NMIMS MBA 4TH SEM ASSIGNMENTS SAMPLE

Research Methodology

April 2025 Examination

 

 

Q1 India’s jewellery market is predominantly split into two sectors: organized and unorganized retail. The organized sector is led by major players like Titan (Tanishq), Kalyan Jewellers, Malabar Gold & Diamonds, and PC Jeweller. These brands offer standardized products, assured quality, branded offerings, and a reliable shopping experience. The unorganized sector, on the other hand, includes small, family-owned jewellers, local goldsmiths, and regional jewellery shops that often offer custom-made or traditional jewellery at competitive prices.

Explain the research process to study consumer behaviour for organized versus unorganized jewellery retail in India. What is the key determining factors influencing consumer behaviour, and how would you conduct a comparative analysis between the two market segments? (10 Marks)

Ans 1.

Introduction

India’s jewellery market is an integral part of the country’s cultural, social, and economic fabric. It is broadly divided into two segments: organized and unorganized retail. Organized retailers like Tanishq, Kalyan Jewellers, and Malabar Gold & Diamonds cater to consumers seeking trust, quality, and a sophisticated shopping experience. They provide standardized products, hallmark certifications, and transparency, appealing to urban and affluent buyers.

In contrast, the unorganized sector, including local goldsmiths and family-owned businesses, serves customers

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Q2.  Explain the experimental design used in studying consumer behaviour at Shoppers Stop. Discuss the concepts of internal and external validity, hypothesis formation, and the application of different experimental designs. How can simulations and ethical considerations be applied in experimental research for a retail company like Shoppers Stop?  (10 Marks)

Ans 2.

Introduction

Shoppers Stop, one of India’s leading retail chains, serves as an ideal platform for studying consumer behavior due to its diverse customer base and product offerings. Understanding consumer behavior in such a retail environment involves analyzing how individuals make decisions, their preferences, and the factors influencing their purchasing patterns. Experimental research is a valuable method to study these behaviors, as it allows for controlled testing of variables to observe cause-and-

Q3. In  the  digital  age,  apparel  companies  in  India  face  intense  competition  and changing consumer preferences. With the growing influence of e-commerce platforms, mobile apps, and social media, building and maintaining brand loyalty has become more challenging. As customers increasingly engage with brands through digital channels, apparel companies must adapt by offering personalized experiences, seamless omni-channel strategies, and consistent value. The problem lies in identifying the most effective strategies that apparel companies can use to foster brand loyalty in a digital-first environment.

1. Which research method can be applicable for this research. What are the objectives of the study? (5 Marks)

Ans 3a.

Introduction

The Indian apparel industry is witnessing a paradigm shift as digital channels redefine consumer behavior. With the rise of e-commerce platforms, mobile applications, and social media, companies face intensified competition and dynamic customer expectations. Building and maintaining brand loyalty in this digital-first landscape requires innovative strategies that resonate with tech-savvy

 

1. Develop a questionnaire for this study. (5 Marks)

Ans 3b.

Introduction

The digital-first environment presents unique challenges for Indian apparel companies in fostering brand loyalty. To address these challenges, a questionnaire with multiple-choice options (A, B, C, D) can provide structured insights into consumer preferences, behaviors, and interactions with brands across digital channels. The aim is to identify effective strategies for enhancing brand

Business: Ethics, Governance & Risk

April 2025 Examination

 

 

Note: This assignment is application based, you have to apply what you have learnt in this subject into real life scenario. You will find most of the information through internet based research and the remaining from your common sense. None of the answers appear directly in the textbook chapters but are based on the content in the chapters, directly or indirectly.

 

Q1. Prepare and submit an Executive Summary of the Code of Conduct of a listed company selected from the BSE database of ‘Top 100 companies by market capitalization’. Ensure that you include all the key parameters covered in the code of conduct policy document. You must mention the name of the company in the introduction. Conclude the summary by explaining in your own words how and why the Code of Conduct is an important ethical guideline/tool for all the stakeholders of the company.  DO NOT copy paste    (10 Marks)

Ans 1.

Introduction

Reliance Industries Limited (RIL), a global leader in sectors such as energy, petrochemicals, textiles, retail, and telecommunications, is one of the most prominent companies in India. It is listed among the top 100 companies by market capitalization on the Bombay Stock Exchange (BSE). Operating in a complex and dynamic business environment, RIL’s commitment to ethical governance is critical to maintaining its reputation and ensuring sustainable growth. The company’s Code of Conduct serves as a comprehensive guideline for all stakeholders, outlining principles of integrity, transparency, compliance, and accountability. This document ensures that the organization

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Q2. Prepare a concise report in your own words showcasing how the listed company you have selected (same as in Q1) is respecting and promoting the wellbeing of all employees including those in its value chain with a special focus on diversity & inclusion related issues and their management/mitigation. Scan the complete Business Responsibility & Sustainability Report 2023-24 to compile and collate information required for your report. Remember to mention the name of the selected company in introduction. DO NOT copy paste.  (10 Marks)

Ans 2.

Introduction

Reliance Industries Limited (RIL), a Fortune Global 500 company, is one of India’s largest and most diverse conglomerates. Operating across sectors such as energy, petrochemicals, retail, and telecommunications, RIL is a significant player in the global market. With an expansive workforce and a wide-ranging value chain, the company prioritizes the wellbeing of its employees and stakeholders. RIL’s Business Responsibility and Sustainability Report (BRSR) for 2023-24 outlines the

Q3. You have just completed learning Business: Ethics, Corporate Governance & Risk in a structured format for the first time.

1. What do you think is the fundamental role of ethics in business and why do you think it is important for managers, professionals and leaders to understand business ethics? (5 Marks)

Ans 3a.

Introduction

Ethics serves as the backbone of responsible business practices, providing a moral framework that guides decision-making and behavior. In today’s interconnected and competitive business world, ethical practices are not just a legal obligation but a necessity for fostering trust, transparency, and long-term success. For managers, professionals, and leaders, understanding ethics is critical

1. Share five practical key learnings that you have acquired through the study of this subject that you think will help you better understand your role and thus contribute to your responsibilities more meaningfully, irrespective of the type of your business, department and designation. (5 Marks)

Ans 3b.

Introduction

Studying Business Ethics, Corporate Governance, and Risk has provided valuable insights into the principles that govern responsible business practices. These learnings are applicable across industries, departments, and roles, helping professionals contribute meaningfully to organizational success. The following are five practical takeaways that underscore the importance of ethical leadership, governance, and risk management.

Concept and Application

1. Ethical Leadership

International Banking & Foreign Exchange Management

April 2025 Examination

 

 

 

1. Suppose you are an intern at a leading financial company. A new client needs information on the workings of the foreign exchange market. Prepare a summary of the different types of players in the foreign exchange market and the nature of their transactions in the market. (10 marks)

Ans 1.

