of 200 hours.

Find the probability that the mean lifespan of the sample is less than 1150 hours. (3 Marks)

Calculate the 95% confidence

interval for the sample mean lifespan. (4 Marks)

Discuss the effect of increasing the sample size to 100 on the standard error and the probability calculation. (3 Marks)

(10 Marks)

Q2 (A) A deck of cards contains 10 red and 6 black cards. If two cards are randomly drawn without replacement, what is the probability that both cards drawn are black?

What is the probability that at least one of the two cards drawn is red? Total 5Marks

(5 Marks)

Q2 (B) A milling machine is set to produce rods that have an average length of 15.00 cm. The machine is known to have a standard deviation () of 0.3 cm. The customer specifies the rod length to be within 14.80 cm and 15.20 cm. What is the acceptance percentage given the setting and age of the machine (age determines the standard deviation)? (5 Marks)

Course: Marketing Management

Internal Assignment Applicable for Jun 2025 Examination

Q1 A premium home appliance brand, CoolCasa, has been facing stagnating sales despite offering high-quality, durable, and technologically advanced products. Market research indicates that younger consumers, particularly millennials and Gen Z, prefer smart, connected appliances but also focus on affordability, brand experience, and sustainability. The company’s traditional marketing approach, which emphasizes product durability and engineering excellence, seems less appealing to this segment.

Question:

Based on consumer behavior principles, evaluate what key factors should CoolCasa consider to realign its marketing strategy and better appeal to younger buyers?

(10 Marks)

Q2 (A) FreshBite Foods, a mid-sized packaged snacks brand in India, has noticed a decline in sales of its traditional fried chips among urban consumers. Market research suggests that health-conscious millennials and Gen Z consumers prefer baked, organic, or low-fat alternatives. FreshBite’s management is considering launching a new line of healthy snacks but is unsure how to understand and influence consumer buying behavior effectively.

Question:

Based on the given scenario, analyze the key factors influencing consumer buying behavior that FreshBite Foods should consider before launching its new healthy snack line.

(5 Marks)

Q2 (B) GlowCare, a new skincare startup in India, has launched a premium herbal face cream targeting young professionals. Despite high-quality ingredients and dermatologist endorsements, the product is struggling to gain traction in the market.

Competitors with well-established brands dominate consumer trust, and many potential customers perceive GlowCare’s product as expensive. The management is now exploring ways to enhance customer value and improve brand positioning.

Question:

Based on the given scenario, apply marketing principles to show how GlowCare can build customer value through its product, service, and brand strategies to gain a competitive edge.

Course: Financial Accounting

Internal Assignment Applicable for Jun 2025 Examination

Q1 You are given the following partial financial information for AlphaEx Ltd. for the year ended March 31, 2024:

Required

Compute the Cost of Goods Sold (COGS) and Gross Profit for the year ended March 31, 2024.

(2 marks)

Prepare the Income Statement (from Net Sales down to Net Income) for the year ended March 31, 2024. Clearly show each line item, including your calculations for Cost of Goods Sold, Gross Profit, Operating Income, and Net Income after tax.

(3 marks)

Calculate the ending Retained Earnings on March 31, 2024, after the company closes its Net Income into Retained Earnings. Show your computation step by step.

(2 marks)

Using the year-end balances, compute and interpret two financial ratios—for example, the Current Ratio and the Debt-to-Equity Ratio. In a brief paragraph, discuss what these ratios indicate about AlphaEx Ltd.’s liquidity and long-term solvency. (3 marks)

Income Statement (Partially Reported) Amount

(Rs.)

Net Sales: 9,00,000

Beginning Inventory (April 1, 2023): 60,000

Net Purchases: 3,20,000

Ending Inventory (March 31, 2024): 50,000

Operating Expenses (excluding depreciation): 1,40,000

Depreciation Expense: 30,000

Interest Expense: 20,000

Income Tax Rate: 25%

Balance Sheet (Selected Items as at March 31, 2024)

Cash & Cash Equivalents: 1,00,000

Accounts Receivable: 80,000

Inventory: 50,000

Property, Plant & Equipment (net): 4,00,000

Accounts Payable: 40,000

Long-Term Debt: 2,00,000

Common Stock: 1,50,000

Retained Earnings (at the beginning): 80,000

(10 Marks)

Q2 (A) A mid-sized manufacturing company has suffered significant losses over the past two years, casting doubt on its ability to continue as a going concern. Critically examine how the concept of going concern influences the accounting process in such a situation. In your analysis, discuss the ethical and professional judgments an accountant must make when deciding whether the business should continue applying going concern assumptions in its financial statements.

