Marketing of Financial Services
September 2023 Examination
Q1) Amit bought a Family Floater Health Insurance policy from a leading private General Insurance company through his Bank. His wife Preeti, covered under the policy was hospitalized for 5 days. The insurance company has not yet settled his claim even after 2 months of making all submissions. What steps and strategy should Amit follow to ensure that the insurance company settles his claim?
Ans:
Introduction
Health insurance plays a vital position in presenting financial protection against clinical expenses. It assures individuals and families that they’ll receive financial help during illness or injury. However, in some cases, policyholders want to assist with claiming their insurance benefits. Amit’s situation is a high instance of this dilemma.
Amit made a sensible decision by purchasing a family Floater health insurance coverage covering multiple family members under a single plan. This policy covers medical expenses incurred by any covered family member, including hospitalization costs. Amit’s wife, Preeti, was
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Q2) Your client, Dilip Aswani had avoided investing in equities for his long term goals. He found equity investments too risky and did not understand when to time his entry and exit in the market. Explain some investment techniques that help negating the biases involved in investing.
Ans:
Introduction:
Investing in the equity market can be daunting for individuals like Dilip Aswani. The fear of market volatility, the uncertainty of timing entry and exit points, and the emotional biases of investing often deter people from taking advantage of the lengthy-term growth potential equities offer. But several investment strategies and strategies can help mitigate these biases and boom the chances of successfully investing. This text will explore some of these techniques and their packages to help Dilip Aswani overcome his reservations and make knowledgeable funding decisions.
Q3) You are a Financial Planner. Your client Alpesh Shah (age 32 years) works with a pharma company earning Rs. 18 lakhs per annum. His wife Prema (age 30 years) is a homemaker. They have one daughter (age 3 years). The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)
a) Alpesh wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement.
Ans:
Introduction:
As a financial planner, I understand the importance of securing one’s financial future and protecting against sudden events. Alpesh Shah’s preference to buy a pure risk lifestyle insurance cover of Rs 1.5 crore is a responsible step toward ensuring his family’s financial well-being. In this case, we will evaluate the suitability of three life coverage products: ULIP, Endowment, and
b) Alpesh has expressed his desire to retire by the age of 55. Design a retirement plan for him.
Ans:
Introduction:
As a financial planner, it is my responsibility to help individuals in making informed decisions regarding their financial future. Alpesh Shah, a 32-year-old employee at a pharmaceutical company, and his wife Prema have approached me for guidance in creating a retirement plan. Alpesh aims to retire by age 55, and with careful planning, we can assist him in gaining his
Marketing Strategy
September 2023 Examination
Q1. Explain the concept of Value Chain Analysis with an example. (10 Marks)
Ans:
Introduction:
Value chain analysis is a strategic control framework that helps companies identify and evaluate the sports that create value inside their business. Michael Porter added in his book “competitive gain,” it has become a broadly used tool for analyzing and improving business operations. The concept of the cost chain recognizes that organizations are part of a more extraordinary extensive device, and their success relies upon how well they manage the activities worried in creating and delivering cost to customers. This analysis enables corporations to understand their aggressive function, discover areas of electricity and weak
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Q2. What do you mean by Strategy? Explain Corporate, Business & Functional level strategy. (10 Marks)
Ans:
Introduction:
Strategy is a fundamental concept within the field of business control. It refers to the plans, actions, and selections corporations rent to reap their lengthy-term dreams and goals. The method gives a roadmap for businesses to navigate their competitive landscape and make alternatives that maximize their probabilities of success. There are specific degrees of the technique inside a business enterprise, including company, enterprise, and purposeful degrees. Each degree focuses on the employer’s operations and contributes to its
Q3. Pratap Kapoor’s wild dinning format is unique and one of its kind in Mumbai. Advertised as a jungle theme restaurant, it is named as “Sher Baugh.” Wild dinning is more of an amusement park then dining space with all the facilities, which can delight a family. It delivers its promises through robotic animals and a simulated thunderstorm, features that would delight children.
It gives the feeling of living in the wild for the urbanites and gives them a break from the typical fancy restaurants. Mr. Pratap was planning to convert his venture into a franchise format with opening of outlet in all the metro cities in India. However, he is not sure of the sale ability of this kind of retail format in the Indian context. This critic of his venture says that for adults who put the food over the experience of eating in an artificial jungle the wild dining restaurant is not all that fun. In addition, the cost incurred in setting up the format is a point of concern.
a) What kind of format is Pratap trying to offer to its customers, what kind of customer profile/target market should he focus on? (5 Marks)
Ans:
Introduction:
Pratap Kapoor’s “Sher Baugh” venture gives a unique and immersive dining revel in Mumbai. Advertised as a jungle-themed restaurant, it goes past conventional dining areas to provide households with an exciting, enjoyable park-like environment. With robot animals and simulated thunderstorms, Sher Baugh targets transporting urbanites into the wild and offering a clean break from standard upscale restaurants. But Mr. Kapoor is uncertain approximately
b) Many retailers have tried to make their store entertaining. What are the pros and cons of providing entertainment in the retail store or restaurant? (5 Marks)
Ans:
Introduction:
In competitive retail and restaurant businesses, entertaining specific studies has become famous for attracting and engaging clients. Creating a pleasing environment inside a retail keep or restaurant targets to beautify the overall consumer enjoyment and differentiate the commercial enterprise from the competition. However, both pros and cons are associated
Operations and Supply Chain Strategies
September 2023 Examination
1. There is a multinational company PQR that operates in the retail business. The company also launched a couple of new products with their label. Customer demand is increasing because the company has a good product mix. Whereas the level of actual performance is not that much increased. As you are appointed as supply chain manager, suggest some strategies to the organization that ultimately increase performance.
Ans:
Introduction:
As the newly appointed supply chain manager of the multinational organization PQR, I recognize the significance of enhancing performance inside the retail business. While PQR has experienced a surge in customer demand due to its attractive product mix, aligning this increase with improved operational performance is critical. In this paper, I will discuss strategies that can be implemented to optimize PQR’s supply chain and enhance overall performance in the long run.
