Entrepreneurship Management
September 2023 Examination
Q1. “Innovative entrepreneurship is the process of developing new business concepts and ideas.” From this statement how can an entrepreneur enhance their “innovative skills” and what would their main purpose be behind doing so? (10 marks)
Ans :
Introduction
In today’s fast-paced and competitive employer landscape, innovation has become a key motive force of fulfillment for entrepreneurs. Innovative entrepreneurship includes developing new enterprise requirements and ideas to disrupt present markets, create new opportunities, and pressure sustainable growth. Marketers want to decorate their creative talents to thrive in this environment constantly. This essay explores the knowledge marketers can embellish their revolutionary skills and their number one It is only half solved
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Q2. “Money is the bloodline for running any business.” With reference to this statement, which are the different modes for an entrepreneur to get funds of their venture (5 modes need to explained) (10 marks)
Ans :
Introduction:
Money is undoubtedly the lifeblood of any business, catalyzing growth, sustainability, and innovation. For entrepreneurs, securing enough funds is vital to comprehend their imagination and prescience. While some marketers may have private financial savings or assistance from family and pals, many ventures require outside funding increasing their growth. This text explores five approaches entrepreneurs can use to collect a budget for their experiences, each with specific characteristics and considerations.
Q3. Raj Clothing is a new enterprise that deals in readymade garments. It is hardly a year old enterprise. It took orders from different customers. The owner of Raj Clothing wanted to have a team of various individuals so that work could be handled effectively. The owner of Raj Clothing was new in the clothing industry and was well-versed with how to manage various operations. There were varied problems that were encountered by the owner that affected smooth working.
The owner used to himself conduct interviews and hire people as there was no earmarked human resource team or personnel to hire candidates. Once the prospective candidate was selected, there was no formal induction or orientation. At times, the selected employee was assigned a different sort of work after every other day. The newly hired employees were not aware of the role they have to perform.
Since there was no formal induction or training conducted, employees were not fully trained to perform their duties. At some instances, the customer rejected to accept the clothing as the garments were not made of the desired standard. The operations and work done were in a haphazard manner. Even the remuneration given to employees was low compared to that existing staff was dissatisfied while working for Raj Clothing. As result of demotivated employees, the productivity level expected out of employees was miserably low.
The finances were not properly looked after by the owner. The operations cost was steadily rising and the enterprise was unable to achieve its anticipated profit. Owing to such a slew of issues, the owner of Raj Clothing decided to solve problems before it runs out of business.
The owner of Raj Clothing took the help of a management consultant who had decades of experience in turning out the fate of many filing organizations. The consultant first advised The owner of Raj Clothing to outsource the hiring process. This will not only save cost for the enterprise, but will also ensure that qualified employees are hired. Secondly, the remuneration provided to employees will be at par with the industry standards. This will ensure the retention of employees.
In order to increase the productivity level, incentives were extended to employees whose performance exceeds the average performance level. This way the productivity index of Raj Clothing would increase, employees will stay motivated to earn incentives and will be willing to stay longer in the same enterprise. After hiring a new candidate, induction and orientation were made mandatory. To help the new recruits understand their role and assimilate in the working environment. As the productivity rises, the operational cost will also come down. On a fortnightly basis, the owner of Raj Clothing was recommended to review the operations and expenses to find the gaps in the operations. After incorporating the recommendations put forward by the management consultant, The owner of Raj Clothing was able to restore harmony in the enterprise and earn a decent profit.
A. Who used to conduct interviews and hire new employees for Raj Clothing? And what was the outcome for the same.
Ans :
Introduction:
The owner of Raj Clothing used to conduct interviews and rent new personnel for the enterprise. Because there has yet to be an earmarked human resource team or employees to deal with the hiring system, the owner took the responsibility upon himself. But this method had numerous drawbacks and led to diverse adverse effects.
Concept & application:
Firstly, with a committed human aid team, the owner might also have had the essential
B. Why did some employees switch to other organizations?
Ans :
Employee Attrition in Raj Clothing: Causes and Solutions
Introduction:
Raj Clothing, a new enterprise in the readymade garments industry, faced several demanding situations that hindered its clean operations. As a result, some personnel decided to exchange to different groups. This essay explores the motives behind employee attrition in Raj clothing and proposes answers to address this issue.
Concept & Application:
1. Inefficient Hiring Process:
Financial Institutions & Markets
September 2023 Examination
Q1. “Financial instruments are tradeable assets for turning saving into investments. This leads to capital formation in an economy.” Explain the types of financial instruments with their characteristics, benefits and disadvantages issued in India. (10 marks)
Ans:
Introduction:
Financial instruments serve as critical equipment in facilitating the transformation of financial savings into investments, playing a pivotal function in the growth and development of an economic system. By offering tradeable belongings, these units allow individuals, groups, and governments to raise capital and effectively allocate assets. In India, a wide range of monetary instruments is issued to fulfill the numerous desires of buyers and promote capital formation. This essay explores the multiple varieties of financial instruments prevalent in India and their distinct characteristics, benefits, and It is only half solved
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Q2. “Insurance is a risk management tool that protects an individual from the uncertainty pertaining to life and non-life domains.” Discuss the various types of insurance products available in the markets for hedging both life and non-life risk. (10 marks)
Ans :
Introduction:
Insurance is a critical risk control device that offers safety and financial safety to people and businesses. It safeguards against uncertain activities by shifting the danger to an insurance enterprise in change for average premium bills. Coverage products are designed to cover lifestyles and non-life risks, ensuring that policyholders are safely blanketed in various components of their lives. In this dialogue, we can explore the distinctive types of insurance merchandise to hedge each existence and non-life danger.
