NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Sales Management
Internal Assignment Applicable for April 2023 Examination
- Is selling a science with easily taught concepts or an art learned through experience? Please illustrate your response with examples (10 Marks)
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- As the Vice President-Sales of Hindustan Lever you have to work closely with your colleague in marketing in areas like product policies, distribution policies, and pricing policies.
After discussion with your sales team, you would like to relaunch one of the toothpaste brands in a specific geography. What would constitute the key elements of this relaunch?
(10 Marks)
- Wipro is an Indian multinational with its headquarters based in Bangalore. It has total revenue of $9 Billion with a net income of $1.4 Billion across all its business units, which has both information technology and FMCG (Fast Moving consumer goods) products. Based on the success of local laptop brands in the Indian marketplace like HCL, Wipro would like to re-enter the laptop segment in India.
Laptops as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.
As the Vice President of Sales for Wipro laptops, you are required to come out with a sales management strategy covering sales structure as well as compensation and benefits for the sales force selling laptops
- There are three types of sales organizational structure namely line sales organization, line and staff sales organization, and functional sales organization. Out of these which one would you recommend for the sales force for Wipro laptops considering that you will be selling to both the B2B and B2C segments? Please justify your recommendation as well.
(5 Marks)
- b. The common methods of compensation are straight commission, straight salary, drawing accounts, and salary plus commission Which of them would be used by you as the
VP Sales for the sales team selling Wipro laptops and why? (5 Marks)
*********
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Performance Management System
Internal Assignment Applicable for April 2023 Examination
- Skyfirst Airlines is a low cost domestic airline in India and is a five year old company.
You are the HR Manager of the company and need to prepare a 360 degree questionnaire for the position of ‘’ground staff at the airport’’. (10 Marks)
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- Yash Financial Services is a financial solutions company with various products like
mutual funds, loans, fixed deposits, etc. Prepare an appraisal form using the graphic rating
scale for the position of “Recruitment Executive” in Yash Financial Services
(10 Marks)
- Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the following
profiles :
- Production Executive at a manufacturing company (5 Marks)
- b. Dispatch Executive at a Logistics company (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Organisational Theory, Structure and Design Internal Assignment Applicable for April 2023 Examination
- ‘Orange Spot’ wants to adapt to its changing business environment. Which three aspects of its business environment should it focus on? Do a PESTEL analysis of a beverage company, in this context. (10 Marks)
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- The VP, James Jenson, of an e-commerce company, wants to do a thorough organisational analysis for his company. Explain how it will help the organisation. Elaborate the VRIO framework, in this context. (10 Marks)
- As an HR Expert for an automotive company, Reema strongly believes in understanding and differentiating business strategies at different levels. Her boss, however, is unable to comprehend how this bifurcation is feasible. So, she has asked Reema to make a presentation on the company’s different strategic management aspects. Keeping the above scenario in mind,
- Explain how Reema will bifurcate the organization’s strategy at three separate levels.
(5 Marks)
- b. Briefly explain the role of Reema as a strategist and help her come up with various types of strateg (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Organisation Culture
Internal Assignment Applicable for April 2023 Examination
- Please outline the relation between the organisational culture and organisational structure.
Explain the steps for creating organisational culture. Describe six socialization tactics.
(10 Marks)
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- Discuss the practices that can be used by an organisation to create an ethical organisational culture. What is a positive organisational culture? Explain. (10 Marks)
- a. How do effective leaders help in cultural transformation? Discuss various aspects of a successful organisational. Please give an example. (5 Marks)
- b. What is the linkage between organisational culture and business strategy? How can ethical culture be developed through formal and informal systems? Discuss. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Marketing Strategy
Internal Assignment Applicable for April 2023 Examination
- An international nutrition brand wants to enter into Indian market after mapping their target audience. What kind of market segmentation should they consider while entering into the market? (10 Marks)
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- Corporate strategy aims at increasing business by focusing on its resources & organization structure. Explain this statement with your views. (10 Marks)
- Case Study
Mrs.Varma was an outstanding sales person in the Ajax Discount Store. She knew the products well, kept up to date with her recordkeeping and was willing to work overtime whenever necessary. None of her co-workers came near her level of overall sales performance.