Concept & Application:
1. Demand Forecasting and Inventory Management:
Implementing robust demand forecasting strategies can assist PQR in assuming customer It is only half solved
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2. Consider last month you started a new business of Electronics items. You are also thinking to start different branches of your business in your city as well as outside. To increase the revenue you may explore the international market. In the dynamic market, you would face tough competition from different online as well as offline players during the journey. Analyze and suggest a different level of strategies that you will implement in the firm that can improve overall business profit.
Ans:
Introduction:
Starting a new business in Electronics items is an exciting and challenging endeavor. In today’s dynamic marketplace, where opposition is fierce both online and offline, it’s essential to develop effective strategies to boost revenue and ensure lengthy-term fulfillment. This evaluation aims to explore exclusive levels of design that can be implemented to enhance the overall business earnings, including the enlargement of branches in the neighborhood market and the exploration of possibilities inside the worldwide market.
It is essential to analyze market traits, consumer possibilities, and the competitive landscape to achieve sustainable growth and stay ahead of the opposition. This will allow the business to
3. A toy company is working in the India market from the last couple of years. The company has many branches within the city and outside as well. The company thinking to start its own manufacturing unit and the government is also motivating manufacturers to start manufacturing within the Indian market.
a. Explain various competitive dimensions in detail that company needs to rework to get better market share and achieve business excellence in the supply chain.
Ans:
Introduction:
The toy company’s selection to set up its manufacturing unit within the Indian market is a strategic pass that can decorate its market percentage and obtain business excellence within the supply chain. By understanding and remodeling various competitive dimensions, the company can be a leader in the Indian toy market. This essay will delve into the competitive dimensions
b. Management is confused about the selection of the production process. Kindly suggest the best method in the production process that improves efficiency.
Ans:
Introduction:
The toy industry in India has skilled good sized increase over the past few years. With the government’s push for domestic production, it is an opportune time for toy companies to recall setting up manufacturing units. This move aligns with the government’s vision and provides numerous advantages for the company, such as cost savings, elevated manipulation of the
Procurement Management
September 2023 Examination
1. Explain various steps in the procurement cycle with examples.
Ans:
Introduction:
The procurement cycle refers to the activities concerned with acquiring items or services from external assets. It encompasses numerous levels, from determining the want for services or products to the final payment and evaluation of the procurement method. This cycle is essential in ensuring organizations obtain the necessary resources efficiently, value-effectively, and follow applicable regulations. In this essay, we will explore the different steps in the procurement cycle and offer examples to demonstrate their practical application.
Concept and Application:
1. Need Identification:
The procurement cycle begins with the identity of a need within an organization. This will stand
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2. Discuss the various supplier evaluation criteria with appropriate examples.
Ans:
Introduction:
In today’s global business landscape, organizations rely heavily on external providers to provide the essential items and services to satisfy their operational wishes. The fulfillment and efficiency of a company’s delivery chain depend significantly on the selection and evaluation of suppliers. Provider assessment is a critical process that involves assessing and comparing suppliers based on numerous criteria to ensure they meet the company’s requirements and align with its strategic desires.
Supplier evaluation aims to identify and partner with providers who constantly supply high-quality products or services, meet transport schedules, offer value-effective solutions, and exhibit
3. Consider India is procuring fighter air craft from France. While procuring this aircraft India expects to get some part of technical knowhow to be transferred from France.
a. Explain various challenges involved in technology acquisition.
Ans:
Introduction:
Technology acquisition is crucial in growing and advancing a nation’s defense capabilities. While a country, including India, procures a fighter plane from another country like France, it frequently seeks to obtain a switch of technical know-how. This switch enables the recipient state to beautify its indigenous defense production talents, reduce reliance on overseas suppliers,
b. Explain the process of technology acquisition.
Ans:
Introduction:
Technology acquisition refers to the procedure by which a country or organization obtains access to foreign technological information, information, and capabilities. It entails transferring or acquiring technology from one entity to another in a diverse manner, together with licensing agreements, joint ventures, research collaborations, or direct purchases. In the case of India
Retail Banking
September 2023 Examination
Q1. An effective lending life cycle results in sustained revenue generation, healthy loan portfolio and reduction in NPA level. Discuss the different stages of loan origination. Also discuss the essentials of good credit. (10 marks)
Ans:
Introduction:
An effective lending life cycle is crucial for financial institutions to ensure sustained revenue generation, a healthy loan portfolio, and decreased non-performing assets (NPAs). The loan origination manner is pivotal in this cycle, setting the foundation for the entire lending system. It involves various ranges that should be carefully executed to minimize dangers and maximize profitability. Maintaining a good credit score excellent is likewise essential for lenders to mitigate potential losses and maintain a healthful mortgage portfolio. In this dialogue, we can discover the different tiers of loan origination and delve into the necessities of good credit.
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Q2. Banks while granting loans insist on security. The reasons are obvious like reducing risk as security helps the bank in time of loan recovery. What is the difference between Primary security and Collateral security, what would be the features of collateral security? In case of a car loan, what is primary security and collateral security (specify any four different types of collateral security). (10 marks)
Ans:
Introduction:
In banking and lending, security performs a vital function in mitigating risk and ensuring the compensation of loans. Financial institutions like banks often require borrowers to protect while granting loans. The two primary forms of safety banks utilize are direct and collateral security. While both sorts serve the cause of reducing risk, they range in their nature and the level of safety they offer. This essay aims to explore the differences between primary security and collateral security, delve into the features of collateral security, and discuss the specific types of collateral security involved in a car loan.
Q3. Technology is the driving factor to increase efficiency and smooth functioning of banks.
a) Explain Authentication factor and explain any three authentication factors. (5 marks)
Ans:
Introduction:
In today’s digital age, generation performs a pivotal role in enhancing the efficiency and capability of banks. Ensuring secure access to financial systems is paramount with the increasing prevalence of online transactions and digital banking offerings. Authentication factors are vital in establishing the identity of people searching for access to touchy financial information. This
b) What is cloud banking – its advantages and disadvantages. (5 marks)
Ans:
Introduction:
In today’s virtual age, the era is pivotal in transforming diverse industries, and banking is no exception. Cloud computing has emerged as a powerful tool allowing banks to enhance efficiency and streamline their operations. Cloud banking utilizes computing offerings to save, manage, and process banking data and applications.