Q3a. Vasudha is an entrepreneur, making handmade daily products for past 2 years. Her business is gaining good consumer response. So, she is exploring the financing options available in the market for raising funds during the expansion of her business through venture capital. Explain in brief various advantages of raising funds by venture capital route with the types of early stage funding. (5 marks)
Ans :
Introduction:
Venture capital (VC) is a shape of financing that includes traders imparting funds to early-stage, excessive-capability companies in trade for a possession stake within the business. It is an opportunity source of capital for entrepreneurs like Vasudha, who want to amplify their companies. Undertaking capital, corporations typically spend money on corporations with
Q3b. “The growth of nations and their economies depend upon the Financial aid, good health facilities, education and infrastructure.” In this regard, explain in brief the role, functions and objectives of various international financial institutions with examples. (5 marks)
Ans :
Introduction:
The growth of countries and their economies relies upon several important factors, such as economic resources, precise health facilities, education, and infrastructure. Those factors sell economic development, reduce poverty, and enhance residing requirements. International monetary institutions (IFIs) are instrumental in offering financial support, information, and
Financial Statement Analysis
September 2023 Examination
Question1
Mr Kamat joined the company named ABC Ltd as an accounts executive. On the very first day, his senior gave him the task of assessing the financial statements of the competitor and asked him to perform trend analysis. If you being the senior, discuss about the objectives of financial statement analysis and characteristics of trend analysis with Mr Kamat so that he can start the work with hundred percent dedication. (10 marks)
Ans :
Introduction:
Dear Mr. Kamat,
Welcome to ABC Ltd! I am delighted to have you on board as our new money-owed executive. These days are your first day, and I have an exciting project for you. I would like you to assess the financial statements of our competitor and perform a trend analysis. This can assist you advantage precious insights into our industry and contribute to our company’s strategic choice-making process.
Financial announcement analysis is a critical component of comparing a company’s overall financial performance and expertise in its position in the market. Analyzing monetary
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Question2
Marry Kom is planning to invest in the share market. She has a profile of risk seeker investor but she believes that before investing it is important to understand market ratios effectively. Discuss any five market ratios with their importance that Marry Kom should look into before undertaking any investment decision. (10 marks)
Ans :
Introduction:
Investing in the proportion market can be rewarding, but it comes with its fair percentage of risks. As an investor, it is vital to understand the market and the elements that can impact funding selections. A critical component of studying potential investments is inspecting market ratios. Market ratios provide insights into a business enterprise’s monetary fitness and performance, enabling investors to make knowledgeable selections. In this discussion, we discover five important marketplace ratios that Marry Kom, a risk-seeking investor, needs to remember before making funding selections.
Question3
The following information is available in relation to Britannia Company. The Company has profit before taxes of Rs 50 lacs.
- Classify and give reasons for the cash flows falling under the operating activities (5 marks)
Ans :
Classifying Cash Flows under Operating Activities:
Operating sports are the number one sport of a corporation that generates revenue. They include cash inflows and outflows at once related to the business’s core operations. Based on the supplied statistics, the following items can be classified as operating sports:
1. Stock sold for the year (Rs 95 lacs):
The sale of stock represents the principle revenue-producing pastime for Britannia
B. Classify and give reasons for the cash flows falling under the investing activities. (5 marks)
| Particulars | Amount Rs in (Lacs) |
| 1. Tangible assets purchased during the year | 75 |
| 2. Depreciation charged on these tangible assets for the year @ 10% | ? |
| 3. Stock sold for the year | 95 |
| 4. Loan given to Big Boy Company | 150 |
| 5. Interest received from Big Boy company for the said loan @11.5% | ? |
| 6. Shares purchased of a company called as Arvind Mills | 10 |
| 7. Dividend Received from Arvind Mills | 1 |
| 8. Taxes paid for the year @ 30% | ? |
Ans :
Coins flow falling under investing activities are generally associated with obtaining and casting off long-term assets and investments. Based on the information provided, let us classify the cash flows and offer reasons for them falling below investing activities:
1. Tangible assets purchased during the year: Rs 75 lacs
Customer Relationship Management
September 2023 Examination
Q1. What kind of relationship marketing strategies would you suggest for a chain of salons?
Ans :
Relationship Marketing Strategies for a Chain of Salons
Introduction
Building sturdy customer relationships is essential for any business’s fulfillment and sustainability in the latest competitive market, including a sequence of salons. Relationship marketing focuses on creating long-term, mutually beneficial connections with customers through expertise, their wishes, choices, and expectations. This essay explores diverse relationship marketing strategies a series of salons can appoint to enhance customer loyalty, increase repeat visits, and foster high-quality phrase-of-mouth.
