NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Sales Management
Internal Assignment Applicable for December 2022 Examination
1. ITC limited has a diversified presence in Branded Package Foods, Personal Care, Education and Stationery, Agarbatti and Safety matches, Lifestyle Retailing, Cigarettes
& Cigars, Hotels, Paperboards & Specialty Papers, Packaging, Agri-business & IT.
You are appointed as the new National Sales Manager of ITC limited. Analyze the existing sales structure of ITC limited. (10 Marks)
2. You are being appointed as a customer sales executive in ICICI bank credit card department. You have been given liberty to approach all the walk-in customers in the bank Explain the AIDAS theory of personal selling with examples and how you would apply AIDAS theory of selling while selling the ICICI bank credit card to your walk-in customers. (10 Marks)
3. Many organizations had stalled their plans of setting up new office premises in year 2020 and 2021 due to Covid. Organizations continued working with the existing sales team.
With the surge in demand and employees returning to work in year 2022, many organizations felt the need to rework on their expansion plans.
Mr. Narayan is the Zonal manager – (West) of Symantec Technologies, a software company established in 2001. Symantec has 4 offices in Mumbai and 2 offices in Pune. They also had plans of expanding by opening new office in Nashik. Due to covid these plans were not made fruitful. Now in year 2022, Mr. Narayan has got directives from National Sales Manager to rework on opening one new sales office in Nasik.
Mr. Narayan has been given the responsibility of making the new sales team for Nasik office.
Questions:
a. Suggest various recruiting methods that Mr. Narayan can opt for hiring a new sales team.
Suggest best method you think that Mr. Narayan will adopt. (5 Marks)
b. Help Mr. Narayan to design a Sales training program for the newly recruited Nasik team.
Keep in mind various parameters while developing a training program. (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Research Methodology
Internal Assignment Applicable for December 2022 Examination
1. Podea (a mobile company) has been named as the most complained about mobile phone company, which has shot to the top of the table as the worst smartphone provider. According to the latest figures from the regulator, Ofcom, Podea was the most complained-about mobile provider – with 0.15 complaints per 1,000 – in the last three months of 2018. It saw its complaint figures rise substantially in the last quarter of 2018. The company wanted to pinpoint the specific problems and take corrective action. As a
researcher you have been called in, to speak to a number of customers, noting the nature of the specific problems they faced. Because the problem had to be attended to very quickly, you need to collect relevant detailed information from a sample of 50 customers, and analyze the data. You choose to conduct group discussions to understand the problem. What features of focus group discussions will help in this situation? What are the advantages of using focus group discussions in this scenario. (10 Marks)
2. The Marketing Director of a pharmaceutical company wants to examine the effects of number of sales personnel, population density, the average sales calls made to the doctors in the region, and the average monthly sales calls made on the chemists in the region, on the sales of the pharmaceutical products of the company. She has six particular regions in mind where she wants to examine these effects. In order to do so, she plans to collect primary data. What are the different types of primary data that can be collected for this purpose. What are the pros and cons of collecting primary data for this purpose.
(10 Marks)
3. Chatbots are virtual conversation agents that offer innovative features to connect with customers and thus offer a promising avenue to engage customers. Currently many private and nationalized banks are deploying chatbots for connecting and communicating with customers. This technology is expected to dominate the banking sector in the future by improving customer service. However, the success of banking chatbots will be effective when customers are satisfied with the chatbots and engage in using them. Manisha has been asked to submit a research report on the topic, “Understanding customer usage of banking chatbots in India”.
a. Elaborate on the different steps that she needs to consider in the design of the questionnaire for this study. (5 Marks)
b. What are the two criteria of a good measurement tool that Manisha needs to keep in mind?
