3rd Sem Solved Assignments Dec 2022

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NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Warehouse Management

Internal Assignment Applicable for December 2022 Examination

  1. Mr Gupta is the Co-founder of a pharmaceutical company and working on COVID-19 vaccine project. As he is aware that COVID-19 virus is spreading to the whole country, there is an urgent need for a vaccine for the country’s citizens. Mr. Gupta is planning to start a new warehouse to get better productivity. As you are appointed as an assistant consultant in the company, kindly suggest to the organization various factors while selecting the location of the warehouse. (10 Marks)

 

  1. Consider above mention scenario (check Q1) and share your opinion as on the below: How can an organization create a competitive advantage in warehouse management?

(10 Marks)

  1. Consider above mention scenario (check Q1) and share your opinion as on the below:
  1. Is it possible to develop a warehouse management system for Mr Gupta? Explain in detail. (5 Marks)
  1. b. Discuss different warehouse design criteria that, as an assistant consultant you must consider while designing a warehouse. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Taxation- Direct and Indirect

Internal Assignment Applicable for December 2022 Examination

  1. For the purpose of charging taxes, the Indian Income Tax Act, 1961 has identified and defined the specific heads of income. The charging sections of each head defines the scope of income to be charged under each head. Discuss precisely all the heads of income as mentioned under the Income Tax Act 1961. (10 Marks)
  1. GST N is a non-government body. This body handles the IT system of the GST Portal.

Discuss the functions discharged by the GSTN in details                                (10 Marks)

  1. Mrs Meera purchased a residential house property on August 6, 2019for R 30 lakhs. She made certain capital expenditure for the house in the month of January 2020 for Rs2 lakhs. She disposed off the property in April 2021, for Rs 40Lakhs.
  1. Discuss about the exemption available under section 54 (5 Marks)
  1. b. Considering Section 54, Discuss the amount of exemption if any, amount of type of capital gain taxable in the hands of Meera if she purchased another property from the sales proceed in the month of May 2021. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Supply Chain Management

Internal Assignment Applicable for December 2022 Examination

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  1. How will the performance of Supply Chain get affected if there is lack of coordination between the players of Supply Chain? (10 Marks)
  1. What are the various modes of transportation used for effective supply chain management? (10 Marks)
  1. a. Describe the cycle view and push/pull view of supply chain process with an

example.                                                                                                            (5 Marks)

  1. b. Discuss the frame work of supply chain in Hotel Industry. (5 Marks)

.

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Strategic Cost Management

Internal Assignment Applicable for December 2022 Examination

  1. The following information is available for a pen making business.

Calculate the following:  (10 Marks)

  1. a) Contribution b)   PV Ratio
  2. c) BE Ratio (in no. of units and value)
  1. d) MOS
  1. e) Number of pens to be sold to get a profit of Rs. 20,000/- Sales Price of the pen Rs. 100/- each

Cost of refill Rs. 10/- per refill.

Ink cost Rs. 5 per ml. 2 ml of Ink is required for each pen. Ball bearings Rs. 3 per bearing

Sticker on the pen Rs. 2 per sticker. Fixed Costs Rs. 6,00,000 p.a.

  1. Select the Financial Statements (Balance sheet / Profit & Loss) of any listed Company.

Explain the use of and calculate any 5 ratios. Analyse.                                    (10 Marks)

  1. a. Explain what is meant by product mix analysis. What are the considerations to make product mix decisions. (5 Marks)
  1. b. Sanjay is the owner of SSR Pvt. Ltd. He needs to item ‘A’ for his business. He can buy the item at Rs. 50/- per piece. Alternatively, he can produce it in-house. His accountant produces an estimate of the costs of production for the item. Basis that he advises Sanjay not to produce the item in-house as it was costlier. Comment on whether the accountant is right or not. Support with analysis. (5 Marks)

Direct Material Cost Rs. 20 per unit

Direct Labour Rs. 10 per unit

Power cost Rs. 5 per unit

Rent of factory allocated to Item A Rs. 18 per unit

Depreciation of Plant used for manufacturing A Rs. 6 per unit.