(5 Marks)

Q2 (B) Financial accounting is based on fundamental principles and assumptions that guide the preparation of financial statements. However, with the rapid advancement of technology and the increasing complexity of modern business transactions, some argue that traditional accounting frameworks may no longer be sufficient. Critically evaluate the relevance of traditional financial accounting principles (such as the historical cost principle, accrual basis, and consistency) in today’s business environment. In your response, analyze potential modifications or alternative approaches that could enhance financial reporting accuracy and decision-making for stakeholders.

Course: Organizational Behavior

Internal Assignment Applicable for Jun 2025 Examination

Q1 Rahul is a young entrepreneur who recently started a tech startup for educational apps. He is imaginative and often comes up with innovative ideas, but his plans lack detail and structure. His team appreciates his enthusiasm and collaborative approach, but he struggles to give critical feedback. During a product launch, Rahul became anxious about meeting expectations, which affected his decision-making under pressure. Despite these challenges, his curiosity and willingness to learn keep him motivated. He realizes he needs to improve his leadership skills to grow his startup.

Question: Using the Big Five Model of Personality, evaluate Rahul’s personality traits and their impact on his effectiveness as a leader. Suggest strategies to enhance his leadership style while leveraging his strengths. How can he engage his team more effectively?

(10 Marks)

Q2 (A) Nisha is a talented graphic designer working at a marketing agency. She recently discovered that her colleague, who has similar qualifications and experience, receives a higher salary despite having a comparable workload. This realization has left Nisha feeling demotivated and less enthusiastic about her projects. She starts putting in less effort and avoids taking on additional responsibilities, as she feels her contributions are not being valued equally.

Question: Using Equity Theory of Motivation, analyze Nisha’s reaction to the pay disparity. How can her manager address this situation to restore her motivation and productivity?

(5 Marks)

Q2 (B) Amit and Priya, two senior project managers in a consulting firm, frequently disagree on project execution strategies. Amit prefers a structured, process-driven approach, while Priya values flexibility and adaptability. Their ongoing conflicts are delaying project timelines and creating tension within the team. The manager notices this issue and wants to intervene.

Question: Analyze the nature of the conflict between Amit and Priya using Conflict Management Techniques. Which technique would be most effective in resolving their conflict, and why? Justify your answer with logical reasoning.

Course: Micro Economics & Macro Economics

Internal Assignment Applicable for Jun 2025 Examination

Q1 Rohan owns a local organic farming business that supplies fresh fruits and vegetables to supermarkets and online grocery platforms. Recently, he has seen an increase in demand due to rising consumer preference for organic produce. However, he is struggling to increase supply due to challenges such as unpredictable weather conditions, high labor costs, rising transportation expenses, and government farming regulations. As an agricultural consultant, analyze the concept of supply and its determining factors to help Rohan expand his business.

(10 Marks)

Q2 (A) Aarav owns a chain of fast-food restaurants that specializes in gourmet burgers.

Recently, he noticed that when he increased the price of his signature burger by 10%, sales dropped significantly. However, when he increased the price of soft drinks by

15%, there was little to no impact on sales. Aarav is now trying to understand how price changes affect demand for different products in his restaurant and how he can use this information to make better pricing decisions. As a business consultant, analyze the concept of price elasticity of demand and recommend pricing strategies that Aarav can use to maximize revenue without losing customers.

(5 Marks)

Q2 (B) Neha, a young professional, recently received a promotion with a significant salary hike. Excited about her increased income, she decides to upgrade her lifestyle by purchasing premium organic food products, high-end fashion brands, and a gym membership. However, she also notices that some of her colleagues, despite their higher incomes, continue buying budget-friendly brands and prefer saving rather than increasing their spending. As an economist, analyze the impact of the income effect on Neha’s consumption choices. In your response explain the concept of the income effect and how changes in income influence consumer demand for normal goods, inferior goods, and luxury goods.

