Building loyal consumers and driving brand advocacy
Q1. You own a retail fashion apparel store with around 40% of your monthly revenue coming from the website. Explain which metrics you would use to measure the engagement& loyalty of your online customers. Also, elaborate on the different ways you can use loyalty programs to drive customer loyalty.
Ans 1.
Introduction:
A fashion that is a retail store within 40% of the month-to-month revenue from the websites. Loyalty metrics are the ones that assess a customer’s propensity to repeat and obtain a great or solution from the same brand name. The benefits of a customer that is loyal add enhanced presence into potential revenue and capitalize on the lifetime value of each customer.
Gauging and monitoring your customer loyalty metrics is important with the popularity of any customer retention improvement Its Half solved only
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Q2. While driving influencer marketing manager for a startup Fintox (www.fintox.com) which aims to drive investments literacy, conduct a search for the right influencers and elaborate on various tools you can use to find them. Explain in brief which mistakes one should avoid for influencer marketing in this case.
Ans 2.
Introduction
An influencer can be an authority that is online possesses appropriate of people who think and listen to what they have to express. Their unique followers tend to be devoted and often figure her feedback and appeal centered on exactly what the influencer believes, uses, and thinks. Influencer marketing is if a brandname leverages startup Fintox an influencer’s reach and power to boost their exposure,
Q3. The demand for personal loans has increased and so M/s MNC, a leading bank, has launched a new application “Insta loan” and wants to leverage the emerging technologies to drive business growth. The loan applicants can apply on the website & submit documents to check their eligibility.
a. Elaborate on the technologies & trends which can be used to create a seamless user experience?
Ans 3a.
Introduction
For your business to achieve the Age associated with Customer, it is vital that you delight your customers with customized customer experiences. We’ve discovered that by leveraging the some technologies, enterprises can quickly please and preserve their own customer angles and improve customer knowledge. Here are a few technologies guide that we believe may help in giving seamless
hieve this succinctly.
Module 5 – Close: Optimizing for Conversions
Q1. You need to optimize conversion for digital marketing channels for an e-commerce company. Outline the various actions you would take to increase conversions while improving cost efficiencies.
Ans 1.
Introduction:
For companies and businesses that never ever attempted to evaluate a sale funnel, 79% of marketing leads try not to change into sales – a huge spend of prospective customer base and revenue. This information will cover the fundamentals of conversion marketing, you start with a conversion channel and customer journey.
We shall also talk about a few of the most efficient conversion marketing approaches for an e-commerce company, in addition Its Half solved only
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your last date is 29th May 2022.
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Q2. Digitalization is a growing trend among business and so marketing analytics has become critical for organization to ensure data driven decisions. Elaborate on which tools you would use to analyze website traffic and briefly outline the various metrics which can be critical for measuring traffic, customer engagement & business growth.
Ans 2.
Introduction
Website traffic assessment involves accumulating and interpreting important data points that describe internet traffic both to and from website. (internet traffic try information on every user that check outs your web site.) The better, high traffic numbers alone don’t always translate to increased sales or lead generation while the general rule of thumb is the more traffic.
Concept and
Q3. Online marketing course demand has increased in the last few years in India among young professionals in the age group 20-35. M/s XYZ, an online education academy, has launched a new course termed as “Online X” and wants to leverage remarketing to drive business growth. The students can register for the course on the website & pay course fee to join online. The company has also created promotional content for distribution on relevant social media platforms.
a. Elaborate how the company can use social media listening tools to monitor the demand for this course.
Ans 3a.
Introduction:
Social listening is tracking media that are social for reference and discussions connected with your own brand name, then examining all of them for ideas to find out opportunities to act.
Social listening allows you to keep track of belief
Module 4 – Consume: Conversations with Content
Q1. You run your own a Digital Marketing agency. You have got a contract from an International Gym Chain which plans to enter India. You are tasked with setting up of the Social Media Marketing plan for the company. Please write in less than 1000 words What will be the steps you will take?
Ans 1.
Introduction
After some duration straight back, social networking was thought about younger, cooler kid in your area on the small company marketing website. But as digital overtook the more old-fashioned modes of marketing, now it is a vital technique all people – including fitness studios, fitness centers, and fitness centers to take when new clients. But, like any other marketing step, to stand out amongst millions of various Its Half solved only
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Q2. You are starting up an online platform which is an online market- place for pre-owned two wheelers. What will be the SEO strategy for your Company? Please write in less than 1000 words.
Ans 2.
Introduction:
Search Engine Optimization plan is a detail by detail want to enhance a website’s search engine rankings so that you can catch even more traffic that is organic. This course of action draws from a few foundational pillars, like technical SEO, content strategy, on-page SEO, link constructing and consumer experience. Establishing an on-line program and is an internet market- spot for used two
Q3. You have just joined learnonnet.com (an online platform for professional educational courses) as digital marketing manager
a. What will be your SEO strategy (Less than 500 words)
Ans 3a.
Introduction
Search Engine Optimization (Search engine optimization) is the process of generating a web site easy to find, very easy to examine, and simple to classify. This is about helping your own customers pick out our very own expert courses that are educational digital marketing management company from among thousand other companies. Search Engine Optimization is an integral element of any digital marketing technique.