(5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Production & Total Quality Management
Internal Assignment Applicable for December 2022 Examination
1. “It is said that the business grows if and only if its conscience about the quality”, considering the fact explain the different principles adapted in Lean Thinking? Also, find out which principle according to you have been reason for success of Croma Retail Stores in the business of electronics? (10 Marks)
2. Quality plays a crucial role in any companies’ success or failure. Considering the fact, bring about the various approaches for quality management that ensures a systematic way for functioning for companies. (10 Marks)
3. “Layout is a crucial part of any business organization”
a. Every organization in production domain needs to follow certain rules, regulations and principles with the production management. Considering the fact, describe different types of plant layout existing? Also, identify according to you which layout will normally be suitable for an automobile setup? (5 Marks)
b. “Production layout maximises the chance of companies operations growth”, Keeping in mind this domain, bring about the principles of good layout and identify which layout can be utilised for a manufacturing set up of Pharmaceutical Industry? (5 Marks)
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NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Performance Management System
Internal Assignment Applicable for December 2022 Examination
1. How is Performance Appraisal System is different from Performance Management System?
How are they related with each other? (10 Marks)
2. You are asked to design a Performance Management Cycle. What steps will you follow to design it along with SMART Goals? (10 Marks)
3. Eye4Customer is a 3-year-old call centre. It has launched Performance Appraisal system recently. Being the HR Manager, you are required to set three SMART performance goals each for the following positions:
a. Training Manager (5 Marks)
b. Recruitment Manager (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Introduction to Analytics
Internal Assignment Applicable for December 2022 Examination
1. The hospitality industry has been decimated over the COVID-19 pandemic; Reviews are crucial to hotels. This helps them determine satisfaction levels regarding someone’s stay, and also gives valuable insight into what a business is doing well – or not. Hotels use text analytics to get a deep understanding of where they excel, where they can improve, and what others are doing. Explain the different stages in the text mining process. How can the hospitality sector use sentiment analysis to improve their business? (10 Marks)
2. As the online food ordering trend is becoming more and more prominent in India, food delivery platforms such as Zomato, Swiggy, UberEats, etc., are growing their user base exponentially. It can be witnessed that food delivery has grown into a multibillion-dollar sector worldwide, employing millions of people. With technological advancement, the food industry is adopting big data analytics effectively to provide better services and stay competitive. It can be observed from the fact that the food industry is trying to understand its customers and discover their tastes and preferences. As numerous people avail the facility of ordering their food online, the food delivery industry is growing phenomenally with vast amounts of data generated – when a customer requests food online. The kind of food the user orders, the time of order, the taste that the user prefers, etc. People are typically fussy about their food, and by analyzing this data, the food delivery organization can cater to a fun experience for their customers. The company needs to continue investing in three core areas for its business: customer & user acquisition, delivery infrastructure, and technology infrastructure. How can Zomato use descriptive, predictive, prescriptive and diagnostic analytics to understand its customers better and provide better offerings? (10 Marks)
Source: https://www.polestarllp.com/big-data-analytics-helping-zomato-tech-companies
3. The following visuals presented below are from the CoWIN website representing the status of vaccination details across the different states in the nation.
Source: https://dashboard.cowin.gov.in/
a. The above data has been presented using a Business Intelligence (BI) tool. Elaborate on a few emerging trends in BI. (5 Marks)
b. Describe any six tools used for data visualization. What are the benefits of using visualization tools? (5 Marks)
NMIMS Global Access
School for Continuing Education (NGA-SCE) Course: Fundamentals of Taxation
Internal Assignment Applicable for December 2022 Examination
1. Mr. Vedanta has a total Salary & Interest Income of Rs. 15,00,000 for P.Y.2021-22.
Compute his tax liability for A.Y.2022-23 assuming his age is –
(a) 30 years
(b) 67 years
(c) 81 years
(10 Marks)
2. Rashid Khan, an Afghanistan player visits India for 92 days in every financialyear.
This has been his practice for the past 12 financial years.
(a) Find out residential status of Rashid Khan for the assessment year 2022-23.
(b) Would your answer change if the above facts relate to Monty Panesar, an Indiancitizen who resides in England and represents the England cricket team?
(c) What would be your answer if Monty Panesar had visited India for 130 days instead
of 92 days every year, including P.Y.2021-22? –
(10 Marks)
3. Tata Ltd. allotted 2000 sweat equity shares to Sri Chand in July 2021. The shares were allotted at Rs. 400 per share as against the fair market value of Rs. 900 per share on the date of exercise of option by the allottee viz. Krishnan Gopal. The fair market value was computed in accordance with the method prescribed under the Act.
a. What is the perquisite value of sweat equity shares allotted to Krishnan Gopal?
(5 Marks)
b. In the case of subsequent sale of those shares by Krishnan Gopal, what would be the cost of acquisition of those sweat equity shares? – (5 Marks)