Quantitative Methods – I

Dec 2024 Examination

Q1. Explain the following concepts:

Difference between point estimate and interval estimate. (2 Marks)
Concept of confidence interval for any estimate (Mean / Proportion). (2 Marks)

And solve the following question

A sample of 30 students’ test scores is randomly selected from a large class. The sample has a mean score of 85 points and a standard deviation of 6 points. Calculate the 99% and 95% confidence intervals for the population mean. (6 Marks)

(10 Marks)

Ans 1.

Introduction

Estimation is a fundamental aspect of statistics used to draw inferences about population parameters based on sample data. In any study or research where it is impractical to gather information from every member of a population, estimation provides a practical alternative by allowing us to make educated guesses about the population based on a sample. There are two primary types of estimates: point estimates and interval estimates. A point estimate provides a single value as an estimate of a population parameter, while an interval estimate provides a range within which the parameter is expected to fall, offering a degree of confidence in the estimate. The concept of confidence intervals, which is part of interval estimation, allows researchers to estimate population parameters with a specified probability. In this analysis, we will explore

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Q2 (A) The monthly rent paid by a group of 15,000 tenants in a city is found to be normally distributed with a mean of ₹12,000 and a standard deviation of ₹1,500. Answer the following questions:

a) What is the probability that a tenant selected at random pays more than ₹10,500 in rent?
b) What is the probability that a tenant selected at random pays more than ₹14,700 in rent?
(5 Marks)

Ans 2A.

Introduction

Probability distributions are essential in understanding data patterns, especially in large datasets like monthly rents for tenants. In this case, rent data for 15,000 tenants follows a normal distribution, with a mean of ₹12,000 and a standard deviation of ₹1,500. Understanding how likely a particular rent is can provide insights into expected costs for tenants and property managers. Here, we calculate the probabilities of rents being above certain values using conce

Q2 (B) A pharmaceutical company claims that its new drug reduces the average recovery time from the flu to less than 7 days. Historically, the average recovery time for the flu without the drug is 7 days. To test this claim, the company conducted a study with 50 patients who took the new drug. The sample mean recovery time was 6.5 days with a population standard deviation of 2 days. Can we accept the company’s claim at the 5% level of significance? (5 Marks)

Ans 2B.

Introduction

In hypothesis testing, pharmaceutical companies often use statistical methods to validate claims about new drugs. Here, a company claims that its new drug reduces the average recovery time from the flu to less than 7 days, a significant improvement from the historical average of 7 days. To test this claim, a sample of 50 patients was studied, revealing an average recovery time of 6.5 days. We will use a one-sample Z-test at a 5% significance level to determine if the

Organizational Behavior

Dec 2024 Examination

Q1. Nisha, as a head of operations at a mid-sized manufacturing company, has a team that is diverse in both experience and motivation levels. The company has recently undergone a turnaround process, that has left some employees feeling insecure about their future roles. Nisha observes that some of her team members are highly motivated and consistently exceed their targets. A few others seem disengaged and often struggle to meet their goals.

As an OB expert, Nisha is considering different motivational strategies to improve team performance. She is aware that a one-size-fits-all approach may not work. Based on motivation theories (Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Vroom’s Expectancy Theory), evaluate the possible reasons for the varying levels of motivation in Nisha’s team. Recommend strategies Nisha could implement to boost motivation across the team, considering both intrinsic and extrinsic motivators. (10 Marks)

Ans 1.

Introduction

In the modern business environment, motivation plays a crucial role in achieving organizational success. For leaders like Nisha, managing a diverse team with varying levels of experience, skills, and motivation can be challenging, especially after a significant organizational change. Motivation is the driving force that encourages employees to meet their goals and contribute effectively to the organization. However, due to the recent turnaround process, some team members may feel insecure about their roles, which can impact their engagement levels. The disparity in motivation levels within Nisha’s team suggests that a single approach may not suffice. Utilizing well-established motivational theories such as Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Vroom’s Expectancy Theory, Nisha can

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Q2 (A) Vidya is a project leader at an IT company, and her team has individuals with varying levels of experience and cultural backgrounds. Recently, she noticed a disagreement and arguments between two team members, Richard and Pallavi. Richard believes that Pallavi is not contributing enough to the team’s success, while Pallavi feels that Richard undermines her ideas and doesn’t give her the opportunity to share her thoughts.