Introduction

The foreign exchange (forex) market is the world’s largest and most liquid financial market, where currencies are traded 24 hours a day across different global financial centers. It plays a crucial role in facilitating international trade, investment, and economic stability. The forex market operates as an over-the-counter (OTC) market, meaning transactions take place directly between parties without a centralized exchange. Various participants engage in forex transactions, each with distinct roles and objectives. These players range from

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2. Mr. Mudit has recently shifted to the US to work and stay there for the long run. He would still like to hold a bank account in India. What options does he have in this regard? Discuss in detail the features of different accounts he may open and maintain. (10 marks)

Ans 2.

Introduction

With globalization and increased migration for employment, many individuals like Mr. Mudit seek to maintain financial ties with their home country while living abroad. For Indians who move to the United States or any other foreign country for work, managing finances in India remains essential for various reasons, including savings, investments, property maintenance, and family support. The Reserve Bank of India (RBI) has designed specific banking accounts to cater to the financial needs of Non-Resident Indians (NRIs). These accounts provide a secure and convenient way for NRIs to handle their Indian earnings an

 

3a. Mr. Manoj Joshi is a diamond merchant in Surat. He is planning to expand his business overseas and in turn will need to export finished diamond jewelry while importing rough cut diamonds. Explain to him how he can utilize the services of a bank to help in his transactions.  (5 marks)

Ans 3a.

Introduction

Mr. Manoj Joshi, a diamond merchant from Surat, is planning to expand his business internationally by exporting finished diamond jewelry and importing rough cut diamonds. Engaging in international trade involves various financial risks, currency fluctuations, and regulatory requirements. To ensure smooth transactions and mitigate risks, he can leverage banking services such as trade finance, foreign exchange management, and export-import

3b. Sumit is your cousin who is studying in the MBA program. He is applying to various international organizations as part of his job search. Explain to him about the World Bank and its work across the countries.     (5 marks)

Ans 3b.

Introduction

Sumit, as an MBA student preparing for a career in international organizations, must understand the role of major financial institutions like the World Bank. The World Bank is a global financial institution that provides funding, policy advice, and technical assistance to developing countries to reduce poverty and promote sustainable development. It supports projects related to infrastructure, education, healthcare, and economic reforms, ensuring long-term growth

Entrepreneurship and Venture Capital Management

April 2025 Examination

 

 

1. You are an entrepreneur planning to set up a boutique clothing store in Pune with an estimated capital requirement of ₹25 lakhs. Prepare a loan proposal to present to a bank. (10 Marks)

Ans 1.

Introduction

The Indian fashion retail market is growing at a rapid pace, driven by evolving consumer preferences, increasing disposable income, and digital influence. Pune, known for its vibrant culture and modern lifestyle, presents a lucrative opportunity for a boutique clothing store. This proposal seeks financial assistance of ₹25 lakhs to establish a boutique specializing in contemporary and ethnic fashion wear, catering to the growing demand for unique and high-quality apparel. The store will focus on premium clothing collections, including designer wear, handcrafted garments, and

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2. Draft an executive summary for a business plan of a startup offering eco-friendly packaging solutions. (10 Marks)

Ans 2.

Introduction

The growing awareness of environmental issues and the increasing demand for sustainable business practices have led to a significant shift in the packaging industry. With the rise in e-commerce, retail, and food delivery services, the use of traditional plastic packaging has escalated, contributing to environmental degradation. In response to this challenge, our startup, EcoPack Solutions, aims to revolutionize the packaging industry by offering innovative and sustainable eco-friendly

3. Exiting the Venture is an integral part of the entrepreneurial journey. It’s important for startup to have a clear exit strategy.
4. a) Critically analyze the importance of having a well-defined exit strategy for startups. Discuss how such strategies influence decision-making and long-term goals. Use real Indian startup examples, such as Flipkart, BigBasket, or Snapdeal, to support your answer. (5 Marks)

Ans 3a.

Introduction

An exit strategy is a critical component of a startup’s lifecycle, providing founders and investors with a planned approach to transition out of the business while maximizing returns. A well-defined exit strategy influences long-term decision-making, investor confidence, and overall business sustainability. Startups that incorporate exit planning from the early stages align their growth trajectory with realistic financial and operational goals. In India, several high-profile startups such as

1. b) Evaluate two exit strategies commonly used by startups in India. Compare these strategies using real scenarios, such as Flipkart’s acquisition by Walmart and Zomato’s IPO (5 Marks)

Ans 3b.

Introduction

Exit strategies allow startups to realize the value of their business and provide liquidity to investors. Two of the most common exit strategies in India are acquisitions and initial public offerings (IPOs). Acquisitions involve a larger company purchasing a startup, often for strategic expansion, while an IPO enables a company to raise public funds by listing its shares on the stock exchang

International Finance

April 2025 Examination

 

 

1. When the International Monetary Fund (IMF) conducts a comprehensive analysis of a specific economy, why does the Balance of Payments (BOP) often emerge as a crucial component? How does the paradigm shift when viewed from the perspective of the Current Account, and what role does the Capital Account play in this context? Explain the significance of these accounts in understanding the overall economic health and stability of the country. (10 Marks)

Ans 1.

Introduction

The Balance of Payments (BOP) serves as a comprehensive record of all economic transactions between a country and the rest of the world over a specific period. It plays a pivotal role in assessing the economic health of a nation and is particularly significant in the analytical framework of the International Monetary Fund (IMF). By dissecting the BOP into its components—namely, the Current Account and the Capital Account—economists can evaluate a country’s trade dynamics, investment inflows, and overall financial stability. The BOP’s importance is magnified when global economic conditions become volatile, as it reflects the interplay of external factors affecting domestic economic resilience. Understanding the components of

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2. In the context of international finance, how does the concept of Interest Rate Parity (IRP) influence the exchange rates between two currencies? What are the key mechanisms through which IRP affects the economic interactions and financial stability of two interconnected economies? How does this parity help in maintaining equilibrium in foreign exchange markets? Explain the implications of IRP on the exchange rate dynamics between these economies. (10 Marks)

Ans 2.

Introduction

Interest Rate Parity (IRP) is a fundamental concept in international finance that explains the relationship between interest rates and exchange rates of two countries. It establishes a theoretical framework where the difference in interest rates between two nations is equal to the difference between the forward and spot exchange rates. This parity ensures there is no arbitrage opportunity in the foreign exchange market. IRP is critical in maintaining equilibrium in currency markets, influencing international investments, and promoting financial stability. The principle highlights how changes in interest rates can lead to adjustments in exchange rates, reflecting economic fundamentals. Understanding IRP is essential for policymakers, investors,

3a. In the realm of international trade, what significance does an Export Earners’ Foreign Currency (EEFC) account hold for global traders? How does the existence of an EEFC account facilitate the retention of foreign exchange earnings without converting them into the domestic currency? What are the key benefits and implications of this account for exporters in  managing  their  foreign  exchange  reserves? Explain  the  role of EEFC accounts in enhancing trade efficiency and financial flexibility.                     (5  Marks)

Ans 3a.