Sales Management
September 2023 Examination
1) Is selling a science with easily taught concepts or an art learned through experience? Please illustrate your response with examples (10 marks)
Ans:
Introduction:
The art of selling is a complicated and multifaceted talent that calls for a mixture of each without difficulty-taught ideas and experiential learning. While some essential principles and techniques may be taught and understood, the mastery of selling comes through exercise, version, and improving a nuanced understanding of human behavior and psychology. In this essay, we can explore the interaction between principles and enjoyment in income, highlighting examples that illustrate the importance.
Concepts and applications:
1. Understanding the customer: one of the core ideas in promoting is the ability to recognize clients’ wishes, desires, and motivations. This includes identifying their ache
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2) As the Vice President-Sales of Procter & Gamble, you must work closely with your colleague in marketing in areas like product policies, distribution policies and pricing policies.
After discussion with your sales team, you would like to relaunch one of the leading shampoo brands like Head and Shoulders in a specific geography. What would constitute the key elements of this relaunch? (10 marks)
Ans:
Introduction:
The relaunch of a leading shampoo brand like Head and Shoulders in precise geography requires a comprehensive method encompassing various essential elements. As the vice president-sales of Procter & Gamble, working intently with the marketing team, it’s vital to consider product, distribution, and pricing policies. This relaunch allows for revitalizing the logo, improving its marketplace presence, and capturing new consumer segments. This article will explore the key factors constituting an effective relaunch strategy for Head and Shoulder
3) NEC India is the Indian subsidiary of NEC which is a Japanese multinational with its headquarters based in Delhi. NEC India has total revenue of $200 million with net income of $20 million across all its business units. NEC Globally has revenue of more than $24 billion with more than 150,000 employees across 50 countries.
Based on the success of its laptops, display systems and projectors in the global market, NEC would like to launch these products in the Indian marketplace.
NEC products command a premium in the market for quality and after sales service.
Laptops, display system and projectors from NEC are sold through a direct sales force to corporates as well as through retail outlets like Reliance and Chroma.
As the Vice President Sales for NEC, you are required to come out with a sales management strategy covering sales structure as well as compensation and benefits for the sales force selling laptops, display systems and projectors.
a) There are three types of sales organizational structure namely line sales organization, line and staff sales organization and functional sales organization. Out of these, which one would you recommend for sales force for NEC considering that you will be selling to both the B2B and B2C segments? Please justify your recommendation as well. (5marks)
Ans:
Introduction:
When designing an income management strategy for NEC India, considering the sale of laptops, show systems, and projectors in both the B2B and B2C segments, it’s essential to determine the most suitable income organizational shape. The three types of corporate income systems commonly used are line income business enterprise, line and body of workers sales organization, and functional sales organization. Every shape has its strengths and weaknesses, and the choice depends on various factors, which include the company’s
b) The common methods of compensation are straight commission, straight salary, drawing accounts and salary plus commission plan. Which of them would be used by you as the VP -Sales for the sales team selling NEC products and why? (5 marks)
Ans:
Introduction:
As the vice president of sales for NEC India, I am tasked with growing a sales management strategy for launching laptops, show systems, and projectors in the Indian marketplace. That allows you to inspire and incentivize the income force; designing a compensation and blessings plan that aligns with NEC’s premium brand positioning, first-class standards and the
Supply Chain Management
September 2023 Examination
1. “Vidyut” is a electric bike start up which commenced operation in 2015. They cater to low power vehicle for town ride. Their focus is Max 30 Kms speed limit vehicles which give maximum mileage of 40 Kms per full charge. Price point is also matching this basic specification. With the city traffic increasing, they are seeing good volume increase for their e-bikes. There are about 6 variants in their portfolio currently in addition to old models launched in the past. The need they face is distribution of replacement batteries, maintenance parts in addition to vehicle itself. They have high business activity in Bangalore, Mangalore, Mysore etc. They have home pickup and delivery for regular service customers.
Describe any 3 types of distribution network design they can look at to cater to the sales of vehicle, batteries, spare parts and also service provision? (10 Marks)
Ans:
Introduction:
Vidyut, an electric bike startup, has been operating since 2015, specializing in low-power town-trip vehicles. With a focus on cars with a maximum speed limit of 30 km/h and a mileage of 40 km in line with the total price, Vidyut has successfully located itself within the market with affordable prices. As city traffic increases, the demand for their e-bikes has been steadily rising. However, Vidyut must establish a sturdy distribution network to effectively fulfill their customers’ desires to sell vehicles, batteries, spare elements, and carrier provisions. In this text, we will discover three forms of distribution community designs that Vidyut can consider to cater to its various product offerings and ensure client It is only half solved
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2. “NAVRASA” ice-creams have 100+ varieties of flavors and pack sizes. They also come up with new variants of flavors, innovative pack designs and also graphics on packs. Increase in variety leads to short life cycle, out of stock and some huge stock which needs to be disposed as well. The immediate step they want to address is to ensure availability before they move on with other phases of improvement. Recommend how you would approach safety stock maintenance for NAVRASA? (10 Marks) –
Ans:
Introduction:
NAVRASA, a renowned ice cream brand, boasts diverse flavors and p.c. Sizes, providing customers with many choices. With their commitment to innovation, they regularly introduce new taste variants and specific % designs, incorporating appealing photos. Even as this approach has undoubtedly delighted customers, it has also presented challenges in inventory management. The expanded range has ended in shorter product life cycles, out-of-inventory situations, and the accumulation of extra inventory that requires disposal. To address those problems, NAVRASA acknowledges the need to ensure product availability before embarking on different phases of
3. “Viswakarma” is building materials manufacturers. They make Tiles, Bricks, Canopy from nature friendly, light weight, re-usable, durable materials. They have high variety of finished products from limited number of raw materials.
