Cloud computing
Q1. A university wants some advice about deployment of cloud for their online learning platform as they are not able to maintain their own data center. The university is evaluating the right choice of the cloud deployment model. Provide a report explaining pros and cons of each cloud deployment model for the universities online learning platform. (10 Marks)
Ans 1.
Introduction
Cloud computing refers to a one-time, personality internet platform that supports authorized users to access computing ability each time from any region. It’s miles a new approach of delivering computational assets, now not a modern innovation. Examples of “commonly were using health care programs encompass Microsoft Hotmail and Google docs, at the same time as other higher-recognized software in health care includes Microsoft Health Vault and Google health platform (lately terminated) (lately stopped). These days eliminated).” however, compared
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Q2. A software development company based in Goa has decided to implement cloud for its customer support department. As the company is working on insurance related product development, they process personal and sensitive data. So, the company is concerned about the security of the data over the cloud. Provide a report to this company about security and other technical challenges of using the cloud. (10 Marks)
Ans 2.
Introduction
Libra net solutions are Goa’s optimum net design company with a 10-year record. We can assist you in the website’s layout and website sales. Verifiable net presence has been vital to any organization for decades to relax its dominant function in the enterprise ahead of its competitors. It is familiar that each organization has its own needs for constructing a web. As an Indian internet design company, our responsibility is to reflect this vital point and differentiate our
3. A KPO company is planning a new solution for their sales and BDM department. The company has two options for implementing this solution. On-premises solution developed by regular IT team and adopting a cloud-based solution.
a. What are the benefits of both the options, On-premises and Cloud-based? (5 Marks)
Ans 3a.
Introduction
In today’s enterprise IT global, there are numerous criteria that businesses need to evaluate to decide if cloud computing is the appropriate answer. Conversely, many corporations do not circulate to this cloud and rely upon doing enterprise instead using trying legacy and on-premises packages and software.
b. Suggest best option for this company considering that the company don’t have a strong technical team and expertise to handle new solution. (5 Marks)3a
Ans 3b.
introduction
efficient management of the technical group is like cultivating and caring for the lawn every day to provide delicious culmination in destiny. And it’s no longer a smooth venture. A company isn’t always just one individual, but a crew of humans. Firms have no manage over externally influential elements. But they have the privilege of directing one of the organization’s sports,
June 2022 Examination
Q1. Considering that cyberspace security is becoming a growing concern for any e-business, enlist some of the major security threats (at least 5) faced by e-businesses across India and give examples of few of the software (at least 5) that could be used to secure its environment. (10 Marks)
Answer 1.
Introduction
Ecommerce safety is a set of policies that ensure secure online transactions. It includes standards that shield individuals who sell and buy products online. We need to benefit the consider of our customers via the usage of primary e-trade safety features. Stopping any behavior that might lead to the sharing of unauthorized client statistics with third parties is a part of maintaining confidentiality. No one else has access to consumer non-public information or account statistics aside from the net service provider of their desire. Another important idea in e-commerce safety
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Q2. With the rapid evolution of technology and penetration of the technology enabled devices, e-businesses are gaining more and more prominence thereby generating sustainable revenue. Discuss the various revenue models and the associated issues for an e-business. (10 Marks)
Answer 2.
Introduction
The business begins with an idea about the way to provide value to a purchaser. A sale, or the total sum of money earned, is the coal that keeps our train rolling. Relying on the intricacy of the business version, revenue will increase cowl manufacturing, distribution, advertising, and other prices till we reach profitability. The profits model is a part of a business model that describes the various sales generation strategies and their sources. This is a high level of answer to how we can earn sales from the price we supply to a positive phase of consumers. Over the last several
Q3. Let us suppose you have been hired by a promising startup (choose any 1 industry/sector) in the e-commerce space as a marketing consultant to enhance their business productivity. Post the initial survey you discovered that the company is still replying on traditional tools and methods for their business operations. To enhance the effectiveness of their operations, you decided to meet and explain to the management about the various online marketing strategies and tools that are typically useful for e- businesses like theirs.
a. What would you tell them about the available online marketing strategies for their e- business? (5 Marks)
Answer 3a.