As their leader, Vidya wants to understand the situation better and resolve the issue. Based on the concept of human perception, explain how Vidya can use her understanding of the key stages of perceptual processes to address the situation between Richard and Pallavi. (5 Marks)

Ans 2A.

Introduction

Conflict in diverse teams is common, especially when individuals hold different perspectives on contributions and recognition. As a project leader, Vidya faces a challenge in resolving a conflict between two team members, Richard and Pallavi. Richard perceives Pallavi as less contributive, while Pallavi feels undermined. Vidya can use her understanding of the perceptual process to assess how each team member’s perception influences their actions and emotions, ultimately

Q2 (B) Brijesh, a senior manager at a retail company, is preparing his department for the launch of a new product line. During a meeting, he notices a clear division in attitudes of subordinates: some, like Ashish and Mohan, express strong support for the company’s focus on sustainability, driven by their personal values of environmental responsibility. Others, like Dinesh and Eshwar, are more skeptical, focusing on the potential financial risks of this shift.

Analyze how the alignment (or misalignment) of personal values with workplace attitudes can impact the department’s performance. (5 Marks)

Ans 2B.

Introduction

In any workplace, the alignment between employees’ personal values and organizational goals significantly impacts morale, commitment, and performance. In Brijesh’s department, a divide exists between those who value sustainability and those who prioritize financial stability. Ashish and Mohan align with the company’s sustainability focus, while Dinesh and Eshwar remain skeptical due to financial concerns. Understanding how these differences affect workplace attitudes and performance can help Brijesh foster a balanced environment that supports both ethical and

Micro Economics & Macro Economics

Dec 2024 Examination

Q1: The COVID-19 pandemic of 2020 caused significant disruptions to international business operations because numerous firms relied on suppliers from different nations, notably China. Many companies used lean production methods and kept low inventories in order to cut costs. However, this made them susceptible to supply chain interruptions. For instance, worldwide supply lines for electronics, including parts for laptops and cell phones, were impacted when lockdowns forced Chinese facilities to close. The fact that a large portion of auto parts were made in China presented difficulties for auto makers as well, resulting in major global production halts.

What impact would the COVID-19 worldwide lockdowns have on Europe’s supply curves for consumer electronics and auto factories? Explain your observations about the aforementioned scenario, emphasizing the supply side and the shift in the supply curve.
(Note: You can make assumptions as per the requirement of the case.) (10 Marks)

Ans 1.

Introduction

The COVID-19 pandemic in 2020 created unprecedented disruptions in global supply chains, particularly impacting industries heavily reliant on international suppliers, such as consumer electronics and the automotive sector. Europe, like many other regions, faced severe consequences as a result of lockdowns, especially in China, which is a major supplier of critical components. Lean production strategies, which emphasize minimal inventory to reduce costs, became a double-edged sword, leading to significant vulnerabilities when supply chains were interrupted. As a result, many European firms found themselves unable to source key parts, halting production and affecting availability in the market. This supply shock led to shifts in supply curves, causing both

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Q2 (A): The London “black cab” taxis are amongst some of the most expensive in the world. They compete to some extent with minicabs, which tend to be cheaper. However, minicabs are not allowed to pick up customers off the street; they have to be booked in advance, and their drivers do not have to memorize a London street map. Minicabs operate in a more competitive market and require less of the drivers. Black cab (licensed) cab drivers must pass a background check and medical test and pay fees over 200 pounds. This may help to ensure that passengers are safe and drivers are accountable, but it also means that they have a monopoly on picking up people on the streets. Elaborate on the given market structure (Black cabs and Minicabs) and discuss the implications for markets with high barriers to entry. (5 Marks)

Ans 2A.