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Q2. As a financial advisor of a leading financial investment company, you have been given new targets for the year 2023-24. Lay out a plan explaining the CRM marketing initiatives that you can undertake with respect to cross-selling and up selling. (10 marks)
Ans :
Introduction:
In cutting-edge, exceedingly aggressive financial services enterprises, patron dating control (CRM) has become vital for financial advisors and investment businesses. With the growing strain to fulfill objectives and force sales to increase, cross-promoting and up-selling strategies have gained tremendous importance. Via correctly leveraging CRM marketing projects, economic advisors can capitalize on existing consumer relationships to boom sales, decorate patron pleasure, and force business growth.
Q3. Set Plywood Company has a nationwide reach for their plywood. They have dealers and partners in small towns, villages, cities and metros. The company heavily depends on its sales force for conducting business with dealers and partners. Last month their sales hit all-time high. You have joined as the regional sales manager for the western region. The first thing you notice is that the company does not use any sales force automation. You strongly feel that getting sales force automation will help the company. You are getting ready for your first meeting and suggesting sales force automation will be your first agenda. You want to explain to the regional head two very important aspects of sales force automation as follows:
a. How will you highlight the importance of sales force automation especially when the company has sales operations spread over the country (5 marks)
Ans :
The Importance of Sales Force Automation in a Nationwide Plywood Company
Introduction:
In a cutting-edge, somewhat competitive business panorama, the green control of income operations is crucial for the achievement of any enterprise. This holds for Set Plywood company, a national player in the plywood industry. Because of the western area’s newly appointed nearby sales supervisor, I’ve noticed a considerable gap within the company’s
b. Explain the stages in sales force automation (5 marks)
Ans :
Introduction:
Sales force automation (SFA) is an effective tool that can notably enhance the efficiency and effectiveness of an income force. It is a technology-pushed technique that automates various income processes, streamlines workflows, and provides valuable insights to sales groups. As the newly appointed regional income manager for the western area of Set Plywood company,
Business Ethics and Corporate Governance
September 2023 Examination
Q1. A multinational tech company is grappling with widespread employee dissatisfaction and a lack of innovation within its various departments. The management team is determined to revitalize the company’s culture and foster an environment that encourages creativity and productivity. “How can an organization effectively leverage the 7S model to drive innovation and boost employee morale, and what metrics can be employed to measure the success of these initiatives?” (10 Marks)
Ans :
Introduction:
In today’s speedy-paced and aggressive business landscape, innovation has become an essential driver of success for organizations. but many multinational tech groups grapple with full-size worker dissatisfaction and need more innovation inside their diverse departments. Organizations should focus on revitalizing their subculture and developing an environment that encourages creativity and productivity to cope with those demanding situations. One sensible approach to attain that is leveraging the 7S model, a comprehensive framework that aligns numerous factors of an organization to force innovation and raise worker morale. This
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Q2. Tom is a software engineer working on a critical project for a technology company. He discovers a major flaw in the code that could potentially lead to a security breach and significant financial losses for the company. However, Tom is friends with the project manager, Lisa, who is known for prioritizing meeting deadlines over addressing technical issues. How might Tom’s personal relationship with Lisa influence his ability to prioritize the company’s security and well-being in line with the principles of the PERMA model? (10 Marks)
Ans :
Introduction:
Inside the current workplace, private relationships can often significantly impact professional dynamics and selection-making approaches. This is, in particular authentic about balancing the desires of an organization with personal connections or friendships. Tom, a software engineer, unearths himself facing this sort of scenario. He discovered a significant flaw within the code of a vital task that would potentially lead to a safety breach and sizeable financial losses for the generation organization he works for. But Tom is friends with the
Q3a) You are a project manager leading a team responsible for developing a new product for your company. The project is behind schedule and over budget, and the pressure from upper management to deliver results is mounting. Your boss approaches you with a suggestion: manipulate the project status reports to make it appear as though the project is on track and within budget. In return, you will be rewarded with a promotion and a substantial bonus. How do you navigate this ethical dilemma based on the principles of the Ethical Temptation (The business ethics trade-off framework)? (5 Marks)
Ans :
Introduction:
Ethical dilemmas are common within international business, and as a task supervisor, it is essential to navigate them with integrity and professionalism. One such moral difficulty arises while manipulating undertaking status reviews to make it seem like the assignment is on track and within budget. This situation demands the principles of honesty and
Q3b) You are a sales manager for a popular online retailer. The company is facing stiff competition from other e-commerce platforms, and your boss suggests employing a strategy of artificially inflating product prices before offering discounts to create a perception of greater savings for customers. Furthermore, your boss advises using fake customer reviews to enhance the reputation of the products. Identify and discuss the unethical business practices being employed in this scenario. Discuss in detail (5 Marks)
Ans :
Introduction:
Within the tremendously competitive global of e-commerce, organizations continuously attempt to benefit an area over their competition. However, in pursuit of success, some agencies might also resort to unethical practices that undermine straightforward opposition, deceive, and make the most consumers. In this state of affairs, the income supervisor is faced
Corporate Finance
September 2023 Examination
1. An iron ore company is considering investing in a new processing facility. The company extracts ore from an open pit mine .During a year 2 lakh tonnes of ore is expected to be extracted. If the output from the extraction process is sold immediately upon removal of dirt, rocks and other impurities a price of Rs.10000 per ton can be obtained. The company has estimated that its extraction cost will amount to 65% of net realizable value of the ore at this juncture.
