NMIMS JUNE 2025 Solved Assignments

Course: Business Communication

Internal Assignment Applicable for Jun 2025 Examination

PLEASE NOTE: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet search and the remaining from your common sense. None of the answers appear directly in the textbook chapters b ut are based on the content in the chapter

Q1 Imagine you are a marketing manager for a new Indian fitness app called “FitIndia.” You aim to create a persuasive message to motivate young adults to adopt a healthier lifestyle. How would you craft your message to resonate with this target audience?

(10 Marks)

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Q2 (A) A multinational company in India with a diverse workforce recognizes the importance of inclusivity and respect in its business communication. The company aims to create a cohesive work environment where employees from all backgrounds feel valued and understood.To achieve this, the management wants to implement a strategy for using bias-free language that considers the regional and linguistic diversity of its employees.

Propose a comprehensive strategy for using bias-free language in this multicultural business environment to promote inclusivity and respect.

(5 Marks)

Q2 (B) The marketing team at a company is struggling to keep up with the changing landscape of social media. They are using outdated methods and are not effectively engaging with stakeholders. The team is also not using social media to its full potential to inform, persuade, or build relationships. The CEO has called a meeting to discuss how the team can better adapt to the changing landscape of social media.

Evaluate the impact of social networks on business communication and how they have transformed interactions with stakeholders?

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Course: Quantitative Methods – I

Internal Assignment Applicable for Jun 2025 Examination

Q1 From a large batch of batteries, a sample of size 50 is drawn. The average lifespan of the batteries is 1200 hours with a standard deviation of 200 hours.

Find the probability that the mean lifespan of the sample is less than 1150 hours. (3 Marks)

Calculate the 95% confidence

interval for the sample mean lifespan. (4 Marks)

Discuss the effect of increasing the sample size to 100 on the standard error and the probability calculation. (3 Marks)

(10 Marks)

Q2 (A) A deck of cards contains 10 red and 6 black cards. If two cards are randomly drawn without replacement, what is the probability that both cards drawn are black?

What is the probability that at least one of the two cards drawn is red? Total 5Marks

(5 Marks)

Q2 (B) A milling machine is set to produce rods that have an average length of 15.00 cm. The machine is known to have a standard deviation () of 0.3 cm. The customer specifies the rod length to be within 14.80 cm and 15.20 cm. What is the acceptance percentage given the setting and age of the machine (age determines the standard deviation)? (5 Marks)

Course: Marketing Management

Internal Assignment Applicable for Jun 2025 Examination

Q1 A premium home appliance brand, CoolCasa, has been facing stagnating sales despite offering high-quality, durable, and technologically advanced products. Market research indicates that younger consumers, particularly millennials and Gen Z, prefer smart, connected appliances but also focus on affordability, brand experience, and sustainability. The company’s traditional marketing approach, which emphasizes product durability and engineering excellence, seems less appealing to this segment.

Question:

Based on consumer behavior principles, evaluate what key factors should CoolCasa consider to realign its marketing strategy and better appeal to younger buyers?

(10 Marks)

Q2 (A) FreshBite Foods, a mid-sized packaged snacks brand in India, has noticed a decline in sales of its traditional fried chips among urban consumers. Market research suggests that health-conscious millennials and Gen Z consumers prefer baked, organic, or low-fat alternatives. FreshBite’s management is considering launching a new line of healthy snacks but is unsure how to understand and influence consumer buying behavior effectively.

Question:

Based on the given scenario, analyze the key factors influencing consumer buying behavior that FreshBite Foods should consider before launching its new healthy snack line.

(5 Marks)

Q2 (B) GlowCare, a new skincare startup in India, has launched a premium herbal face cream targeting young professionals. Despite high-quality ingredients and dermatologist endorsements, the product is struggling to gain traction in the market.

Competitors with well-established brands dominate consumer trust, and many potential customers perceive GlowCare’s product as expensive. The management is now exploring ways to enhance customer value and improve brand positioning.

Question:

Based on the given scenario, apply marketing principles to show how GlowCare can build customer value through its product, service, and brand strategies to gain a competitive edge.

Course: Financial Accounting

Internal Assignment Applicable for Jun 2025 Examination

Q1 You are given the following partial financial information for AlphaEx Ltd. for the year ended March 31, 2024:

Required

Compute the Cost of Goods Sold (COGS) and Gross Profit for the year ended March 31, 2024.

(2 marks)

Prepare the Income Statement (from Net Sales down to Net Income) for the year ended March 31, 2024. Clearly show each line item, including your calculations for Cost of Goods Sold, Gross Profit, Operating Income, and Net Income after tax.

(3 marks)

Calculate the ending Retained Earnings on March 31, 2024, after the company closes its Net Income into Retained Earnings. Show your computation step by step.

(2 marks)

Using the year-end balances, compute and interpret two financial ratios—for example, the Current Ratio and the Debt-to-Equity Ratio. In a brief paragraph, discuss what these ratios indicate about AlphaEx Ltd.’s liquidity and long-term solvency. (3 marks)

Income Statement (Partially Reported) Amount

(Rs.)