Introduction
The electronics zone as a whole is expanding as corporations around the world find out new ways to use its numerous applications. There may be an excessive need for electronics in all categories. However, inbound advertising is the handiest approach to ensure that your company
b. What are the various kinds of online marketing tools for their e-business that you are aware of? (5 Marks)
Answer 3b.
Introduction
Managers or even executives may also discover digital electronics marketing daunting. Become aware of our target demographic and define our brand’s tale from the beginning. An effective electronics advertising method is constructed on virtual strategies. As contention within the IT business heats up, we must not simplest expand your product however additionally our
Fundamentals of Big Data & Business Analysis
June 2022 Examination
Q1. The emerging technological development of big data is recognized as one of the most important areas of future information technology and is evolving at a rapid speed, driven in part by social media and the Internet of Things (IoT) phenomenon. The technological developments in big data infrastructure, analytics, and services allow firms to transform themselves into data-driven organizations. IDC (2015) forecasted that the big data
technology and services market will grow at a compound annual growth rate of 23.1% over the 2014—2019 period, with annual spending reaching $48.6 billion in 2019. While structured data is an essential part of big data, more and more data are created in unstructured video and image forms, which traditional data management technologies are inadequate to process. A large portion of data worldwide have been generated by billions of IoT devices such as smart home appliances, wearable devices, and environmental sensors.
To meet the ever-increasing storage and processing needs of big data, several new big data platforms are emerging, including NoSQL databases as an alternative to traditional relational databases and Hadoop as an open-source framework for inexpensive distributed clusters of commodity hardware. *
Source: *https://e-tarjome.com/storage/panel/fileuploads/2019-02-27/1551256718_E10700- e-tarjome.pdf
a) Mention 2 examples where business uses big data from the sources mentioned above and what kind of infrastructure is needed in the organization to store and maintain big data?
b) How are cloud platforms responsible for growth of big data and how do companies leverage cloud technologies to build analytics solutions? (10 Marks)
Answer 1A.
Introduction
Technological innovations inside massive information infrastructures, processing, and solutions enable businesses to convert becoming computation companies. Significant facts are recounted among the maximum extensive explored in future virtual technologies and have been increasing quicker, particularly from networking sites of objects phenomena. Due to the fact, massive facts can be a crucial differentiator, and each organization should have considerable statistics skills to
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Answer 1B.
Introduction
Cloud computing facilitates extensive data to modify and disseminate accumulated records as they should be. This also secures enormous quantities of records using Map Reduce. The primary purpose of extensive records appears to be to collect, manage, display, then examine significant amounts of statistics, which might be accomplished via cooperation using cloud packages. Cloud
Q2. There are plenty of cashless payment options that have grown in last 3 years — like UPI, NetBanking, Open banking apps, USSD, AEPS etc. The driving force in the evolution of the payment system has been the need to give users the ease of doing it as it directly affects the purchase pattern of a customer.
It is because of this reason that Mobile wallets like MobiKwik, PayTM, Oxigen, Amazon
Pay, Google Pay have become the forerunners of the digital payment industry. While these
wallets are penetrating into very small businesses and non-tier-1 cities initially with their cash-backs, they have innovated and provided easy user experience that needs minimum learning by a user. For example, payment via scanning a QR Code or simply entering merchant’s mobile number is easy. Sending money to a friend to clear debts is just a click- or-two away. To add on to this, apart from simplifying payments, the value-added services like bill payments, ticket booking provided by these wallets have made them the preferred payment option of the savvy Indian consumer.
The future of digital payments lies in providing further simplified and secure user experience, while increasing its adoption by leading socio-economic changes at the grass root level. Mobile wallets are good, but still need taking out the smartphone followed by some action by the user, which is no better than taking out the credit card for payment. Next simplification lies in secure identification and payments (by face detection, voice, sound) which can further disrupt and exponentially grow the digital payments wave.
a) How does the mobile analytics play a role in the growth of digital payments? Mention 2 key business metrics which can be tracked to check the status of digital payment evolution.
(10 Marks)
Answer 2A.
Introduction
Digital payments assure complete transparency across all sports. When the whole thing is executed electronically, there’ll usually be a way to authenticate and comply with activities. It can come to be impossible to secure everyone responsible for extra fees simultaneously as the usage of coins transactions. Digital payments make contributions to the availability of
b) State and explain the possible (descriptive/predictive/prescriptive) analytics solutions which can be used to enhance the reach of digital payments within 2 and 3-tier cities.