Instead of selling all the ore at Rs.10000 per ton it is possible to process further 25% of the output The additional cost of further processing would be Rs.1000 per ton. The proposal would yield a final output of 80% of the input. The processed output can be sold at Rs.16000 per ton. For additional processing the company would have to install an equipment at a cost Rs.1000 lakhs. The equipment is subject to depreciation @25% on reducing balance. It is expected to have a useful life of 5 years. It can be sold at the end of its useful life at its written down value. Additional working capital is expected to be Rs.150 lakhs. The company’s cut off rate of return for such investment is 15%.Corporate tax rate is 30%.
Should the company invest in this proposal?
Ans:
Investment Analysis: A Case Study in Corporate Finance
Introduction:
Company finance is critical in business decision-making strategies, especially when evaluating capability investments. This evaluation will delve into the financial considerations an iron Ore Company faces because it contemplates investing in a new processing facility. By inspecting the costs, revenues, tax implications, and required charge of return, we goal to comprehensively check whether this funding notion aligns with the company’s financial goals.
The corporation operates an open pit mine, extracting about 2 lakh tonnes of ore yearly. If the ore is offered immediately after eliminating impurities, the company can secure a rate of
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2. Akshay Khan Leather Goods Manufacturers Ltd. have just taken over a business. You have been appointed as a consultant to work out the working capital that will be required in the first year of its working. You are given the following the following estimates for the year .Also provide 10% of the computed figures for contingencies. (10 Marks)
| Particulars | Amount for each month (Rs.) |
| (i) Average amount backed up by stocks | |
| (a)Stock of finished products | 50000 |
| (b)Stock of stores and materials | 80000 |
| (ii) Average credit given | |
| (a) Inland sales 6 weeks | 300000 |
| (b) Export Sales 1.5 weeks | 75000 |
| (iii) Average time lag in payment of wages and other outgoings | |
| (a)Wages 1.5 weeks | 500000 |
| (b)Stocks and materials 1.5 months | 60000 |
| (c)Rent and royalties 6 months | 30000 |
| (d)clerical staff 1 month | 80000 |
| (e) Manager 1 month | 50000 |
| (f) Miscellaneous expenses 2months | 30000 |
| (iv) Payments in advance (paid quarterly in advance) | |
| Sundry Expenses | 40000 |
Ans:
Introduction:
Managing running capital is paramount for organizations to ensure smooth operations and economic stability in company finance. Operating capital refers to a company’s finances to cover its day-to-day Operational prices and meet brief-term duties. It distinguishes between current property (cash, inventory, and accounts receivable) and present-day liabilities (debts payable and brief-term debt).
While a company undergoes a takeover or acquisition, assessing the operating capital requirements for the preliminary year of operation is essential. This assessment helps determine
3. a. Explain the concept of “ECONOMIC ORDERING QUANTITY’ and its relevance
Ans:
Introduction:
Economic Ordering Quantity (EOQ) is a concept in company finance that allows organizations to determine the optimum stock quantity to reserve. It is a components-primarily based technique that pursues to stabilize the expenses associated with protecting stock and the costs related to ordering inventory. EOQ is essential for organizations to manipulate lists effectively, decrease costs, and ensure easy operations. In this essay, we will explore the concept of EOQ, its utility in
b. A company has provided you with the following figures
Earnings after tax Rs.50lakhs
Preference Dividends payable Rs.5 lakhs
What would be the optimum dividends payable as per Walter’s Model
Assuming
(i) rate of return is greater than the cost of equity
(ii) cost of equity is greater than the cost of rate of return
Ans
Introduction:
Company finance performs a vital position in handling the economic components of a company, such as decisions related to investments, capital structure, and dividends. Dividend policy is a crucial component of corporate finance as it determines the distribution of profits to shareholders. Walter’s version, named after James E. Walter, offers insights into a company’s
Financial Modeling
September 2023 Examination
1. Using Google Spreadsheet, create a dynamic model for computing beta for any NSE listed Stock. Use monthly historical data of 5 years for beta computation. Use the computed beta to apply CAPM Model and compute required/expected rate of return for an investor. 10 Year govt. bond yield should be used for risk free rate of return and Nifty50 index should be used as a proxy for market portfolio/market. Compare the computed beta with Yahoo Finance Beta. If yahoo finance beta is not available, compare with beta value available on moneycontrol.com. Explain why the two beta values differ.
