Retail Store Operation and Inventory Management
June 2022 Examination
Q1. “Trends & Patterns” is a popular retail store in Chandigarh that sells various products of day-to-day use. This includes apparel, footwear, accessories, grocery items, consumer electronics etc. The store has four floors where specific categories of merchandise are arranged in different sections. The store remains particularly crowded during weekends. The store has faced several instances of shoplifting. An initial analysis of the situation revealed the fact that the store has a lot of small items which could be easily picked up by shoplifters. Involvement of inner staff is also suspected in pilferage. What measures do you think are to be taken to prevent shoplifting and pilferage from “Trends & Patterns”? (10 Marks)
Ans 1.
Introduction
The shops’ business includes the shopping techniques and planning of completed items that help sell and products that assist in featuring the retail customers’ demand and control the marketplace changes successfully. Further, the numerous examples are associated with definitions and changes inside the retail business, including grocery, apparel, and convenience shop business stores that help control work demand correctly. Furthermore, a couple of retail industry classes, such as non-save values, shop retailing, and online business retailing, facilitate control of inlets
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Q2. First virtual store of “Welcome Home” opened last year with more than 1.2 million titles. Now the co. wants to expand offering diverse products other than books such as apparel, beauty, electronics items, video games, furniture, food and toys. What is the IT infrastructure required to be created by the co.? Also explain key success factors of “Welcome Home”. (10 Marks)
Ans 2.
Introduction
Further, the business analysis facilitates evaluation of the more values that assist connect the objects and developing the wise changes through dealing with the work environment, comparing the travel of business with wearables demand, and adding the proper business photographs to broaden effective business improvement. Furthermore, the offerings help focus on IoT business solutions by using coping with and growing the challenging business design and multiplying several business factors that include physical gadgets such as interactive devices, sensors, and
Q3. “The retailer buys due to trust and goodwill of vendor”, the Merchandiser of Apparel retailer Ecohawk complained. “But when the merchandise has poor workmanship, has been delivered late, or is substituted in colour and style, the burdon of proof is on retailer, who must write for authorization to return goods. Then if the manufacturer uses a factoring company, there is often a problem in getting credit for merchandise returned.
a. Should the retailer buy in good faith? Please explain. (5 Marks)
Ans 3a.
Introduction
Similarly, the commercial business and extraordinary sets of business codes help control the business religion using correctly evaluating an organization’s sales. Moreover, it’s far brought that business duties assist manage the business contract and broaden groups’ performances using
b. When a retailer has problems with a supplier, what options does the retailer have? Please Comment. (5 Marks)
Ans 3b.
Introduction
Further, the customer right allows adding the business power associated with converting the rights of individuals and including the compelled adjustments about options for coupons and values that add rewards within the business marketplace. Moreover, the changes help to feature
Retail Store Design and Location
June 2022 Examination
Q1. Citing from your own practical experience which is the factors which are important in the retail scenario for a product in a supermarket to sell? (10 Marks)
Introduction
The business demand and consumers assist develop effective business competitive and crowded marketplace demand by sending the cash and clients in business. Moreover, research helps to handle the behaviors, alternatives, competitors, and relationships for taking the offerings and developing the better business offerings in a competitive scenario. In addition, realistic business experiences assist in manipulating the target market via describing the business decision through developing the hybrid business models and adding the challenging business via describing the business modifications. Furthermore, the client’s speakme and their surveys assist in conducting
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Q2. How would you go about starting your own business which would be an exclusive. cake, cookies and biscuits store and ensure its success? (10 Marks)
Ans 2.
Introduction
The food and services business is located on the top role in the modern marketplace, allowing adding the cookies business and taking care of the business demand and managing the social systems by satisfying the consumers in the business. Furthermore, the business licenses and lets in helping arrange the ideas of business and promote the enterprise changes using developing the profitable home business that women and men within the place of business quickly spoil. The
Q3. Case Study
a. What is Audis future strategy? What is the name of its digital platform, and how does it plan to leverage this platform? (5 Marks)
Ans 3a.
Introduction
Business mobility allows controlling the aggressive business edges. The future and business audits help add the good-sized business capability to help manage the business adaptability and flexibility for attaining the business growth. In addition, overcoming business helps future
b. What has changed in the customer profiles who own Audi. How has this demographic profile changed in recent times? (5 Marks)
Ans 3b.
Introduction
The world demand within the covid situation is converting because of economic, political, and social development changes that hook up with business transformation primarily based on demographics, societal, and climate adjustments. Moreover, the rising enterprise demand allows
Global Retailing
June 2022 Examination
Q1. Why did Blackberry loose out to the competition. What were the reasons for the failure of this brand? (10 Marks)
Ans 1.
Introduction
Blackberry is a renowned brand in the international marketplace. There was a time when blackberry became very famous inside the smartphone marketplace, but it lost to Google and Apple as the telephone industry rejected a ‘third’ mobile working system. Even as blackberry came up with exciting innovations to move head to head against its rivals, the effort the organization placed into making blackberry relevant in modern times added no high-quality outcome. Blackberry logo was offered twice to revive its sick-fated business model. Still, it met a
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Q2. You are supposed to set up a store for an exclusive brand Titanium and Platinum jewellery for the niche segment? What is the kind of display that you can think of to increase the sale of this jewellery? (10 Marks)
Ans 2.