Introduction

An Export Earners’ Foreign Currency (EEFC) account is a special bank account that allows exporters to retain their foreign exchange earnings without the need to immediately convert them into domestic currency. These accounts are particularly significant in the realm of international trade, as they provide exporters with the flexibility to manage their foreign exchange reserves efficiently. By mitigating the need for repeated currency conversions, EEFC accounts help reduce transaction costs and exchange rate risks, making them a valuable tool for global

1. In the context of foreign exchange management, how does Translation Risk emerge as a critical component of forex risks? What are the underlying factors that contribute to Translation Risk, and how does it impact financial statements and asset values? How do fluctuations in exchange rates exacerbate this risk for multinational corporations? Explain the significance of Translation Risk in the broader spectrum of forex risk management. (5 Marks)

Ans 3b.

Introduction

Translation Risk, also known as accounting exposure, arises when the financial statements of multinational corporations are consolidated, and the value of foreign currency-denominated assets and liabilities is converted into the reporting currency. This risk is critical as exchange rate fluctuations can significantly impact the reported financial performance and net worth of a business. Translation Risk is a major component of forex risk management and demands strategic mitigation to

Employee Development and Talent Management

April 2025 Examination

 

 

1. Rajesh, a seasoned executive at a textile firm, faces a performance slump. His manager, concerned,  explores  various  employee  development  programs.  The manager then decides to use on-the-job training for Rajesh. The manager must decide the best approach to re-energize Rajesh, considering his experience and potential. Analyze the suitability of different employee development programs for Rajesh’s situation, considering his experience and the need to revitalize his performance.  (10 Marks)

Ans 1.

Introduction
Employee development is a critical aspect of human resource management, designed to enhance skills, improve job performance, and boost overall productivity. In the context of an experienced executive like Rajesh, who is facing a performance slump, the challenge lies in selecting the right development program to rekindle his motivation and efficiency. On-the-job training is one of the most effective strategies for seasoned professionals, as it allows them to apply new

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2. Software company in Bangalore is looking to fill a senior management position. The company is considering internal talent acquisition techniques to identify suitable candidates from its existing workforce. Evaluate the suitability of different internal talent acquisition techniques for filling a senior management position in the software company context. (10 Marks)

Ans 2.

Introduction
Internal talent acquisition is a strategic approach used by organizations to identify and promote employees from within the company to fill senior positions. This approach is especially beneficial for companies looking to leverage their existing talent pool, as it fosters employee loyalty, enhances retention, and ensures a smooth transition of leadership. In the case of a software company in Bangalore seeking to fill a senior management position, internal hiring methods can be an effective way to recognize high-performing employees with a deep

3. A young engineer, Priya, joined a tech startup in Bangalore after graduating. Initially enthusiastic, she faced challenges and learned from early mistakes. After 5 years, feeling stagnant, she pursued further education to enhance her skills and secure a leadership role. Please answer the questions below in context of the case given.
4. a) How do the Exploration and Establishment stages contribute to an individual’s career development? (5 Marks)

Ans 3a.

Introduction
Career development is a continuous process that involves different stages, each contributing to professional growth. The exploration and establishment stages are critical in shaping an individual’s career trajectory. In Priya’s case, her transition from an enthusiastic graduate to a professional facing challenges reflects the exploration stage, while her five years in the tech startup mark the establishment phase. These stages help individuals refine their skills, gain

1. b) What challenges might an individual face during the Maintenance stage, and how can they overcome these challenges to avoid stagnation? (5 Marks)

Ans 3b.

Introduction
The maintenance stage in career development occurs after an individual has achieved stability in their profession and focuses on sustaining their success. While this stage is marked by job security and expertise, it can also lead to stagnation if there is a lack of growth and new challenges. Priya’s decision to pursue further education reflects her awareness of potential

International HR Practices

April 2025 Examination

 

 

Q1) XYZ Multinational Corporation is an IT company headquartered in the United States with operations across 15 countries. The company often sends its employees on international assignments for 2-3 years. Recently, several employees who returned to their home country after completing their assignments reported challenges in readjusting to the home office environment. Complaints included a lack of career progression, feeling undervalued, and difficulty in applying the skills acquired abroad. This led to an increase in employee dissatisfaction, turnover, and loss of organizational knowledge.

The HR team is now tasked with designing a Repatriation Programme to address these issues and improve the reintegration experience for returning employees.

Questions:

What are the key challenges XYZ Corporation faces in managing the repatriation process, and how can it design an effective repatriation programme to ensure smooth reintegration, retention of repatriated employees, and alignment with organizational goals, including methods for evaluating its effectiveness?   (10 Marks)

Ans 1.

Introduction

Globalization has led multinational corporations (MNCs) to expand their operations across multiple countries, requiring employees to undertake international assignments. These assignments provide individuals with valuable exposure to diverse cultures, advanced professional skills, and a broader understanding of global business dynamics. However, the completion of such assignments often brings challenges for both employees and organizations. In the case of XYZ Multinational Corporation, employees returning to their home country report issues such as stagnation in career progression, lack of recognition, and difficulty in utilizing the

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Q2) XYZ Corporation, a multinational company headquartered in the United States, operates in 15 countries, employing a culturally diverse workforce. The company recently implemented a unified performance management system across all locations. However, regional managers have raised concerns about the system’s applicability due to cultural differences in performance expectations, feedback mechanisms, and evaluation criteria.

As part of its performance cycle, XYZ Corporation has established the following phases: goal-setting, performance monitoring, feedback and coaching, and annual appraisals. In its first year of implementation, the following issues were observed:

1. Employees in some regions were hesitant to set ambitious goals due to fear of penalties for underperformance.
2. Feedback sessions were  either too  formal  or lacked  clarity  in  communication, leading to misinterpretations.
3. The appraisal process did not account for local performance metrics, which are significant for evaluating employee contributions.

Question: Based on the case scenario, analyze the challenges XYZ Corporation faces in implementing an international performance management system. Propose a revised performance cycle that addresses these challenges, ensuring cultural inclusivity and alignment with global objectives. Your answer should include:

1. Challenges identified in the case
2. Key modifications to the performance cycle phase
3. Expected benefits of the revised system (10 Marks)

Ans 2.

Introduction

Performance management systems are critical tools for multinational corporations (MNCs) to align organizational goals with employee performance, ensuring consistent productivity and growth. However, implementing a unified system across culturally diverse regions poses challenges due to variations in work ethics, feedback norms, and evaluation criteria. XYZ Corporation, operating in 15 countries, introduced a standardized performance management system intending to streamline processes and create a cohesive global framework. Despite its objectives, the company encountered cultural mismatches that hindered its effectiveness. Employees in some regions

Q3 (A) ABC Tech Solutions, a mid-sized IT company, is facing challenges with its newly implemented software tools. Employees are struggling to adapt, which has caused delays in project timelines. The management decides to conduct a series of training programs to address this issue. However, feedback from employees indicates that the training sessions are too theoretical, lacking practical relevance to their day-to-day tasks.

Question:

As a training consultant, analyze the issue faced by ABC Tech Solutions and propose two practical  solutions  to  make  the  training  programs  more  effective.  Justify  how  these solutions would enhance the learning outcomes.  (5 Marks)

Ans 3a.