a. Describe aggregate planning and role of aggregate planning? (5 Marks)
Ans:
Introduction:
Aggregate planning is a strategic management process that includes growing an ordinary plan for allocating resources and determining production levels over a specified time horizon. It is a crucial function in operations management and is essential in balancing delivery and demand while optimizing various factors such as cost, capacity, and customer support levels. In
b. Describe and apply aggregate planning strategies in this case situation? (5 Marks)
Ans:
Introduction
Aggregate planning is a strategic technique that includes planning and dealing with an organization’s general production and capability to satisfy demand while minimizing costs. In the case of Viswakarma, a building substances producer that produces tiles, bricks, and canopies using nature-friendly, lightweight, reusable, and durable materials, aggregate planning strategies
Total Quality Management
September 2023 Examination
Q.1 You are approached by a quality circle group leader to help him understand the seven quality tools and how to use them in solving a process problem his team is working on. Discuss how you would help him by explain in brief each tool, their importance and use with relevant examples. (10 Marks)
Ans:
Introduction:
The seven essential quality tools are trouble-solving strategies utilized in quality management and process development. These gear offer a structured approach to studying and understanding technique issues, identifying their root causes, and developing practical solutions. They may be widely used in various industries to beautify products great, lessen defects, and enhance efficiency. In this discussion, I will explain each of the seven quality pieces of equipment and their importance and offer relevant examples to demonstrate their application in fixing process It is only half solved
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Q2. Maxx Industry wants to implement Total Quality Management (TQM) in its organization. Discuss the principles of TQM and the points that Maxx needs to consider while implementing TQM. Give relevant examples. (10 Marks)
Ans:
Introduction:
Total quality management (TQM) is a philosophy that continuously improves the best of an employer’s products, services, and techniques. It involves the lively participation of all employees. It requires a shift from focusing solely on meeting minimum quality standards to striving for excellence in the organization’s operations. TQM is a holistic method that emphasizes consumer satisfaction, employee involvement, and continuous improvement.
Concept and Application:
1. Customer Focus:
One of the core principles of TQM is a strong focus on customer satisfaction. Organizations should recognize and meet or exceed customer expectancies to make sure success. Maxx
Q3. Acceptance sampling is the process of accepting or rejecting a lot based on a sample drawn from a lot after evaluating it on predefined parameters.
a) Discuss the acceptance sampling procedures and the reasons for acceptance sampling. (5 Marks)
Ans:
Introduction:
Acceptance sampling is a statistical quality control technique that inspects a sample from a more considerable lot to determine whether the entire lot should be accepted or rejected based totally on predefined parameters. This method is broadly used in production, production, and different industries to make decisions about the quality of products or processes. This essay will discover
b) Explain the four parameters of an OC curve with examples. (5 Marks)
Ans:
Introduction:
Acceptance sampling is an excellent control technique used to determine whether a selected lot of merchandise or materials meet the specified satisfactory requirements. It involves analyzing a pattern from the lot and finding out whether to accept or reject the complete lot based on the inspection effects. The running feature (OC) curve is an essential tool in popularity sampling,
Warehouse Management
September 2023 Examination
Q1. Develop SOP (standard operating procedures) to be followed in a warehouse used as a distribution center for e-commerce with respect to following points. (10 Marks)
A. Receiving and storing materials
B. Safety of Products
C. Safety of staff
D. Consolidation and Dispatch
E. Handling returned materials
Ans:
Introduction:
A warehouse used as a distribution center for e-commerce performs a crucial position in the supply chain management manner. It is a hub wherein items are acquired, saved, consolidated, and dispatched efficiently to clients. In such a dynamic environment, it is essential to set up well-known running procedures (SOPs) to ensure clean operations, keep the safety of products and staff, and manage returned substances effectively. This record outlines the SOPs for every one of these areas: receiving and storing materials, the safety of products, the safety of staff, consolidation, and dispatch, and It is only half solved
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Q2. Mention the Roles/responsibilities and activities conducted by a warehouse manager in a ware house operating for a chain of quick service restaurants. (10 Marks)
Ans:
Introduction:
A warehouse manager plays a critical role in the green operation of a warehouse, especially within the context of a series of short-service restaurants. In this dynamic and fast-paced environment, the warehouse manager oversees the receipt, storage, and distribution of goods to ensure the supply chain’s seamless functioning. This article will delve into the roles, duties, and sports a warehouse manager conducts in such a warehouse, highlighting their significance in supporting the smooth operation of quick-service restaurants.
Concept & application:
1. Inventory management:
One of the primary responsibilities of a warehouse supervisor is to preserve the right inventory
Q3. MyByte Company is a retail organization that sells electronics and appliances. The company has several stores in different cities and a centralized warehouse to manage its inventory. The warehouse is responsible for receiving and distributing products to the stores, as well as handling returns and managing the overall inventory.
However, the company has been facing several issues with its warehouse management system.
Find the most appropriate solution to the problems listed below.
A. Inefficient inventory management: The warehouse is often overstocked or out of stock on important items, leading to a loss of sales and customer dissatisfaction. (5 Marks)
Ans:
Efficient Inventory Management System for MyByte Company’s Warehouse
Introduction:
Inventory management is critical to any retail organization’s operations, and MyByte Company is no exception. Effective stock management ensures the availability of virtual objects, even minimizing the chance of overstocking, which can result in economic losses and client dissatisfaction. This article aims to identify the most suitable method to address MyByte company’s inefficient inventory management device, focusing on optimizing stock levels and
B. Poor tracking and monitoring: The Company has difficulty tracking the movement of items in and out of the warehouse, which results in a lack of visibility and control over inventory. (5 Marks)
Ans:
Introduction:
Implementing an automated inventory management system is the most appropriate solution for the terrible monitoring and monitoring issues MyByte company faces. This system will leverage technology and software to streamline warehouse operations, improve visibility, and enhance the usual control over inventory.
International Marketing
September 2023 Examination
Q1. You are a manufacturer of various herbal products from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally and also suggest ways to overcome the same? (10 Marks)
Ans:
Introduction:
Expanding a business globally provides numerous demands, especially for a producer of natural products from India. While herbal merchandise has won popularity worldwide because of its perceived natural and holistic blessings, specific challenges must be addressed when advertising it globally. This article will talk about the challenges faced by manufacturers of herbal merchandise in global marketing and propose methods to overcome them.