Ans :
Introduction:
Beta is a widely used measure in finance to assess the systematic risk related to a particular stock or funding. It shows the sensitivity of a stock’s returns to modifications within the standard marketplace. By understanding a stock’s beta, investors can gauge how much threat they’re taking over compared to the whole market. In this assignment, we can expand a dynamic model using Google Spreadsheets to compute the beta for any inventory listed at the national inventory trade (NSE) based on monthly ancient facts over five years. We will then use the added beta to apply the Capital Asset Pricing Model (CAPM) and calculate an
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2. Assuming a role of a risk-averse investor, identify 5 stocks from Nifty 50 and create a portfolio. Compute the portfolio return, portfolio risk, and portfolio beta. Assume equal weight for all asset weight allocations. Use Sharpe Ratio and Treynor’s ratio to optimize portfolio weight allocation for maximizing the Sharpe Ratio and Treynor’s Ratio. Compare the allocated asset weights with the weights of the minimum variance portfolio. Assume a 2% minimum allocation in any of the assets at all points of time for attaining diversification benefits. Present your understanding on reasons for change in weight allocations.
Ans :
Introduction:
In investments, danger-averse investors prioritize capital renovation over maximizing returns. They are searching to decrease the volatility in their portfolio by diversifying through different assets. This approach balances danger and praise, focusing on solid and reliable investments. In this situation, we will expect the position of a threat-averse investor and construct a portfolio using five stocks from the Nifty 50 index, representing the performance of India’s top 50 companies listed on the country-wide stock alternate (NSE).
3.a. Create a dynamic loan amortization template with a maximum of 25 Years of Loan and EMI payment. The End user can choose Annual Interest Rate, Loan Term/Tenure, and Loan Amount. For uniformity in evaluations assume 10% Interest, 25 Years Loan, and 50, 00,000 Loan. The model must be dynamic.
Ans :
To create a loan amortization template in Excel, you can comply with the steps:
1. Open Microsoft Excel and create a new workbook.
2. Set up the column headers for your loan amortization desk. For example, you can have columns for price variety, fee Date, starting stability, EMI, interest, primary, and ending
3.b. Based on the template created in 3(a), Graphically present the Loan Repayment Schedule and Interest and Principal Component paid at the end of the tenure of the loan.
Ans :
Introduction:
To graphically gift the loan repayment agenda, you can create a line chart using the fee number (x-axis) and the last balance (y-axis). This chart will show the reduced balance over time because the loan is repaid. You may customize the chart by adding axis labels, a name, and any additional formatting you opt for.
Strategic Management
September 2023 Examination
1. Tata Retail Enterprises [TRENT] is the Tata Groups’s Retail Venture which has Westside, Star Bazaar, Croma, Big Basket. It is also present in other retail sectors – Tanishq – which is into retailing of Jewelry and has recently entered the growing beverages retail marketing through its tie-up with Starbucks. Tata’s wish to increase their portfolio of retail offering by getting into other areas of retail.
Can you suggest 5 different areas [with reasons] of retailing they could get into to get a deeper foothold in the Indian Retail Sector. (10 marks)
Ans:
Introduction:
Tata Retail Businesses (TRENT) is an outstanding retail project of the Tata group, which currently operates successful manufacturers such as Westside, Star Bazaar, Croma, Big Basket, and Tanishq. With a sturdy presence in numerous retail sectors, TRENT has confirmed its potential to cater to multiple consumer wishes. However, to similarly fortify its position in the Indian retail industry, TRENT should explore new retail areas. In this essay, we will speak about five one-of-a-kind regions of retailing that TRENT ought to recall coming into, along with the reasons for their ability It is only half solved
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2. Can an NGO use Strategic Management for taking its goals and objectives forward? Study the website of an NGO called Oxfam India on www.oxfamindia.org and basis what they are currently doing suggest one new area they should get into and where they can make a meaningful contribution over the next 3 years? Please give a strong rational for selecting this area?
Ans :
Introduction:
Strategic control is critical for organizations, including non-governmental organizations (NGOs), to align their desires and objectives with their activities and effects. By adopting strategic control concepts, NGOs can beautify their performance, efficiency, and impact in addressing societal issues. This paper examines the idea and application of strategic control in NGOs and explores potential regions for Oxfam India to expand its contributions over the subsequent three years.
3. The Costco Wholesale Corporation known in short as simply COSTCO is the biggest American operator of discount stores. Discount Stores are also known as Warehouse Clubs or Wholesale Clubs, in which bulk quantities of merchandise are sold at deeply discounted prices to customers who join the Club as members and pay an annual membership fee. COSTCO is one of the largest retailers in the world and wants to enter the Indian Market. Please answer the following with respect to COSTCO’s impending entry into India
a. Will this kind of retail outlet be popular in India? Please answer this by a relevant analysis of the same. (5 marks)
Ans :
Introduction:
Costco Wholesale Corporation, generally known as Costco, is a prominent American operator of discount stores or warehouse golf equipment. With its achievement in the united states of America and several different international locations, Costco is considering coming into the Indian market. This file aims to analyze the ability reputation of this retail outlet in
b. What are the different modes by which COSTCO can enter the Indian market? (5 marks)
Ans :
Introduction:
Costco Wholesale organization, typically called Costco, is a renowned American operator of bargain shops, additionally known as warehouse golf equipment or wholesale golf equipment. With its achievement inside the American marketplace, Costco has goals to increase its operations globally, which include entry into the Indian market. This essay will
Integrated Marketing Communications
September 2023 Examination
1. Coca-Cola Just Gave The Classic Coke Bottles A Diwali Twist
For years Coca-Cola has been an embodiment of celebrations, happiness and magical moments. This year for Diwali, the brand is outdoing itself with a truly special campaign. The innovative ‘Milke Hi Manegi Diwali’ campaign is urging everyone to travel the distance, no matter what it may be, and celebrate with loved ones this year. Because at the end of the day, Diwali isn’t just a greeting that’s given over the phone; it’s a reason to come together and create new memories. And how is the brand bringing people together this year? Through Coca-Cola bottles, but with a twist.