Introduction

ABC Tech Solutions, a mid-sized IT company, is facing productivity challenges due to employee difficulties in adapting to newly implemented software tools. Although management has organized training programs to address this issue, the theoretical nature of these sessions has rendered them impractical for day-to-day application, as indicated by employee feedback. To resolve this issue and enhance learning outcomes, it is imperative to make the training

 

Q3 (B) GlobalConnect, a multinational corporation, is sending a team of employees from its headquarters in Canada to set up a new office in Japan. The team has limited exposure to Japanese business practices and work culture. To prepare them for the assignment, GlobalConnect is considering a pre-departure training program.

Question:

Suggest two components that should be included in the pre-departure training program to ensure the team’s success in Japan. Explain how these components would help the employees adapt effectively to the new environment.   (5 Marks)

Ans 3b.

Introduction

GlobalConnect, a multinational corporation, is preparing a team from its Canadian headquarters for an assignment to establish a new office in Japan. With limited exposure to Japanese business practices and culture, the team requires a comprehensive pre-departure training program to ensure successful adaptation. A well-structured program should focus on fostering cultural understanding and equipping employees with the necessary skills for effective integration in a new work

Strategic HRM

April 2025 Examination

 

 

1. As the assistant to the HR manager at a banking firm, one of your responsibilities is to assist managers in preparing for candidate interviews. During a discussion with a manager, you both agree on the importance of transforming the selection process into a strategic and structured approach. The goal is to focus not just on eliminating unsuitable candidates but also on identifying and selecting the most qualified individual from the applicant pool. Together, you and the manager decide to outline a well-defined selection process to ensure optimal hiring decisions. What key steps should be included in the selection process to ensure it is fair, objective, and aligned with the organization’s goals? (10 Marks)

Ans 1.

Introduction

The selection process in an organization plays a crucial role in ensuring that the right individuals are hired to meet the strategic objectives of the company. In the banking sector, where accuracy, customer service, compliance, and ethical standards are paramount, having a well-defined and structured selection process is essential. A strategic approach to selection not only helps in identifying the best talent but also aligns human resource management with the long-term goals of the organization. This approach minimizes biases, ensures fairness, and enhances the efficiency of recruitment, thereby reducing employee turnover and increasing job satisfaction

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2. As the HR head of a small IT organization, one of your top web developers requests a one- on-one meeting and shares that she feels there is no career growth for her in the organization. She reveals her intention to leave as soon as she secures another job. Recognizing her value and the critical role she plays in the team, you realize the organization cannot afford to lose her. Additionally, you suspect that other employees may share similar sentiments, prompting the need for immediate action. How would you design and implement effective retention strategies to address these concerns and foster long-term employee engagement in your IT firm? (10 Marks)

Ans 2.

Introduction

Employee retention is a crucial aspect of human resource management, particularly in the IT sector, where skilled professionals are highly sought after. Losing a top web developer not only impacts project timelines but also affects team morale and organizational productivity. In a small IT firm, where each employee contributes significantly to the company’s success, retaining talent becomes even more essential. If one employee voices concerns about career stagnation, it is likely that others feel the same but have not yet spoken up. This signals an urgent need for a comprehensive retention strategy that addresses career development, workplace culture, and overall

3. As a Senior HR Executive with extensive experience in employee management, you have just concluded a meeting with Mr. Rajesh, one of your six team members, who shared some troubling information. He feels that he is being bullied by a colleague, Mr. Ravi, and is seeking your guidance on how to handle the situation.

Mr. Rajesh explained that Mr. Ravi greets everyone else in the office with a cheerful “good morning” but pointedly ignores him. He also mentioned that Mr. Ravi organized a farewell lunch for a departing employee last week but excluded Mr. Rajesh from the event. Additionally, Mr. Rajesh revealed that Mr. Ravi has been making derogatory remarks about him to other colleagues. For example, after a chance meeting at a grocery store, Mr. Ravi shared details about the medications in Mr. Rajesh’s shopping cart, including those for a private medical condition, with the entire office.

Mr. Rajesh also showed you an email sent by Mr. Ravi to the department, blaming Mr. Rajesh for the loss of one of his key clients. This has led other colleagues to distance themselves from Mr. Rajesh on  collaborative projects. Clearly  upset, Mr. Rajesh left  your office seeking reassurance and resolution. You recognize the need to address the situation promptly.

Questions:

1. How would you manage this situation to involve employees and foster positive relations between Mr. Rajesh and Mr. Ravi? (5 Marks)
2. Managing the Situation to Foster Positive Relations Between Mr. Rajesh and Mr. Ravi

Ans 3a.

Introduction

Workplace harmony is crucial for maintaining a productive and engaged workforce. When conflicts arise, especially those involving bullying or exclusion, it is essential for HR professionals to intervene promptly to restore a positive environment. In the case of Mr. Rajesh and Mr. Ravi, the situation presents clear signs of workplace bullying, which, if left unaddressed, could

1. What proactive industrial relations policies should the organization implement to prevent and address such issues effectively? (5 Marks)

Ans 3b.

1. Proactive Industrial Relations Policies to Prevent and Address Workplace Conflicts

Introduction

Workplace conflicts, if not managed effectively, can disrupt team dynamics, reduce employee morale, and negatively impact productivity. To foster a positive work culture, organizations must implement proactive industrial relations policies that prevent conflicts, promote inclusivity, and ensure fair treatment for all employees. In cases like the conflict between Mr. Rajesh and Mr. Ravi,

Managing Business Process Outsourcing

April 2025 Examination

 

 

1. As the project manager at Pioneer Inc. which is a Insurance company in USA, you are tasked with identifying an off-shore BPO provider to handle the company’s back office operations. What critical checks would you perform during the due diligence process, and how would you  gather  the  necessary  information  to  ensure  an  informed  decision?  (10 Marks)

Ans 1.

Introduction

Business Process Outsourcing (BPO) has become an essential strategy for organizations looking to streamline operations and improve efficiency. As a project manager at Pioneer Inc., an insurance company in the USA, selecting an off-shore BPO provider for back-office operations requires a meticulous due diligence process. The decision impacts cost savings, operational efficiency, data security, and regulatory compliance. The insurance industry involves handling sensitive

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2. TechNova Solutions, a mid-sized IT firm, is planning to expand its operations globally. To support this growth, the company aims to develop a capability sourcing strategy that ensures optimal allocation of resources, cost efficiency, and access to specialized skills. The leadership team is debating between in-house development, outsourcing, and forming strategic partnerships.

As a consultant, analyze the key factors TechNova should consider while designing its capability sourcing strategy. Provide recommendations based on their goal of sustainable growth and competitiveness.      (10 Marks)

Ans 2.

Introduction

In today’s dynamic global business environment, expanding operations beyond domestic markets requires a well-structured capability sourcing strategy. TechNova Solutions, a mid-sized IT firm, is at a critical juncture as it plans to scale its operations globally. To ensure sustainable growth and competitiveness, the company must optimize resource allocation, control costs, and access specialized talent effectively. The leadership team is currently evaluating three primary approaches—developing capabilities in-house, outsourcing to external vendors, and forming strategic partnerships. Each approach presents unique advantages and challenges concerning cost,

3. Background:

XYZ  Retail,  a leading  e-commerce company  headquartered  in  the United States,  has revolutionized online shopping with its customer-centric approach, competitive pricing, and wide range of product offerings. Over the past five years, the company has expanded its operations to several countries across North America, Europe, and Asia, resulting in exponential growth in revenue and customer base. However, this rapid expansion has led to increasing operational complexities, higher overhead costs, and challenges in managing non-core functions such as customer support, payroll processing, and data entry.

