CUSTOMER SATISFACTION ALONG WITH CUSTOMER RETENTION IN COORPRATE TRAVEL COMPANY

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TABLE OF CONTENTS

 

 

INTRODUCTION.. 4

CUSTOMER SATISFACTION.. 4

RESEARCH METHODOLOGY. 5

PRESENTATION OF THE STUDY. 6

OBJECTIVE OF THE STUDY. 7

STATEMENT OF THE PROBLEM… 7

NEED FOR THE STUDY. 7

OBJECTIVES OF THE STUDY. 7

SCOPE OF THE STUDY. 7

PROFILE OF THE COMPANY AND PRODUCTS. 7

THEORETICAL PERCEPTIVE. 9

THE NEED FOR CUSTOMER RETENTION.. 17

SERVICES QUALITY. 17

RESEARCH METHODOLOGY. 31

RESEARCH DESIGN.. 31

DATA COLLECTION METHODS. 31

SAMPLING PLAN.. 32

PRESENTATION OF THE STUDY. 32

DATA ANALYSIS AND INTERPRETATIONS. 33

SUGGESTIONS. 44

EXPECTED CONTRIBUTION FROM THE STUDY. 45

BIBLIOGRAPHY. 46

QUESTIONNAIRE. 47

 

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