Global Access
School for Continuing Education (NGA-SCE) Course: Marketing Management
Internal Assignment Applicable for December 2022 Examination
Q1. A company provides consultancy to all its clients on the Pricing of their products. M/s Herbal Life sells various types of FMCG products in the urban market. They sell toothpaste, multi-vitamin ayurvedic tablets, chia seeds, tulsi tea, herbal soap, shampoo, etc. The company has asked you to present various types of Product Mix pricing and price adjustment strategies so that it can help them in taking pricing decisions for their range of products.
(10 Marks)
Q2 .Elaborate on various types of promotion mix that you will use for the Herbal Life products (as explained in the first question). The main idea behind the promotion is that it should become a household product like Patanjali or Dabur. (10 Marks)
Q3a. Mr. Raj is planning to purchase a new phone with the latest features. Explain various steps involved for Raj in the decision process. (5 Marks)
Q3b. Global Stock is an online app for the purchase of international stocks from the international market. Explain and elaborate any five ways through which you will promote the app online.
(5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Management Theory and Practice
Internal Assignment Applicable for December 2022 Examination
1. You are hired as a trainer by Sachin Ethanol, a newly setup organization dealing in manufacturing Ethanol from Sugarcane residue. The CEO wants you to train the newly recruited management trainees about the Principles of Management. Explain the principles of Management to these newly recruited employees by taking the help of Henri Fayol’s 14 Principles of Management? (10 Marks)
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2. The newly set up management team is divided in their deliberation on a certain topic and require your help. The core area of this discussion is whether Management is an Art or a Science. As the chairman of the forum, can you throw some light on whether Management is an art or a science or both and Why? (10 Marks)
3. Lemon Tree, a famous hotel chain in India is losing its market share to its peers. The major reasons contributing to the same is that there is a lot of conflict in the organization due to which correct and timely decisions are not being taken. The company has hired you as a consultant to understand and solve this issue
a. Explain the different types of Conflicts that can arise in an organization? (5 Marks)
b. Explain what strategies can be used by Lemon Tree to resolve these conflicts? (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Information Systems for Managers
Internal Assignment Applicable for December 2022 Examination
1. Farokh Motorwala is the CTO at D’Costa Spirits in Hyderabad, which has just celebrated its 30th Anniversary. The CEO has just announced an ambitious growth program for the firm. Farokh is therefore keen to is keen to revamp the firm’s IT Infrastructure and align it to the Corporate Strategy. In this context. What are the questions re: IT Infra for Farokh
– The Business Needs & The Tech Issues? (10 Marks)
2. Bharat Petroleum Corporation Limited (BPCL) is an Indian government-owned oil and gas explorer and producer. BPCL’s CEO is K. Padmakar. In this role, what is the Focus of the CEO’s role (i.e. Objectives, Kinds of Decisions, information needed, Timeframes etc.)? What are the Primary IS & Supporting IS Used (Description Data Types, Kind of Data, Type of Processing, which provides data to these IS)? (10 Marks)
3. Jennifer Roberts has just been hired as the CIO at Hawthorne Investments. During her interview, Vijay Ananth, the CEO, had tasked Jennifer with the responsibility of revamping the firm’s IT Infrastructure. Now that Jennifer has come onboard, she is keen to get started on the Infra Revamp initiative and has targeted BYOD as her first initiative.
a. What is BYOD? Explain the three (3) levels of BYOD? (5 Marks)
b. What are the Pros & Cons (2 each) of BYOD? (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Financial Accounting & Analysis
Internal Assignment Applicable for December 2022 Examination
1. Prepare the journal by recording the following transactions (10 Marks)
| 3-Dec | Mrs. Veena started business by introducing cash Rs5000 and Rs 500000 as transfer from her saving bank account in the business |
| 5-Dec | She Purchased furniture worth Rs 60000, 50% payment made through the bank account of the business and the rest amount is payable |
| 7-Dec | She purchased goods for sale, costing her Rs 315000 and made the payment through the business bank account |
| 8-Dec | She sold off the entire goods at Rs 500000 |
| 10-Dec | She paid rent, electricity, salary to employees Rs10000 of each type of expense through the bank account |