Because of this effective record Mrs.Varma was promoted to manager of the children’s- wear department. Almost from her first day in the new position trouble began
to occur. Mrs.Varma complained about her subordinates’ lack of motivation and dedication, feeling that they were overpaid and that many should be fired. Naturally, this caused difficulty in the department, and two of the better sales people quit abruptly.
Mrs.Varma’s superior discussed these problems with her, but after several such discussions
Mrs.Varma still couldn’t understand why she should approach her job differently.
Finally, her superior offered Mrs.Varma her old job back as a salesperson with no cut in pay. At first Mrs.Varma was happy about this switch back to her old job. No more problems with those lazy employees. But then she became worried about her lack of success as a manager, and this caused her sales to fall. Even though her boss reinforced her on several occasions, telling her that not everyone can succeed as a manager and that excellent sales people are very valuable to the store, nothing seemed to give assurance to Mrs.Varma.
- Should she have been demoted back to her old position? Why? Why not? (5 Marks)
- b. If Mrs Varma had been in her new role, what strategy could she adopt to increase performance of her subordinates? (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Manpower Planning, Recruitment and Selection Internal Assignment Applicable for April 2023 Examination
- What is the final step in human resource acquisition? Discuss its significance. (10 Marks)
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- Career Anchors play vital role while deciding the career choices. Give your inputs and explain in detail. (10 Marks)
- Human Resource is a valuable asset of the organization. The success or failure of the organization depends upon the efforts put in by the human resource.
- Why do you think Performance Appraisal is important? (5 Marks)
- b. How will you encourage good performance of employees in your organization? (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: International Marketing
Internal Assignment Applicable for April 2023 Examination
- You are a manufacturer of cycles from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally? (10 Marks)
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- “Go Local “is a term that is having resonance with countries today to promote Local consumption. In your view is it positive for nations to produce locally and avoid globalization? (10 Marks)
- Read the following case study carefully and then answer the questions that follow:
India achieved a record food grain production of 281.37 million metric tons due to fertile soil, good rainfall and use of genetically modified seeds. From a net importer of food India today exports food grains to various countries like, Iran ,Qatar, UAE, Indonesia etc.
Ironically India is home to the largest number of hungry people.
Around 213 million go hungry and are malnourished people as they do not get proper two meals a day. Food distribution channels are weak and about 10 % of the stored food grains is being wasted and eaten up by rats and birds while human population is deprived of food.
- Explain whether India should continue to export food grains to various other countries?
(5 Marks)
- b. Suggest a strategy how India can solve the above dilemma and embark on large scale food grain exports? (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Industrial Relations & Labour Laws
Internal Assignment Applicable for April 2023 Examination
- ‘The Payment of Wages Act 1936 was enacted to ensure fair payment of wages to workers’ Explain the statement elaborating on the objects and rules regarding payment of wages. (10 Marks)
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- After independence, industrial relations in India have gained certain characteristics, explain. (10 Marks)
- Write a brief on:
- Strikes and lockouts (5 Marks)
- b. Layoff and retrenchment (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Financial Institutions and Markets
Internal Assignment Applicable for April 2023 Examination
- “In the twenty-first century, many aspects of technology have become a blessing. One such blessing is the ‘depository’ system which is the electronic mode of holding securities.” In the light of the above statement, explain the various functions performed by depositories in the stock market. (10 Marks)
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- “Risk management is undertaken by all players within the financial services ecosystem, including investment managers, investment banks, retail banks, and insurance companies, among others.” Explain the concept of risk management and strategies used by the financial service companies.” (10 Marks)
3.a. Manu is a broker at an insurance firm and has a good understanding of various instruments sold in the Indian insurance Markets. She is now curious about the products sold under the non-life insurance policies and the constituents who will help a client in this process. You are therefore required to help Manu understand various non-life insurance policies. (5 Marks)
3.b. Rama just started her handmade soaps and is now starting a new project of handmade lotions and perfumes for which, she needs a huge amount of capital. Her friends suggested she approach Venture Capitalists for her capital requirements.