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Sales Management

Internal Assignment Applicable for December 2022 Examination

  1. Pharmaceutical salespeople are known to be given aggressive sales quotas and targets. Sales quota and target setting has 4 methodologies namely sales volume target/quota, activity target/ quota, profit target/quota and expenses/target quota. From your understanding of the pharma industry, what kind of sales target/quota methodology would you use for the pharma sales team and why? (10 Marks)

 

 

  1. Sales forecasting is one of the most important tools for any large organizations to meet its revenue estimates. Popular forecasting tools are jury of executive opinion, poll of sales force opinion, projection of past sales, time series analysis and exponential smoothing. What method would you recommend for a startup organizations and why?  (10 Marks)
  1. Wipro is an Indian multinational with its headquarters based in Bangalore. It has total revenue of $9 Billion with net income of $1.4 Billion across all its business units which has both information technology and FMCG (Fast Moving consumer goods) products.

Based on the success of local laptop brands in the Indian marketplace like HCL, Wipro would like to re-enter the laptop segment in India.

Laptops as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.

As the Vice President Sales for Wipro laptops, you are required to come out with a sales management strategy covering sales methodology and budgeting:

  1. Out of the 5 theories of buying namely AIDAS, Buying Formula theory, Behavioral equation theory SPIN and Right set of circumstances theory, which would be used by you to build a sales methodology for Wipro laptops? Please justify your choice of methodology (5 Marks)
  1. b. Out of the top down and bottom up methodology for setting budgets which of them would be used by you for Wipro laptops division and why? (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Performance Management System

Internal Assignment Applicable for December 2022 Examination

  1. Jagruti Electric Motors is a startup company and has just introduced Two Wheeler electric scooters in India. The marketing team consists of 10 employees. You lead the marketing team and you need to prepare four Team goals that the marketing team needs to focus on. Use the concept of SMART goals while preparing the Team goals.                (10 Marks)

 

  1. “Forever Young” is a women’s premium brand dealing with women’s apparel, shoes, bags and other accessories. The brand has a pan-India presence in malls and online shopping. It has plans of launching globally starting with South East Asian countries. Prepare a Balanced Scorecard for “Forever Young” covering one goal each in Financial, Customer, Business Process and Learning & Growth quadrant.                      (10 Marks)
  1. Using ‘’cost effectiveness’’ as the theme, prepare two SMART each for the following profiles :
  1. Production Executive at a manufacturing company (5 Marks)
  1. b. Dispatch Executive at a Logistics company (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Organisation Culture

Internal Assignment Applicable for December 2022 Examination

  1. Please outline the  relation  between  the  organisational  culture  and  organisational structure? Explain the steps for creating organisational culture. Describe six socialization tactics?         (10 Marks)

 

  1. Discuss the practices  that  can  be  used  by  an  organisation  to  create  an  ethical organisational culture. What is a positive organisational culture? Explain.      (10 Marks)
  1. Over the past few years, the profitability of Mobius Ltd has been significantly declining against the expected projections mainly due to aggressive competition and economic hardships that characterize the market. In addition, results from a recently conducted cultural/employee attitude survey indicated that Mobius Ltd employees lack cohesion, motivation, commitment. The organisation’s engagement quotient scores were below the sector benchmark of competitor organisations. During the last organisational engagement survey track action planning, staff found it challenging to engage in a meaningful manner with the action planning process. The company has a rank & file structure in place and is hierarchical in its approach.

More importantly as indicated in the engagement survey, employees at Mobius Ltd seems to have significantly low levels of job satisfaction, teamwork, trust (among themselves and the management), and expectations for future advancements (promotions and rewards).

On the same note, there was a 30% increase in pilfering of company resources as evidenced from the analysis of company data, an all-time high absenteeism rate to add to the woes of the company . The 18% increase in last year’s staff turnover is also an issue that needs to be addressed. Considering these issues, the CEO of Mobius Ltd strongly suggested that there is need for change if the company is to survive the current unforgiving market and economic trends.

