Integrated Marketing communication
September 2022 Examination
Q1. For the upcoming new first-ever physical HEALTH LABORATORY outlet from the existing successful online e-health check-up service provider ‘HEALTHFINE’, develop their Integrated Marketing Communication Planning process plan. The answer should not only give a brief theoretical explanation of each step but also apply the theory concept for each step with the given pathology service outlet service getting introduced. (Expectation is that you will write all Integrated Marketing Communication planning process steps, each step will be first explained in theory in brief and then same step will be represented for handling new pathology laboratory outlet related Integrated Marketing Communication need. Answer within the structural learning imparted with appropriate application of the concept will be considered for evaluation. You can make assumption/s but state them clearly) (10 Marks)
Ans 1.
Introduction:
Integrated marketing communication is combining a range of communication media to convey a unified, consistent statement and have the intended effect on consumer perceptions and behavior. Create, communicate, and produce value to consumers so that the “total is more than the sum of the parts” is the goal of the integrated marketing communications process. To clearly explain the value to clients and foster relationships with customers, a corporation’s promotion tools are combined. Increased customer acquisition, retention, and loyalty are made possible by it. An IMC strategy is just as important as a strategic plan, regardless of the
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Q2. As an expert in Integrated Marketing Communication, you have been asked to develop the process of branding for a new coming up branded jewellery chain of exclusive outlets in your city. The answer should not only give a brief theoretical explanation of each step but also apply the theory concept for each step with the given retail service. (Expectation is that you will write all process of branding steps, each step will be first explained in theory in brief and then same step will be represented for handling new jewellery brand. Answer within the structural learning imparted with appropriate application of the concept will be considered for evaluation. You can make assumption/s but state them clearly). (10 Marks)
Ans 2.
Introduction:
A brand is an abstract entity used in marketing or business that makes it easier for customers to recognize a certain organization, item, or person. It enables you to establish bonds with customers, which may ultimately result in the development of devoted clients. The methodical procedure used to develop, communicate, and strengthen a company’s brand is known as the branding process. It entails a series of actions that happen in order. These steps may change based on who is performing the duties and the particular results the company is attempting to attain. Your brand’s color scheme, typefaces, tone of the voice, symbol, and
Q3. A leading international gymnasium brand is setting up a gymnasium in your city. This brand usually sets up its gymnasium in an owned place, have a non-exclusive uni-sex set up for male and female. As they are new within your city, they are seeking your support as an expert on the following aspects;
- Provide a DIRECT MARKETING plan, in brief, using characteristics of direct marketing. The answer can directly apply the learning for the given service. (Answer within the structural learning imparted with appropriate application of the concept will be considered for evaluation). (5 Marks)
Ans 3a.
Introduction:
Direct marketing, often known as direct response marketing, is a promotional method in which communications are delivered to end-users. It aids in eliciting a positive reaction from prospective buyers and persuading them to act. As a result, a powerful and compelling call – to – action (CTA) is an essential component of direct marketing. A type of advertisement in
- b. Provide solutions aligned with the three modes of marketing communication framewo The answer can directly apply the learning for the given service. (Answer within the structural learning imparted with appropriate application of the concept will be considered for evaluation) (5 Marks)
Ans 3b.
Introduction:
Marketing communication describes the process used by businesses to pass information about the products available they offer for sale to people, either actively or passively, in order to encourage people to acquire them. The strategist uses various promotional platforms and techniques in conjunction with brand communication to raise brand visibility in the market,
Services Marketing
September 2022 Examination
Q1. You stay in a semi-urban set up and near your house, medicine delivery is extremely unreliable. The medicine shops close around 9 PM and medicine availability becomes a challenge. You come up with a business plan to deliver medicines to all houses, (in the area) at no extra cost, 24X7. The challenge however is that companies like 1mg, Net meds are already offering their services in the area. The advantage for you is the popularity of ordering medicine online is still not prevalent by the people in your area. You intend to buy the products from the nearest retail point and delivery to the customer with the help of, few delivery personnel that you will maintain. However, you intend to start with promotions first. A consultant suggested promoting the brand in a big way. How will you do this? (10 Marks)
Ans 1.