An extraordinary idea comes to life
The idea is to get people to meet in person and bond over a refreshing bottle of Coca-Cola. The brand created locked coke bottles that can’t be opened unless both the sender and receiver are together.
Here’s how it works:
The sender heads over to the microsite and sends a Coke bottle to the receiver’s address
The bottles are Bluetooth-enabled. This means that only the sender can give a signal to open the bottle once he/she is in close proximity to the receiver.
The brand also roped in popular influencers like Kusha Kapila, Barkha Singh, Sanjana Sanghi, Jasleen Royal, Srishti Dixit, Diljit Dosanjh and Karan Wahi to show the audience how the magic happens.
You are assigned the role of Marketing Manager in Coca Cola Ltd. You are expected to make a SWOT analysis for the company
Ans :
SWOT Analysis of Coca-Cola Ltd.
Introduction:
Coca-Cola Ltd. is a renowned global beverage employer synonymous with celebrations, happiness, and unforgettable moments. With a wealthy history of fulfillment and innovation, the company has established itself as a pacesetter within the beverage industry. Because the marketing manager of Coca-Cola Ltd., it is vital to comprehensively analyze the organization’s strengths, weaknesses, opportunities, and threats through a SWOT analysis. This evaluation will offer treasured insights into the company’s current role and help
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2. Identify & Elaborate on the Marketing Mix elements used by Amazon India. (10 Marks)
Ans
Amazon India, the Indian subsidiary of the multinational e-commerce giant Amazon, has become a dominant player in the Indian market because of its release in 2013. The achievement of Amazon India can be attributed to various factors, along with its powerful utilization of the marketing mix. The advertising blend, or the 4Ps (Product, rate, area, and promotion), is a fundamental idea that enables organizations to create and implement effective advertising strategies. In this essay, we can perceive and problem with the marketing mix elements used by Amazon India, highlighting how the enterprise has
3. Aditya Birla Group Shows How Scoring A Zero Can Be A Joyous Thing imagine this. It’s result day at a school. The entire school scores a ZERO. While this would usually cause major heartbreak, in Aditya Birla Group’s recently released video it’s a reason to celebrate. In the video, ZERO has a whole other meaning and it’s one to be immensely proud of.
Let’s dive in. The context
The pandemic caused more than 1.5 million schools in India to shut down, affecting the education of more than 247 million children – a majority of whom were girls. They were forced to make the unfortunate choice between ‘homework’ and ‘housework’. In a country where the dropout rate among female students has always been a concern, this aggravated things further.
Aditya Birla Group’s stellar initiative
Amidst this, ABG’s resolve to keep girl students in school became stronger than ever.How did they do that? ABG supported more than 10,000 girl students in 52 Kasturba Gandhi Balika Vidyalayas and 8 Ashram Schools. They also supported 700 orphaned girls with a scholarship, ensuring that their education didn’t face a roadblock. In addition to this, 5,000 girl students were provided vocational training and 300 were given scholarships for professional courses.
a. “Creativity is the essence of Brand Building. How is creativity important in building advertising and the brand image of an organization product? (5 Marks)
Ans ;
Introduction:
Creativity is critical in building marketing campaigns and shaping a company’s or its products’ emblem photograph. In today’s competitive enterprise landscape, where purchasers are bombarded with several advertisements and emblem messages daily, groups should capture interest, create a lasting impression, and differentiate themselves from the group.
b. Taking the above case in hand, how can Aditya Birla Group develop and Implement Media Strategies (5 Marks)
Ans :
Introduction:
Aditya Birla group’s initiative to assist girl students in India amidst the challenges posed by the pandemic demonstrates their dedication to education and empowerment. If you want to maximize the effect of their efforts and lift awareness about their initiatives, the organization can expand and implement powerful media strategies. By leveraging numerous media
International Marketing
September 2023 Examination
1. “Give the customers what they want,when and where they want it.”
— Joe C. Thompson Jr.7-Eleven Founder
In 1927, 7-Eleven showed the world just how convenient shopping could be – and they have been doing it every day since. Today, 7-Eleven is a global brand with more stores than any other retailer in the world – more than 83,000 across 18 countries to be exact. 7-Eleven, Inc. now operates a robust family of banners and brands, including Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations throughout the U.S.
The brand also has a history of firsts — coffee in to-go cups, 24/7 hours operational stores and self-serve soda fountains, to name a few. 7-Eleven, Inc. is now owned by SEJ Asset Management & Investment Company, that is wholly-owned by Seven & i Holdings Co. Ltd.