This he attributed to the fact that the current culture adopted by the company was the root cause of the poor performance exhibited by the company. As such, an external party report has been necessitated by the need to identify, analyse, and solve the cultural and behavioural issues that affect Mobius Ltd.

Questions:

  1. What would you define as some key cultural attributes of Mobius Ltd? (5 Marks)
  1. b. The HR Head has been tasked, to provide a detailed culture journey plan for the organisation with outcome milestones and indicative ti How would you approach this task and what would you do? (Focus on the key attributes to creating and sustaining organisational culture)  (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Marketing Strategy

Internal Assignment Applicable for December 2022 Examination

  1. An organic cosmetic e-tailer writes an interesting blog about its products & shows reviews from its buyers & influencers which lead to more sales.

Which marketing strategy would you classify this into – Push or pull?             (10 Marks)

 

 

  1. An entrepreneur wants to expand her eco-friendly home decor items business PAN India.

What stage of Product life cycle should she consider for expansion & what would be your suggestion to her?  (10 Marks)

  1. Case Study:

Kingfisher Airlines (KFA) launched its domestic air service operations in May 2005. KFA was promoted by the UB Group and was positioned as a budget carrier that offered a single class- “Kingfisher Class’. KFA was one among the very few airlines which offered discounted ticket prices with its aggressive pricing strategy.

KFA successfully leveraged the youthful and vibrant image of its Kingfisher Beer brand and called its airlines as ‘Funliners’ to emphasize the fun-filled experience. It had targeted most of the customers in the age group of 25-40 years. Within the first six months of its launch, KFA managed to corner a 6% market share in the domestic air travel market.

KFA also had plans to operate on international routes. However, the increasing popularity of low-cost airlines like Air Deccan, launch of new low-cost carriers like SpiceJet and GoAir, and Jet Airways’ acquisition of Air Sahara, further intensified the competition in the Indian aviation sector. In an effort to make KFA profitable at the earliest, KFA modified its ‘single class’ approach and began to offer an upgraded business class service- ‘Kingfisher First’.

  1. Discuss the marketing techniques adopted by Kingfisher Airlines. (5 Marks)
  1. b. Understand the opportunities and challenges for a newly established airline in

the Indian aviation industry.                                                                               (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Manpower Planning, Recruitment and Selection

Internal Assignment Applicable for December 2022 Examination

  1. What are the common difficulties faced by IT companies related to manpower planning?

(10 Marks)

 

 

 

  1. Why Performance Appraisal is important? What can be the threats to performance appraisal?

(10 Marks)

  1. 360- degree feedback is effective way of appraising the performance of employees provided it is designed and implemented scientifically.
  1. Give reasons of how 360 degrees feedback is an effective method of performance appraisal.

(5 Marks)

  1. b. While using this method, organizations might come across some difficult What kind of difficulties can be faced by the organizations and how those difficulties can be addressed?

(5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: IT Project Management

Internal Assignment Applicable for December 2022 Examination

  1. A support service organization, as they are expanding their business, is planning to implement a planned project organization. As part of this activity, they are thinking about forming a steering committee. Explain the role of the steering committee. (10 Marks)

 

 

  1. A software development company is planning to start a new project and as part of initialization they want to first determine the project’s feasibility. Provide your inputs for this feasibility study to analyze it from technical, economical, legal, operational and scheduling related feasibility standpoint. (10 Marks)
  1. Explain following types of offshore outsourcing service categories
  1. Delivery Teams (5 Marks)
  1. b. Staff Augmentation (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: IT Infrastructure Management

Internal Assignment Applicable for December 2022 Examination

  1. Over the years  government  and  private  organizations  have  been  promoting  green computing.  Suggest  approaches  that  IT  organizations  can  take to  implement  green computing.         (10 Marks)

 