Introduction
The healthcare sectors are a brought effective contribution to managing the health and services of individuals with the supply of procurement and adequate supply of products. Similarly, it is also analyzed from the recent time of covid that shortage of drugs and clinical centers developed due to the lockdown scenario and business era that affected the individual running and professional way of life. Moreover, the distinctive products of this segment encompass scientific setups and machines, medicine, and the medical system that help satisfy the current scientific situation and
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Q2. Salman goes to ‘Javed Habibs salon,’ and Amir goes to ‘Lakme salon’. If you are an entrepreneur who wishes to open a salon, how will you differentiate your offerings vis a vis your competitors. You are also clear that you want to offer your services at a higher price point, where you intend to service fewer client bases. How would you plan your service offering? (10 Marks)
Ans 2.
Introduction
In modern lifestyles, each person tried to look expert as well as adorable as per the situation that helped to sell the services demand and analyzed the accessibility of the marketplace. In addition, numerous makeup artists and professionals have worked on this subject and earned numerous per consumer required and satisfied offerings in the modern era of generation and development. Moreover, Lakme is one of the most traumatic top brands that affected consumer segments and promoted the target audiences with reliable services by reading the business demand. The brand
Q3.
- How will you build a renowned brand? (5 Marks)
Ans 3a.
Introduction
The main motive related to transferring the business is branding recognition. The renowned brand value is exploring the adjustments and accessing the popular goods; however, now not so annoying from preceding changes in the services. The data guide values can be required to renew the changes accessing the
- How will Sundar deal with his complaining customers? (5 Marks)
Ans 3b.
Introduction
Similarly, clients are addressed and document the grievance if they examine some product defaults and deal with the characteristics and further loss of facts added to existing products. Additionally, they suggested adjustments and developed information approaches to resolve idea
ess.
Digital Payments
September 2022 Examination
Q1. Apple Pay is a mobile payment and digital wallet service by Apple Incorporation. It is a type of contactless payment service that allows users to make payments at all locations where contactless type of payment is accepted. It is a technology (Near Field Technology, NFC) that stores the card and bank details and pulls out the information at the time of payment. Discuss how the payment is made using Apple Pay by mentioning the major advantages of NFC and its areas of applications. Also, discuss the different security threats to NFC in these countries. (10 Marks)
Ans 1.
Introduction
A couple of years ago from the World Summit on Information Society, the use of technology and its use has increased affecting today’s markets positively. Most companies thrive to advance the number of services using this digital device. According to research made by International Telecommunication Union, there is an increase in subscribers. In a period of three years, there has been an increase of approximately five billion subscribers. Following this trend, Big and Fine Technological companies such as Apple have revolutionized their
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Q2. Digital Payments have become the most preferred mode of instrument for making payments of goods and services. It has also been observed that more than 80% of transactions have been done only through this mode only and this trend will increase in future as per the prediction by experts. There are variety of digital payment methods which are followed and used by different individuals as per their convenience. Considering the same scenario, discuss the innovations and future of Digital payments by mentioning any two innovative technologies which can change the entire traditional way of making payments digitally. (10 Marks)
Ans 2.
Introduction
Digitalization is defined as the use of technology as part of everyday life for example a person transacting money from his or her bank account to payees for his or her day through a digital mode of payment. There are various modes of digital payment, they include mobile wallets, Point of Sales, banking cards, Unstructured Supplementary Service Data (USSD) and digital Currencies. This digital payment is sometimes referred to as cashless, faceless and paperless. These digital payment modes have enhanced revolution and created a platform for
Q3. Cryptocurrencies are always in news for one or the other things. Most of the traders are also looking forward and trying to gather more information in these types of currencies so that they can invest and mine them. The backbone of Cryptocurrencies are the Blockchain technology which is a type of digital ledger system that maintains the records of all transactions done in mining of these currencies.
With the same perspective, discuss the following:
- Discuss the features of blockchain which makes the complete management of cryptocurrencies transparent. (5 Marks)
Ans 3a.
Introduction.
Block chain technology is among the supply chain technology that entails distributed network computers. These nodes maintain information shared with its security and data integrity. Block chain is set of rules and encryption technologies for securely storing data in distributed ledger and technology underlining explosion of new digital currencies. Block chain has
Q 3b. Explain the various layers in the stack of bitcoin blockchain. (5 Marks)
Ans 3b.
