PRODUCTION AND CREATING DISTRIBUTION ON ICE CREAM INDUSTRY

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TABLE OF CONTENTS

INTRODUCTION.. 6

INTRODUCTION TO ICE – CREAM INDUSTRY IN INDIA.. 6

Industry Analysis Overview.. 7

COMPANY PROFILE.. 14

INTRODUCTION  TO FOODS PVT. LTD. 14

BACKGOUND AND HISTORY OF HAVOR ICE-CREAM… 16

GENERAL INFORMATION.. 17

CORPORATE INFORMATION.. 18

OBJECTIVES OF THE PROJECTS. 20

METHODOLOGY.. 21

RESEARCH METHODOLOGY.. 21

DATA COLLECTION.. 21

DATA ANALYSIS & INTERPRETATION.. 22

PRODUCTION PROCESS. 22

PROCESS OF MANUFACTURING ICE-CREAM… 22

PRODUCTION CHART. 23

MARKETING.. 31

INTRODUCTION OF MARKETING: 31

INTERNAL ANALYSIS. 33

EXTERNAL ANALYSIS. 35

MARKETING STRATEGIES. 38

TARGET MARKET. 40

ORGANIZATION OF MARKETING DEPARTMENT. 45

DEAMND FARECASTING.. 46

MARKETING SEGMENTATION.. 48

TARGETING & POSITIONIONG.. 49

MAKRETING MIX.. 51

PRODUCT PORTFOLIO.. 52

PRODUCT DECISION.. 55

PACKAGING & LEBELING.. 56

PRODUCT LIFE CYCLE.. 57

NEW PRODUCT DEVELOPMENT. 58

PROMOTION MIX.. 60

FUTURE PLANS. 77

FINDINGS. 77

SUGGESTIONS. 78

CONCLUSION.. 78

BIBLOGRAPHY.. 80

APPENDIX.. 81

QUESTIONAIRE.. 81

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