Challenges of advertising natural products globally:
1. Regulatory Compliance: one of the significant demanding situations within the global marketing of herbal products is complying with diverse regulatory frameworks. Nations have exclusive natural merchandise policies and standards, including labeling requirements,
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Q2. “Go Local “is a term that is having resonance with countries today to promote Local consumption. In your view is it positive for nations to produce locally and avoid globalization? (10 Marks)
Ans:
Introduction:
The “go local” concept has recently gained vast attention as nations seek to sell nearby intake and reduce their dependence on globalization. The idea behind this method is to prioritize
Q3. Read the following case study carefully and then answer the questions that follow:
A French company Jeanne Oliver Perfumes is contemplating to introduce a perfume under the brand name SK, named after the charismatic celebrity Shah Rukh Khan. The perfume is available in two variants, SK Silver for men and SK Gold for Women. The perfumes are packaged in a 100ml pump spray bottle. The strategy may be to capture a large number of consumers who are oriented towards film celebrities. Advertising is planned through television satellite channels and magazines. You are required to:
a) Analyze the decision and decide in your opinion which pricing strategy you would like to apply while launching the product. (5 Marks)
Ans;
Introduction:
Launching a new product within the market requires careful consideration of different factors, and one crucial element is determining the pricing strategy. In the case of Jeanne Oliver Perfumes’ new fragrance line named SK, targeted at purchasers orientated towards film celebrities, selecting the proper pricing method is vital for the product’s achievement. This case study aims to analyze the choice and provide an opinion on the desired pricing
b) As cost of manufacturing is low in India and the French company wishes to export the product from India to other countries. Examine the various type market entry strategies available to the French company and which strategy would you use to market the product to other countries? (5 Marks)
Ans:
Introduction:
When a company plans to expand its operations to international markets, it must cautiously consider the most suitable market access approach. In the case of Jeanne Oliver Perfumes, a French company introducing a perfume named after the superstar Shah Rukh Khan, it is essential to assess the available marketplace entry techniques and determine the most suitable approach for exporting the product from India to other countries. This paper will examine
Financial Institutions and Markets
September 2023 Examination
Q1. “Development Financial Institution is an alternative financial institution comprising community development financial institutions, microfinance institutions, etc.” Explain the role and functions of various development financial institutions in India with examples. (10 marks)
Ans:
Introduction:
Development monetary institutions (DFIs) are critical in fostering economic growth and development in India. Those institutions are specialized financial intermediaries that focus on providing long-term financing, credit, and other monetary services to guide various sectors of the economy. DFIs in India include institutions just as the national bank for Agriculture and Rural Development (NABARD), the Small Industries development bank of India (SIDBI), and the Export-Import Bank of India (EXIM Bank), amongst others. This essay will speak about the position and features of those DFIs, highlighting their contributions to economic development in
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Q2. Rishi is a web aggregator in the insurance business and has a good understanding of various instruments sold in the Indian insurance Markets. He is now compiling the details about the products sold under the non-life insurance policies and the constituents who will help a client in this process. You are therefore required to help Rishi understand various non-life insurance policies with examples. (10 marks)
Ans:
Introduction
Non-life insurance, or general insurance, covers various dangers other than life. It encompasses multiple insurance rules that guard individuals, companies, and groups in opposition to financial losses springing up from unexpected events. Non-existence insurance rules are designed to mitigate the dangers associated with the property, liability, fitness, travel, motors, and other tangible belongings. In India, the non-life coverage market offers diverse guidelines tailored to satisfy the specific needs of individuals and companies. This compilation will explore the concepts, applications, and examples of various non-life insurance rules available in the Indian
Q3a. Yatharth is a beginner in financial market investments. He is exploring various risks associated with an investment in the financial market. Explain the brief various risk associated with investments in the financial market. (5 marks) –
Ans:
Introduction:
Investing in the economic market can be a lucrative opportunity for individuals like Yatharth looking to grow their wealth. However, it’s essential to understand that money market investments are dangerous. The danger is an inherent aspect of investing, and consciousness of the various risks of financial market investments is crucial for making informed decisions.
Q3b. “The foreign exchange market is considered to be the largest and the most liquid financial market in the world.”
Considering the above statement, explain the concept of the currency market and the significant role it plays for various foreign market participants. (5 Marks)
Ans:
Introduction:
The forex market, usually known as the forex or forex market, is a decentralized global marketplace where participants trade currencies. It is considered the sector’s largest and most liquid financial market due to its immense daily trading volume, exceeding trillions of dollars. The forex marketplace performs a massive position for various foreign market participants,
Enterprise Resource Planning
September 2023 Examination
Question: Read the case study – ‘Cooking Food Products (CFP)’ and answer the following questions.
1. Identify the issues that led to CFP implementing the ERP. (10 marks) –
Ans:
Introduction:
The introduction provides an overview of the context and challenges faced by CFP (a fictional organization) that led to implementing a helpful enterprise resource-making plans (ERP) device. CFP is a snack foods and confectioneries manufacturer and distributor operating in India, Australia, and the UK. Despite being an established brand known for its product best, CFP experienced a decline in marketplace proportion due to competition from smaller corporations focused on charge and transport.
CFP’s existing IT infrastructure and information systems needed to be updated and more excellent green, resulting in more reliable records for selection-making. Managers at CFP and its
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2. What were the business advantages of using ERP? As part of ERP 2.0, suggest the benefits of integrating ERP with SCM solutions? (10 marks)
Ans:
Introduction:
Enterprise resource planning (ERP) systems have become a crucial issue of modern organizations, providing integrated solutions to control diverse aspects of operations. This creation will discover the business advantages of using ERP and highlight the benefits of integrating ERP with Supply Chain Management (SCM) answers, additionally called ERP 2.0.