The Challenge:

To focus on its core business strategies and improve efficiency, XYZ Retail has decided to outsource these non-core processes to a Business Process Outsourcing (BPO) provider. The goal  is  to  achieve  cost  optimization,  streamline  operations,  and  enhance  customer satisfaction while ensuring compliance with international regulations and data security standards.

The Options:

After extensive market research, XYZ Retail shortlisted three potential BPO providers:

1. Provider A:

o A global leader in BPO services with over 20 years of industry experience.

o Proven expertise in managing large-scale operations for Fortune 500 clients.

o High focus on quality assurance, data security, and compliance.

o Service costs are 30% higher than competitors due to premium offerings.

 

2. Provider B:

o A mid-sized BPO provider with 10 years of experience.

o Strong reputation for customer service and quick adaptability to client needs.

o Competitive pricing with flexible service packages.

o Limited scalability and fewer global delivery centers.

 

3. Provider C:

O A new entrant in the BPO market, leveraging cutting-edge technologies such as AI and automation.

o Aggressive pricing strategy, with costs nearly 40% lower than Provider A.

o Potential for innovation-driven efficiency gains.

O Limited   track   record   and   concerns   over   operational   reliability   and compliance.

The Decision Process:

XYZ Retail’s leadership team is divided on the selection of the BPO partner. Some members advocate for Provider A, citing its reliability and proven expertise, while others prefer the cost-effectiveness and customer-centric approach of Provider B. A few are intrigued by Provider C’s innovative solutions but remain cautious about the risks of partnering with a

new player in the market.

To make an informed decision, the leadership team has outlined the following evaluation criteria:

1. Cost Efficiency: Balancing cost savings with service quality.
2. Operational Excellence: Assessing the provider’s ability to handle high volumes

while maintaining accuracy.

3. Technology Integration: Compatibility with XYZ Retail’s existing systems and the ability to innovate.
4. Scalability: Capacity to support XYZ Retail’s growth trajectory.
5. Cultural Fit: Alignment with the company’s values and customer-first philosophy.
6. Risk Management: Data security, compliance, and operational reliability.

Your Task:

As the project manager for this initiative, you are tasked with evaluating the shortlisted providers and recommending the best fit for XYZ Retail. The decision must align with the company’s strategic goals and address both immediate and long-term needs.

3a. Evaluate the potential risks of choosing each Provider A, B & C, and propose strategies to mitigate them     (5 Marks)

Ans 3a.

Introduction

Selecting the right BPO provider is a critical decision for XYZ Retail, as it directly impacts cost efficiency, operational effectiveness, and customer satisfaction. Each of the shortlisted providers presents unique advantages and challenges. Provider A offers reliability but comes with high costs, Provider B is cost-effective but has scalability concerns, and Provider C provides innovative solutions with potential risks in reliability and compliance. To ensure a well-informed decision, XYZ Retail must assess potential risks associated with each provider and implement

 

3b. Discuss the role of cultural fit and customer focus in selecting a BPO partner for a company like XYZ Retail.     (5 Marks)

Ans 3b.

Introduction

In outsourcing partnerships, cultural alignment and customer focus are crucial for long-term success. XYZ Retail’s competitive advantage is built on a customer-centric approach, making it essential that its chosen BPO provider shares similar values. Cultural misalignment can lead to inefficiencies, poor communication, and diminished customer satisfaction. The ideal BPO partner should not only meet operational and technological criteria but also align with XYZ Retail’s philosophy of

Digital Marketing

April 2025 Examination

 

 

1. GlowX, a newly launched skincare brand, aims to develop an effective digital marketing strategy to increase brand awareness, engage with potential customers, and drive sales. The brand plans to utilize social media advertising, regularly update its blog and social media pages with valuable content, and encourage customers to share reviews and testimonials online. Using these details, discuss how the POEM Framework (Paid, Owned, Earned Media) can be applied to GlowX’s strategy. (10 Marks)

Ans 1.

Introduction

Digital marketing has become an indispensable tool for businesses aiming to enhance brand awareness, engage with potential customers, and boost sales. GlowX, a newly launched skincare brand, seeks to leverage a comprehensive digital marketing strategy to establish its presence in the competitive beauty industry. By utilizing the POEM Framework (Paid, Owned, and Earned Media), GlowX can systematically integrate its efforts across various channels to maximize impact. Social

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2. A leading software-as-a-service (SaaS) company, Tech Sphere, specializes in offering cloud-based solutions for small and medium-sized enterprises (SMEs). The company has recently observed a decline in the quality of inbound leads through traditional marketing efforts like email and webinars. To address this, Tech Sphere wants to focus more on leveraging social media platforms to improve lead generation, establish thought leadership, and build relationships with decision-makers. Discuss how Tech Sphere can effectively use Social Media Marketing to achieve its goals. You should discuss what all social media platforms the company can use and the rationale for the same, considering its B2B marketing (discuss at least 3). Also, discuss in detail the social media marketing strategy for each of the platforms identified. (10 Marks)

Ans 2.

Introduction

Social media has emerged as a powerful tool for B2B marketers to generate leads, establish thought leadership, and foster relationships with decision-makers. For a SaaS company like Tech Sphere, which specializes in offering cloud-based solutions for SMEs, leveraging social media platforms is a strategic move to address declining lead quality from traditional marketing efforts. Social media offers a unique opportunity to engage directly with target audiences, showcase expertise, and build trust. Platforms like LinkedIn, Twitter, and YouTube are particularly effective for B2B marketing due to their professional user base and content-sharing capabilities. By crafting a tailored social media marketing strategy for these platforms, Tech Sphere can not only revitalize

 

3. Smart Wear, a leading brand in wearable technology, is planning to launch a new line of fitness trackers. To drive sales and build customer relationships, the company wants to leverage a strategic email marketing campaign focusing on product launches, post-purchase engagement, and customer retention. The team also wants to integrate Search Engine Marketing (SEM) alongside their email strategy to maximize visibility and conversions.
4. Design an effective email marketing strategy to launch their new fitness trackers, ensuring that the content is valuable, engaging, and aligned with customer needs at each stage of the customer journey (product launch, post-purchase engagement, and retention). (5 Marks)

Ans 3a.

Introduction

Email marketing remains one of the most effective channels for driving sales, building relationships, and nurturing customer loyalty. For Smart Wear, a well-crafted email campaign can play a pivotal role in ensuring a successful launch of their new line of fitness trackers. By tailoring the content to the various stages of the customer journey—product launch, post-purchase engagement, and retention—Smart Wear can deliver value, engage customers meaningfully, and drive long-term

1. Develop an SEM strategy that complements their email marketing efforts, focusing on increasing website traffic, targeting the right audience, and optimizing conversions for the new fitness trackers. (5 Marks)

Ans 3b.

