NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Principles of Marketing
Internal Assignment Applicable for December 2022 Examination
1. You are the marketing director of superfood industries and your company is planning to launch a new soap clever clean. Create a distribution plan for the product. Create a communication and advertising plan. (10 Marks)
2. You are the marketing director of Khelo India. Khelo India is the flagship event of the Ministry of Sports government of India. You have been tasked to build national awareness of the brand. Create a marketing plan. (10 Marks)
3. You are the marketing director for the Super max streaming service. During the pandemic, your business was booming as the pandemic waned your subscriptions have gone down.
a. Analyze the reasons for the drop in subscribers and suggest solutions for increasing subscribers. (5 Marks)
b. Create a marketing plan for the service Suggest any alternative revenue source that can be tapped. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Operations Research
Internal Assignment Applicable for December 2022 Examination
1. As an OR consultant which are the operations research tools you will advocate for the defense equipment manufacturing firm and justify it with advantages. (10 Marks)
2. Discuss concepts and steps in OR model building with suitable examples of major OR
models (10 Marks)
3. Consider the transportation problem presented in the following table.
| D1 | D2 | D3 | D4 | Supply | |
| S1 | 3 | 2 | 7 | 4 | 300 |
| S2 | 2 | 3 | 6 | 5 | 400 |
| S3 | 8 | 3 | 4 | 6 | 600 |
| Demand | 350 | 350 | 400 | 200 | 1300 |
a. Total transportation cost by using north west corner method. (5 Marks)
b. Use Vogel’s approximation method for calculation of transportation cost. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Macro Economics
Internal Assignment Applicable for December 2022 Examination
1. The injections and leakages play an important role in the circular flow of income. Explain it in the context of two sector economy. (10 Marks)
2. The relationship between rate of interests and levels of income explains the equilibrium in the money market. Explain it in the context of LM curve analysis. (10 Marks)
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3. a. From the following data, calculate GDP at Factor Cost and GDP at Market Price
(5 Marks)
| Items | Rs (in crores) |
| Gross investment | 90 |
| Net exports | 10 |
| Net indirect Taxes | 5 |
| Depreciation | 15 |
| Net factor income from abroad | -5 |
| Private consumption expenditure | 350 |
| Government purchases of goods and Services | 100 |
3. b. Differences between Frictional and Structural Unemployment (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Design Thinking
Internal Assignment Applicable for December 2022 Examination
1. Assume that you are reimagining the branch experience of specially-abled citizens for a large consumer retail bank called PSDC. What is the process and steps involved in coming up with an innovative, inclusive experience? (10 Marks)
2. The Chief Marketing Officer of a large coffee company, Coffee&Me, wants to better understand their customers in order to come up with a new product called “Fan’s Favorite of the month”. What will be the research plan you will create for this purpose? (10 Marks)
3. The revenues of a large grocery store chain, iMart, have been falling since the past 4 months. They have on-the-ground stores across major metros in India but no ecommerce presence. They now face competition, both from neighborhood stores as well as growing number of ecommerce stores. Their target customer base (25-35 years, technology savvy) enjoy variety, choice and value for money. iMart is hence finding it difficult to retain customers and build loyalty.
The CEO has kicked off a project and appointed you as a consultant to improve current on-the-ground experience and launch a new online experience that will enable ecommerce sales.