  1. If you have  to  utilize  cloud  computing  in  your  organization,  what  are  the  design requirements you need to consider if the product chosen is Amazon S3?        (10 Marks)
  1. Facebook, Google, Microsoft and other big organizations have large data centers which contain many server farms. Server farms have found their applications in several fields in current times.
  1. Enlist and elaborate the applications of server farms? (5 Marks)
  1. b. If you are monitoring the server farm, what possible states can it be in? (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Cloud Computing

Internal Assignment Applicable for December 2022 Examination

  1. A software development  company  based  in  Delhi  has  implemented  cloud  for  its development activities. They are offering development services from Virtual Server A and to ensure availability, they have a redundant copy on Virtual Server B. IT resources can be horizontally scaled via the addition of one or more identical IT resource, and a load balancer that provides runtime logic capable of evenly distributing the workload among the available IT resources. Explain this Workload Distribution Architecture. (10 Marks)
  1. What is Cloud scalability and Cloud elasticity? Explain how scalability and elasticity can solve underprovisioning and overprovisioning problems. (10 Marks)
  1. Answer following questions
  1. What are the multitenancy issues of virtualization? (5 Marks)
  1. b. What is serverless computing? (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Capital Market and Portfolio Management

Internal Assignment Applicable for December 2022 Examination

  1. Assume that you are planning to invest in the capital market. What steps will you follow to start trading in the capital market. (10 Marks)

 

  1. You are given the following information on two stocks BI and B2. The stock B1 performed well in slowdown as compared to B2. Both the shares are selling at Rs.90 per

share. The estimated rupee return of the stock is given as follows:

Economy’s

Behaviour
High Growth Low Growth Stagnation Recession
Probability 0.45 0.25 0.2 0.1
Return on B1 90 98 106 122
Return on B2 120 104 72 48

Calculate the expected return and risk in the following cases:

  1. When you invested 5000 in B1
  1. When you invested 5000 in B2

Write down your preferences     (10 Marks)

  1. There is an ongoing debate regarding the fundamental analysis and technical analysis.

One school of thought supports fundamental analysis, while the other school supports that stock market cannot work effectively without technical analysis” these statements have raised a confusion among the investors.

  1. As a security analyst how do you effectively explain the difference between fundamental and technical analysis to the investors. (5 Marks)
  1. b. Do you prefer one analysis over the other? Give reasons for your choice.

(5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Compensation and Benefits

Internal Assignment Applicable for December 2022 Examination

  1. Your company, an Agritech startup which had a humble beginning is now gone for merger with a big MNC. Looking at that now the new management has decided to formulate compensation strategies. Before penning down the strategies, the HR Manager considers it necessary to identify factors that influence the compensation strategies. You, as an employee of HR Department, are assigned this task of identifying these factors. (10 Marks)

 

  1. In the past few years your organization has achieved marvelous results and had manifold growth. The success of the organization has skyrocketed based on which you are opening up a subsidiary in various other foreign(country) locations. You as HR manager has to device an international compensation. To your management present what is an international compensation and its the key components (discuss all components in detail) (10 Marks)
  1. Food & Health Pvt Ltd is a wholesome and organic food chain which after capturing a huge and overwhelming success in the online market is now venturing into retail business. The HR is now confused because earlier all their employees were part time or work from home but now, they have to engage people in full time capacity. You are an Asst. Manager HR and have been asked by your senior to do work on this issue. You have an idea to formalize this through compensation survey
  1. Explain to them what is salary /compensation survey and how will it serve purpose in Food

& Health?                                                                                                               (5 Marks)

  1. b. Explain to them types of survey, which you would want to do and suggest which would be best suited for the organizati (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Consumer Behaviour

Internal Assignment Applicable for December 2022 Examination

  1. How can marketeers use technology to target customers to exercise more. Taking Yoga as an example of holistic exercise how will you use technology to target different categories of customers to improve their health by doing yoga regularly. (10 Marks)

 

  1. What is the Trio of Needs from consumer behaviour perspective? Take Smart Watch as a product. If you have to use this same product, how can you talk to three different customers and make the 3 different customers think of buying the same Smart Watch from a Trio of Needs perspective. Please use one Trio of Need per customer to illustrate the same. (10 Marks)
  1. Answer the following
  1. What is Just Noticeable Difference [JND] and Weber’s Law? (5 Marks)
  1. b. Take a product like a low-cost pressure cooker [priced at 1800.00 for a 3 Litre, Rs.