Introduction

Search Engine Marketing (SEM) is a critical tool for enhancing online visibility and driving conversions. For Smart Wear, integrating SEM with their email marketing strategy will amplify their reach, attract targeted audiences, and boost sales for their new fitness trackers. By optimizing ad campaigns, targeting the right demographics, and using data-driven insights, SEM can complement email marketing to create a cohesive

Marketing Research

April 2025 Examination

 

 

1. You are the Marketing Director of Gharonda Constructions in Delhi NCR. Your company wants to conduct market research to assess customer needs and preferences. Prepare a research plan – Mentioning the Target Group, Priority Markets, and Research Hypotheses in the plan along with the Success Criteria for your research. (10 Marks)

Ans 1.

Introduction

Market research plays a pivotal role in understanding customer needs, preferences, and expectations, enabling companies to craft strategies that resonate with their target audience. Gharonda Constructions, a prominent name in the real estate sector in Delhi NCR, aims to conduct a comprehensive market research study to assess the evolving demands of homebuyers. With rising urbanization and an influx of millennial buyers, the preferences for residential properties have shifted significantly, emphasizing affordability, sustainability, and modern amenities. This research plan outlines the critical components needed to identify the target group, prioritize markets, and test hypotheses, ensuring actionable insights that drive growth and customer satisfaction. By employing a data-driven approach, the company seeks to enhance its product

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2. Define the Target Group for Aishwarya Homes, a Property Developer in Chennai. Analyze the major infrastructure initiatives in Chennai (the Chennai Metro Rail, the Chennai-Bengaluru Industrial Corridor, Elevated Corridors, etc.) and their impact on the Chennai Real Estate market. What are the Opportunities for the Company? What are the Risks and how can they mitigate against these?   (10 Marks)

Ans 2.

Introduction

Chennai, a bustling metropolitan city, is witnessing rapid urbanization and infrastructural growth, making it a prime destination for real estate development. Aishwarya Homes, a prominent property developer in the region, aims to leverage these opportunities to cater to a diverse customer base. The city’s expanding infrastructure, including the Chennai Metro Rail, Chennai-Bengaluru Industrial Corridor, and elevated corridors, has significantly transformed the real estate landscape, attracting investments and driving demand for residential and commercial spaces. However, navigating

3. You’re the CMO for an Indian Automotive Major. Your company is planning the Pan- India launch of a new Product Family of Electric Two-Wheelers targeted at the entire family. As a first step, you’ve decided to conduct Market Research to help focus your MarketingPlan.
4. As part of your Market Research, describe your preferred sampling technique(s) and why you’ve chosen it(these). (5 Marks)

Ans 3a.

Introduction

Launching a new product family of electric two-wheelers demands in-depth market insights to develop a focused and impactful marketing plan. A key step in this process is selecting the appropriate sampling techniques for collecting data that represents the preferences and needs of the target audience. As the Chief Marketing Officer, it is crucial to ensure that the sampling methods are cost-effective, inclusive, and

1. Describe (at least) Five (5) Secondary Sources which you can leverage and as well, the reasons for selecting them. (5 Marks)

Ans 3b.

Introduction

Secondary sources of data provide valuable insights that complement primary research, saving time and resources. For the launch of a new electric two-wheeler product family, leveraging secondary data from reliable sources is essential to understand market dynamics, customer preferences, and competitive landscapes. Below are five key secondary sources and the rationale for their selection.

Concept and Application

Key Secondary Sources

1. Industry Reports and Market Research Publications
   Reports from organizations such as Frost & Sullivan, McKinsey, and CRISIL provide detailed analyses of the Indian EV

Services Marketing

April 2025 Examination

 

 

1. There are various salons in your city and in the future, you intend to open a salon. The problem is that all of them offer similar kinds of services. In such a case, you’ll need to make sure you differentiate your service offerings. Analyse and present the approach or the steps which should help you in creating differentiation for your processes, people and physical evidence. (10 Marks)

Ans 1.

Introduction

The salon industry is a highly competitive market characterized by similar service offerings, making it challenging for businesses to stand out. In this scenario, differentiation becomes essential for attracting and retaining customers. Differentiation in services marketing involves creating unique value propositions that distinguish a business from its competitors by focusing on factors such as processes, people, and physical evidence. For a salon, these aspects are critical in shaping customer experience, loyalty, and brand perception. The goal is to build an identity that resonates with target audiences by offering distinctive services and experiences. This requires innovation, creativity, and a deep understanding of customer preferences and market trends. By implementing a

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2. You play the guitar. Your friends have been suggesting, that to start with your music classes. You also intend to offer other music and hobby classes by inviting experts. Considering that you plan to start your guitar classes, explain how would you apply the 7Ps used in Service Marketing in the given scenario which should also help you in an effective strategy formulation. (10 Marks)

Ans 2.

Introduction

Starting guitar classes and expanding to offer music and hobby lessons through expert instructors is an exciting entrepreneurial venture. In the service industry, effective marketing strategies are essential for building a loyal customer base and achieving long-term success. The 7Ps of service marketing—Product, Price, Place, Promotion, People, Process, and Physical Evidence—serve as a comprehensive framework to create, deliver, and communicate value to customers. Applying these principles ensures a well-rounded approach to strategy formulation, addressing every aspect of the

3. You have started a home cooked meal service. However, reaching out to people is a big challenge considering your limited marketing budget.
4. How will you build a service brand with your limited budgets? (5 Marks)

Ans 3a.

Introduction

Building a service brand with a limited budget is challenging but achievable through strategic planning and resource optimization. For a home-cooked meal service, the focus should be on establishing a strong brand identity, leveraging cost-effective marketing channels, and creating an emotional connection with the target audience. The essence of the brand should reflect the values of freshness, authenticity, and care, which resonate with customers seeking quality home-cooked meals

1. How will attract your first set of customers? (5 Marks)

Ans 3b.

Introduction

Attracting the first set of customers is a crucial step for any new business, especially with a limited budget. For a home-cooked meal service, the focus should be on reaching the right audience with personalized and value-driven offerings. Building awareness, trust, and curiosity

Lean Six Sigma

April 2025 Examination

 

 

1. Imagine you are working in a large e-commerce fulfillment center. Identify a process within the fulfillment operation that requires improvement and outline a broad approach to apply the DMAIC methodology for enhancing this process. Additionally, as the project leader of a Six Sigma project, draft a set of guidelines that your team should follow to ensure collaboration, avoid conflicts, and maintain project efficiency. (10 Marks)

Ans 1.

Introduction

E-commerce fulfillment centers operate in a fast-paced environment where efficiency, accuracy, and cost-effectiveness are crucial to meeting customer expectations. With the increasing demand for same-day or next-day deliveries, fulfillment centers must continuously optimize their processes to maintain high service levels. One of the most critical processes requiring improvement in a fulfillment center is the order picking process. Order picking involves retrieving items

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2. Discuss the application of DMAIC methodology and its associated tools for improving business processes within a healthcare equipment manufacturing company. Identify five process audits relevant to healthcare equipment manufacturing and provide a detailed explanation of at least two of these audits. (10 Marks)

Ans 2.