CFP, a company running inside the snack meals and confectionery industry, faced challenges maintaining marketplace share due to multiplied competition from smaller organizations. Their existing systems and infrastructure, previous IT technology, and efficient data management
3. Keeping the above case as a reference,
a. Explain the impact of mobile app integration with ERP (5 marks)
Ans:
Introduction:
Integrating mobile apps with an enterprise resource planning (ERP) device can drastically impact a company’s operations and overall commercial enterprise performance. Within the case of CFP, implementing a mobile app-driven integration with their ERP answer, Orion, delivered numerous benefits and improvements across diverse elements of the company’s operations. This essay will
b. What distinct additional advantages CFP would get by integrating CRM systems as well? Explain using any one use case for the same. (5 marks)
Ans :
Introduction:
Integrating CRM (customer relationship management) systems into CFP’s existing ERP (enterprise helpful resource planning) solution can provide extra advantages for the company. CRM systems focus specifically an on managing and improving customer relationship, which complements ERP structures’ operational and transactional abilities. By integrating CRM
Customer Relationship Management
September 2023 Examination
1. Rajiv is the CTO (Chief Technological Officer) of ABC enterprises. His organization wants to implement CRM technology. The biggest worry for him is to convince his top management on the need for CRM for their organization. His second worry is the future of CRM as the management would not be convinced if the future does not look bright for CRM? If you have to advise Rajiv on the things that you need to include for the presentation, what would it be. (10 Marks)
Ans:
Introduction:
In today’s highly competitive enterprise landscape, businesses constantly search for methods to decorate customer pleasure, streamline operations, and grow revenue. CRM technology has emerged as an effective tool to gain these objectives by effectively managing customer interactions at some stage in their lifecycle. As the CTO of ABC Enterprises, Rajiv recognizes the importance of CRM for the organization. However, he faces the project of convincing the top management about the want for CRM and addressing their concerns about its prospects. In this presentation, we can explore the essential standards and programs of CRM and shed light on the
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2. Your company manufactures hi-tech equipment’s which is used in other industries. Working in close collaboration with your customers is the key to your success. What kind of CRM roadmap will you draw to enhance the value for your customers? (10 Marks)
Ans:
Introduction:
In the exceptionally competitive landscape of manufacturing hi-tech systems, a company’s success relies on its ability to collaborate closely with customers. Imposing an effective customer relationship management (CRM) roadmap is crucial to attain this. A CRM roadmap serves as a strategic plan outlining how a company intends to beautify the price for its clients through improved client engagement, streamlined techniques, and personalized reports. This article will define a complete CRM roadmap for a corporation manufacturing hi-tech gadgets and explain
3. Raman has started his online coaching centre for competitive exam preparations. Although he is hiring the best and the most competent people, with the best salary, he is not able to compete with the other players. The market is hypercompetitive. Raman now wants to build a stronger relationship using his customers.
a. What would be the advantage of a close customer relationship? (5 marks)
Ans:
Introduction:
Building and maintaining a close customer relationship can provide numerous business benefits in today’s hyper-competitive market. It has become increasingly important for organizations to go past simply imparting a product or service and awareness on setting up meaningful connections with their clients. Raman, who has started his online education center for competitive examination preparations, is dealing with stiff competition within the market. By
b. What kind of reciprocity mechanisms can you build to ensure the success of this initiative? (5 marks) –
Ans:
Introduction:
In today’s hypercompetitive market, constructing sturdy relationships with customers is essential for the success of any enterprise. Raman, who has started his online coaching center for aggressive exam arrangements, wishes to help compete with other players no matter hiring the best and most in a position people. Raman acknowledges the importance of organizing reciprocity mechanisms with his customers to overcome this hurdle. Reciprocity is an essential
Cost & Management Accounting
September 2023 Examination
Question 1
Rayan Ltd has provided the following information:
| Quantity (kg) | Unit Rate (Rs.) | Total (Rs.) | |||
| Standard | |||||
| Material X | 10 | 2 | 20 | ||
| Material Y | 20 | 3 | 60 | ||
| Material Z | 20 | 6 | 120 | ||
| Total 50 | 200 | ||||
| Actual | |||||
| Material X | 5 | 3 | 15 | ||
| Material Y | 10 | 6 | 60 | ||
| Material Z | 15 | 5 | 75 | ||
| Total | 30 | 150 | |||
You are required to compute the following and interpret the result:
a) Material cost variance
b) Material price variance
c) Material usage variance
Ans:
Introduction:
Effectively managing costs and resources is critical to running a successful business. In production and production environments, the value of materials significantly determines a company’s standard profitability and competitiveness. To assess the performance and efficiency of fabric utilization, variance analysis is a widely used technique.
Variance analysis entails comparing the standard or budgeted costs of substances with the actual prices incurred during a period. By reading the differences among these figures, managers can identify areas of development, make informed decisions, and take corrective actions to enhance
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Question 2
Tony India produces a single product. The following figures related to the single product for the year 2021-22 is given.
| Activity Level | 50% | 100% |
| Sales (units) | 400 | 800 |
| Sales (Rs.) | 8,00,000 | 16,00,000 |
| Production costs: | ||
| Variable | 3,20,000 | 6,40,000 |
| Fixed | 1,60,000 | 1,60,000 |
| Selling and distribution cost | ||
| Variable | 1,60,000 | 3,20,000 |
| Fixed | 2,40,000 | 2,40,000 |
Prepare the Income statement under marginal costing for sale of 600 units.
Ans:
Introduction:
Costing techniques play a vital role in supporting businesses to understand and analyze their overall financial performance. One such method is marginal costing, which separates charges into fixed and variable additives. By doing so, marginal costing enables businesses to make informed choices regarding pricing, production ranges, and profitability.
In this context, we can prepare a profits statement under marginal costing for Tony India, a corporation that produces a single product. The profits assertion will specifically remember the sale of 600 units and comprehensively review the company’s revenue and fees.
Question 3a
Picture Ltd is manufacturers of picture tubes for television. The following data is available with respect to a product.
(a) Cost of placing a purchase order is Rs. 20
(b) Number of units to be purchased during the year is 5,000
(c) Purchase price per unit inclusive of transportation cost is Rs. 50
(d) Annual cost of storage per units is Rs. 5
You are required to compute the Economic Order Quantity. What if the inventory maintained by the company is 500 units? (5 marks)
Ans:
Introduction:
Inventory management is an essential component of any business that involves holding and managing shares of goods. The economic order amount (EOQ) is an extensively used inventory management formula that helps companies determine the optimal amount of stock to minimize costs.
Question 3b
Avent Ltd manufacturing a single product. The selling price of the product is Rs. 500 per unit. The unit variable cost is Rs.300 per unit and a fixed cost of Rs.2,00,000 per month is incurred. Compute the breakeven point in units and value. (5 marks)
Ans:
Introduction:
The breakeven point is when a company’s total sales equal its actual costs, resulting in neither profit nor loss. To calculate the breakeven threshold, consider the selling price, variable price per unit, and fixed costs.