Introduction
Bitcoin is a decentralized digital currency that you can buy, sell and exchange directly without an intermediary like financial institutions. There is the need for a new digital payment system basing on cryptographic proof instead trust. Stack of bitcoin block chain
Insurance & Risk Management
September 2022 Examination
Q1. What could be the Cruciaity of different Payment Aspects in the Indemnity clauses of Insurance? (10 Marks)
Ans 1.
Introduction:
In the words of Roscoe Pound and Rudolf von Ihering, to manage an excellent social norm and standard, there’s a requirement to balance interests. Be it from a legal attitude or societal perspective, balancing of interest is the maximum critical aspect. It could be balancing the interest of different parties to a contract and balancing the interest of the employer and the employee. The world today has started out using opportunity strategies to solve disputes. In India, this alternative dispute decision approach has arisen in the final decade. The primary Buy Complete from our online store
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Q2. The Prospect & Insurance Company foresee each other Utmost Good Faith in Life
Insurance contract signing – Kindly explain (10 Marks)
Ans 2.
Introduction:
Insurance aims to amplify the insurance of chance to a large volume. The primary cause of doing it is compensating for economic losses someone might incur because of peril or unsure event. It is, therefore, no longer a form of rate to avoid the peril but to offer help to the economic loss of the beneficiary of the assets.
Prospect and insurance company:
A prospect is a capacity customer of the insurance. He’s the one who has agreed to buy the coverage. If A needs life insurance, he will go to an insurance company B and get his life
Q3a. How the technicalities of Re Insurance can be perceived in advance? (5 Marks)
Ans 3a.
Introduction:
The idea of coverage is to make extensive the coverage of hazards to a massive extent, and the number one purpose of doing it’s far to compensate for economic losses someone may incur because of peril or uncertain event. It is consequently not a price to avoid the peril but to provide assistance to the monetary lack of the beneficiary of the property. Once in a while, the coverage
Q3b. If a Health Insurance Policy agreement for Cover of Rs 5 Lakhs is about to expire on 31st of March, on 28th March person gets Heart Attack & gets admitted in Hospital. Even though person gets a reminder letter on 15th March, still Heath Insurance policy is not renewed By Pass Surgery is advised. Person also wants to change Health Insurance Company (Contract) from coming Financial Year. Kindly advise RIGHT course of Action as per Health Insurance guidelines parameters (5 Marks)
Ans 3b.
Introduction:
The idea of insurance is to enlarge the coverage of danger to a large quantity, and the primary cause of doing its miles to atone for economic losses someone might incur due to peril or unsure event. It is thus not a type of rate to keep away from the peril but to offer help to the financial
Digital Marketing
September 2022 Examination
Q.1 M/s Schoolykids is a brand that sells school bags, stationary products, water bottles, school shoes, etc. The company is known for its quality products and a large variety of design that is liked by school kids. The company wants to reach the mass audience, and that is the reason that company has kept their product prices low. The company is planning to go online and sell its own product on its own website with the name www.schoolykids.com The Company has no online presence and has never done any online activities.
- As a consultant to the company, suggest various ways to promote the brand online.
Ans 1.
Introduction
Market presence for a company is defined because of the significant changes that assist manage and discussing purchaser demand based on efficiently defining the work demand. Furthermore, the influential business messages and attributes are held to managing business demand and bringing indirect and direct business presence in the marketplace. However, market access was introduced to the service demand. It helped address the exporting services, including low business risk and fast entry in business demand for selling the modifications and organizing the
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Q2. Explain the 6S Digital Marketing Implementation Strategy for the brand school kids.
Ans 2.
Introduction
Digital marketing includes useful references and advertising business alternative modifications with growing the design of online business presences and handling the services demand with managing the work-existence changes in current situations. It will represent the information about beginning digital marketing and its unique 6S elements for representing the business demand. Further, digital marketing, online services presence, and demand to advocate correct services are added to the complete services by exploring the demand and managing the reviews
Q3a. As consultant to the company, describe and explain to the management of the School kids the difference between Brick and Mortar and Brick and Click models. (5 Marks)
Ans 3a.
Introduction
Further, management services for business growth are added to the services related to pleasant control, changes, business inspection, and regulating the modifications with dealing with the vending evaluations and addressing the licensing values of organizations. It’ll add organizations’
Q3b. Explain to the board of school kids the four dimensions on which the extent of digital presence can be measured?
Ans 3b.