Introduction
There can be found no women who don’t like jewellery, be it gold, silver, or made up of any other metal. It makes women’s sense lovely. Apart from that, rings are a piece of artwork too. P.C Chandra Jewellers is a pioneer in the Indian jewellery market. It possesses a legacy of 8 years of displaying timeless craftsmanship, contemporary designs, and terrific excellent product. Chandra Jewellers gives a wide range of gold, silver, and diamond jewellery. And now, it wants
3. Case Study
Honda relaunches Amaze with a tuck and a tweak
Over the years, Honda has burnished a reputation for itself that sits on three core pillars. Its cars are reliable, exciting to drive and will not burn a hole in the pocket when it comes to repairs and maintenance.
In the subcontinent where Honda’s ride over the last two decades has been a mixed bag of hits and misses, the Japanese company that’s famed for its prowess in engineering has managed to get at least two things right every time.
Its most recent launch, the Amaze – a compact sedan that is priced competitively and is perfect for busy cities-looks like it has been modified since its last launch in 2018.
With a few tweaks, the Amaze looks like a brand new car, something Honda is adept at achieving. The front is stronger, more square-jawed and bears a strong resemblance to its elder sibling-the Honda City. This is a good thing given that its cost at the entry level is almost half of the City. The rear, too, has been carved into a more sculpted and definite shape, giving the Amaze a truly sedan-like identity of its own, a departure from the old Amaze that looked too much of a cross between a hatchback and a sedan. Inside, the Amaze feels larger than it is owing to its features and gadgetry. An infotainment screen, steering-mounted controls, well- designed air vents, storage, and compartments for cups and water bottles are all thoughtfully in place. The car’s dashboard is reminiscent of the Old City or even the Civic.
However, Honda ought to be focusing on one area to improve-the gearshift. A manual stick shift placed in a faux-leather-like bag is outdated and could do with a modern replacement for at least two reasons; that it feels light and toy-like; and that it does not age well and its numbers get scratched off easily with time. In addition, the feeling of being locked into gear is not substantial.
The seating, both front and rear, is comfortable, thanks to ample legroom and high-quality materials. Honda could, however, throw in air-con vents at the back, too.
The car is powered by Honda’s 1.2L i-VTEC petrol engine and 1.5L i-DTEC diesel engine, available in manual and CVT versions for both fuel options.
It is key to note that the Amaze is Honda’s strategic entry model, specially developed for the Indian consumer. Honda claims to have achieved 95 per cent localisation for the Amaze in terms of local parts and components, which goes to say that the cost of ownership is likely to be more affordable as compared to its foreign competitors. That’s also a reason why close to half a million cars have sold since it was first introduced in 2013.
Questions
a. How has Honda done the makeover of its car Amaze. How is it priced and what do you think of the strategy? (5 Marks)
Ans 3(A).
Introduction
The perfect sedan depicts specific meanings for one-of-a-kind people. For some people, it is a status image; for a few people, it signifies the fun of driving, while for others, it is a vehicle this is powerful, low on ownership cost, and reliable. Honda amaze is a perfect example of that. Its
b. What are the features in the car and what do you think that Honda should add in this car to make it more marketable? (5 Marks)
Ans 3 (B)
Introduction
Honda amazes one of the best launches with the aid of Honda into India. In terms of seems, it appears to be segmented above. From ample boot space and cozy cabin to excessive safety, stylish look, excessive reliability, and occasional pocket – Honda amaze ticks most of the boxes
Introduction to Retail
June 2022 Examination
Q1. “Developing a sustainable development goal is a pre-requisite in today’s era of the business”. Considering this fact, explain what are the determinants of intensity of competition one should take into consideration to build a sustainable competitive advantage?? (10 Marks)
Introduction
Groups and groups are individual achievements and goals the sustainable commercial enterprise ambitions through handling the sustainability and scaling the excellent services call for defined inside the section underneath. The demand for sustainable business increases because it enables expansion of eco-friendly business interventions to manage the services demand and business rules. Similarly, the fight towards business inequality, tackling weather changes, and business justice are handled by way of this enterprise that enables manipulation of the enterprise goals and
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Q2. “In the world of competition, the company focuses on generating profits by ensuring it must be profitable’. Considering the circumstances, bring about the growth strategies that retailers adopt?? (10 Marks)
Introduction
Further, business advertising enables managing successful business changes by adding the connecting advertising insights and constructing the strong business values that help provide the communication and amusement of the business plans and its improvement in competitive conditions. Furthermore, enterprise marketing and its numerous challenges assist trade the business performances by dealing with the business’s external and inner components and including the change’s values by initializing the preparations. However, advertising and
3. The retailing business in India is ever green and ever growing, however to ensure it reaches new heights and appropriateness, there is always need for innovation and initiative that will help retail business to scale new levels.
a. From the standpoint of growing business in the retail market, there is always requirement of new investment in form of funds. FDI (Foreign direct investment) plays
a crucial role. Considering the aspect of retail, identify the role of FDI in the retail sector? (5 Marks)
Introduction
The services help analyze the contribution of retail business and increase the adjustments to initialize stakeholders’ values. Furthermore, the overseas and home values help develop the business interest via changing the profitable business and adjustments. Business investments in
b. “In the business domain, there is one industry which is irreplaceable and is called as retailing”, Considering the fact, identify the different challenges faced by the retailing companies and business?? (5 Marks)
Introduction
In addition, the business branding and requirements assist manage the retail business marketing service adjustments via separating the business modifications. But, the obstacle to business and improvement of the retail changes allow government enterprise approval offerings to manage.