Answer 2B.
Introduction
Business analysis is the systematic technique at some point in which corporations analyze the use of different technological gear to acquire statistics that improve corporate methods. Businesses implement four components of information to influence company strategic planning: predictive analysis, which teaches approximately what may have transpired; prescriptive modeling, which
3.a. Explain the difference between BI and BA as to how can they help optimize supply chain of an e-commerce business venture? Illustrate the possible outcome achieved in each case (BI vs. BA) and how they enable business objectives. You can make certain assumptions but highlight them clearly. (5 Marks)
Answer 3A.
Introduction
“Business intelligence” improves logistics operations by enabling facts analyses. But, recognition BI takes it one step beyond by enabling applications to manipulate their inquiries and build their facts, especially whether they have no previous revel in with statistical analysis. “Business
3.b. In the logistics and transportation business, how do you use analytics to maintain demand- supply balance ongoing? Explain the analytics methodologies used to optimize the supply chain. (5 Marks)
Answer 3B.
Introduction
“Logistics and transportation” are worried about moving commodities from one point to another. Although the terms “logistics and transportation” are also used interchangeably, the differences are superficial: logistics also offer storing, transporting, cataloging, processing, and packing
IT project management
Q1. A consultancy organization is planning to implement Project Tracking applications for their key projects. The senior manager wants to check the applicability and possibility of implementing such an application inside the organization. They decided to conduct the feasibility study for this application. Provide a report to the management about how to conduct the feasibility study. (10 Marks)
Ans 1.
Introduction
A feasibility study is an exam that evaluates all of a mission’s aspects of making plans economical, medical, administrative, and described establishes the feasibility of the task. Whether an application is practical or not can rely upon various components, such as the unique assignment and rate of return, which means whether or not the initiative earned sufficient sales from clients. But, a feasibility evaluation isn’t always wholly applied for agencies aiming to assess and estimate financial rewards. In different words, possible can imply the other, Its Half solved only
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Q2. In a software development company, development team keeps getting change requests from the client and other stakeholders. Company is planning to establish a change management process. Describe the change management process. (10 Marks)
Ans 2.
Introduction
Trade management is a scientific approach to “managing the transition or transformation of an enterprise’s goals, techniques or technologies. Change manipulation aims to undertake strategies for effecting alternate, regulating alternate, and allowing people to comply with exchanging. Such strategies consist of getting a scientific manner for searching out an alternate, further to techniques for responding to requests and following them up.” The exchange control method has to cautiously recollect how an alteration or opportunity would possibly alternate mortgage
Q3. Describe following IT project risks
a. Schedule and Budget risk (5 Marks)
b. Technical risk (5 Marks)3a
Ans 3a.
Introduction
“Risk is an unpredictable future event which can occur and may be lost.”
Risk evaluation and understanding is essential attention in any task. Advice on gaining computer hazard can help improve budgeting and work execution.
Ans 3b.
Introduction
structures engineers take part in this manner to assist in assessing key technical dangers, growing mitigation plans, and staring at the advanced conceptual to see if new risks get up. In contrast, old potential risks can be decommissioned, and to be prepared to speak and manage concerns.
Consumer behavior
Q1. Celebrities, particularly movie stars, TV personalities, popular entertainers, and sports icons, are a symbolic reference group because they are liked, admired, and often have a high degree of perceived credibility. Therefore, many marketers use them to promote their products and services. Please state what parameters would a marketer consider for determining which celebrity should be used for a particular brand. Analyse the role of celebrity star Amitabh Bachchan in influencing consumer behaviour as a brand ambassador for Gujarat Tourism (10 Marks)
Answer 1.
Introduction
Domestic traveler arrivals in Gujarat have virtually expanded drastically, with an about 70 percent increase from within the country, a 50 percent increase from other areas of India and non-resident Indians, and an about 100 percent increase from international visitors. Gujarat Tourism has engaged in the “Khushboo Gujarat Ki” campaign with renowned Hindi film big name Amitabh Bachchan as the logo ambassador during the last three years. It sponsored a case study on Gujarat’s branding attempt and its impact on vacationer arrivals. The initiative has
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Q2. Culture is the fundamental determinant of a person’s wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions.
a. Explain culture, sub-culture
b. Analyse any 3 typical values that Indian children are exposed to from their childhood which are part of our culture and how they impact their purchase choices when they grow (10 Marks)
Answer 2a.