2400.00 for a 5 Litre, Rs. 3200.00 for a 6.5 Litre pressure cooker] which is targeted to the lower income group whose annual income is in the range of Rs. 1.2 to 1.8 lakhs per annum [Rs. 10,000 – Rs. 15,000 per month]. Using the principle of JND suggest a discount for families earning 10,000 per month and families earning Rs. 15000.00, that would make them get up and notice the discount & propel them to buy the pressure cooker. Please justify the discount for the same.                                               (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Customer Relationship Management

Internal Assignment Applicable for December 2022 Examination

  1. You work as a vice president of a pharma company. You are planning to implement CRM in your company. What are the things will you consider before deciding on analytical, strategic or operational CRM? (10 Marks)
  1. You have been called by your director at his office one evening for a cup of tea. Over the discussion he mentions how difficult is it for him to:

     Manage the data of the customers and track them.

     Managing new customers

     He wants to automate some of the processes and he is unsure of which ones he wants to.

     Automate reporting to the top management.

You need to explain him, how CRM projects work and what are the considerations that he must keep in his mind.                                                                                 (10 Marks)

  1. Rajeev started his food business a decade ago and has been doing extremely well.

Although he was one of the pioneers, he is today facing a big issue with ‘loyalty of customers’ and serious competition. He is also planning to go online.

  1. How can he build traffic to his website? (5 Marks)
  1. b. How can he meet the expectations of his online customers? (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: E-Business

Internal Assignment Applicable for December 2022 Examination

  1. You have been hired as a marketing consultant by a promising startup in e-scooter space to enhance their business productivity. Post the initial survey you discovered that the company is using traditional tools and methods for their online operations. To enhance the effectiveness of their operations, you decided to meet and explain to the management about the various online marketing strategies and tools that are typically useful for their e-businesses. What are the various kinds of online marketing tools and strategies that you can suggest to them? (10 Marks)
  1. Prepare a comparative analysis using pros and cons (minimum 2) for any 5 online shopping apps by comparing the methods for making a purchase using their shopping carts. Also, compare Master and Visa cards, which uses an open-loop payment system, with American Express, which uses a closed-loop payment by preparing a short note on their differences. (10 Marks)
  1. a. The evolution of technology and penetration of internet has enabled e-businesses to gain more prominence thereby generating sustainable revenue. Discuss the types of revenue models and the associated issues for doing e-business in the Indian context. (5 Marks)
  1. b. Considering that cyberspace security is becoming a growing concern for any e-business in India, enlist five major security threats faced by e-businesses and also give examples of five softwares that could be used to secure its environment. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course:  Emerging Technologies: IoT, Augmented Reality, Virtual Reality

Internal Assignment Applicable for December 2022 Examination

  1. The Internet of Things, or IoT, is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers (UIDs) and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction. The Industrial Internet of Things (IIoT) takes networked sensors and intelligent devices and puts those technologies to use directly on the manufacturing floor, collecting data to drive artificial intelligence and predictive

analytics. As a consultant to an Original Equipment Manufacturer (OEM), who wants to embrace this technology what are the potential benefits of this technology in Industrial Manufacturing that you will highlight to the firm? What are the challenges that these connected devices could bring that the firm needs to pay heed to?      (10 Marks)