Introduction
Further, digital services presence is required for current business because the whole lot is delivered on line operating that realizes the simpler strolling of the company with managing the business standards and beneficial services advantages in the market adjustments. It will be involved in this content that markets virtual presences and dimensional values that manage the
International Banking & Foreign Exchange Management
September 2022 Examination
Q1. You are working with an international bank. A client of yours who is in export-import business approaches you regarding his international transactions in different currencies. As per the market, the US dollar and Euro would see an upwards trend. Your friend fears the loss in his business due to this rise in currencies as he imports raw materials for his business and deals in these currencies. To mitigate the risk of loss, what products would you suggest to your friend. Explain them in detail. (10 Marks)
Ans 1.
Introduction
Foreign money exposure, from the factor of view of a corporate entity, is the quantity of vulnerability that impacts its stability sheet and profit and Loss figures and could result only from the movements of the trade price. For converting foreign currencies, i.e., switching from one currency to another, the exchange risk is frequent as a logical collection. As a result, foreign exchange hazard management is essential in a corporate Its sample assignment only
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Q2. You are given an assignment for your mid-term exams. You are supposed to identify the top 5 banks of India based on market cap. Identify their correspondent banks in major hubs like New York and Shanghai. List the services/functions these correspondent banks play on behalf of their Indian counterparts. (10 Marks)
Ans 2.
Introduction
Right here is the list of the top five largest banks in India in 2019. The order of this listing has been ranked according to the Market Capitalization of the Banks.
- IndusInd bank Ltd: has been ranked the 19th in the role of the various top 50 valuable Indian manufacturers in 2014 as evaluated through the BrandZ top 50 rankings powered by the Millward Brown and WPP. The bank has bagged the 39th rank in Interbrand fine Indian brands
Q3. EXIM Bank is conducting a webinar on “Financing of Foreign Trade” as a part of creating awareness among businesses about facilitating foreign trade transactions. As a speaker,
- You are supposed to explain to your audience the various financing facilities available for importers and exporters in international trade. (5 Marks)
Ans 3a.
Introduction
Worldwide trade Finance enables importers and exporters to get rapid access to finance to get their products no longer most effective manufactured here in the home market but also exported internationally. If you’re an importer or exporter and involved in global change, you could get access to global change Finance as a key to succeeding in global change. Global trade finance
- Explain to your audience when the export credit can be availed. (5 Marks)
Ans 3b.
Introduction
The Commerce Ministry in India has initiated a post-shipment credit facility as a short-term trade finance solution for helping exporters to tide over their requirements for operating capital for the time between delivery items and receiving payment from.
Marketing Research
September 2022 Examination
Q1. Dabur Chyavanprash is a prominent brand in Dabur’s product portfolio. Analyze its various attributes of brand equity. You can use public domain data to analyze the same. (10 Marks) –
Ans 1.
Introduction
The FMCG area demand is introduced to different business flags by adding the brand values, identifying the distinct modifications, and developing the natural healthcare products and services with the nice digestive changes and reliability with brought product changes. Furthermore, the business demand is introduced to the precise services development and managing the brand values and services accessibility with handling the work services in the current market. But, the necessities of services in present-day business are vital for managing the
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Q2. Amul Ice-creams wants to assess the attitude of customers towards all the aspects of their brand including 4Ps, purchase preference, loyalty etc. They also want to know, which other brands (minimum 2) are in the consideration set of customers and why they buy the other brands. You have been commissioned the task of designing a questionnaire for the same. They also want the demographic details of customers for profiling. Use appropriate statements and the right scale while developing the questionnaire. (10 Marks)
Ans 2.
Introduction
Business marketing strategies are introduced to the concert of business working that helps to control the exceptional work sports and competitive benefits of corporations through managing the consumer’s segmentation and sales of organizations. Moreover, there are exclusive business strategies and departments of operating that help to address special additives of organizations, such as control tactics, strategic management changes, and advertising business thoughts with
Q3. An electric car priced at 15 lakhs is launched by a leading Korean Automobile company in India. The company enjoys great brand reputation but they are launching the electric car for the first time. Their first target market is the four metros in India (first year) and they want to scale to other parts of the country as well. They have provided charging facilities across petrol stations, malls, housing colonies and still developing the same facilities at a high pace. They are targeting the upper middle class and above to buy the vehicle as a second car or attract young affluent first time buyers.