Introduction
Way of life can be described as the manner of life of people in a specific culture. Human beings are mastering the applicable and anticipated norms of morality. For example, while a toddler is born, it isn’t the simplest straightforward; however, it also recognizes a way to react. This
Answer 2b.
Introduction
The eye of advertisers and media liaisons to child customers has multiplied dramatically in the latest years. The idea of advertising for small customers isn’t new, but the methods to put kids inside the marketplace location are like this. sales include no longer the most effective product,
Q3. Answer the following
a. What is Customer Involvement – Explain the 4 types of customer involvement in product purchases (5 Marks)
b. Classify the following purchase decisions in terms of the above i. Buying a gift for your parent’s 25th wedding anniversary
ii. Laptop
iii. Groceries for daily use at home
iv. Ordering-in food at home on a Sunday evening through Swiggy / Zomato (5 Marks)
Answer 3a.
Introduction
Some customers are more interested in gadgets and buying than others. A consumer passionate about a product will want to examine the whole thing to recognize approximately it earlier than making a buy. As a result, he drastically reads brochures, evaluates brands and models presented at various places, asks open-ended questions, and seeks recommendations. Consequently, client
Answer 3b.
Introduction
The type of objects a customer needs to shop for affects their decision to buy. When shopping for espresso, the patron’s conduct is very one of a kind from that of the patron when shopping for an automobile. The extra complicated transactions and the more high-priced digging need to be
Digital marketing
Question 1. Assume you have joined an organisation “WealthMax” that deals with investors who are investing in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF, etc. The company is not available on any online platform. The online visibility is ZERO. You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote your brand online? Explain minimum five platforms with explanation to increase online awareness. (10 Marks)
Ans 1.
Introduction
Digital marketing, now and again called online marketing, refers to any marketing program on a laptop. Groups use digital structures with websites, social networking websites, email, and different structures to connect with modern and future buyers. This includes email with textual content or included messaging. Professional direct communicators may also say that direct mail and online marketing are similar matters, with minor differences. We also talked to advertising teams inside the US, UK, Asia, Australia, and New Zealand and discovered how minor Its Half solved only
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Question 2. The owners of WealthMax have shown some reservation for going online, you need to explain them the difference between Traditional and Modern Marketing. Also, explain various marketing era’s with example. (10 Marks)
Ans 2.
Introduction
The modern business model focuses on the wishes and goals of customers and aims to meet their clients’ pleasure. Modern advertising is carrier-orientated. It focuses on modern advertising processes and is associated with significant concepts. At the time of writing, advertising and marketing do not appear to focus on creating a pricing method and worldwide attain; however, more on relying on the system’s capabilities to attract clients.
Question 3.
3a. You plan to purchase a new smart phone but this time you plan to do this in scientific way so you have decided to use a model that encompasses various need satisfying behaviour. Explain the process of smart phone purchase with reference to ‘Engel, Blackwell, and Miniard (EBM)’ Model. (5 Marks)
Ans 3a.
Introduction
The “consumer decision version (additionally called the EngelBlackwellMiniard model) became initially based in 1968 via Engel, Kollat, and Blackwell and have gone thru several iterations; it can be noted that most of the version’s features are much like the ones described in purchaser
3.b. Assume you have been invited to speak on a forum covering major types of media. The participants attending the seminar are under graduate media students. You have decided to cover all major types of media with minimum two advantages and disadvantages of each type of media. Write the above content that you plan to speak in the forum with examples. (5 Marks)
Ans 3b.
Introduction
Then when a newer social media network develops, it’s critical to understand the differences among any such trendy and best factor and a very quickly website online that has the functionality to stick. While no one will ever read the destiny, one method to assess if a website
aged in issues relating to their area.
International Business
Q1. “War between Russia and Ukraine is not only affecting trade of these two countries but entire Global Business.” – In the light of above statement analyze International Business Environment. (10 Marks)
Answer 1.