JAPAN
What are the steps in selecting a research agency to conduct global market research before they entered India? Do you think market research was a very important step before they set up store in India? (10 Marks)
Ans :
Selecting a Research Agency for Global Market Research: A Crucial Step for 7-Eleven’s Entry into India
Introduction:
Market studies are vital to a company’s selection-making system when increasing into new territories. This article explores the significance of marketplace studies for 7-11’s access to India, focusing on the steps in choosing a research agency to conduct comprehensive global market studies.
7-Eleven: A Legacy of Convenience:
7-eleven, founded in 1927 with the aid of Joe C. Thompson Jr., revolutionized the concept of convenience buying. With a commitment to presenting clients with what they want while and where they need it, 7-eleven has quickly become an international emblem, with over 83,000 stores across 18 nations. The company has a history of pioneering progressive practices,
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2. Skippi is an ice pop brand. A successful all Shark deal on Shark Tank India changed the fortune of Skippi and its revenues increased 40X, the sales increased to approximately 2- 2.8 Cr monthly. Over 20,000 orders were processed online after the deal. After their successful deal, Skippi grew rapidly over the last one year. Through distributer channel they now have a reach of 10,000 outlets in 25 states.
Skippi now wants to enter other countries. Do you think Skippi will standardize its products or will go for product customization for various countries it enters? (10 Marks)
Ans :
Introduction:
Skippi, a well-known ice pop logo, significantly improved its fortunes after securing a Shark deal on Shark Tank India. This deal increased the company’s revenues by 40 times and substantially increased monthly income, reaching approximately 2-2.eight crore. Furthermore, the company correctly processed over 20,000 online orders following the deal. With this tremendous achievement within the Indian marketplace, Skipper aims to expand its operations in other countries. But, a vital question arises: should Skippi standardize its products or opt for product customization for the countries it intends to enter?
3. Ikea is a global home furnishing brand. They have a vision to make life better for their customers. As on Dec 2022, Ikea had 460 stores in 62 markets. The first Ikea store was opened in 1958 in Sweden and the latest one is opened in Surabaya, Indonesia. It started its India operations by opening its first store in Hyderabad.
a. Which strategy Ikea has used to introduce its product in Indian market? Is it the waterfall strategy or the sprinkler strategy and why? (5 Marks)
Ans :
Introduction:
Ikea, the global home furnishing brand, has extensively expanded its presence internationally. With an imaginative and prescient to improve the lives of its clients, Ikea has effectively installed a solid global presence, with 460 shops in 62 markets as of December 2022. The company’s front into the Indian marketplace has been an essential milestone in its growth
b. Ikea world over is known for its DIY furniture (Do IT yourself)? Do you think Ikea is using the same brand positioning strategies in India as well? Justify your answer with an example. (5 Marks)
Ans:
Introduction:
Ikea, the renowned international, domestic furnishing brand, has emerged as a leader in the industry with its imagination and prescient of making life higher for international clients. With 460 shops in 62 markets as of December 2022, Ikea’s presence has grown notably since its inception in 1958 in Sweden. The corporation has elevated its operations to diverse
Investment Analysis and Portfolio Management
September 2023 Examination
1. Mr. A invested in stock market, but he is shocked because many different charges have been imposed on him. As an investment adviser provide information to Mr. A about different charges that investors have to bear. (10 Marks)
Ans:
Introduction:
Investing in the stock market can be a lucrative way to grow one’s wealth through the years. But, traders need to be aware of the diverse expenses related to investing. These prices can affect an investor’s overall returns and must be considered when making investment decisions. In this advisory, we can speak about the specific expenses investors should bear inside the inventory market, supplying Mr. A with valuable data to navigate the investment landscape effectively.
Concept & Application:
1. Brokerage Commissions:
One of the maximum everyday expenses buyers face is brokerage commissions. While you
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2. Every investor expects maximum return from his investment. Suppose Mr. B buy 100 shares & invested Rs. 1, 00,000/- in share market for 1 year. How will you calculate the return from investment if company is giving dividend of Rs. 10/- per share & after 1-year price become 2000 per share. (10 Marks)
Ans :
Introduction:
Investing in the stock market is common for people to develop wealth. One key element of investment is calculating the return on funding (ROI), which measures the profitability of funding. In this state of affairs, we can calculate the ROI for Mr. B’s investment in the share market over one year. We will recollect the dividend obtained and the increase in the proportion fee to decide the general return on his investment.