- What media mix will you suggest for the campaign? (5 Marks)
Ans 3a.
Introduction
Social media strategies and online marketing is the new trend of businesses that assist in connecting uncountable numbers of stakeholders and purchasers through easy access to online services and changing values. Moreover, this content material will discover the idea of media marketing techniques brought to business tasks and strategies for developing first-rate campaign
- How will you measure the ad effectiveness after the first 3 months? (5 Marks)
Ans 3b.
Introduction
Market and worker effectiveness help to degree the fine of services and upload the unique business compilation based on market competitive adjustments and competitors of organizations available inside the worldwide marketplace. This phase will describe the working records on
Advanced Supply Chain Management
September 2022 Examination
Q1. In the present dynamic business scenario, Maxx Private Ltd, manufacturer of consumer products, wants to have a competitive edge over its competitors. To achieve this, what would be your suggestions for Maxx in adopting different processes and technologies for aligning the capabilities of their supply chains with their business strategies? (10 Marks)
Ans 1.
Introduction
Maxx Private Ltd, the manufacturer of consumer products, wants to have an aggressive facet over its competition to differentiate its product from marketplace competitors through improved performance and productiveness. The competitive area directs the company to acquire its aggressive advantage by cheaply using production goods and services and supplying these products to customers at a sustainable and truthful charge to their rivalries. Advance supply chain management monitors the transport of goods and services and data from the suppliers and
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Q2. Supply chain performance management is a unified approach to improve the effectiveness and efficiency of all supply chain process. Discuss how organizations can improve their business performance by implementing optimization, integration and restructuring of supply chain. (10 Marks)
Ans 2.
Introduction
Enhancing supply chain control provides customers with quick services, satisfies their demand at truthful fees, and makes the business profitable and sustainable. The supply chain control performance reports the agency to boost its effectiveness and productiveness and the strategies and technologies that convey aggressive gain to the worldwide marketplace. The deliver chain management optimization gives the best uses of technology like AI, blockchain, and IoT, growing performance and patron studies by satisfying their demand with the brief shipment.
Q 3(A). Maxx Private limited wants to launch a new product for which it has no historical data. Maxx wants to conduct a systematic forecasting which will enable it to evaluate the trend for the demand for its products. Discuss the following:
- The appropriate forecasting techniques that Maxx could select (5 Marks)
Ans 3a.
Introduction
Maxx private limited wants to release a new product without historical statistics. Forecasting the sales is always a difficult task for the employer as it has no past facts showing the company has to assess the product’s performance. Despite those difficulties, proper planning is necessary to
Q3(B). Role of demand forecasting in supply chain management (5 Marks)
Ans 3b.
Introduction-
Demand forecasting is simply mentioning what the customer is stressful, what the consumer expects in the future, and how these expectations will affect the business delivery chain management and the healthy growth and production of the company. Maxx private restricted is
Business Ethics, Governance & Risk
September 2022 Examination
Q1. Choose ONE environmental policy/ practice/ episode/ accident from any ONE listed company (from their website, their annual report or sustainability report or from newspaper, business magazine or credible websites) and discuss in detail the ethical issue/ issues involved and your analysis and explanation on how and why the company is being ethical or not. List atleast three stakeholders who will be negatively / positively impacted by the selected environmental policy/ practice/ episode/ accident (For example: Dr. Reddy’s Lab reducing & recycling water is ethically a positive environmental practice. MMRDA & Mumbai Metro cutting down 1200 trees in Aarey Colony is environmentally unethical practice) (10 Marks)
Ans 1.
Introduction
Dr. Reddy’s Lab, a pharmaceutical organization, has been operating on lowering its environmental impact and recycling water. Dr. Reddy’s Lab is reducing and recycling water to be ethically a positive. Dr. Reddy’s Lab uses the water it saves to generate electricity for their facility, which means that they are reducing their carbon footprint and increasing their environmental effect. The organization has also implemented coverage of zero discharge of hazardous materials into the surroundings, which has ended in them turning into one of the most
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Q2. Read / research the Jet Airways case and identify and list any FIVE ethical and corporate governance issues involved, which led to its collapse, along with your analysis of each of those points. (You have to research Jet Airways case online through Google search and multiple magazine articles online and identify 5 issues only. Can be ethical and/or corporate governance issues that led to its downfall and explain each of them.) (10 Marks)
Ans 2.