In the light of the above case, explain to Rama the process of Venture Capital and the stage of funding involved in Venture Capital Financing. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Digital Marketing
Internal Assignment Applicable for April 2023 Examination
- Digital is the use of technology for marketing purpose and involves an understanding of the business context for designing digital marketing strategies. Explain with examples as to why an understanding of business context is necessary for designing digital marketing strategies. (10 Marks)
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- Consider yourself as the digital marketing head of a new smartphone brand being launched in India. How would you use display advertising and YouTube advertising to promote the launch of your smartphone brand (10 Marks)
- a. Influencers play a major role in social media campaign success. Critically evaluate this statement. (5 Marks)
- b. The convergence of online and offline media is the future of marketing. Explain the statement with examples. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Customer Relationship Management
Internal Assignment Applicable for April 2023 Examination
- You plan to install CRM software in your company and that will be providing support to your call center and sales force. However, the management is worried about the ROI. What are the KPIs that you intend to measure for the call center. (10 Marks)
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- Your company manufactures glass bottles. This month you are coming up with a path- breaking product, which you believe will attract GEN Z customers. You want to considerably focus on this segment for the next 5 years. How will you manage your relationship with your existing customers and persuade them to buy the new product?
(10 Marks)
- You have completed your CRM course. The company where you are working has asked you to be the contact point for the CRM project implementation.
- How can you measure the success criteria for CRM project implementation? (5 Marks)
- b. How can you evaluate the CRM project requirements of your organization, the infrastructure available, and the capabilities of your organization? (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Consumer Behaviour
Internal Assignment Applicable for April 2023 Examination
- What is Consumer Ethnocentrism? What could be the key differences between consumers who are Ethnocentric and Non-Ethnocentric? Using the example of automobiles can you connect which customer segments would exhibit Ethnocentrismand Non-Ethnocentrism
(10 Marks)
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- What are Rituals in the context of consumer behavior? How do Rituals create value for both marketers and consumers? Explain with examples 5 different kinds of rituals common in India and what kind of products / services are purchased during those rituals (10 Marks)
- Answer the following
- What are Culture and Subculture? Identify any 4 distinct types of Sub-cultures that exist in
India and determine which product/service purchases do they influence. (5 Marks)
- b. What is Family Life Cycle? Take the following 5 different stages of the Family Cycle viz.
Bachelor I, Young Couple, Full Nest I, Full Nest II & Older Couple – explain what eachof these stages is in the Family Life Cycle and list down at least 3 different product categories which families at each of these stages would prefer to buy. [Please note you have identified
3 product categories for each stage of the Family Life Cycle]. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Compensation & Benefits
Internal Assignment Applicable for April 2023 Examination
- Analytics world is newly set up IT firm. This organization was established by Information Bay business group as part of its recent diversification exercise. The group company has appointed you as an HR manager of this newly set up IT firm. First assignment given to you is to identify the special groups in Analytics World and decide how to compensate them? Accordingly, identify the special groups that would be working for Analytics world and decide how you are going to compensate them? (10 Marks)
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- H&H is a fashion house in India. The company is a well-known brand in the Indian market. The company is dealing with all-inclusive fashion However, due to tough competition the company is facing a problem of high employee turnover. Company is not able to retain the talent. You are heading the HR Department of H&H fashion since last three years and after looking into the problem of low employee retention rate, you found that most of the employees are choosing to join the competitor’s organization due to attractive benefits provided to employees by the company. In this backdrop, you are now deciding to revamp the employee benefit program in your company. State and
explain the different employee benefits that you will provide under the revamped employee benefits program? (10 Marks)
- Filmy Head Ltd is a movie production house based in India since 2007. Since its inception, which is 25 years ago, the company has not considered revision in compensation and benefits program. This has led to Company’s loss in terms of quality human resources. On its 25th anniversary, company is considering the revision of pay now. In this background, answer the following:
- Explain how will you undertake job analysis? (5 Marks)
- b. Explain the importance of job evaluation in this contex (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Brand Management
Internal Assignment Applicable for April 2023 Examination
- Mr. Raj plans to start his own fintech start-up for buying and selling Mutual Funds, Gold, Stocks, Bonds, etc. It will be an in-one app that will help you with all your investment needs. It is built with total safety features so that you can invest like a pro. The best thing is it will have free services like tax planning consultation so that you don’t make wrong decisions. You have been selected as a brand in charge of the app and you have been given a task to work on brand elements including brand name. Explain and elaborate on various types of Brand elements that you will suggest for the app. Also, explain the criteria for choosing brand elements. (10 Marks)
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- Explain the product, pricing, and channel strategy that you will adopt for the fintech app.
(10 Marks)
- As a brand in charge of the app, explain to your team the given points:
- Difference between the product and brand. (5 Marks)
- b. Types of risk associated with reference to the a (5 Marks)