Marketing Management
September 2022 Examination
Q1. Car zero is a car rental service it wants to target consumers who wish to buy a vehicle and suggest renting as an alternative. The company sees an opportunity in this consumer segment. The company has approached you, a marketing consultant for advice on devising a marketing plan. What would you advise? Create a marketing plan using the 4P’s model. (10 Marks)
Ans 1.
Introduction:
This part of the marketing mix is involved with the employer’s outputs. A product line is a set of outputs or objects. The product mix is the collection of all product traces. In the example of available cars, the product mix demonstrates a lack of company diversification. Regardless, the corporation offers a diverse variety of items, together with automobiles of various brands, sorts, and fashions. The car quarter offers a selection of growth prospects, including objects that use present-day computing technology. But, the company’s business environment poses a venture.
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Q2. You are the marketing director of Hockey India Hockey has been a national sport but despite being a reasonably popular sport fan engagement in the sport is much less. How would you generate consumer interest in Hockey and the Hockey India league? Create a marketing plan for using the marketing mix principles. (10 Marks)
Ans 2.
Introduction:
The marketing approach refers to the various components of your company’s market offering. It is a diverse “recipe” of factors used by your organization to attain its desires via efficiently marketing its product or service to a specific consumer segment. The marketing mix, called the four Ps, comprises four major components: products, price, promotion, and region. The 4Ps define what marketers may manage, which can be the most important thing to don’t forget while
Q3. You are the marketing director for AMZ movies. Your company owns two theatres in your city. In a post pandemic scenario how do you attract viewers back to the theater?.
a. Plan a communication plan using the communication mix (5 Marks)
Ans 3a.
Introduction:
Creating a communication plan may assist you in focusing your message and reaching your target market. A method can also affect the effectiveness and accessibility of your effective communication. This section discusses what a communication strategy is, how and when to develop
b. Which tool do you think would be more appropriate for retail audience? (5 Marks)
Ans 3b.
Introduction:
For this weblog article, a communications plan is a comprehensive method for communicating critical messages to your target market for you to achieve beneficial enterprise results. Before you begin developing your communications approach, conduct an assessment of your present
Management Theory and Practice
September 2022 Examination
Situation 1. Rosette diamonds is a large company with 5 big units of production. Shamim is the manager of in one of the production units and is responsible for creating weekly work schedule for employees in various production units. The unit is a mixture of full time, part time and contract employees. What type of decision making is this? Elaborate. Situation 2. During the pandemic situation, Rosette diamonds needed to close down two of their units temporarily. Now, there is a dilemma in front of the directors. While they know that the company will bounce back and hence, they do not want to let go their employees, but currently they do not have enough projects for all of them. What type of decision making will they need to indulge in? Elaborate. (10 Marks)
Ans 1.
Situation 1
Introduction
Rosette diamonds is a multinational corporation with five significant manufacturing divisions. Shamim will be the production unit supervisor, and he is at the rate of making weekly work plans for staff throughout the employer. This unit consists of full-time, issue, and agreement employees. Consequently, organizational selection-making would be the procedure via which
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Ans 2.
Introduction
Jimmy and Charmi work for Bhavi automobiles as marketplace marketing Managers. They each commenced at the company across an identical time. Charmi is responsible for the SUV, while Jimmy is in control of numerous of the high-priced motors. Due to the nature of the goods and bidding, Jimmy receives more assistance than Charmi. Due to these discrepancies, Charmi feels humiliated at times. While Jimmy and Charmi meet for lunch, Jimmy tells Charmi that he’s unhappy with his position and has stopped and will be part of a competitor enterprise that gives
a. The decision of replacement was not taken positively by all the workers. Almost 80%
workers approached the management with a threat of a strike against bringing in the automation. Discuss two types of resistance to change usually observed in such situations. (5 Marks)
Ans 3a.
Introduction
All staff was not well consulted earlier than choosing to regulate. Approximately 80% of something just like the part circulated to management and threatened to strike. Trade is both permanent and unavoidable. Progressions, then again, have generally acknowledged resistance to
b. What techniques of handling resistance could be employed for this problem? Suggest any three. (5 Marks)
Ans 3b.