Introduction

The healthcare equipment manufacturing industry operates under stringent quality and regulatory requirements to ensure the safety, reliability, and effectiveness of medical devices. Any inefficiency in production processes, supply chain management, or quality control can lead to delays, increased costs, or non-compliance with industry standards such as FDA regulations, ISO 13485, and Good Manufacturing Practices (GMP). Given these challenges, the DMAIC (Define, Measure,

3. Assume you are a Six Sigma project leader in a large hotel chain.
4. Develop a schedule outlining all activities involved from the moment a guest checks in at the reception desk to when they enter and occupy their assigned room. (5 Marks)

Ans 3a.

Introduction

The guest check-in experience is a crucial aspect of hotel operations, directly impacting customer satisfaction and operational efficiency. A smooth and streamlined process ensures guests receive a welcoming and hassle-free experience from the moment they arrive until they settle into their rooms. As a Six Sigma project leader, optimizing this process involves reducing wait times,

1. Create a process map detailing the steps involved in the guest check-in process, starting at registration and ending when the guest settles into their room. (5 Marks)

Ans 3b.

Introduction

A process map visually represents the sequence of steps in the guest check-in process, identifying key touchpoints and potential inefficiencies. In a large hotel chain, this process must be standardized across locations to maintain consistency and ensure high service quality. A well-designed process map helps in streamlining operations, reducing bottlenecks, and enhancing guest

New Product Development and Managing Innovation

April 2025 Examination

 

 

1. An important aspect of launching new products is defining a ‘new product strategy’ before delving into idea generation. Imagine that you are part of the Product Strategy team for a global electric vehicle manufacturer. The company plans to introduce an affordable, entry-level electric car for the Southeast Asian market. Using the Ansoff Matrix and the BCG Matrix, analyze the strategy for this product launch. (10 Marks)

Ans 1.

Introduction

The global electric vehicle (EV) industry is undergoing rapid expansion, driven by rising environmental concerns, government incentives, and advancements in battery technology. Southeast Asia presents a promising market for EVs due to increasing urbanization, a growing middle class, and government policies promoting clean energy transportation. However, the region also has unique

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2. Can you explain  the  various  stages  of  a  product/technology  lifecycle?  Use appropriate examples of brands/products (from industries of your choice) to explain different aspects of the product/technology lifecycle stages. (10 Marks)

Ans 2.

Introduction

Every product and technology goes through a systematic lifecycle, from its introduction to eventual decline. Understanding this lifecycle helps businesses strategize their marketing, production, and investment decisions effectively. The Product Lifecycle consists of four main stages—Introduction, Growth, Maturity, and Decline—while the Technology Lifecycle includes stages like Innovation, Early Adoption, Maturity, and Obsolescence. These cycles determine how long a product remains relevant in the market and what strategies companies should adopt

 

3a. Explain  the  4  different  types  of  innovation  (based  technology  and  market)? Provide a real-life example for each.   (5 Marks)

Ans 3a.

Introduction

Innovation is a crucial driver of business growth and competitiveness. It enables companies to differentiate themselves, meet evolving consumer demands, and adapt to technological advancements. The four types of innovation—Incremental, Disruptive, Architectural, and Radical Innovation—are classified based on their impact on existing technologies and markets. Each type plays a significant role in shaping industries and determining the success of companies. By examining real-life examples, we can understand how businesses leverage these

 

1. b) Why should companies do competitor analysis & what are the benefits of it? Explain Porter’s 5 forces model with an example from an industry of your choice. (5 Marks)

Ans 3b.

Introduction

Competitor analysis is essential for businesses to understand their market position, identify strengths and weaknesses, and develop strategies to gain a competitive advantage. By analyzing competitors, companies can anticipate market trends, respond effectively to industry challenges, and

Advanced Supply Chain Management

April 2025 Examination

 

 

Q1. Frito-Lay has over three dozen brands of snacks and chips, 15 of which sell more than $100 million annually each, and 7 of which sell over $1 billion each. Its brands include Fritos, Lay’s, Doritos, Sun Chips, Cheetos, Tostitos, Flat Earth, and Ruffles. Frito-Lay relies on effective AGGREGATE PLANNING to match fluctuating multi- billion-dollar demand to capacity in its 36 North American plants. Planning for the intermediate term (3 to 18 months) is the heart of aggregate planning.

1. a) Explain the two (2) Generic Aggregate Planning Strategies and the Pros & Cons of each of these strategies.
2. b) Explain the key steps in Aggregate Capacity Planning. (10 Marks)

Ans 1.

Introduction
Aggregate planning is a crucial component of supply chain management, involving medium-term decision-making to balance supply and demand efficiently. Companies like Frito-Lay, with a diverse product portfolio and fluctuating demand, depend on effective aggregate planning to optimize resources while meeting customer requirements. This process is vital for maintaining cost-effectiveness, ensuring customer satisfaction, and achieving organizational goals in a competitive market. Aggregate planning bridges the gap between long-term strategic decisions and short-term operational planning, focusing on optimizing production, workforce, and inventory levels over a horizon of 3 to 18 months. This paper explores

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Q2. Aeolus Wind Energy, an international wind turbine manufacturer is facing ongoing challenges with timely supply of crucial components for its production, causing frequent disruptions. Despite extensive internal efforts to address the issue, production delays and cost escalations keep occurring due to last-minute rescheduling and procurement. The lack of delivery reliability is leading to dissatisfied customers and contractual penalties, significantly impacting the company.

Willem van Hoff, the COO has undertaken a major review and revamp of the company’s Global Supply Chain. Discuss the factors that the COO needs to consider while redesigning the company’s global supply chain network.       (10 Marks)

Ans 2.

Introduction
The efficiency and resilience of a global supply chain are vital for companies operating in industries such as renewable energy, where timely delivery and cost control significantly influence competitiveness. Aeolus Wind Energy’s ongoing challenges with delivery reliability and supply chain disruptions highlight the importance of a robust and adaptive supply chain network. Addressing these issues requires a comprehensive redesign of the supply chain that aligns with business goals, customer expectations, and market dynamics. A well-designed global supply chain ensures operational efficiency, reduces risks, and enhances customer satisfaction. For

Q.3. Clothes Horse Fashions specializes in the manufacture and sale of ready-made clothing, primarily focusing on designer dresses and sportswear. With a global network of sales agents responsible for their respective geographic regions, the company is experiencing explosive growth. However, the company is currently facing intense pressure to continually enhance its supply chain performance in order to maintain its competitive edge.

To address this challenge, Jack Wilcox the COO is now keen to restructure their supply chain to optimize its operations and is trying to decide between implementing VMI or CPRF. While David Rakich, the SVP of Operations is in favor of adopting CPRF, the CIO, Ann Rosenthal, is leaning towards adopting VMI.

1. What is VMI? What arguments can Ann use to make the case for VMI and against CPRF? (5 Marks)

Ans 3a.

