Internal Assignment
Warehouse Management
Q1. Mr Gupta is working on COVID 19 vaccine project and he is aware that COVID 19 virus is spreading to the whole country, expected to third wave of COVID 19. Mr Gupta is planning to start a new warehouse to get better performance. As you are appointed as an assistant consultant, kindly suggest company various factors while selecting the location of the warehouse.
Ans.
Introduction
Mr. Gupta is currently working on the COVID 19 vaccine and He is aware that as with other respiratory diseases such as the flu or common cold, measures to protect the public are essential to stop the spread of illness.
Public health measures are every day preventive measures that comprise:
- Not staying home when sick;
- Covering the nose and mouth with a
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Q2. Consider above mention scenario (check Q1) and share your opinion as on the below: How can company create a competitive advantage in warehouse management?
Ans 2.
Introduction
In the current highly competitive marketplace every business tries to get an edge over the competitors. It’s becoming more difficult, because buyers are becoming more sophisticated. Research shows that buyers are researching more on the internet. In fact 86% of consumers are likely to be looking at your competitors at the moment.
Improved
Q3. Consider above mention scenario (check Q1) and share your opinion as on the below:
a. Is it possible to develop a warehouse management system for Mr Gupta? Explain in
detail.
Ans 3a.
Introduction
It is essential for every company to handle their warehouse efficiently. One of the outcomes of a warehouse that is not properly managed could be injury and mess. In addition to workplace safety Warehouse management is crucial as warehouse managers must monitor the day-to-day processes related to inventory, including return shipping, returns, demand, and security.
Concept and application
The retail
Internal Assignment
Integrated Marketing Communication
1. Cream and Sauces is an online bakery store. For past one year of its establishment, the company is not able to make sales. The company has own planned to revamp its digital marketing strategies. Suggest the Search Engine Marketing tactics that company can apply to enhance the organic search results.
Ans 1.
Introduction:
It’s lots of work and you may have a few nights of sleep and a bit of anxiety. But once you’ve got your bakery operational and thriving, staying ahead of the competition is going to be your primary concern. Furthermore, your aim isn’t just to remain afloat but also to be the go-to spot for those seeking delicious treats. As an entrepreneur, you want to earn money from the business of baking. This means you have to manage the finances of your business, financial reports and inventory with attention to detail, however, there’s another part of the business that’s often ignored that is often overlooked: Its Half solved only
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2. Ferry Travelers Ltd., a taxi company approaches your Ad agency to develop a campaign on the green practices adopted by the company. As an ad agency develop a creative brief for this account.
Ans 2.
Introduction
Ferry Travelers Ltd. A taxi firm approaches the Ad agency to create an initiative based on the green practices that are used by the company. A creative brief is brief one- or two-page document used by creative professionals working in a project to provide direction when creating creative deliverables. These deliverables may comprise visual designs, copy, advertisements websites, and other.
3. Case Study
Modern Appliances a small company manufacturing household appliance like mixer grinder, toasters, air conditioners, heaters, electric irons, hair dryers etc. The firm had to compete with established brands like Bajaj, Philips, LG etc. These brands had good features and were highly priced. The average middle class Indian consumer is very conscious and would negotiate on prices and get the best value for money. If the consumer has faith in the local branded products and is saving 15 to 20% on the product they would opt for the local branded products. The advantage that the modern appliances had was low cost of production and low distribution cost. This gave the modern appliances a number of options. (1) With the saving of cost of production, it could give better discount to dealers and get them interested in pursuing its products. The company could use the push strategy for sales. (2) It could aim their advertising on the consumer and thereby make use of the pull strategy. (3) The company could reduce its prices and adopt the penetration strategy. (4) It could also use other forms of advertising on promotion mix to sell its products.
a. Discuss the case with reference to the Keller’s CBBE Model.
Ans 3a.
Introduction
The concept of customer-based branding equity (CBBE) is used to illustrate the way in which a brand’s success could be directly related to consumers’ attitudes toward the brand.
The most well-known CBBE design is known as known as the Keller Model, devised by Professor of Marketing Kevin Lane Keller and released in his book Strategic Brand Management. The Keller model has a pyramidal shape that teaches companies how to build the solid foundation of brand’s identity up to the ultimate goal of
Internal Assignment
Advanced Supply Chain Management
1. Maxx Industries experiences seasonal demand for its premium products. Meeting such demand can be costly because of high prices of special chemicals and additives needed for manufacturing premium products. In your opinion what type of planning could help Maxx Industry deal with these constraints to determine the correct levels of inventory and production?
Ans 1.
Introduction
The method of marketing to get a complete knowledge of the concept of marketing and its connection to the management and development of products. In general, the marketing practices are based on the following steps:
- Researching to determine the wants and needs of customers.
- Targeting, segmentation, and positioning.
Designing the Its Half solved only
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2. Define sourcing strategies that could aid the supply chain manager at Maxx Industry to find out the top quality products and at the lowest cost from the most trusted supplier.
Ans 2.
Introduction
Strategic sourcing is a method of managing supply chains that outlines the method of gathering information and utilized so that an organization can make use of its purchasing power in a consolidated manner to identify the highest possible value in the market and match its purchasing strategy with business goals.
Strategic Sourcing is gaining popularity and has caused supply chain and procurement processes to change. It is a process of analyzing what companies purchase from who, at what cost, and in what quantity. Strategic sourcing is different to conventional purchasing in that it emphasizes more than just the initial
3. Maxx Industry stocks paint in its warehouse and sells it at its numerous outlets. The manager of the warehouse estimates that the demand for quarterly is 2500 liters of paint. an annual cost of 0.75 per Liter, and an ordering price that is Rs.150 for each order.
a. If the aim of the warehouse manager is to maintain the cost of inventory to a at a minimum, then what is his ideal order quantity? (5 Marks)
b. In the event that Maxx Industry works for 311 days in a calendar year then what is the amount of orders made in a year, and the period between orders (order cycle) in days?