Introduction
Organizational transition presents a beautiful set of troubles. First, comprehensive training and improved communication may be utilized to manage resistance; second, support and facilitation may be hired; and third, agreement and negotiation may be used. Deciding to regulate one’s personal life is not similar to
Information Systems for Managers
September 2022 Examination
Q1. You are the owner of a 5 star Hospitality brand in India having 100 hotels spread across the country. Your customer base is exploding on a Year on Year basis. Suggest an innovative software package solution to help manage this customer base including Customer Satisfaction & Customer Retention strategies. Also, detail out the features & benefits of this software package solution. (10 Marks)
Answer 1
Introduction
The hospitality industry is the fastest-growing company in the world, providing lodging, food and beverages, entertainment, journey and tourism, and many more centers to meet customers and purchase faith and perception in the hospitality industry. The industry is compromising generation and modern thoughts to expand its foreign business places by providing online booking facilities and many more facilities to draw customers and make their holidays memorable and leave a long-lasting impression and relationship. The Hospitality industry Its sample only
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Q2. You are the owner of a start up company in Bengaluru & have a total of 5 employees. Your budget is quite limited in nature & hence you would not like to invest a lot in IT hardware Infrastructure that includes servers. Suggest an alternative solution to substitute IT hardware solution where your expenses can be minimized. Enlist 5 features & 5 benefits of this solution. (10 Marks)
Answer 2
Introduction-
Information technology is one of the fastest-growing companies that has modified the business situation and taken a revolutionary change in today’s business global. The object presents us with opportunity solutions to alternative IT hardware. It presents in-intensity facts and an evaluation of the IT groups. Information technology changes conversations with the consumer maintain touch with the providers and bring performance to the organization. The startup corporation’s
a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the best practices of that city into Dahod? Provide atleast 3 reasons with brief descriptions behind your choice of choosing that particular city as a benchmark? (5 Marks)
Answer 3 (A)
Introduction-
Dahod is one of the cities in Gujarat, India, one of the hundred Indian cities to be developed as a clever city mission. The city is located within the Dahod district on the bank of rive Dudhmatiti. It is 200 km away from Ahmedabad. Dahod way two barriers as its shares its barriers with
b. Suggest & describe atleast 2 innovative technology enabled services that you will introduce into Dahod so that it can be called as a “Smart city”? (5 Marks)
Answer 3 (B)
Introduction-
Dahod city is growing extensively, and the technology has helped to develop rapidly and become one of the world’s most progressive cities. The technologies are revolutionizing the urban cities and reworking them into smart cities with most facilities and a higher-high-quality of existence. I can
Financial Accounting and Analysis
September 2022 Examination
Q1. During 2019, a company purchased land for Rs 50 lakhs. In the month of April 2019, the company purchased a machinery for Rs 35 Lakhs. The company plans to write off the full value of the asset over a period of 10 years on an equal basis.
In the year 2021, the company sell off the land at 70 Lakhs and to dispose of the machinery at 30 Lakhs. Also, the company acquired certain investments for Rs 50 Lakhs from the sales proceed, pay off certain current liabilities for Rs 5Lakhs, interest on long term loan Rs 7Lakhs
Discuss the type and amount of cash flows in the year 2021, as per the Accounting
Standard 3 and profit or loss on sale of the machinery, if any. Note: All the workings should be part of answer (10 Marks)
Ans 1.
Introduction
Facts about an organization’s coin flows may be utilized by customers of monetary statements to assess the organization’s cap capability to create cash and equivalents, similarly to the organization’s wishes to use the coin flows. In the one the year 2019, an employer-paid Rs 50 lakhs for land. The corporation spent Rs 35 lakhs on equipment in April of these 365 days. The enterprise intends to write the asset’s total cost over ten-12 months on an equal basis. The company sells the help for 70 lakhs and the system for 30 lakhs within the year 2021. Similarly, Its sample only
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Q2. Mr. Somil is working as an accounts executive for Tarak Shah & Company. He has to record certain accounting transactions as on 30th March2021, so that he can move ahead to close the books of accounts as on 31st March.
He is confused between realization concept of accounting and the matching concept of accounting.
As an accounts manager, kindly help him in understanding these two, by-
– Defining the Meaning and purpose of both the concepts
– Suitable example/ situation for each concept highlighting the difference between these concepts (10 Marks)
Ans 2.
Introduction
Accounting concepts are alleged to make accounting a technique for this is the goal. The realization and matching ideas are accounting guidelines that deal with troubles related to measuring and providing a company’s economic performance. Accountants use numerous accounting ideas to collect a gadget that simplifies them to document and document their customers’ accounts. The belief precept is an accounting concept that establishes while a
Q3. You entered into the following transactions
1. Introduced Rs700000 in the business by taking loan from bank of Baroda
2. Purchased machineries for Rs50000 and payment done by cheque
a. In order to record the accounting transaction in the books of accounts briefly define the steps to record, classify and summaries business transactions, that is accounting cycle. (5 Marks
Ans 3a.
Introduction
The accounting cycle is a system for doing bookkeeping responsibilities in a company. It offers a step-by-step technique for documenting, studying and reporting a business’s financial interest. The accounting cycle is, without a doubt, employed for a single reporting duration. As a result, being structured all through the duration of the method may be necessary for retaining
b. Define the concept of accounting equation and record the above transactions following the accounting equation rule. (5 Marks)
Ans 3b.