a. You have been asked to help them better empathize and understand their customers. What are the deliverables you will produce to document this understanding? Describe the content and purpose of these deliverables with short examples. (5 Marks)
b. Once you have developed a thorough customer understanding, you are expected to present insights and come up with a problem statement for the CEO to approve. Provide the problem statement with supporting insights. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Cost and Management Accounting
Internal Assignment Applicable for December 2022 Examination
1. The following details pertains to Process I for the month of July 2022 (i) Opening w-i-p 8,000 units
Degree of completion
Materials 100 % Cost Rs. 36,000
Labour 50% Cost Rs.28, 800
Factory overhead 50% Rs.21, 600
(ii) Received during the month 80,000 units at a total cost of Rs.400000 (iii) Expenses incurred during the month
Additional materials Rs. 158,000
Labour Rs. 223700
Factory overheads Rs. 180400 (iv) Closing w-i-p 4000 units
Degree of completion Materials 90 % Labour and Overheads 30%
(v) Units scrapped 4000 units
Degree of completion materials labour and overheads 100% Normal loss 5% of current input +opening w-i-p
(vi) Scrap value per unit Rs.5
Prepare Process I account using FIFO method (10 Marks)
2. In a factory the standard units of production for the calendar year 2022 was fixed at
24000 units and the overhead expenditure were estimated as follows
Fixed Rs.1800000 Variable Rs.900000 semi variable Rs.720000
Normal working days in a month is 25
Actual production during the month of July 2022 was 1500 units. During the month there was an unexpected holiday.
The actual overheads for this month were as follows
Fixed Rs.170000 variable Rs.65000 semi-variable Rs.50000
Semi variable expenses are considered to include 70% expenses of fixed nature and
30% of variable nature. Calculate for the month of July 2022 all relevant Overhead
Variances. (10 Mark
3. a. You have been appointed as the Materials Manager of a medium size manufacturing company. The following information has been made available with
regard to materials purchased in the organization
| Item code | Cost per unit (Rs.) | Annual consumption (units) | Item code | Cost per unit (Rs.) | Annual consumption (units) |
| 001 | 25.00 | 1000 | 026 | 653.00 | 3650 |
| 002 | 55.00 | 3500 | 027 | 952.00 | 9842 |
| 003 | 99.50 | 6250 | 028 | 1100.00 | 1260 |
| 004 | 252.00 | 8500 | 029 | 1275.00 | 4536 |
| 005 | 923.00 | 3290 | 030 | 2365.00 | 2804 |
| 006 | 252.00 | 1004 | 031 | 5632.00 | 6875 |
| 007 | 360.00 | 7500 | 032 | 215.00 | 2514 |
| 008 | 380.00 | 4200 | 033 | 790.00 | 3600 |
| 009 | 65.50 | 250 | 034 | 821.00 | 7450 |
| 010 | 89.80 | 2500 | 035 | 958.00 | 1289 |
| 011 | 125.00 | 9870 | 036 | 1200.00 | 236 |
| 012 | 326.00 | 6230 | 037 | 678.00 | 4280 |
| 013 | 452.00 | 92 | 038 | 480.00 | 6950 |
| 014 | 562.00 | 2650 | 039 | 840.00 | 2000 |
| 015 | 1250.00 | 5150 | 040 | 4920.00 | 4210 |
| 016 | 235.00 | 6980 | 041 | 6150.00 | 530 |
| 017 | 98.00 | 6500 | 042 | 5210.00 | 8964 |
| 018 | 3200.00 | 568 | 043 | 9623.00 | 4520 |
| 019 | 750.00 | 6280 | 044 | 875.00 | 9680 |
| 020 | 975.00 | 1052 | 045 | 10200.00 | 2548 |
| 021 | 654.00 | 2680 | 046 | 975.00 | 364 |
| 022 | 825.00 | 3790 | 047 | 6254.00 | 5894 |
| 023 | 860.00 | 4200 | 048 | 4210.00 | 4200 |
| 024 | 1125.00 | 365 | 049 | 980.00 | 3600 |
| 025 | 450.00 | 1820 | 050 | 650.00 | 7200 |
Do an ABC Analysis and categorize these items into A B and C categories (5 Marks)
3. b. Presently the selling price per unit of a product is Rs.50 and the Contribution to sales
Ratio(PV Ratio) is 20% The present Fixed cost is Rs.200000.The Fixed Cost and the PV
ratio change depending upon the volume of sales as indicated below
| Sales above | New PV ratio | Increase in Fixed cost from the previous level (Rs.) |
| 15000 units | 25% (on sales above 15000 units) | 50000 |
| 20000 units | 30%(on sales above 20000 units) | 75000 |
| 25000 units | 40% (on sales above 25000 units) | No change |
Determine at what volume of sales (in units) we can break even? (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Business Statistics for Decision Making