Introduction

Vendor-Managed Inventory (VMI) is a collaborative inventory management approach where the supplier takes responsibility for managing and replenishing inventory levels based on agreed-upon parameters.

1. What s CPRF? What arguments can David use to make the case for CPRF and against VMI. (5 Marks)

Ans 3b.

Introduction

Collaborative Planning, Forecasting, and Replenishment (CPFR) is a strategic approach to supply chain management that emphasizes collaboration between supply chain partners to align forecasts, share insights, and streamline replenishment processes. For Clothes Horse Fashions, adopting CPFR could foster better partnerships and improve supply chain visibility. David Rakich, the SVP of Operations, advocates for CPFR due to its comprehensive and collaborative approach, arguing that it better addresses the complexities of the fashion

International Logistics & Supply Chain Management

April 2025 Examination

 

 

1. A leading Indian brand of packed spices (both in whole form as well as grind form) is already having a vast pan-India distribution network. They are planning its international expansion by way of exports. It has identified the USA as the first foreign market to start with. Explain the factors the manufacturer should consider while formulating its supply chain strategy for exporting to the USA market and suggest an appropriate strategy for the same. (10 marks)

Ans 1.

Introduction

India is one of the largest producers of spices, contributing significantly to global spice markets. A leading Indian spice brand with a strong domestic network is now exploring international expansion by targeting the USA, a highly competitive yet lucrative market for ethnic foods. Exporting to the USA requires a robust supply chain strategy that addresses challenges such as regulatory

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2. “THE COLLECTIBLES” brands follow a direct-to-consumer (D2C) model for sourcing & selling accessories like watches, belts, purses, wallets, etc. for men & women. With competition from similar other D2C companies, “THE COLLECTIBLES” is looking to differentiate itself from the others based on its delivery experience. It is also looking at a superior delivery experience to provide it a source of competitive advantage. Explain, with reasons, the choice between in-house & outsourcing of logistics for “THE COLLECTIBLES” to achieve its twin objectives. (10 marks)

Ans 2.

Introduction

The direct-to-consumer (D2C) model has become a preferred choice for brands like “THE COLLECTIBLES” due to its ability to establish direct connections with customers, bypassing traditional retail intermediaries. This model not only enhances brand loyalty but also allows greater control over customer experience. However, as the market for accessories becomes increasingly competitive, delivery experience has emerged as a critical differentiator. Customers now expect fast, reliable, and seamless delivery, making logistics a vital component of a company’s strateg

3. An international brand is interested in setting up its first India operations by importing & selling its product range comprising of internationally renowned models of premium sports shoes through both the distributor as well as retail channel.
4. Discuss the various requirements & the procedure to be followed for importing the products in the Indian market. (5 marks)

Ans 3a.

Introduction

India offers immense opportunities for international brands due to its growing consumer base, rising disposable incomes, and increasing preference for premium products. For an international brand planning to import and sell premium sports shoes in India, a well-defined process must be followed

 

1. Discuss the requirements of warehousing in India for the distributor channel for the sports shoe brand? Would these be any different for the retail channel? Suggest the suitable type (or types) of warehouse.         (5 marks)

Ans 3b.

Introduction

Warehousing plays a critical role in the supply chain for an international brand entering the Indian market. For distributing premium sports shoes, warehouses must facilitate storage, order fulfillment, and efficient distribution across regions. The requirements for warehousing in the distributor channel

World Class Operations

April 2025 Examination

 

 

1. There is a common thread which connects Leading Manufacturers in diverse sectors such as Machinery (Caterpillar, Komatsu, JCB), Semiconductors (Intel, Motorola, Nvidia), Appliances (Samsung, Phillips, Whirlpool), etc., – They are all World Class Manufacturers (WCMs).

All WCMs are highly reputed for their unflinching commitment to Quality.   These manufacturers have understood that Quality is about identifying “what is important to Customers” and delivering this to their customers.  Explain how these (and other) WCMs use frameworks such as QFD and HOQ to help embed Quality into every aspect of the Product Creation – From Concept to Manufacturing.  (10 Marks)

Ans 1.

Introduction

World-Class Manufacturers (WCMs) represent the pinnacle of operational excellence, achieving success by integrating quality into every facet of their processes. Companies like Caterpillar, Intel, and Samsung, spanning industries such as machinery, semiconductors, and appliances, demonstrate an unwavering commitment to delivering superior products that meet customer expectations. Central to their approach is the identification of “what is important to customers,” ensuring these elements are embedded in their products from conception to completion. To achieve this, frameworks like Quality Function Deployment (QFD) and House of Quality (HOQ) play a critical role in aligning product development with customer needs. These structured methods

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2. Vijay Vasanthan has just joined as the GM – Maintenance at Melanathuru Tools, a leading Manufacturer of CNC Machines. As he reviews the company’s Equipment Maintenance history, he is concerned that there is no coherent Maintenance Strategy – i.e., except for some cases (e.g., critical machines) where the company uses Preventive Maintenance. For all other machines & equipment, they’re fixed when they break down. In order to streamline the Maintenance Department, Vijay is keen to adopt a Predictive Maintenance Strategy. In this context, …
3. Describe the Reactive Maintenance & Preventive Maintenance approaches, along with their respective Pros & Cons.
4. Explain the Predictive Maintenance approach and why Vijay would want to adopt it to overcome the problems of Reactive Maintenance & Preventive Maintenance. (10 Marks)

Ans 2.

Introduction

Effective equipment maintenance is crucial for ensuring the productivity, efficiency, and longevity of manufacturing operations. Maintenance strategies determine how equipment performance is managed and optimized over time. At Melanathuru Tools, the current approach largely involves Reactive Maintenance for most equipment and Preventive Maintenance for a few critical machines. While Reactive Maintenance focuses on fixing equipment after failure, Preventive Maintenance schedules repairs and checks based on set intervals. However, Vijay Vasanthan, the new GM of

 

3a. Quality Awards are not only about rewarding organizations but also about recognizing the importance of quality in the business. These awards are often used as a tool to raise awareness among both Employees and as well, Customers about the importance of quality. They also help to improve Customer Satisfaction and Employee Morale. Discuss the difference between Regional and International Awards.   (5 Marks)

Ans 3a.

Introduction

Quality awards are instrumental in fostering a culture of excellence within organizations. These awards serve as benchmarks for evaluating and recognizing businesses that demonstrate outstanding performance and adherence to quality standards. While regional and international quality awards both emphasize the importance of quality, they differ in scope, criteria, and impact. Regional awards are typically focused on specific geographic or cultural contexts, while international awards cater to global standards and practices. Understanding the distinctions between these awards

3. b. With reference to Quality Awards, what are the Deming Criteria (any 4) for Performance Excellence in assessing the award? (5 Marks)

Ans 3b.

Introduction

The Deming Prize is one of the most prestigious international awards recognizing excellence in quality management. Named after Dr. W. Edwards Deming, the award emphasizes the adoption of Total Quality Management (TQM) principles for continuous improvement and organizational excellence. The Deming criteria provide a comprehensive framework for assessing an