Introduction
A case in point example is Jet airlines, which had to be grounded on September 29th, 2018, after a word of intention to cease Operations became served. Jet airlines, the most crucial airline in India, went bankrupt on September 29th, 2018, after it didn’t cozy the specified working capital from its creditors and Indian banks refused to take extra lending publicity. The airline had now not been capable of complying with one of the primary regulatory governments, namely, DGCA, and the regulator withdrew the company’s flying license on October 8th, 2018. This led to the
Q3. You have studied Business Ethics, Governance & Risk as a structured subject for the first time.
Ans 3a.
Introduction
The manner of doing is part of the everyday activities in business. The approach to doing business has modified loads over the years and has impacted my belief and knowledge of it. There is a lot of trial and error, and one must be inclined to adapt and trade to the market
Q3b. List 3 ways in which it is helping you in your day-to-day business decision-making process / performance delivery, in your current functional role and designation, irrespective of the company & industry you belong to. (5 Marks)
Ans 3b.
Introduction
The Enneagram is a powerful tool that could assist in the growth of self-awareness, apprehend others better, and make extra effective choices. The first manner the Enneagram is helping in a business decision-making manner is by way of increasing one’s self-attention. The Enneagram
International Logistics & Supply Chain Management
September 2022 Examination
Q1. A foreign paint manufacturer is planning entry into the Indian market by starting manufacturing specialized industrial paints. It has identified potential industrial
Customers and has firmed up supply contracts with key customers for the next 12 months. Give this background; explain the choice of supply chain strategy for the paint manufacturer. (10 Marks)
ANS 1.
Introduction
Paint and coatings organizations can use efficient supply chain management (SCM) structures to regulate and decrease expenses and boom customer enjoyment. All succeeded in eliminating deployments starting with the advent of a flexible corporate approach. Most corporations nowadays are faced with combining any need for value financial savings with the change and information for the sustainable work of the global delivery chain, in addition to the requirement
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Q2. An Indian cloud kitchen startup having successfully established operations in 18 Indian cities has finalized Singapore as the first market for its international expansion. The key to the startup’s success in India has been its wide range of delectable cuisine, cost-effective & high-quality ingredient sourcing, and quick order delivery thanks to its tie-ups with leading logistics companies. Evaluate the logistics strategy options the cloud kitchen can consider for its Singapore expansion and explain the choice of the appropriate option from amongst those options. (10 Marks)
ANS 2.
Introduction
A cloud kitchen is a corporate kitchen that ultimately makes food for distribution or takeout and does not help dine-in customers. Restaurant owners can use cloud kitchens to increase an established restaurant or release a digital business at a cheap rate. This lets restaurateurs develop their groups, expand into other regions, or test new thoughts. Numerous eateries service cloud kitchens as a tribulation ground for novel concepts while minimizing workforce and system.
Q3. A leading Indian trader of telecommunication equipment & networking gear such as routers, switches, hubs, gateways, modems, etc. has traditionally sourced its requirement for these products entirely from China.
- Compare the various options of transportation modes to import these goods and explain the choice of the appropriate transportation mode for the same. (5 Marks) –
ANS 3A.
Introduction
Deciding on the appropriate form of logistical shipping for your business is vital to the achievement of your firm, the security of your items, and the entertainment of your consumers in a society where rapid shipping isn’t any increasingly more reachable but a need. While it originates in organizing the cargo process, the delivery method is essential. While determining
- Given the disruption in its existing supply chain due to geopolitical issues and Covid- 19 situation in China, the trader is very keen on establishing long-term supply relationships with manufacturers based in South Korea & Vietnam. What local setup can the trader consider in these countries for procurement? How can such setups help the trader in sourcing from these countries? What would you recommend the trader to therefore do? (5 Marks)
ANS 3B.
Introduction
“Acquiring products and/or services from a particular source is called nearby sourcing. Localities include network individuals, indigenous communities, formerly terrible groups, and nearby municipal and continental levels as wanted.” The low price of beginning a company, restrictions
Research Methodology
September 2022 Examination
Q1. The Indian Army wants to ascertain why young students do not select the armed forces as a career option in their graduation.
- a) How would you formulate a research problem to resolve the objective?
- b) How would be the variables under study?