Internal Assignment Applicable for December 2022 Examination
1. Calculate the Weighted Arithmetic Mean using following data.
A Rajinder-Cycle has organized recruitment for the post of Product Manager. The process involves writing test, group discussion, interview, and experience. If the candidate scores
90%, then only he/she gets selected.
The weightage for each criterion is given as below:
| Criterion | Weight (%) |
| Written test | 40 |
| Group discussion | 10 |
| Interview | 30 |
| Experience | 20 |
Ms. Anjali Saproo scores 91, 95, 86 and 96 in each of the criterion respectively, what is her chance of getting this job? (10 Marks)
2. Calculate the Regression line Y on X for the following Data. Interpret the b1 only.
Raman Kaul is running a Tea making Firm, Doda Tea Factory. He wanted to know the impact of amount his firm spending in marketing the product on sales. He has generated one sample data on sales and amount spending in marketing of the product. This sample data is available here. (10 Marks)
| Sales (in ‘000 INR) | Budget for marketing (in ‘000 INR) |
| 18 | 1 |
| 24 | 1 |
| 45 | 1 |
| 65 | 1 |
| 133 | 1 |
| 134 | 2 |
| 134 | 2 |
| 168 | 2 |
| 187 | 2 |
| 197 | 2 |
| 252 | 3 |
| 270 | 3 |
| 270 | 3 |
| 275 | 3 |
| 397 | 3 |
| 444 | 3 |
| 453 | 3 |
| 593 | 4 |
| 637 | 4 |
| 841 | 5 |
| 862 | 5 |
| 906 | 5 |
| 947 | 5 |
| 961 | 5 |
Note: Do not use any software, calculate manually.
3. a. Write the steps of forming a sample (of size 20) only once you download the data from the provided source. I want to know the challenges that Active Registered Companies are facing in Ladakh in recent time. I will conduct interview round with them, but I need sample of 20 Active-companies of Ladakh. I want to adopt Proportionate Stratified Random Sampling. I could see all the companies are divided into subgroups (sub- populations) like public, Private and Private one person company. (5 Marks) Data Link for the data has been provided.
3. b. Write the Data-classification type of the following data along with justification. (5 Marks)
Data Source: RBI
| TABLE NO. 2.14 – DISTRICT AND POPULATION GROUP-WISE CREDIT OF SCB’s MARCH 2021 | |||||||
| Year | REGION | STATE | DISTRICT | Population Group | No. of Offices | No. of Accounts | Credit- Amount Outstanding in Crore |
| 2021 | CENTRAL REGION | CHHATTISGARH | Balod | Rural | 51 | 37594 | 384 |
| 2021 | CENTRAL REGION | CHHATTISGARH | Balod | Semi-urban | 31 | 28890 | 601 |
| 2021 | CENTRAL REGION | CHHATTISGARH | Balodabazar | Rural | 46 | 136024 | 842 |
| 2021 | CENTRAL REGION | CHHATTISGARH | Balodabazar | Semi-urban | 62 | 114782 | 1605 |
| 2021 | CENTRAL REGION | CHHATTISGARH | Balrampur | Rural | 39 | 28065 | 397 |
| 2021 | CENTRAL REGION | CHHATTISGARH | Balrampur | Semi-urban | 10 | 10067 | 127 |
| 2021 | CENTRAL REGION | CHHATTISGARH | Bastar | Rural | 57 | 21732 | 451 |
| 2021 | CENTRAL REGION | CHHATTISGARH | Bastar | Semi-urban | 5 | 11321 | 61 |