Concept and application
Your own target market: Search Engine
Module 3- Connect: Marketing to the connected consumer
Q1. You run a business of selling homemade food for bachelor students around your area through a business social page of yours. Explain which social media page (network) will you use and how you will let your business transition from the traditional 4P’s to the digital 4C’s in digital space.
Ans 1.
Introduction:
It really is becoming more and more evident that individuals tend to be moving all of our focus from traditional to digital in order to properly grapple making use of the IT and world that is internet. Into the existing landscaping, exactly how will you rise, capture attention and speak to your customer’s cardio. Based on whenever you dove much deeper in to the world that is exciting of, you had been possibly released with the marketing mixture of 4Ps or even the expansion of these to 7Ps that Its Half solved only
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your last date is 29th May 2022.
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Q2. You run a fitness centre in a local area. Write a Google Ad Words Search Campaign for the same.
Ans 2.
Introduction:
In addition to that, most people are alert to fitness facilities and Google’s advert words campaign search, which helps cook business that is new quick offers business info online. Also, Google ad terms aid in hooking up tens of many people with business and supplying easy or effective types of business undressing.
Google’s advertising
Q3. You are planning to open a modern-day sports complex in a remote rural area of Jharkhand where its rare amongst families to send their children to such bigger facilities, though the families have high spending power.
a. Design and explain the value journey canvas you will use as a marketing manager of
the place, using digital methods.
Ans 3a.
Ans 3a.
Introduction:
The inbound marketing methods is useful, and it’s a resource to regularly to comprehend the most basic tips to need working to change a complete stranger right into a customer as well as a promoter. In each period for this model, we digest exactly
Module 2- Catch: Marketing Framework for the connected consumer
Q1. As a consultant of Marketing, can you use McKinsey’s Consumer Decision Journey for the purchase of a new Mobile Phone by a B2C Consumer?
Ans 1.
Introduction:
The flare-up around promoting blockers on cellular devices is simply the latest salvo into the digital-technology “arms competition” who has made today’s consumer a solid power. From social networking to mobile devices, engineering has offered customers unprecedented power to contrast costs, whine loudly, and locate best discounts. This tipping of these balance of power and only buyers has-been apparent for many years. In ’09, we stated that the conventional “funnel” model—in which Its Half solved only
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NMIMS Fully solved assignment available for session June 2022,
your last date is 29th May 2022.
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Mail id is [email protected]
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Contact no is +91 87-55555-879
Q2. As the digital marketing consultant to Suzzle Mobikes, a new company dealing with electronic two wheelers, can you explain the concept of Paid, Owned and Earned Media.
Ans 2.
Introduction:
A digital marketing expert specializes in building, implementing, and keeping track of a business’ paid and organic online marketing ways. Hiring a marketing that is digital comes in useful whenever you lack: familiarity with the marketing basics to enhance your organization.
The services of digital marketing professionals change as per your requirements. Some will simply handle specific marketing campaigns. Other people will oversee your entire marketing plan
Q3. Home stay Ltd., a website dealing with providing home stays to people at various tourist locations has just come to know about referral traffic that can boost their sales
a. Can you explain the concept of Paid Referral Traffic?
Ans 3a.
Introduction:
Traffic from search engine results that’s the total results of paid marketing and advertising via Google Ad keywords or any other paid research system. Referral: Traffic that occurs any time a consumer locates you via a webpages other than a biggest website.
Concept and application
Tips to Build Referral Traffic
Listed below are a few secrets and tips that will help
Cultivate: Revisiting Marketing concepts & Introduction to Online Media
Q1. A company sells potato chips named as “Kurram Kurram”. It is selling chips at various price points i.e. 10, 20, 30 & 50 Rupees. The brand is highly competitive in the market and uses traditional marketing to promote the brand. Explain Marketing orientation with examples. Also, select and elaborate the one that you will use for “Kurram Kurram” Chips.
Ans 1.
Introduction:
That is a culture instead of a process that is individual. It’s the norms, mindsets, principles and behaviours of employers; alongside the structure, programs and power over the organization. Marketing oriented companies establish their unique strategies as service tasks carried out towards the satisfaction of their customers. Its Half solved only
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your last date is 29th May 2022.
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Mail id is [email protected]
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Q2. You are a modern-day digital marketer and you have decided to increase the online visibility of the brand Kurram Kurram. What are the various ways through which you will promote your brand online? Explain minimum five platforms with explanation to increase online awareness.
Ans 2.
Introduction:
Digital marketing is more than placing something on the web and wanting it reaches the correct visitors. Digital marketing is a way that is strategic concurrently create brand awareness and offer wonderful value to online viewers. The greater specific and intentional you might be with your digital marketing effort, the more visibility you’ll have actually online.
Concept and
Q3.a. Explain various types of customer relationship groups with examples. According to you, which relationship group is more important? Elaborate on the same.
Ans 3a.
Introduction:
Only a few customers are made equal. Not really the quintessential loyal ones. Ultimately businesses should focus much more about their customers that are profitable. Therefore companies categorize their own customers based on her profitability that is potential and loyalty. This category is named customer partnership organizations.
Concept and application