Net Sales: 9,00,000

Beginning Inventory (April 1, 2023): 60,000

Net Purchases: 3,20,000

Ending Inventory (March 31, 2024): 50,000

Operating Expenses (excluding depreciation): 1,40,000

Depreciation Expense: 30,000

Interest Expense: 20,000

Income Tax Rate: 25%

Balance Sheet (Selected Items as at March 31, 2024)

Cash & Cash Equivalents: 1,00,000

Accounts Receivable: 80,000

Inventory: 50,000

Property, Plant & Equipment (net): 4,00,000

Accounts Payable: 40,000

Long-Term Debt: 2,00,000

Common Stock: 1,50,000

Retained Earnings (at the beginning): 80,000

(10 Marks)

Q2 (A) A mid-sized manufacturing company has suffered significant losses over the past two years, casting doubt on its ability to continue as a going concern. Critically examine how the concept of going concern influences the accounting process in such a situation. In your analysis, discuss the ethical and professional judgments an accountant must make when deciding whether the business should continue applying going concern assumptions in its financial statements.

(5 Marks)

Q2 (B) Financial accounting is based on fundamental principles and assumptions that guide the preparation of financial statements. However, with the rapid advancement of technology and the increasing complexity of modern business transactions, some argue that traditional accounting frameworks may no longer be sufficient. Critically evaluate the relevance of traditional financial accounting principles (such as the historical cost principle, accrual basis, and consistency) in today’s business environment. In your response, analyze potential modifications or alternative approaches that could enhance financial reporting accuracy and decision-making for stakeholders.

Course: Organizational Behavior

Internal Assignment Applicable for Jun 2025 Examination

Q1 Rahul is a young entrepreneur who recently started a tech startup for educational apps. He is imaginative and often comes up with innovative ideas, but his plans lack detail and structure. His team appreciates his enthusiasm and collaborative approach, but he struggles to give critical feedback. During a product launch, Rahul became anxious about meeting expectations, which affected his decision-making under pressure. Despite these challenges, his curiosity and willingness to learn keep him motivated. He realizes he needs to improve his leadership skills to grow his startup.

Question: Using the Big Five Model of Personality, evaluate Rahul’s personality traits and their impact on his effectiveness as a leader. Suggest strategies to enhance his leadership style while leveraging his strengths. How can he engage his team more effectively?

(10 Marks)

Q2 (A) Nisha is a talented graphic designer working at a marketing agency. She recently discovered that her colleague, who has similar qualifications and experience, receives a higher salary despite having a comparable workload. This realization has left Nisha feeling demotivated and less enthusiastic about her projects. She starts putting in less effort and avoids taking on additional responsibilities, as she feels her contributions are not being valued equally.

Question: Using Equity Theory of Motivation, analyze Nisha’s reaction to the pay disparity. How can her manager address this situation to restore her motivation and productivity?

(5 Marks)

Q2 (B) Amit and Priya, two senior project managers in a consulting firm, frequently disagree on project execution strategies. Amit prefers a structured, process-driven approach, while Priya values flexibility and adaptability. Their ongoing conflicts are delaying project timelines and creating tension within the team. The manager notices this issue and wants to intervene.

Question: Analyze the nature of the conflict between Amit and Priya using Conflict Management Techniques. Which technique would be most effective in resolving their conflict, and why? Justify your answer with logical reasoning.

Course: Micro Economics & Macro Economics

Internal Assignment Applicable for Jun 2025 Examination

Q1 Rohan owns a local organic farming business that supplies fresh fruits and vegetables to supermarkets and online grocery platforms. Recently, he has seen an increase in demand due to rising consumer preference for organic produce. However, he is struggling to increase supply due to challenges such as unpredictable weather conditions, high labor costs, rising transportation expenses, and government farming regulations. As an agricultural consultant, analyze the concept of supply and its determining factors to help Rohan expand his business.

(10 Marks)

Q2 (A) Aarav owns a chain of fast-food restaurants that specializes in gourmet burgers.

Recently, he noticed that when he increased the price of his signature burger by 10%, sales dropped significantly. However, when he increased the price of soft drinks by

15%, there was little to no impact on sales. Aarav is now trying to understand how price changes affect demand for different products in his restaurant and how he can use this information to make better pricing decisions. As a business consultant, analyze the concept of price elasticity of demand and recommend pricing strategies that Aarav can use to maximize revenue without losing customers.

(5 Marks)

Q2 (B) Neha, a young professional, recently received a promotion with a significant salary hike. Excited about her increased income, she decides to upgrade her lifestyle by purchasing premium organic food products, high-end fashion brands, and a gym membership. However, she also notices that some of her colleagues, despite their higher incomes, continue buying budget-friendly brands and prefer saving rather than increasing their spending. As an economist, analyze the impact of the income effect on Neha’s consumption choices. In your response explain the concept of the income effect and how changes in income influence consumer demand for normal goods, inferior goods, and luxury goods.