Introduction
According to the accounting equation, a corporation’s popular property equals the sum of its liabilities plus its shareholders’ equity. The handy linkage between property, liabilities, and equity is at the heart of the double-access accounting mechanism. The accounting equation
September 2022 Examination
Q1.Aakansha is handling an important project for her organization. She got tied up with the work, hence skipped her lunch. One of her friend offered Aakansha’s favorite pizza. She felt very thankful and happy with the kind gesture of her colleague. The first few bite of the pizza gave her a lot of satisfaction than the rest pieces. Comment on this behavior and elaborate on which economic theory it focusses on. Also, discuss the various assumptions of the given theory. (10 Marks)
Ans 1.
Introduction
Aakansha is, at the rate, an important project for his company. He skipped lunch because he was given arrested for work. A beloved pizza was given to Aakansha by one of his friends. He changed into pleased and appreciative of our colleague’s type gesture. The primary taste of pizza satisfied him extra than the following portions. Economic theories are centered on it as not anything more significant than a result. First, there may be the law of decreasing assets around you, after which economic happiness is regulated. The margin to limit marginal usage argues that
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Q2. Enumerate the difference between Economies of scale and economies of scope. Explain how organizations achieve economies of scope. Provide real world examples of the organizations who have successfully adopted economies of scope. (10 Marks)
Ans 2.
Introduction
The well-known standard value of producing loads of devices is the challenge of scope economies. Economies of scope and scale are notions that specify why large organizations’ costs are frequently cheaper. Economies of scope are involved in approximately the regular fashionable price of various commodities. Economies of scale, on the opposite hand, are worried about the cost advantage that results from an enormous degree of production for a single commodity. The notions of the financial machine of scope and financial device of scale are
Q3a. Suppose the monthly income of an individual increases from Rs 20,000 to Rs 35,000 which increases his demand for clothes from 40 units to 50 units. Calculate the income elasticity of demand and interpret the result. (5 Marks)
Ans 3a.
Introduction
According to the definition of earnings elasticity of demand, it is the growth of demand that reasons changes in client revenue. It’s far said as a percent in the needed sales percentage alternate. The growth in global consumption for system requirements is represented statistically.
Q3b. Quantity demanded for tea has increased from 300 to 450 units with an increase in the price of the coffee powder from Rs 25 to Rs 30. Calculate the cross elasticity of demand between tea and coffee and explain the relationship between the goods. (5 Marks)
Ans 3b.
Introduction
In economic phrases, demand growth is a reaction to a product’s demand in connection to the alternate within the rate of another associated product. Unrelated items do not see an increase in demand. An associated product
Organizational Behaviour
September 2022 Examination
Question 1. Consequences of behaviour leads to Behaviour Modification. This is stated in Operant or Instrumental Conditioning given by B.F.Skinner. Could you explain this theory using two practical examples from your organization.
Answer:
Introduction
It is feasible to use the presence of distinguishing trends, instead of the lack of these traits, to explain the consequences or ramifications of something; instead, the character of these impacts might be represented as either optimistic or detrimental. Significant consequences fortify the behavior, whereas adverse outcomes and repeated conduct in the future might have the opposite impact. In evaluating the pleasing result of receiving acceptance or appreciation for being Its sample only
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Question 2. Leadership has direct impact on the organisational success. After studying various classification of leadership identify any two styles you would like to incorporate at your workplace based on Characteristics of Leader, Characteristics of Subordinates, Characteristic of Organizational environment.
Answer:
Introduction
Leadership is the potentiality or the capability of a single person or a group of humans that have an effect on and guidance of the theories related to some other member of a corporation. In different phrases, a leader is someone who stimulates crucifixions inside the mindset of his disciples. a leader is someone who has a tremendous vision and the manner of attaining it. A leader ensures that his group has substantial help and the necessary tools or instructions to
Question 3. Burger King (Nebraska, United States) had all of its employees quit. Reasons cited were understaffing, Air conditioner not working leading overheating of the kitchen etc. The Management of BK did not pay heed to their request despite repeated requests. This lead employees to take extreme steps.
a. As a part of Top management how would change the perspective of the employees in this situation? (5 Marks)
b. Do you think employees of Burger King could have dealt with this situation better?
Answer:
Introduction
The suppliers of this company are chosen based on their potential to satisfy the consistency of the Burger King regulations. So, in this context, the delivery chain must send samples to Burger King for a similar evaluation. Moreover, the manufacturing gadgets must look at all the finished
Question 3b
Introduction
According to CNN news, all the employees of the entire institution of Burger King are bound to give up their jobs due to the wrong environment and operating conditions. But, earlier than leaving their respective workplaces, they have put a signboard outdoor pronouncing their