Introduction

The London taxi market is an illustrative example of a market segmented by regulatory barriers, specifically in the contrast between “black cabs” and “minicabs.” Black cabs, known for their iconic appearance and premium rates, hold exclusive rights to pick up customers off the street, a privilege secured through strict licensing requirements. Minicabs, though cheaper and less regulated, cannot legally pick up street passengers without prior booking. This structure, highlighting the impact of regulatory and economic barriers, provides insights into competitive dynamics and consumer

Q2(B): The two main industries driving Zamland’s economy are manufacturing and agriculture. The government aims to optimize production in both areas, given its limited financial resources and workforce of ten thousand individuals. In order to improve economic well-being, a balance between agricultural produce and manufactured items is desired.
Based on resource allocation, the Zamland PPC (Production Possibility Curve) shows different production combinations for manufactured items and agricultural goods.

The PPC for Zamland illustrates various production combinations for agricultural goods and manufactured products based on resource allocation.

Production Combinations (Hypothetical Table)	Agricultural Goods (Units)	Manufactured Products (Units)
Point A	500	0
Point B	400	50
Point C	300	80
Point D	200	100
Point E	100	120
Point F	0	140

Explain the concept of Production Possibility Curve and the scarcity in Zamland that is reflected in the production possibility curve in the given scenario. You are also required to share your views on the implications of operating inside the production possibility curve in Zamland and what does it suggest about resource utilization? (5 Marks)

Ans 2B.

Introduction

The Production Possibility Curve (PPC) is an economic tool that illustrates the trade-offs and opportunity costs a country faces when allocating resources between different goods. In Zamland, the PPC shows the production possibilities between two vital industries: agriculture and manufacturing. With limited financial resources and a workforce of 10,000, Zamland must strategically balance these sectors to optimize economic output. Understanding the PPC allows insight into resource scarcity, efficient production, and the implications of resource allocation decisions on Zamland’s

Marketing Management

Dec 2024 Examination

Q1 Scenario: XYZ Corporation, a leading fashion retailer, traditionally caters to middle-aged consumers. Due to demographic shifts, there is a growing interest among younger consumers with different tastes and purchasing behaviors.

Task:
As a marketing manager, propose a revised marketing strategy for XYZ Corporation. Address the demographic shift, and justify your recommendations using relevant marketing theories and concepts.

Ans 1.

Introduction

XYZ Corporation is a prominent retailer in the fashion industry, traditionally focused on serving middle-aged consumers. However, recent shifts in demographics indicate a growing interest from younger consumers. These younger demographics, typically Gen Z and Millennials, differ significantly in their preferences, shopping habits, and values. Unlike the older generation, these consumers seek trendy, sustainable, and unique products and are highly influenced by digital trends, social media, and online influencers.

To remain competitive and increase market share,

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Q2(A): A consumer electronics company wants to expand into the business market by offering bulk sales to corporate clients. Explain two key differences between business markets and consumer markets, with examples.

Ans 2A.

Introduction

A consumer electronics company looking to expand into the business market must understand the fundamental differences between business markets (B2B) and consumer markets (B2C). While consumer markets focus on individual buyers, business markets target organizations, corporations, or businesses that purchase products in bulk for operational use or resale. Understanding these differences is

Q2(B): The same electronics company is experiencing declining sales for its flagship product and plans to initiate an internal idea generation process. Discuss the effectiveness of using internal resources for new product ideas, highlighting potential challenges and benefits.

Ans 2B.

Introduction

The consumer electronics company faces declining sales for its flagship product and aims to rejuvenate its portfolio through an internal idea generation process. Internal idea generation leverages the company’s existing talent, expertise, and industry knowledge to create innovative product solutions. By utilizing in-house teams for brainstorming and development, the company hopes to capitalize on its employees’ insights and reduce the time needed for product ideation. However, relying solely on internal resources has both advantages and potential drawbacks that must be

Financial Accounting

Dec 2024 Examination

Q1. Given the following information of ABC Ltd. as of March 31st:

Revenue: Rs. 5,00,000
Cost of Goods Sold (COGS): Rs. 3,00,000
Operating Expenses: Rs. 80,000
Depreciation: Rs. 30,000
Tax Rate: 30%

Prepare the Income Statement and calculate the Net Profit after Tax. Additionally, evaluate how the inclusion of non-cash items like depreciation affects the financial position of the company, and discuss its significance in decision-making for stakeholders. (10 Marks)

Ans 1.