Concept & application:
The breakeven point is a significant financial metric for companies as it indicates the level of
Corporate Finance
September 2023 Examination
1. Aradhana Limited has the following 2 investment options:
i) The project requires 1 machine of Rs. 2 lacs with a life of 6 years. There is NIL salvage value expected at the end of the life. The annual income in each year is Rs. 100000, Rs. 200000, Rs. 250000, Rs. 250000, Rs. 200000, Rs. 120000.
ii) Cost of the project is Rs. 1.5 lacs with a life of 5 years. Salvage value of the machinery used in the project is Rs. 10000. The annual income in each year is Rs. 80000, Rs. 80000, Rs. 100000, Rs. 250000, Rs. 100000.
Which option seems more profitable and why? (10 Marks)
Ans:
Introduction:
Aradhana Limited is considering funding options to determine which option is more profitable. In option I, the assignment requires a system costing Rs. 2 lakhs with a life of 6 years and no salvage value. Each year’s once-a-year income is Rs. 100,000, Rs. 200,000, Rs. 250,000, Rs. 250,000, Rs. 200,000, and Rs. 120,000. In alternative ii, the project expenses of Rs. 1.5 lakhs with a life of 5 years, and the equipment used has a salvage value of Rs. 10,000. The annual income for each year is Rs. 80,000, Rs. 80,000, Rs. 100,000, Rs. 250,000, and Rs. 100,000. In this evaluation, we will evaluate the profitability of both options and provide a recommendation
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2. With the following information, evaluate the projects using payback, discounted payback and the PI method for the following projects. Discounting factor is 10%
Which project shall be chosen?
Under what situation would you prefer the PI method over the other 2 methods? (10 Marks)
| Year | A | B |
| 0 | -4,50,000 | -550000 |
| 1 | 1,00,000 | 135000 |
| 2 | 2,20,000 | 180000 |
| 3 | 2,45,000 | 235000 |
| 4 | 1,80,000 | 200000 |
| 5 | 1,20,000 | 100000 |
Ans:
We can calculate the relevant values based on the supplied information to assess the projects using the payback period, discounted payback period, and the profitability index (PI) method. The discounting factor given is 10%. Let us calculate the values for each way:
Project A:
Year | Cash Flow
0 | -450,000
1 | 100,000
3. a. Juhi has taken a car loan of Rs. 5, 00,000 for a period of 5 year @ 10%. Calculate the EMIs to be paid by her and draw up her EMI Schedule. (5 Marks) –
Ans:
Introduction:
Car loans have become a popular financing alternative for individuals who aspire to own a car without paying the total price upfront. By taking an automobile loan, borrowers can spread out the bills over a specified duration, making it more excellent viable and lower priced. In this text, we will explore the concept of car loans, mainly focusing on Juhi, who has obtained a car loan of
b. XYZ Ltd. manufactures plastic toys. The fixed operating cost is Rs. 1,00,000/-. The toys sell at a price of Rs. 60 each. The variable cost for production of the toys is Rs. 30 each. It has an outstanding loan of Rs. 5, 00,000/- @ 8% p.a.
Calculate the DTL at 6000 units of production. Also mention the inference/implication drawn. (5 Marks)
Ans:
Introduction:
XYZ Ltd. is an organization that focuses on manufacturing plastic toys. To analyze the employer’s financial performance, we need to consider various factors, including ongoing operating costs, variable costs, selling prices, outstanding loans, and product ranges. By examining those factors, we can calculate the Debt to Equity Ratio (DTL) at a specific
Consumer Behaviour
September 2023 Examination
1. Rohit is staying in Haryana in a large joint family consisting of great grandmother, grandparents, and their 5 sons – which is four uncles with their wives and children and Rohit’s parents and Rohit’s sister – total 24 family members staying under one single roof. Rohit’s cousin Sahil has come to Mumbai to do his MBA and has fallen in love with a Malayalam Christian girl Anoo Peter. There is a big discussion in the family regarding the kind of marriage ceremony to have for Sahil. (10 Marks) –
Ans:
Introduction:
In the sprawling joint family of Rohit residing in Haryana, there exists a harmonious coexistence of multiple generations under a single roof. With the great-grandmother, grandparents, their five sons, their respective wives and children, and Rohit’s parents and sister, the household is bustling with familial ties and shared duties. Within this tightly-knit family, a new chapter is about to unfold as Rohit’s cousin Sahil, pursuing an MBA in Mumbai, has located love in Anoo Peter, a Malayalam Christian girl. As Sahil’s family engages in a profound discussion, the topic at hand revolves around determining the most suitable marriage ceremony
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2. Most consumers go through 5 steps while making a purchase decision – these 5 steps are
a]. Problem recognition,
b]. Information search,
c]. Alternatives evaluation,
d]. Purchase decision and
e]. Post-purchase evaluation.
You have a younger sister who is very intelligent and wants to do her Master’s in Genetics in USA. How will you help your sister to go about doing only the information search for a good University offering a very good Master’s Programme in Genetics (10 Marks)
Ans:
Introduction:
Supporting your younger sister with her choice to pursue a master’s in Genetics in the USA is a commendable endeavor. The first step in this method is accomplishing thorough facts search to perceive universities supplying notable grasp’s applications in Genetics. This step is crucial because it lays the foundation for making an informed decision. In this guide, we can discover various techniques and sources to assist your sister in carrying out a powerful information
3. a. The dishwasher is a consumer durable that has been around for quite some time. While there is a widespread acceptability for this product in western markets – the Indian consumer has not gone over the moon with this product.