Concept & application:
Right here are some extra points to increase at the creation regarding the expectations and
3.
a. Mr. A got a new job & has a good salary. Now he is planning for investment in retirement plan. As an investment adviser give detail information about different retirement plans. (5 Marks)
Ans:
Introduction:
Retirement planning is a crucial financial management component, ensuring individuals’ comfortable and comfortable future when they stop operating. In India, numerous retirement plans provide individuals with various alternatives to accurately make investments in their money and construct a full-size corpus for their submit-retirement years. These plans permit
b. If your friend asked you, how to measure mutual fund return, what would you tell? (5 Marks)
Ans ;
Introduction
Measuring mutual fund returns is a crucial issue in evaluating the performance of an investment. Whether you’re a pro investor or simply starting, knowing how to measure mutual fund returns is critical for making informed investment decisions. This manual will delve into mutual fund returns, explore various methods to measure them and discuss their
Operations and Supply Chain Management
September 2023 Examination
1. Download the last 10 years’ sales data of HUL Company. Using any two techniques of forecasting, project the sales value of 2022. Compare this with actual sales value and comment on which forecasting technique is more reliable. (10 Marks)
Ans:
Introduction
In today’s competitive business environment, accurate sales forecasting is crucial in strategic decision-making, resource allocation, and overall business planning. Forecasting allows companies to anticipate future sales trends and make informed decisions to optimize their operations. This report will explore forecasting techniques used for sales projection and compare their reliability based on hypothetical data for HUL’s sales.
Concept & Application
Forecasting Techniques:
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2. Compare the efficiency of various existing Transportation Mode. (10 Marks)
Ans:
Introduction:
Efficiency plays a critical role in transportation, influencing costs, time, energy intake, and environmental impact associated with moving people and items from one location to another. When comparing transportation modes, including street, rail, air, and sea, comparing their efficiency is crucial to gain insights into their strengths and weaknesses. This evaluation investigates the efficiency of those present transportation modes by examining their concepts, applications, and expected performance.
3. (a) Analyse and explain the outsourcing functions carried out by Amul. (5 Marks)
Ans:
Introduction:
Amul, which stands for Anand Milk Union Limited, is a cooperative dairy company based in India. It is known for its wide range of dairy products, including milk, butter, cheese, ice cream, and more. Amul has established itself as a leading brand in the Indian dairy industry and has significantly contributed to the country’s economy.
3. (b) What steps are taken by Colgate Company to be a Supply Chain leader in order to streamline their supply chain? (5 Marks)
Ans:
Introduction:
Colgate-Palmolive Company, commonly known as Colgate, is a multinational consumer products company specializing in oral care, personal care, and household products. With a robust global presence, Colgate has recognized the importance of an efficient and streamlined supply chain to maintain its competitive area in the market. In this essay, we will explore the steps taken
Project Management
September 2023 Examination
Question 1: Anamika, Inc., developed a proposal for introducing a new computerized office system that will standardize the electronic archiving of invoices for a particular company. Contained in the proposal is a list of activities that must be accomplished to complete the new office system project. Use the following relevant information about the activities:
Introduction
Anamika, Inc. has advanced a proposition for implementing a brand-new automated workplace system to standardize the digital archiving of invoices for a selected business. A sequence of sports necessary for the successful execution of the venture is cited in the thought. This paper describes developing an assignment network, and a pastime schedule, figuring out essential activities, estimating the challenge’s predicted finishing touch date, and recommending crashing decisions to meet a particular completion date.
Pertinent activity information becomes analyzed and organized to increase the task network
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Question 2: Kiran electrical vehicles, CEO Ganga Bhatt, is about to launch a new model of electric SUV car manufactured by her company. In the early stage of this project, imagine that you have prepared “simplified responsibility chart” as per your understanding that is showing Agile project planning
Introduction
This report gives an overview of Agile challenge planning in the context of the forthcoming project to introduce a new model of an electric SUV using Kiran electric cars (KEV). The cause of this report is to emphasize the concept and application of Agile task-making plans, in addition to its applicability to the KEV venture. While developing and creating the new electric SUV, KEV can enhance project performance, adaptability, and stakeholder collaboration by using Agile methodologies. Agile task planning allows KEV to optimize aid allocation by utilizing move-functional teams. The collaborative nature of Agile
Question3.a : Amrit Kaul, a web designer, got a contract for developing a website for GSRTC. Here, is the major task to be completed before the proposal round. Draw the network diagram for him. In the conclusion identify the predecessor activities for each single activity
Introduction:
An internet designer, Amrit Kaul, has gained a fee to create a website for the Gujarat nation road shipping employer (GSRTC). Several substantial responsibilities should be completed before intending with the proposition spherical. This record concentrates on creating a network diagram to illustrate the challenge’s activities and interdependencies, providing a
Question 3. b: Shivraj Surgical are the Manufacturer, Exporter and Supplier of optimum quality Auto Disable Syringe, Medical Needle and Disposable Syringe. They manufacture 2 ml and 5 ml syringes. The profit for 5 ml syringe is Rs. 0.4 INR and 2 ml syringe is Rs. 0.3 INR. The time required for manufacturing 5 ml syringe is as twice as 2 ml syringe. And if company manufactures all 2 ml & 5 ml syringes in 10000 seconds per day. The supply of needle is only sufficient for 12000 syringe per day (For both 2 ml and 5 ml). The plastic mold that is available can manufacture 5000 5 ml syringe per day and 12000 2ml syringe per day. What should be the daily production of each syringe to maximize the profit?
Introduction
Shivraj Surgical is a well-known manufacturer, exporter, and provider of the very best grand auto Disable Syringes, scientific Needles, and Disposable Syringes. To maximize profits, it’s essential to decide the choicest day-by-day production portions for each hypodermic form, thinking about available assets and profit margins.