Introduction

An Income Statement, also known as a Profit and Loss (P&L) Statement, is a key financial document that summarizes a company’s revenues, expenses, and profits over a specific period. It serves as a critical tool for stakeholders, such as investors and creditors, to assess the company’s profitability and financial health. For ABC Ltd., the provided data will be used to construct an Income Statement for the financial year ending March 31st. Additionally, we will calculate the Net Profit after Tax to determine the company’s earnings performance.

A unique aspect of this analysis includes the impact of non-cash items, such as depreciation. Although depreciation does not represent an actual cash outflow, it affects net income and provides a realistic picture of asset utilization

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Q2A. Compare and contrast the role of journal entries and ledger accounts in the accounting process. How does the relationship between these two elements ensure accurate financial reporting? Support your answer with examples. (5 Marks)

Ans 1.

Introduction

In financial accounting, journal entries and ledger accounts are fundamental components that form the backbone of the accounting process. Journal entries record business transactions in a chronological manner, while ledger accounts categorize and summarize these transactions based on specific accounts (e.g., cash, sales). Together, they provide a clear and structured method to track a company’s financial activities, ensuring accurate and complete financial reporting. Let’s explore their roles, differences,

Q2B. Analyze how changes in accounting policies, such as revenue recognition, can alter the interpretation of a corporation’s financial performance and position. Discuss the potential implications for investors and creditors using real-life corporate examples. (5 Marks)

Ans 2b.

Introduction

Accounting policies, like revenue recognition, play a critical role in presenting a company’s financial performance and position. Changes in these policies can significantly affect how income, expenses, and profits are reported, influencing stakeholders’ perception of a company’s financial health. Revenue recognition determines when and how revenue is recorded, and any changes can alter reported earnings. Investors, creditors, and other stakeholders rely on consistent accounting practices to assess a company’s profitability, stability, and risk. Let’s explore how

Business Communication

Dec 2024 Examination

Q1: Jyoti, a seasoned marketing executive, was tasked with presenting a new product launch strategy to two very different audiences: the company’s senior management team and a group of young, tech-savvy consumers. She knew that a one-size-fits-all approach wouldn’t be effective. She needed to adapt her message and delivery to resonate with each group. What factors must Jyoti keep in mind for controlling the style and tone for each of her audience? (10 Marks)

Ans 1.

Introduction

Effective communication is crucial for any marketing strategy, especially when addressing different target audiences. Jyoti, as an experienced marketing executive, must recognize that the senior management team and young, tech-savvy consumers represent two distinct groups, each with its own preferences, expectations, and communication styles. The senior management team is likely focused on strategic insights, financial implications, and business outcomes. On the other hand, the tech-savvy consumer group will be interested in innovation, features, user experience, and trends. Therefore, Jyoti needs to adjust her presentation style, language, and approach to cater to these divergent needs. Understanding the audience’s background, preferences, and expectations will allow Jyoti to effectively tailor her message, making it engaging, relevant, and

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Q2: (A) Anand Industries, a giant into Indian sweets and snacks, is primarily reliant on emails and phone calls for their business. They now want to use more modern digital tools for business communication and managing workflow. What are some of the digital tools the company can use to enhance their business communication? (5 Marks)

Ans 2A.

Introduction

In today’s digital era, relying solely on emails and phone calls is insufficient for efficient business communication. Anand Industries, a leader in the Indian sweets and snacks market, needs to integrate modern digital tools to streamline communication, improve workflow, and enhance collaboration. By leveraging innovative platforms and software, the company can ensure smoother internal communication, better project management, and improved customer engagement, ultimately leading to increased

(B) What ethical communication practices must Anand Industries keep in mind while using digital communication tools?

Ans 2B.

Introduction

In the digital age, as Anand Industries adopts modern communication tools to enhance workflow and connectivity, it is crucial to maintain ethical communication practices. Ethical communication not only upholds the company’s values but also fosters trust, transparency, and integrity in interactions with employees, customers, and stakeholders. In the context of using digital platforms like project management software, instant messaging apps, and CRM systems, ethical considerations become even more important to protect sensitive information, ensure transparency, and avoid misuse