2. Preparing the profit and loss account is a lengthy but at the same time interesting task.
You need a lot of information to prepare the profit and loss statement. Discuss any five essential components out of the total eight components which contributes in preparing the profit and loss statement. (10 Marks)
3. Following are the particulars available for Z and X, LLP
| Particulars | (Rs in ‘000) |
| retained earnings | 860 |
| accounts receivable | 250 |
| supplies | 150 |
| salaries payable | 150 |
| equipment | 1500 |
| unearned revenue | 200 |
| accounts payable | 540 |
| cash | 550 |
| prepaid insurance | 300 |
| common stock | 1000 |
a. Prepare T Form Balance Sheet out of the details as shared in the table (5 Marks)
b. Define and calculate the current ratio, Discuss the significance of this ratio. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Business Economics
Internal Assignment Applicable for December 2022 Examination
1. Demand forecasting in an organisations plays a vital role in business organisations.
It provides reasonable data for the organization’s capital investment and expansion decision. Keeping the above statement in consideration. Discuss the various steps involved in demand forecastin (10 Marks)
2. From the given hypnotical table Calculate Total Cost, Average Fixed Cost, Average
Variable cost and Marginal Cost. (10 Marks)
| Quantity | Total Fixed Cost | Total Variable Cost | Total Cost | Average Fixed Cost | Average Variable Cost | Average Total Cost | Marginal Cost |
| 0 | 100 | 0 | |||||
| 1 | 100 | 20 | |||||
| 2 | 100 | 30 | |||||
| 3 | 100 | 40 | |||||
| 4 | 100 | 50 | |||||
| 5 | 100 | 60 |
3.a. Suppose the monthly income of an individual increases from Rs 20,000 to Rs 25,000 which increases his demand for clothes from 40 units to 60 units. Calculate the income elasticity of demand. (5 Marks)
3. b. Assume that a business firm sells a product at the price of Rs 500. The firm has decided to reduce the price of the product to Rs 400. Consequently, the demand for the product is raised from 20,000 units to 25,000 units. Calculate the price elasticity of demand. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Organisational Behaviour
Internal Assignment Applicable for December 2022 Examination
Q1.Amar works for an IT company as a project coordinator. His boss, Ajay is very adamant and wants the work to be done according to his way without even considering anyone’s perspective. If Amar commits any minor mistake also he is reprimanded in front of the entire team. Ajay wants Amar to stay late beyond office hours, even when his work is complete. Consider the given situation and explain the pitfalls in leadership shown by
Ajay. (10 Marks)
Q2. Sameer works as a team leader in a multinational company. Whenever his team member performs well, goes out of his way to serve the client he awards them. The award can be a gift voucher or an appreciation mail. Sameer also encourages good behaviour by removing or handling well the situation which may lead to undesirable behaviour. Because of this practice it was the best performing team in the office. Analyse the situation and explain the elements of reinforcement used by Sameer. (10 Marks)
3. Case:
Renita Parker was a trainer for a Tasty Tummy multinational company, in FMCG business. She worked brilliantly with the executives on their writing and helped them to feel more confident about it. Renita worked with top executives as well as the shop floor level. She realized that teaching the shop floor employees was her call and she wanted to work more with them. Renita was paid quite high as majorly she was dealing with the top executives.
Renita met Mark, her supervisor and explained to him that she wanted to be associated in teaching and training the shop floor employees because many of them could not write anything other their names. She also agreed to work on reduced salary and started offering English classes as an added benefit to them. Although the classes took some man hours of the employees but their productivity increased and even some of them began to apply for supervisory positions
a. What content theories would explain why Renita was unhappy despite her high income?
(5 Marks)
b. Renita seems to have drifted into being a teacher. Given her needs and motivations, do you think teaching is an appropriate profession for her? (5 Marks)