Describe how a dishwasher manufacturer can use the five attributes of a product that affect adoption to speed up the diffusion of the dishwasher in the Indian Market (5 Marks)
Ans:
Introduction:
The dishwasher, consumer-durable equipment, has long been famous and widely accepted in Western markets. However, inside the Indian market, the adoption of dishwashers has been relatively gradual. This essay aims to discuss how a dishwasher manufacturer can leverage the five attributes of a product that affect adoption to boost the diffusion of dishwashers within the
b. The Indian vehicle driver especially the two wheeler drivers are notorious for not following signals. How would you use Consumer Buying behaviour to persuade 2-wheeler drivers to follow signals on roads (5 Marks)
Ans:
Introduction:
Customer buying conduct is vital in shaping people’s decisions while purchasing services or products. This behavior is encouraged using various factors, such as mental, social, cultural, and personal elements. Within the context of persuading two-wheeler drivers in India to follow site visitor indicators, understanding consumer shopping for conduct can provide valuable insights into growing effective strategies. By identifying this audience’s motivations, attitudes, and
Commercial Banking System & Role of RBI
September 2023 Examination
1. Creation of charge on securities deposited with the bank, for availing loan facility, is one of the important tasks of Credit Department of Bank. Explain the different modes of charge creation –
a) Lien marking
b) Hypothecation
c) Equitable mortgage
d) Pledge
Ans:
Introduction:
The credit score department of a commercial, financial institution performs an essential role in facilitating lending activities and coping with credit score risk. One of the credit score department’s essential tasks is growing charges on securities deposited with the financial institution to secure loan facilities. Those fees provide a legal framework for the bank to recover its dues in case of default by the borrower. There are several modes of fee creation, every with its characteristics and requirements. This essay will discover four basic ways of fee creation: lien marking, hypothecation, equitable loan, and pledge.
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2. Recovery of stressed assets (NPA) is one of the major assignment of banks today, who are reeling under pressure of mounting NPAs. Recovery not only unblocks the blocked capital of bank but it also has a direct bearing on the Profit & Loss Account report of the bank. What are the different modes of recovery explain at least five and give your rationale for choosing these five methods
Ans:
Introduction:
Industrial banks play a vital role in the monetary gadget by mobilizing funds from the public and channeling them towards influential sectors of the financial system. But the banking quarter is presently suffering from mounting Non-performing belongings (NPAs) or burdened property. NPAs are loans or advances that have stopped producing earnings for banks because of default in reimbursement by using borrowers. Restoring stressed assets is a critical mission for banks because it unblocks capital and directly influences the financial institution’s earnings and Loss Account file. This essay will discover the unique recuperation modes and examine five methods
3. Most of the banks are opting for non-fund based lending than traditional fund based lending. Fee based income and advisory services are now a major source of income for the banks than conventional interest earning from assets financed by banks.
a. From above statement explain different types of non-fund based lending activity of the bank, explain any three.
Ans:
Introduction:
The banking industry performs a vital function in the financial improvement of a country using providing numerous financial services to people, companies, and authorities entities. In recent years, there has been a significant shift in the approach of banks toward non-fund-based lending activities compared to traditional fund-based total lending. Non-fund-based lending refers to
b. What are fee based and advisory activities of banks, explain any three
Ans:
Introduction:
Commercial banking plays a vital economic position by providing numerous financial services to individuals, businesses, and governments. The banking landscape has evolved even as the traditional shape of banking involved fund-based lending, wherein banks would lend money and earn interest on the loans. In recent years, many banks have shifted their focus towards non-fund
Brand Management
September 2023 Examination
Indian Delights is a retail chain of stores that specializes in selling a variety of traditional Indian snacks. With a focus on preserving the essence of Indian culinary heritage, the organization sources and offers a wide range of mouth-watering snacks from different regions of India.
Indian Delights takes pride in adhering to a traditional concept of business, reminiscent of the bygone era when small local stores played a vital role in the community. Each store is designed to recreate the ambiance of a traditional Indian marketplace, evoking nostalgia and a sense of familiarity for customers. The staff members are friendly, knowledgeable, and passionate about Indian snacks, ensuring a personalized and authentic shopping experience.
One of the major challenges faced by Indian Delights is the lack of advertising and promotion efforts. The organization relies heavily on word-of-mouth marketing and the loyalty of their existing customer base. However, in an increasingly competitive market, this approach proves insufficient to attract new customers and expand their reach. Without effective advertising and promotion, Indian Delights struggles to create awareness and build brand recognition beyond their immediate localities.
Another hurdle faced by Indian Delights is the absence of a specific brand name that unifies all their stores. Each store operates under a different name like Mumbai Delights, Kanpur Kachori, Delhi Delights, etc. leading to a lack of brand consistency and recognition across different locations. This poses challenges in establishing a strong brand identity and dilutes the potential impact of their marketing efforts.
1. What are the various types of brand elements that you would suggest for Indian Delights? (Note: You can even change the brand name i.e. Indian Delights in totality)
Ans:
Introduction:
Building stable brand identification is crucial for Indian Delights, a retail chain of shops specializing in traditional Indian snacks. In an increasingly competitive marketplace, where advertising and merchandising are critical for attracting new clients and increasing reach, Indian Delights faces the challenge of depending entirely on word-of-mouth advertising and customer loyalty. To overcome this hurdle and create broader attention, it is necessary to set up sensible brand factors that resonate with clients and differentiate the enterprise. Those factors embody the brand name, emblem and visual identification, tagline or slogan, save the layout, atmosphere,
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2. Explain various types of marketing communication that you will use to make Indian Delights a national brand.
Ans:
Introduction:
Indian Delights, a retail chain specializing in conventional Indian snacks, objectives to become a national emblem by correctly implementing various marketing communication strategies. With a focal point on preserving Indian culinary history and providing a personalized shopping experience, Indian Delights recognizes the need to overcome challenges related to advertising, emblem consistency, and popularity. This essay explores one-of-a-kind marketing communication that may be employed to establish Indian Delights as a prominent national
3. a. Explain various ways through which Indian Delights can leverage secondary brand association
Ans:
Introduction:
Indian Delights, a retail chain specializing in traditional Indian snacks, faces challenges in advertising, promotion, and brand recognition. Leveraging secondary brand associations can be an effective strategy to overcome those hurdles. Secondary brand associations involve linking a brand with other entities to enhance its image, recognition, and appeal. This approach allows
b. What are the benefits of Line Extension and how should Indian Delights take benefit from Line Extension?
Ans:
Introduction:
A line extension is an advertising method that introduces new products or variations of existing products within the same line or emblem. This method offers several blessings to businesses, including elevated market percentage, enhanced brand recognition, and the ability to cater to diverse customer preferences. In the case of Indian Delights, a retail chain specializing in