Merchandising Management
June 2022 Examination
Q1. How will you use promotions in the best possible way to improve the sales in your mobile store? (10 Marks)
Introduction
The mobile demand for software devices is increasing because the developing business and consumers demand to assist in communicating and enjoying the worldwide offerings that help manage the unique path of the industry. Moreover, from the social examination, it is introduced that billions of individuals and humans are related to the uses of cell services that assist in controlling the demand. Furthermore, the lively cell and notable adjustments assist upload the social order with enjoying the 9massive enterprise changes and entertainer for dealing with the
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Q2. What sort of merchandise should a stationary shop stock, and how should they go about differentiating themselves from the competitors? (10 Marks)
Introduction
The business competitions and stationery products help examine the business market stage by adding the business positions. Similarly, the retailers and business competitions help add the business branding values and evaluate the changes with enterprise standout and branding changes. Furthermore, the marginal business income help examines the call for and upload the vendors that help repetitive business modifications that assist in uploading profitable changes.
Q3. Case Study
Hero Electric, M&M team up to manufacture EVs Electric two-wheeler maker will use latters production facility to raise capacity Hero Electric, India& largest electric two-wheeler maker, has struck up a five-year strategic partnership with the Mahindra Group, marking the first such deal between an electric vehicle (EV) maker and a traditional internal combustion engine company. The move comes at a time when EV sales in India have touched a record high. The partnership will help Hero Electric, which has a close to 36 per cent share in the EV two-wheeler market, to more than double capacity to 1 million units by 2022 and will result in extra revenue for M&M at a time when auto sales have slowed. According to an exchange filing, the company estimates the value of the transaction to be in the range of Rs140- 150 crore over the contract period.
The joint efforts will also help in developing a platform approach to enable electrification of Mahindras Peugeot Motorcycles portfolio. It is expected to bring value through optimization of costs, timelines, and shared knowledge, the company said. Naveen Munjal of Hero Electric said Mahindra, a pioneer in the EV space, was a natural fit as a partner as it plans to increase production capacity to 5 million units in the next five years to meet growing demand for EVs in the country.
“The purpose of this arrangement is to use each other’s synergies and strength to electrify mobility in India. So, they have a large capacity which we will use and jointly we have a strong research and development team, which can be used to develop new products. This will give Here Electric a strong foothold in Central India,” Munjal said in an interview with Business Standard, adding that the company has already started testing products at Mahindras Pitampura plant. Munjal said the partnership may expand by collaborating in other areas. "If there is synergy in other places, we will be open to looking at different areas,” he said when asked if the company will look to tap Mahindras extensive dealership network to sell its vehicles.
However, unlike M&Ms previous partnerships, this will not be a joint venture and will not involve equity partnerships or producing co-branded products. "This is not a JV. This is a strategic partnership for manufacturing and will progressively involve platform-based product development and creating synergy for the businesses and there is no equity involvement." said Rajesh Jejurikar, executive director, auto and farm equipment at M&M. Munjal said he expects a quantum jump in the demand for electric two-wheelers, which will also be driven by business-to-business segments like e-commerce delivery and aggregators. "We are firm believers that the EV market in India is going to explode.
The growth in coming years is going to be faster than what we have ever seen in the automotive sector." he said. He said the initial purchase price and service for electric two-wheelers have become cheaper than IC engine vehicles, while in terms of running cost, it has a higher advantage due to steep fuel prices. "The running cost is many times lower than an IC engine vehicle. So, I don't see any reason for the market to not grow. I am absolutely
bullish about it," he added. Besides the contract manufacturing partnership with M&M, Hero Electric with also increase the production capacity of its existing plant in Ludhiana and the look to set up new factories. "Those expansion plans are still track. We are going to increase production at the Ludhiana plant and build facilities too,” Munjal said.
Questions
a. How is this strategic partnership going to help Hero and M&M in the long run? (5 Marks)
Introduction
Moreover, employees face misunderstandings after they no longer recognize the language. The business and strategic partnership assists in controlling and increasing the adjustments via describing the relations among the corporation and consumers that help build the required term
b. How do they plan to use each other’s synergies and how will it help them? How do they plan to market the two wheelers? (5 Marks)
Introduction
Further, the synergy concept’s business performances and values assist manage the employer’s demand by separating the character business sections and their works. Moreover, the greater enormous business and work efficiency assist force the business referral with synergy