Introduction
The business primarily based on an international platform is related to the contiguous on whom various global companies are strolling their all business. Those business platforms relate to the link between numerous nations and their all territories, and their all business culture creates the international business environment. The enterprise surroundings are stricken by diverse social, cultural, monetary, and no secular issues. Within the case of a fight or war among countries like Russia and Ukraine, the arena’s business economy has been affected. This happens because of
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2. “Documentary Letter of Credit collection method is the most popular mode of collecting payment by the exporters” – Analyse the statement.
How is an irrevocable L/C different from back to back L/C? (10 Marks)
Answer 2.
Introduction
The process of documentary letter of credit collection is away. On this approach, the exporter’s bank requests the importer’s bank by sending the info of the files of the transaction and the products lists. The bank of importer here issues the authority the L/C or letter of credit. The method continually enables the import and export process to be safe and comfortable. There are various types of L/C, and they are Revocable and irrevocable LC, including the confirmed and
Q3. In early 2000, “United Colors of Benetton”, The Italian Casual Wear Brand decided to restore it’s lost sales through a shift in strategy. They decided to allow the country managers to adapt the product offers and rework on the marketing strategies. Products were redesigned keeping in view the physical differences among various contries customers. Regional flavours were added in product features and communication specially when more than 50% business started coming from emerging markets.
a. How does the Brand “United Colors of Benetton” demonstrate the Globalisation of markets? (5 Marks)
Answer 3a.
Introduction
The world economy has been given all independence thru the technique of globalization. Globalization approaches the buying and selling of numerous products within the global or worldwide marketplace, taking a stand within the competitive edges. Globalization has given
b. Do you think that this strategy is appropriate for emerging markets? (5 Marks)
Answer 3b.
Introduction
Within the growing marketplace, globalization brings more significant challenges and more opposition. Various domestic companies are getting extra innovative and modern to fight the issues. The rising markets use those natural sources which are less pricey. The rising markets in
Organizational Theory, Structure and Practice
Q1. ‘Housing Depot’ has hired you as an HR Consultant to help them improve their processes. Explain the 7S framework for this home furniture company. Give suggestion on any one type of organisation structure that will suit this organisation. Give justification for your choice. (10 Marks)
Answer 1.
Introduction
A company’s success is based on its all infrastructure, inclusive of its all workforce. This is also primarily based on their work culture and environment. The business strategy that they have adopted also maintains that means. There should also be an appropriate conversation between all groups of workers and the HMR or the enterprise’s CEO. Businesses must also carry a perfect vision and project for their all destiny that they need to develop inside the coming years or period. The corporation’s universal control ought to be pleasant to employees and discovered by
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Q2. Rachel wants to start her own IT consulting firm. She has hired you for handling the HR processes. As her HR expert, explain the three organisational approaches that describe the functioning and performance of individuals. In your opinion, which approach is the best? (10 Marks)
Answer 2.
Introduction
The development of any company is based totally on various theories and methods. They may be all related to the individuals at once and indirectly related to the organization. This also adds to the system and purpose of commercial enterprise. The business processes are also based on the human resources and the personnel, consisting of the techniques used inside the enterprise. The organization’s progress constantly depends on how revolutionary the mind of all employees and the HRM is. The organizations apprehend numerous troubles in sequences and then try to resolve
Q3. Steve, VP- HR and Samantha, the Business Head can never agree on the ways to increase organisational effectiveness of their advertising business. Steve focusses more on the different levels of maintaining organisational effectiveness but Samantha is more in favor of taking up a specific approach. In this context,
a. Discuss how Steve will implement the organisational effectiveness on the different levels. (5 Marks)
Answer 3a.
Introduction
The company’s effectiveness on extraordinary ranges interior a company may be measured via various factors. First, they need to be from the leaders to all employees. Inside an organization, there should additionally be profound communication among all employees. Better
b. In your opinion, why do you think that Samantha is more in favor of the Goal approach in spite of its loopholes? (5 Marks)
Answer 3b.
Introduction
Every organization must repair a purpose of destiny regardless of all negativities that it has in contemporary times. For this cause, there’s additionally a want to have a good team who can work in challenging times for this motive. There must also be an excellent chief who can guide