  1. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries with the  entry of  several  new  players.  The  retail  sector  is  experiencing exponential growth, with retail development taking place not just in major cities and metros, but also in Tier-II and Tier-III cities. With customer personalization and convenience being the center stage of most retail offerings, retailers have been experimenting with technology in store, via apps within their products. With the help of an example of a retail firm, elaborate how it uses IoT to improve operations and customer experience?        (10 Marks)
  1. Augmented Reality (AR) is a technology that redefines the space and adds a virtual covering or layer over objects with complete geographic specificity. It digitizes your surroundings by creating virtual content in the real world. The disruptive technology has positively impacted various industries. One such industry where AR is rapidly spreading and creating ripples of impact is healthcare, a sector that is always willing to implement or adopt new technologies to further enhance its productivity and efficacy level. On the other hand, Virtual Reality (VR) is used in hospitals for surgery simulation, phobia treatment, robotic surgery and skills training. One of the advantages of this technology is that it allows healthcare professionals to learn new skills as well as refreshing existing ones in a safe environment.
  2. In your opinion, how can Augmented Reality (AR) and Virtual Reality (VR) be used to make it successful? (5 Marks)
  1. b. What are the different challenges in implementing such VR system? (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Fundamentals of Big Data & Business Analytics

Internal Assignment Applicable for December 2022 Examination

  1. There are different types of business analytics procedures that can be performed based on the problem statement. Assume you’re working for a private commercial bank in India. Provide 3 different use cases that can be used at your organization where you could take advantage of the different types of business analytics procedures and create or add value to the organization you work for. Mention briefly about how those different types of business analytics could be used for each of the use cases. (10 Marks)

 

  1. An established health insurance company in India is planning to launch an IPO to raise funds for expansion into other markets nationally and internationally where they have low to nil market share. But potential investors are concerned about the rising cases of fraudulent claims in the health insurance industry and the companies’ inability to identify fraud and reduce the amount pay-outs.

The firm consults and gives you the information they have about the agents, hospitals, offices, employees, past claims, diseases, costs, customers, policies etc., all are in different data systems currently. They don’t have historical data on identified fraudulent claims.

      How do you approach this problem holistically using both big data and business analytics concepts? Explain the big data component for storage and processing, and analytics component of approaching this use case and what would you do in each of them. Goal is to help company identify and narrow down the fraudulent claims.

      Suggest other ways in which they can use the data available with them and that in public domain to prove to potential investors that the growth potential and the vision of the

company is strong and in right direction.

(10 Marks)

  1. 3. WHO (World Health Organization) has declared monkey pox as a new health emergency, which is wreaking havoc in many countrie Assuming the Indian government is preparing for another covid lockdown like situation, executives at D-Mart Stores decided that the situation offered a great opportunity for one of their newest data-driven weapons, something that the company calls predictive technology. A week ahead of the lockdown announcement, Mr Damani, D-Mart’s head, pressed his staff to come up with forecasts based on what had happened when covid struck in 2020.
  1. Which type of analytics will be best suited to solve this problem and which technique will you apply in this case? Explain the data needed to solve this problem. (5 Marks)
  1. b. Explain the difference between BI and BA as to how can they help optimize supply chain in this case? Illustrate the possible outcome achieved in each case (BI BA) and how they enable business objectives. You can make certain assumptions but highlight them clearly. (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: Industrial Relations & Labour Laws

Internal Assignment Applicable for December 2022 Examination

  1. ‘The industrial relations scenario has been perceived differently by different practitioners and theorists’, Explain. (10 Marks)

 

  1. Trade unions in India have evolved after independence. Elaborate. (10 Marks)

 

 

  1. Write briefly on:
  1. AITUC and INTUC (5 Marks)
  1. b. BMS and HMS (5 Marks)

NMIMS Global Access

School for Continuing Education (NGA-SCE) Course: International Marketing

Internal Assignment Applicable for December 2022 Examination

  1. As each country today thinks about restricting imports and protecting their markets, what in your opinion still motivates firms to engage in International business?

(10 Marks)

 

  1. In your opinion do you think we should permit FDI and FII to invest in our country?

(10 Marks)

  1. Read the following case study carefully and then answer the questions that follow:

Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa.

  1. Explain your market entry strategy to launch the EV bicycles in South Africa.

(5 Marks)

  1. b. Explain major global  pricing  polic  Which  of  these  pricing  policies  would  you consider while launching the EV bicycles in South Africa?                              (5 Marks)