- c) How would you generate descriptive and relational hypotheses for your study? (10 Marks)
ANS 1.
Introduction
The Indian navy has started an extensive recruitment campaign to recruit the younger generation into the armed offerings. Although great TV ads consisting of ‘turn out to be a military soldier: become a victor for existence,’ the navy offerings tend to bear an extreme commander shortage. The Indian army is affected by a few extreme personnel shortages. With rising unemployment, it becomes unable to recruit and retain extra expertise. In today’s contemporary experience and information, millennials demand no longer only extra pay but additionally the ability to journey
Its sample only
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Q2. You are the HRD manager with ABB (India). ABB has recently taken over a major unit in Kolkata you are sent on a posting there and are given the task of introducing a new operation scheme that your parent organization feels will improve efficiency. But you perceive during your stay that there is an underlying dissatisfaction amongst the employees and it is essential to gauge their views and opinion about the takeover and their expectations before introducing the scheme.
What is the recommended research design? Justify your selection. What would be the variables, hypotheses, and the population under study? (10 Marks)
ANS 2.
Introduction
Job satisfaction is some of the topics widely mentioned in management, which was first studied in the 1920s. Job satisfaction is a subjective concept that occurs on every occasion people’s expectations from their employment align with what they might possess. Employees agreed that a job that only serves their non-public goals is insufficient. It is supposed to have a favorable effect on the attitudes and measure the idea needed to guarantee work performance. A high-
Q3A. Suppose Jet Airways wants to ascertain the image it has in the minds of its patrons. Construct a seven-item and semantic differential scale to measure the perceived image of the airlines. Make sure that the seven under each format correspond to the same seven dimensions. (5 Marks)
ANS 3A.
Introduction
A semantic differential scale is a questionnaire or inquiry reliability coefficient in which consumers score an object, business, trademark, or any ‘aspect’ using a multi-point scoring desire. These survey respondents are technically contradictory descriptors on every side. Various measures like satisfied-
Q3B. Find a technical and business report from your library or on the internet and examine the contents of the reports against what has been discussed in the chapter. What deviations did you find from the stated structure? What do you think could have been the reason for this? (5 Marks)
ANS 3B.
Introduction
In academia, studies are a typically accepted shape. And although the particular component varies depending on the subject, the overall form is more or less similar throughout all professions. The topic of your business document must determine the substance of your studies.
World-Class Operations
September 2022 Examination
Q1. Poka-Yoke is a tool to achieve world class standards in operations. Critically explain the importance of Poka Yoke in reference to any service industry (10 Marks)
Ans 1.
Introduction
This look will encompass business operations and different elements of world-class business related to managing the enterprise demand and management services. Business operations is an industrial business group used to deal with commercial enterprise activities and refer to company demand related to addressing daily sports of business through benefiting the humanity money manner and addressing the high walking services of groups. Similarly, the business operation consists of different examples, which include dealing with the operational business expenses, Its sample only
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Q2. You are the Operations Manager of a manufacturing unit. You have been entrusted with the implementation of Total Productive Maintenance in the unit. Briefly explain the steps that you would follow to implement. (10 Marks)
Ans 2.
Introduction
Similarly, business implementation is delivered to the business planning that allows to achieve strategies of various step values and decide the services demand for managing the strategic business planning and comparing the targets of the enterprise thru reaching the values of the change. Furthermore, the business implementation process brought the described values, goals, and work delegate modifications for dealing with the correction moves. It addressed the higher performance costs for managing the ongoing business demand. However, it is essential to
Q3a. Assume yourself as an independent consultant involved in the turnaround of old manufacturing units. Explain how BPR would help you to turnaround the old manufacturing unit (5 Marks)
Ans 3a.
Introduction
A business turnaround is delivered to the business recovery and trade with the aid of coping with the higher and poor enterprise overall performance differences and developing the effective strategies of business for achieving the robust offerings demand via changing the turnaround values and aggressive modifications. It will describe the organizational works, achievements, and
Q3b. With reference to the scenario in question 3a) you have been further asked to develop a plan for the implementation of QFD. Explain how would you proceed with the implementation of QFD? (5 Marks)
Ans 3b.
Introduction
The business exceptional is required to attract the better demographic customers on both global and national degrees that develop the better sales values and revenues for producing the service’s demand and requirement offerings. Furthermore, the business customers’ wishes are delivered for